# data[].attributes.headline
use contrast & repitition to focus and organize site 

# data[].attributes.subject
use contrast & repitition to focus and organize site 

# data[].attributes.body
Effective Headings

# data[].attributes.headline
start each paragraph with a key idea (helps w/ skimming)

# data[].attributes.subject
start each paragraph with a key idea (helps w/ skimming)

# data[].attributes.body
flashing/distracting images

# data[].attributes.body
visually appealing

# data[].attributes.body
Appropriate color scheme

# data[].attributes.body
Uses size and color effectively