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Marketers identify the type of product and how much they will sell.

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A group of goods and services with similar characteristics in the product mix.

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The total number of product lines a business carries is its product width.

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Refers to the number of product variations within product line.

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Represents the total number of similar products a business offers within a product line.

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Refers to the coordination of all activities required to make a product.

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is defined as four distinct stages: product introduction, growth, maturity, and decline.