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Mercedes-Benz shows one of their traditional models as a “dream car”, a model that many people know and relate to being successful or having money. For the client, as something they must desire to achieve, something that will give them class and elegance.

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High performance, again, one thing that is very related to the royalty archetype, the legacy this Brad has built for years and keeps on the top, attached to the meaning of refined.

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Even back in history, Mercedes-Benz has demonstrated capability to make high quality products, recognized as part of the technological innovation, leaving impeccable legacy for future generations and models. “Defining class” remind us that owning any Mercedes product automatically makes you privileged.

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Gates influenced the new generation of entrepreneurs, technological leaders. Being a legendary example of how success is built by innovation and human resilience, something that he used to his advantage to create the bases of what later became an empire.