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The father of LEGO(established during World War II)

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The father of LEGO(established during World War II)

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He founded a toy company in Denmark.He used plastic to replace the wood that was scarce due to the war,and the journey began.

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Godtfred introduced the brick design still used today.The patented stud-and-tube system provided stronger connections, so builders could construct more complex creations.

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To make building easier for children,DUPLO,larger,chunky bricks,were introduced in 1969.The following decades have witnessed LEGO's expansion globally with themed sets and minifigures.

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LEGO was inducted into the U.S. National Toy Hall of Fame in 1998.Two years later, it was named "Toy of the Century" by multiple authorities, beating out the Teddy bear and Barbie.

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LEGO collaborating with film and television companies(1999)

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LEGO collaborating with film and television companies(1999)

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LEGO began collaborating with various major companies, such as Star Wars.After these collaborations emerged, they also attracted a broader fan base to get acquainted with LEGO.

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In 2014 the LEGO movie was released to critical acclaim and subsequently followed by several more.

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They plan on making all packaging from renewable or recyclable materials by 2025. In addition, by 2030 the goal is to make all core LEGO products from sustainable materials without changing their design or jeopardizing quality.