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Key feature of the Home Match app

Customizable Profile

Swipe and Chat with Potential Roommates

3 Different Prescriptions on Offer

Landlord Subscriptions on offer

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The target demographic was outlined through surveying 100+ young adults. Results showed 65% experience financial strain affecting essentials like food, transport, and study materials, while 83% rely on part-time jobs to cover rent, bills, and groceries. Additionally, high housing costs directly impact young people’s financial independence, mental health, and future opportunities, with 30% spending 35% or more of their income on rent, restricting their ability to invest in their future.

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An interview conducted with Bronte Manuel, the owner of the businesses Toop and Toop, it was evident that landlords would benefit from this solution. Bronte Manuel highlighted that “Young people struggle to find rental accommodation because landlords often won’t have young people renting due to their reputation.” Home Match will grant landlords who are first starting out in the industry with an opportunity that would be extremely beneficial for them to find trustworthy and fitted tenants.

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Beige and Brown Minimalist Modern Wellness Infographic (1)

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Practical Applications - Marketing Strategy 

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Practical Applications - Marketing Strategy 

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Examples on how the business will be marketed by sharing success stories, which will inspire customers to subscribe.

Additionally, Promotions will be held to persuade customers to subscribe right away.

·  Freemium Launch Campaign – First 3 months premium access free for early adopters.

·  Referral Rewards – Students earn discounts for every friend or landlord they bring to the app.