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luxurious and comfortable swimwear. created by women, for women. made in london. sustainable fashion, our swimwear made from 85% recycled ocean waste. classic styles in beautiful pastel colours made using luxurious italian fabric. hand stitched in london.

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Tags such as #HandLuggageOnly and #TravelFriendly continue to grow across TikTok.

Rachel Spencers #333Challenge (packing three tops, three bottoms and three pairs of shoes to create different outfit combinations) went viral on the platform earlier this year.

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Why retailers should be backing swim products post pandemic

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Why retailers should be backing swim products post pandemic

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Demand for fashion defying cost of living crisis

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Demand for fashion defying cost of living crisis

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Anticipated rise in global swimwear market

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Anticipated rise in global swimwear market

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Global Fashion Pop Ups Worth Travelling For

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Global Fashion Pop Ups Worth Travelling For

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Impact on Swimwear Market of Return to Travel

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Impact on Swimwear Market of Return to Travel

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How Fashion is Targeting the Travel Rebound

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How Fashion is Targeting the Travel Rebound

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Ibiza 2022.  The Clubs Roar Back To Life

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Ibiza 2022.  The Clubs Roar Back To Life

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Ibiza Is Tackling It's Problem With Waste

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Ibiza Is Tackling It's Problem With Waste

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Holiday Wear Contributing to Rise of Disposable Fashion

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Holiday Wear Contributing to Rise of Disposable Fashion

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Britons To Buy 50m Throwaway Outfits This Summer

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Britons To Buy 50m Throwaway Outfits This Summer

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Why Do People Ditch Their Clothes After Just One Wear?

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Why Do People Ditch Their Clothes After Just One Wear?

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Vogue's Guide To A More Sustainable Wardrobe

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Vogue's Guide To A More Sustainable Wardrobe

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Earth Conscious Resortwear Brands Step Up Their Game

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Earth Conscious Resortwear Brands Step Up Their Game

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The Sustainable Brands Redefining Luxury With Made To Order Business Models

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The Sustainable Brands Redefining Luxury With Made To Order Business Models

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Microplastics: How Can We Tackle The Issue And Provide A Solution

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Microplastics: How Can We Tackle The Issue And Provide A Solution

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ECONYL: The Revolutionary Fabric That Can Help Clean Our Oceans

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ECONYL: The Revolutionary Fabric That Can Help Clean Our Oceans

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7 Best Recycled Swimwear Brands Tackling Plastic Pollution

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7 Best Recycled Swimwear Brands Tackling Plastic Pollution

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Sustainability / For Planet Prada Re-Nylon

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Sustainability / For Planet Prada Re-Nylon

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Shop the highest quality Brazilian Bikinis & Swimsuits. High Waisted, with figure hugging design and Italian fabrics, made exclusively in London, UK.

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Made a mock piece of a metre fabric on the floor with accurate length of height of my fabric. Used clothing to work out  how many I could make out of 1 metre to work out costs.

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created a spreadsheet to work out costings and quantities

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Figures of all my business costs to form topline table

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Benefits of preorders

-  Preorders give you an edge, allowing you to lock-in more sales whether the merchandise is ready to ship or not. You have the power to never say “no” to a customer again

-   Preorders help turn uncertainty into insights by providing data about concrete demand that businesses can trust.

-   Generate excitement and drive growth

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When Tom Petty sang, "The waiting is the hardest part," he probably wasn't picturing the delivery of his latest online order. But in ecommerce, the feeling of anticipation is a powerful lever.

Preorders give customers the thrill of anticipating a new product arriving at their doorstep. For merchants, preorders transform potential sales into purchases, boosting revenue and improving customer relationships.

In this guide, learn how preorders work and how to use Shopify to enable preorders for your customers.

What does preorder mean?

Preorders allow customers to order products before they are released or restocked. Full or partial payment is taken at the time a preorder is made, but the order only ships once it becomes available.

Whether a product is out-of-stock or soon to be launched, preorders act as a reservation that guarantees a customer access at the earliest possible availability.

When a merchant accepts a deposit for a preorder, they often charge the remaining amount using a customer's stored payment method.

💡 Check out Shopify's collection of preorder apps.

Why preorders make sense for your business

Preorder selling provides significant advantages, positively impacting your revenue, operations, and customer loyalty.

Increase sales

Customers have more options when shopping than ever before. Ecommerce has effectively put the entire world at their fingertips, and any product-from one-of-a-kind custom crafts to high-end premium luxury goods and electronics-is available with a single tap.

For retailers, this means competition has never been more fierce. If your product is unavailable or out-of-stock when shoppers want it, they'll simply move on to the next store.

Preorders give you an edge, allowing you to lock-in more sales whether the merchandise is ready to ship or not. You have the power to never say "no" to a customer again, because now, when they're ready to buy, you're ready to sell (even if you're not ready to ship).

Plus, preorders give you the flexibility to take payment in the form of a deposit, upfront, or once the item ships. This makes it easy to shape your strategy to fit your unique cash flow needs.

Forecast demand by meeting it

Preorders help turn uncertainty into insights by providing data about concrete demand that businesses can trust.

Selling a physical product inherently comes with risks. Whether you've invested in the research, design, and manufacturing of your products or you simply purchased inventory, retailers have a serious financial interest in understanding exactly how much demand exists for each product they offer.

If you're a merchant looking to fine-tune and make final adjustments to your product before bringing it to market, preorders can help you understand exactly what customers prefer before your production run concludes. "Gut feelings" may work for some business geniuses, but for the rest of us, preorders provide a fantastic realistic picture of which sizes, colors, and options you should produce in order to meet existing customer demand and be able to ship within a reasonable timeframe.

The past few years have highlighted how supply chain issues can cause major problems for even the most established businesses. Preorders allow you to effectively forecast minimum product quantities required to fulfill your orders, helping reduce the risk involved with managing uncertain supply chains and storing idle inventory. You should also factor in this kind of large scale delay when estimating your shipping timelines.

Generate excitement and drive growth

Between targeted ads and the dozens of screens the average shopper sees each day, it can be hard for a retailer to break through the noise and grab their attention. This makes driving awareness and excitement about a new product release-or the return of a fan-favorite-especially difficult.

Just as movie trailers create a slow burn of hype before a film's release, preorders can serve to build excitement and anticipation for a product before it hits the shelves. Successful preorder marketing campaigns follow many of the same cues as regular marketing campaigns, including:

Creating professional product imagery and copy. You can leverage factory samples, and even professional retouching services to create product imagery if none exists yet.

Offering preorder incentives. Limited-time discounts, early access to release news and other products, and free customization are great ways to boost preorder sales while generating excitement.

Promoting on paid and social media. Whichever digital platform your target audience uses the most, be sure to fill it with news about your preorder.

In addition to generating buzz, offering exclusive preorder access to customers on your mailing list or through a member loyalty program not only boosts the odds of these repeat shoppers converting, but also helps build brand loyalty and shows that you appreciate their business and understand what they want to buy.

Preorder methods

Pay now

Pay now is the most common type of preorder. The full sales price of the item is due at the time of the preorder, and payment is collected like a normal purchase. You can almost think of it like a standard sale, but with an extended fulfillment time.

With preorders the customer will receive information explaining when they can expect the shipment.

Pay now preorders are great for businesses that want to:

Get paid up-front. If cash flow management is important to you, pay now helps ensure you always have the cash you need on hand.

Capture customers in the moment. Worried about missing out on a sale because an item is out of stock? Pay now lets you make the sale whenever shoppers are ready to buy.

Automatically update out-of-stock products. Many preorder apps can be set to automatically accept preorders whenever a product goes out of stock, so fewer customers move on to a different seller.

Keep customers informed. Pay now preorder site messaging can be customized to display additional information, like expected shipping dates.

Pay later

The other type of preorder is pay later. This method lets customers make either a deposit or a payment-free "reservation" on a product, and then be billed for the remaining or full sales price once the item ships.

Pay later preorders are ideal for businesses that want to:

Capture orders for upcoming products that may be delayed. Pay later gives you more fulfillment flexibility when informing customers that a product will ship later than intended.

Test the market for new products. Pay later lets you gauge interest in a new product so you can produce the right amount.

Charge customers at fulfillment. If you want to customize your cash flow, pay later gives you the ability to bill customers before or after you pay your suppliers.

How to set up preorders on Shopify

Preorders are complex, and there's rarely a single way of doing preorders that works for everyone. So we've partnered with our app ecosystem, and made it easy for them to build the best preorder apps on our platform, ensuring that any preorder app you install will work seamlessly with Shopify.

Popular preorder Shopify apps

If you're ready to start offering preorders, try one of these preorder apps available in the Shopify App Store.

PreProduct

PreProduct lets you accept preorders for upcoming product launches at any point in the product cycle. Choose between pay-later and deposit-based preorders, and only charge customers when you're ready, by payment link or deferred payment.

Endless Blading Co. makes precision, multi-setup inline skate frames. It uses PreProduct for preorders, making it easier to forecast demand and place orders with vendors.

Pre-Order Manager

Pre-Order Manager makes it easy to automate preorder dates and enable them based on stock levels.

EarthBits, a zero-waste store for makeup and cleaning products, uses Pre-Order Manager to sell preorders when one of their hundreds of products goes out of stock.

They say Pre-Order Manager has "eliminated a huge amount of customer service," as the customer is fully aware they are ordering a product that is out of stock and what date it should come back into stock.

Manage all your inventory from Shopify

Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.

Explore inventory management on Shopify

Purple Dot

Use Purple Dot to set up 100% Pay Later terms. Customer cards are saved at checkout and charged when the product is ready to ship.

Menswear brand SPOKE uses Purple Dot for preorders, allowing them to flexibly launch products on schedule-some in stock and some on lead time.

SPOKE say that preorders helped them "achieve a 400% higher sell-through than we expected if we had had to wait to sell."

💡 Each app integrates seamlessly with Shopify, so choose the one that's best for your business. For more options, check out Shopify's preorder app collection.

Build your own custom preorder solution

For established merchants with complex needs can build their own preorder flow in Shopify, with preorder APIs. This tooling makes it easy for partners and developers to build new preorder experiences directly within Shopify Checkout.

Sell anticipation

By offering preorders, you're not just selling a product; you're selling an experience. Beyond a transaction, preorders are all about creating excitement, giving customers something to look forward to, and making them feel that they're part of something exclusive.

Preorders FAQ

Can I sell preorders before I have produced my products?

Unless clearly communicated to customers, items should be in production before they are offered for preordering.

Can I still offer a preorder if I'm not sure when my product will ship?

You should be able to suggest a reasonable timeframe for when your product will ship based on your understanding of your industry. If you do not list a date, your items should ship within 30 days.

Can I change my shipping date?

If you cannot ship a preorder within the stated time, you should provide a revised shipping date and explain the customer's rights to cancel or request a refund.

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Preorders: Why You Should Offer Them (+ How To Set Them Up) (2024) - Shopify UK

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Preorders boost sales, improve customer relationships, and provide insights for business forecasting. Learn how to set them up.

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Description Hygiene liner is an essential part of your swimwear collection, it keeps your bottom clean and gives assurance to your customer that the item that they've purchased is brand new.

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Compostable material

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EXCLUSIVE TO BETTER PACKAGING CO. Who wouldn't prefer their swimsuit without a side serve of plastic?! Exactly. That's why we developed Compostable Hygiene Liners - also known as gusset stickers or hygiene liners.

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Garment labelling guidance, reversible garments do not have to have labels however still important to Maria to have labels with important details for post garment use

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Home / Business Advice / Garment and Textile Labelling

Care symbols provide your customer with the succinct information they need to take proper care of their garments, alleviating the need to multi-translate care information for your destination markets. The care symbols are registered trademarks in over 80 countries, including the UK and all major European markets. Owned by GINETEX, the international textile labelling organisation, the ISO 3758 Standard symbols are also trademarked and companies must have a licence to use the care symbols.

UKFT is the UK organisation responsible for the use of the GINETEX symbols and can provide a care labelling licence that allows the use of the symbols throughout the world.

Did you know?

More than 8 out of 10 consumers find that the textile care label is useful

71% of consumers follow the care instructions

74% never or rarely buy a garment without a care label

(According to the GINETEX 2021 3rd Ipsos European Barometer 2021)
Get GINETEX Licence and Support

The GINETEX symbols may not be produced or used without a special licence agreement available from UKFT as part of your membership package.

UKFT's care labelling licence allows you to:

Use the Ginetex care and Clevercare symbols on your labels, website and marketing materials

Obtain the US ASTM symbols for labelling in the USA and Canada

Access support for worldwide labelling regulations (Care Labelling, Fibre Content, Country of Origin, Flammability etc)

Request translations for fibre content and standard industry terms for your labels

Access to the latest Ginetex Technical Manual, the guide to the correct use and placement of the Ginetex symbols, textile product test methods and standards, label principles and positioning

UKFT can provide a care labelling licence, that allows the use of the symbols throughout the world, either as a standalone package (Retail Partner Programme) or as a bolt-on to full membership (Annual Plus). Find out more about membership here. To discuss joining or upgrading your membership please get in touch.
Get in touch

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The inclusion of washing instructions is not mandatory in the UK; however, it is strongly encouraged. In other countries it can be compulsory to include care instructions. Some markets require the use of symbols, others require written instructions.

We would always recommend the use of GINETEX symbols - the system used throughout Europe as well in many other countries including Japan, China and India. Use of GINETEX symbols removes the needs to use written care information on a label and means there are no translation issues to consider. A recent survey revealed that 84% of UK consumers would never or rarely buy clothing that did not contain care information.

Please note the symbols are protected by trade marks in over 80 countries throughout the world including the UK. UKFT is the UK representative of GINETEX, the organisation that owns the trademark and membership of UKFT can also give you the right to use the symbols throughout the world without any further charges.

Although many countries use the GINETEX system there are some notable exceptions including the USA, South Korea and Australia. If you are a member of UKFT, please get in touch to receive market specific advice.

ISO 3758 for Textiles - Care labelling code using symbols

UK fashion and textile brands and retailers selling their own label can get a licence to use the GINETEX symbols, which ISO 3758:2023 is based on, through UKFT.

ISO 3758:2023 establishes a system of graphic symbols, intended for use in the marking of textile articles, and for providing information on the most severe treatment that does not cause irreversible damage to the article during the textile care process, and specifies the use of these symbols in care labelling.

ISO 3758:2023 is based on the GINETEX care labelling system. ISO 3758 specifically acknowledges GINETEX's ownership of the trademarks in the Introduction to the standard as well as in Annex B of the Standard. The GINETEX care symbols are registered trademarks in over 80 countries, including the UK and all major European markets. UK fashion and textile brands and retailers selling their own label must have a licence to use the symbols, which is available through UKFT.

The following domestic treatments are covered: washing, bleaching, drying and ironing. Professional textile care treatments in dry and wet cleaning, but excluding industrial laundering, are also covered. However, it is recognised that information imparted by the domestic symbols will also be of assistance to the professional cleaner and launderer.

ISO 3758:2023 applies to all textile articles in the form in which they are supplied to the end user.

Fibre content labelling in apparel and textiles is mandatory in the UK and across the EU as laid down in the 2012 Textile Products (Labelling and Fibre Composition) Regulations. The basis of these Regulations is that the label must include information on the main fibre types used and their percentages - for example wool 80%, cotton 20%. The information given must be understandable by a consumer in the market in to which you are selling. It is not sufficient just to use English if you are exporting to the EU. A Guidance Note to these Regulations is available to download.

Separate Regulations exist dealing with footwear. A copy of the Guidance Notes on Footwear Labelling is available to download.

Virtually all key export markets have a legal requirement to include fibre content labelling. However, the law in each country can vary. UKFT can provide members with the latest information on the legal requirements in all markets.

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'Made In...' labelling is a legal requirement in the some EU member states, but not in the UK. However, it is necessary to have an origin label if, without such a label, the consumer could be misled as to the true origin of the garment. For instance, if a garment carried the British flag on it but it was made in Hong Kong, then the garment should include a label to that effect.

Fraudulent origin labelling is illegal.

Other markets have different legal requirements when it comes to origin labelling. Incorrect labelling can result in goods being refused entry or even destroyed. UKFT can advise members on the latest requirements.

A growing number of markets both in the EU and further afield require garments to be labelled with the name and address of the importer or brand. For specific details, members should contact the team at UKFT.

Brands, retailers and consumers are increasingly aware of the environmental impact of looking after clothing.

81% of EU consumers want to reduce energy and water use

72% know they can make an impact during the cleaning process

87% consumers try to wash in an environmentally friendly way

65% actively choose to wash at a lower temperature

In response to this GINETEX has developed CLEVERCARE the eco-care logo to encourage & educate the consumer to extend the life of garments and to reduce the impact of cleaning on the climate.

The five key messages are:

Don't wash too often

Lower the temperature

Reduce the amount you tumble dry

Only iron when necessary

Only go to a dry cleaner when necessary

The clevercare symbol is a registered trade mark in the UK and in many other countries. More information on clevercare including collateral for retailers is available at www.clevercare.info

Nightwear

Nightwear and garments commonly worn as nightwear are subject to certain labelling requirements concerning their flammability. Children's nightwear must satisfy the flammability requirements specified in British Standard 5722. Babies' garments and adults' nightwear must carry a permanent label showing whether or not they meet the Flammability Standard. Further information on this labelling of nightwear is contained in `A Guide to the Nightwear (Safety) Regulations 1985′. A copy is available to download.

Following the publication of BS EN 14878 Textiles - Burning behaviour of children's nightwear - Specification, in November 2008 a new Advisory Note on the Requirement for Safety of Children's Nightwear was been produced. A copy is available to download.

Netherlands

Clothing sold in the Netherlands must meet minimum burning behaviour requirements. MODINT, the Dutch Clothing Association has entered into an agreement with the government regarding these requirements. A copy of the agreement, which gives details on the minimum burning behaviour of fabrics is available to download.

MODINT have also produced a guide to help companies assess if their fabrics/garments need to be tested. A copy of this guidance available to download.

UKFT has a number of members which can provide labelling services to fashion and textile brands and retailers.

Asquith Group

With over 30 years' experience, Asquith Group has turned custom fabric label design into an art form. They supply a diverse range of textile branding products including swing tickets, bed and mattress labels, stock seals, woven fabric labels and lanyards, self-adhesive labels, printed garment labels, care and composition labels, haberdashery and trimmings.

Asquith understand the challenges you face when sourcing sustainable labels and swing tags for your eco product line, which is why they have developed a range of eco and natural fibre labelling products that give you greater choice.

Contact: sales@asquith-group.com
+44 (0)1752 342 809
Bellwoven

Bellwoven Packaging specialises in the design, manufacture and supply of a wide range of garment accessories and has been established for more than 40 years. The company's product range includes garment labelling, tickets, tissues, ribbons and bespoke packaging, all of which can be produced in a sustainable way. Bellwoven can offer low minimum order quantities and a full branding package, using its in-house designers for full consistency throughout. Read more here.

Contact: info@bellwoven.co.uk

07940 519205

Byways

Byways has been providing solutions to the apparel industry for over 50 years. Labels and packaging are vital to clothing retailers and brands - the entire supply chain is reliant on the label supplier getting it right every time.

Byways has production facilities covering five strategic locations across Europe and Asia, allowing the company to provide first class service to clients, together with their manufacturing network. The firm also offers in-house design services to maintain close contact from brand conception to the finished solution.

The company's online ordering platform is tailored to clients' specific requirements allowing real-time traceability of orders.

Contact: info.uk@byways.com

01582 524444

National Weaving

National Weaving, a family-operated British manufacturer specialising in premium woven and printed labels, boasts over three decades of expertise.

Their company's ethos revolves around authenticity, sustainability and social responsibility within the industry, with all products meticulously crafted in their Welsh factory since 1987. Setting themselves apart as a bonafide UK manufacturer, they are dedicated to genuine British craftsmanship.

If British quality, local production, and sustainability align with your business values, we are honoured to be your label provider of choice.

Contact: Sales@nationalweaving.co.uk
01834 861 446
Nilorn

Nilorn develops and refine brands, primarily in the fashion industry, with identity and value at the core of what it does. With a strong focus on design and sustainability, Nilorn assist clients around the world in creating unique and attractive brand experiences for their customers - where both tactile expression and visual aesthetic combine to maximise impact.

The company offers products and solutions to both identify and enhance the feel of a brand. Its product range includes trims, packaging and information labels. Nilorn also offers RFID labels in the form of hangtags, adhesive labels and textile labels.

Contact: info@uk.nilorn.com

01535 673 500

Pennine Labels Ltd

Established in 1979, Pennine Labels Ltd has become a go-to destination for businesses seeking tailored solutions for woven and printed fabric labels and swing tickets in the fashion industry. It also offers branded packaging products, including customised boxes and packing bespoke tissue paper.

The company delivers high quality products and services, ensuring that every customer receives the upmost in professionalism and help.

Its range includes customised labels, decorative branding such as leather, metal badges, silicone badges and personalised packaging. Pennine Labels Ltd also offers a wide array of paper products such as leaflets, booklets, swing tickets, adhesive labels and business cards.

Pennine Labels can work with low MOQs right through to full global production, and provides a variety of sustainable solutions (recycled, FSC, biodegradable and compostable options).

Contact: sales@penninelabels.co.uk
01282873050
TRS Worldwide

Total Retail Solutions (TRS) Worlwide has provided packaging and trims to the garment industry for over 30 years. The company manufactures and supplies bespoke support materials to a wide range of retail and fashion businesses, including care labels, woven labels, swing tickets, barcodes, RFID solutions and bespoke packaging.

Contact: sales@trsworldwide.com

01525 375560

Weavabel

For over 42 years, Weavabel has been providing innovative branding solutions to fashion brands across the globe. With a focus on sustainable clothing accessories and packaging, such as swing tags, woven labels, gift boxes and mailing bags, the company works as your trusted advisor to make your branding more eco-friendly.

Weavabel currently helps over 400 clothing brands to become more sustainable by switching base materials to either a recycled, biodegradable or organic alternative. The company's accredited supply network offers transparent sourcing and combined with their multiple-location stockholding facilities can help to improve consistency across a brand's product portfolio.

Contact: sales@weavabel.com

Telephone: +44 (0)113 239 1122

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UKFT Garment Labelling Guidance: Get a GINETEX care label licence to meet ISO ISO 3758 for Textiles

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Get a GINETEX licence from UKFT. UKFT provides members with accurate, up-to date information on the garment labelling requirements all around the world

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Clear sustainability goals

hygiene labels

packaging

inclusivity

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Sustainability is at the core of our every decision. We have worked very hard and done a lot of research in order to create a product that we are proud of and we promise to continue striving for better solutions with every collection.

Our bikinis are made with ECONYL® yarn which is 100% Regenerated nylon made from pre and post consumer nylon waste otherwise polluting the Earth like fishing nets, carpet flooring and industrial plastic rescued from all over the world. This nylon is also able to be recycled indefinitely without ever losing its quality.

We have created a product that is to be worn until no longer useful/suitable, and regenerate it again to be reused.

Unlike other apparel, swimwear is traditionally constructed using man-made fibers due to some of it's particular qualities, such as being water repellent and having excellent stretch. So whether you're lounging, or swimming competitively, we got you! Our nylon is very durable, high quality and ensures longevity.

LINING & ELASTIC
Like our main self fabric, our lining is also made of recycled fabric made with ECONYL® yarn from the same factories. This brand operates globally, including the UK and has been a research leader in sustainable models for the past 5 years, with a market presence of over 50 years. Our lining is super soft on the skin and stretchy for maximum comfort.

'made in green', featuring materials that have been tested for harmful substances, environmentally friendly production, and socially responsible working conditions.
Elastic is a crucial part of any swimwear as it ensure great flexibility and free movement without any worries! Our elastic is OEKO-TEX ®

CARE LABELS & HYGIENE STICKERS
Our care labels are not only super soft and tucked in to avoid those embarrassing moments when the label is showing, but we have also ensured we used certified OEKO-TEX® Standard 100.

Our hygiene labels are created in the UK and are 100% biodegradable.

FACTORY
Our swimwear is made in a small women-owned specialised studio in London, which was very important to us to reduce carbon footprint and to be close for the making process. This of course, comes with additional costs as production is not imported from a cheaper factory outside of the UK, which ultimately means it is a lot easier for us regulate and ensure proper paid wages and good working conditions for all staff.

Our packaging boxes are created by family-run factory in the UK and they are fully compostable. The stamp we use to mark our boxes with our logo uses soy-based which no harm will come of disposing the boxes. PACKAGING & DELIVERIES

The cotton bags the bikinis come in, are made of organic cotton which can be reused over and over.
The thank you cards found inside our boxes when you receive your parcel, are made using seeds, which means when planted, you will grow a lovely flower or herb!

We are currently looking for carbon neutral deliveries options, but we need to expand in order to reach the threshold. At the moment we are partnered up with Ecologi which helps us neutralise our shipping emissions.

INCLUSIVITY
From the beginning, we recognise the importance of inclusivity and we want to ensure everyone of all shapes and sizes look and feel responsibly sexy. We have started by including a size range that runs from a XS to an XL. We intend to expand this selection, but this will also be based on demand. We also intend on expanding some of our launch offerings, but that will once again be dependant on demand.

DOING GOOD
We have teamed up with Ecologi to plant a tree with every order we have placed on our site. Ecologi is a social enterprise that helps with carbon reduction by tree planting and supporting climate projects all around the world. We have made a commitment to plant one tree per order, and also a monthly fee per employee to offset our carbon footprint as a business.

Have a look at our page here!

We will continue to look at new ways to help the climate going forward.

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Sustainability | Eco Swimwear Made in London | Bikini Season®

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Sustainability is at the core of our every decision. We have worked very hard and done a lot of research in order to create a product that we are proud of and we promise to continue striving for better solutions with every collection.

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Circular model - first mile and train

treatment of employees

recycling pre loved swimwear

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circular model

minimise packaging

transparency reports

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The Year Ahead: How Fashion Is Responding to the Return of Global Travel

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With travel expected to soon surpass pre-pandemic levels, The State of Fashion 2024 unpacks how brands and retailers are adapting to strategies to connect with vacation-focused consumers.