# data[].attributes.headline
Assignment 1: Why Music videos? Task 1 - Purpose of Music Videos (Unit 29 P1)

# data[].attributes.subject
Assignment 1: Why Music videos? Task 1 - Purpose of Music Videos (Unit 29 P1)

# data[].attributes.body
1)Promotion

To promote certain Artist work, by doing so would bring attention to the artists other songs.

2)Product Placement

To promote products, by having them appear during the production, might even be part of the story. With UR loves product placement of the speaker system was kinda blatent in retrospect.

3)Film Promotion

To promote films, be it having the films main soundtrack feature the song as a the main song (skyfall)

4)Religion (historic events)

To show during documentaries to empathies certain feelings (hate, love, joy etc.)

5)Charity events

To help raise money for charities

6)Trends

To try and milk a trend before it becomes unavailable, probably one of the easiest ways to make money.

7)Festival highlights

Such as christmas films, or even halloween, to help promote a holiday and to try and get money in the process. "Jingle bell rock" would be a great example of festival song

8)Artist promotion

To promote an artist that may have made the song along time ago, but didn't get the recognition that it deserved at the time. a good example would be Whitney Houston's song "I will always love you"

9)Publicity

Publicity for a certain company or brand (ikea "You'll always find me in the kitchen)

10)Extra income form other outlets

Gangdam style wasalready a success in korean, but after putting it on youtube, it made millions.

11)Fanbase

To try and merge a certain fanbase into another, by doing so would bring extra revenue and sales of records.

12) Spoofs/Parodies

Taking already successful song or film, and making a parody of it, albeit changing the scenery or lyrics to make it a different experience than expected. a good example would be Mine craft style, making fun of gangdam style by putting it in a mine craft setting.

# data[].attributes.headline
Assignment 1: Why Music Videos Task 2 - Music Video Research ( Unit 29 P1 M1)

# data[].attributes.subject
Assignment 1: Why Music Videos Task 2 - Music Video Research ( Unit 29 P1 M1)

# data[].attributes.body
Men In Black (Music video starring Will Smith)

The purpose of the music video is simple, the single was released after the first films debut at the big screen, and one of the audiences major points of enjoyment was the end song that would play after the film was finished, but just before the end credits. The song was created by (and starred) Will Smith, as he raps about how the MIB worked, by "being in the shadows" and that it was "the last line of defence".

The song furthered Will Smiths career in the Music Industry, and the producers notice the amount of talk that surrounded the song and decided to make it into its own single. The song was definitely created as a way for the company to receive extensions of income from their already popular IP, the CD sales for "Will smiths The Men In Black" went to over 3,000,000 copies in the US, and is still being sold now on Itunes (although there is no way to acquire the sales figures at them moment.

The song also has over 39,000,000 views on youtube. it also has appear quite often on MTV's music channel, usually when its a "throwback" week.

# data[].attributes.attachment_link.description
"Men in black" performed by Will Smith [high quality] Album: Big Willie Style (1997) http://www.willsmithfanclub.com Copyright: Sony/WMG About: "Men in Black" is a song by Will Smith (featuring singer Coko from double diamond selling group SWV) from the movie Men in Black, in which he also starred.

# data[].attributes.headline
Assignment 1: Why Music Videos Task 2 - Music Video Research ( Unit 29 P1 M1)

# data[].attributes.subject
Assignment 1: Why Music Videos Task 2 - Music Video Research ( Unit 29 P1 M1)

# data[].attributes.body
Robin Thicke - Blurred Lines ft. T.I., Pharrell

"Blurred Lines" is a collaboration music video between Robin Thicke and T.I Pharrell. The main purpose that this music video was created was to try and merge the two audiences of these major singers, and to have them both end up with a higher fan base due to it. This worked rather well, as the song was able to show off each other style, and was able to mix them fairly into a fairly enjoyable song. The songs subject matter was less than respected however, as it made into a minefield as it seem to reference rape in its song. This song was a more of the artists extension of revenue than anything else, with the added benefit of potentially more sales with later numbers.

"Blurred Lines" had originally 27,000,000 views on youtube, and as it was its main source of income, it took a major hit when it was removed due to the fact that it had female nudity, it was then remade and approved for the public, and has be re-released to Youtube, housing about 310,000,000 views as of this moment, it also was feature on MTV for the first few weeks of the record release.Blurred lines has been reported to have sold over 400,000 on Itunes and 530,000 on Google Play Store, as is still being sold quite well at this moment in time.

# data[].attributes.attachment_link.title
Robin Thicke - Blurred Lines ft. T.I., Pharrell

# data[].attributes.headline
Assignment 1: Why Music Videos Task 2 - Music Video Research ( Unit 29 P1 M1)

# data[].attributes.subject
Assignment 1: Why Music Videos Task 2 - Music Video Research ( Unit 29 P1 M1)

# data[].attributes.body
Whitney Houston - I Will Always Love You

"I will Always Love You" was originally created in 1992, but due to not enough viewership at the time, the song fell into limbo this may have been due to the fact that she had not that large audience at the time of the song being released. It then remained there until in re-emerged it in 1999's smash hit "The Bodyguard", this was a lucky save, and the song was boosted to No1 and still remains one of the best selling singles of all time. The film was an extension of income for the film "The Bodyguard", as the song was rerecorded due to the original song planned was to appear in another movie in a few years, so whitney asked it to be changed, where her producer showed her Dolly Parton "I Will Always Love you", first aired in 1974.

The style and tempo were changed to fit Whitney's style, and was performed and recorded to be placed in the film. The single went to sell over 810,000,000 records, scoring platinum in a heartbeat. It went straight to Number 1 on the charts, and even after 2 years it still remained in the top 10, making to be the first single to stay in the top 10 in 2 years running. it then went down, until the death of Whitney Houston, where the single jumped up on itunes, being No2 on US's Itunes Chart. After that it returned to the Billboard Hot 100. The Song Appeared on MTV's Music channel for over 4 years, sometimes 3 times a day.

# data[].attributes.attachment_link.title
Whitney Houston - I Will Always Love You (Official 4K Video)

# data[].attributes.headline
Assignment 1: Why Music Videos Task 3 - History of Music Videos (Unit 29 P1 M1 D1)

# data[].attributes.subject
Assignment 1: Why Music Videos Task 3 - History of Music Videos (Unit 29 P1 M1 D1)

# data[].attributes.body
1950s

Elvis Presley - "All Shook Up"

Elvis's image is probably the most well known of the 1950's, maybe even of this day, with his famous gelled hair-comb look, and his ever-so-famous leather jacket, his look reminded many of a "biker who fell in the oil". when we compare this to something of this time, you can see how much the times as change. Lets take Robin Thicke as an example, instead of the biker suit, we have a more conventional suit and tie combo, we also can see that his style is actually quite similar, but with less jell and a more natural look to it, while keeping the hair comb style intact. Next we can look at how he acted, be it around audiences, or the style of music he was comfortable with. Elvis's approach to music was a more calm style, he was smooth, yet slick, a ladies man definitely. We then look at what other musicians of THIS age have done with their motive. A clear comparison would be, again, Robin Thicke, his style is smooth, much similar to what elvis theme was, but he had more of a danger to him, whereas elvis clearly built his persona around the idea of a good time, yes, but not actual danger. Robin's look had the feeling of a tiger within a cage to him, safe, but don't let him out, his music only confirmed this, by the fact that the subject material is rather... Dangerous to mess with.

Next lets look at how Elvis's actual music played out. His style mostly revolved around being as smooth and relaxing as possible, but still having a more mystifying feeling to also, each note seemed to sway into the next, much like a wave, but he still was able to make his voice seem to stop like pillar, strong and supportive. This style has never been replicate, mostly due to the fact no musician doesn't want to sully the monolith that he has created. Each of his singles followed this style, and mostly can be related to a Hawaiian style, as it follows the same relaxation that comes with Hawaii. Now lets look at a more modern take on music. Lets look "Blurred Lines", a music video by Robin Thicke. First of all, the tempo for these song are so different to each other, almost like polar opposites. unlike the smooth lyrics of Elvis, this song goes for amore "funky" style, quirky, strong, and moves to the next note at a VERY fast tempo. Its Chorus is played throughout the song, and it doesn't really change throughout the entirety of the song.
When Elvis made his music vide, he only had the facilities and equipment of that time to use, due to this the video was recorded on January 12, 1957 in black and white, at Radio Recorders. Again, due to the technology back then, the quality of the footage would be close to that of a old phone, barely making it to 240p. Although the actual quality of the music does hold some ground to the standards we have today, which surprises me a lot. Then we look at our counterpart. The visuals in "Blurred lines is VERY up to date, as the time of its release is very recent, it runs at a solid 1080p 30fps.

# data[].attributes.body
1960s

The Beatles: Twist and Shout

The Beatles looks was a strange one, they all wore what looked like black suits, with the neck of the shirt underneath sticking unusually high, which all of them wore as a costume set. The actual look of the Beatles it quite plain, they all have the same hair style, a bowl cut around the entirety of the head, and would all make sure that they were unusually tidy. When we can compare to a band of our time, i look towards "One Direction". they both seem to to the clean cut style, similar to how the Beatles did their style, but i suppose just a more updated version as wearing a suit and tie would look rather silly for this time, Instead, going for a more of a jacket and white undershirt. Next theres the actual music, the Beatles focused on trying to be as calm and as...well..hippy as they could, trying to find peace and bliss in all of their songs, they mostly aimed towards the young girl demographic. If we then look at the One direction, they also follow the same style of music, albeit with more of a upbeat version than the style that the Beatles was used to.

Mostly smooth melodies and a calm atmosphere, that being said there are still quite a few similarities between the two, like how they both are aiming to the young girl demographic, the only difference is that One Direction KNOW that girls want to be with them, whereas at the beginning the Beatles didn't realise how much of cult following they had. When watch the music video, i noticed that the cuts they did were very smooth, usually after a large segment of the song had been played, and that after the cut was done, they would move from a far pan to a close up of the main singer of that segment. when i then look at one directions latest piece of work, i nearly see the opposite, this is probably due to the fact that they ALL usually sing segments, much like a barbershop quartet, so there is really no time that you can have an individual character shot.

# data[].attributes.body
1970s

Gloria Gaynor: I will Survive

When looking at the 1970's, there is only one song that i feel sticks out in my mind would be this song, it is one of the most, if not THE strongest song of that decade. Firstly lets look at the style, which mostly follows the single singer routine, which ha a single female singer on a plain background, and has a spotlight placed directly on her the entirely of the song, the actual song is also to the same song, atleast the beginning, it starts like a usual song, nice long notes, while also being quiet. we then move to the second verse, which kicks in the trumpets, harp, and really kicks it up a notch or two. Firstly lets look at how the singer looks, she wears a red glittering dress, which has a lot of sparkles placed around to show of how it glitters when she spins, which she does throughout the ENTIRETY of the song, when ever she dances, the dress dances with her.

When we compare it to Kelly Clarkson's hit "Already Gone". Her style is actually quite similar to that of Gloria, they both wear glittered dress, and when she moves the follows the same path, much like Gloria, but then, when it comes to how the set is made, there is a lot of props and backgrounds on Kelly Clarkson's music video, whereas when you look at how Gloria Gaynor uses no props, she just has a dark room, and uses no props or backgrounds, all she has is a spotlight to show off her singing. Now we can look at her actual singing. Gloria's style is quite string, each note feels likes its being sent out with pure precision, and also seems to present a lot of authority. Then lets compare to our modern music video, Already Gone. Kelly also seems to have the same tone, the only difference is their is no change, whereas in I will survive, there is a change in tempo, making it more upbeat, whereas this song is more of a sad song, with the tempo and the style a much more calm feeling to them.

# data[].attributes.body
1980s

A-ha: "Take on Me"

Take me on was one of the best songs of the 1980s for _ main reasons. Firstly there was the style, this was one of the first songs to implement hand drawn animation with a music video with live action singers, using rotoscoping to capture the singers in animated form. Especially with how they implement the two, with how the 'windows' placed around the set, they would either have the real life actors/singer look into this animated world, or thy would flip it and have the animated people look into the real world, they would also have two version of the actors, the real life, and the animated versions of them. This was mind-blowing for the time, especially by the fact that they both were so in sync with the song and each other, and the amount of work gone into it must have been monumental.

The only music video i can think of that can even be close to this would be "Feel Good Inc" by "The gorillas", this again uses animation in its music video, but, unlike "Take me On", there is almost only animated parts, the only part which is live action is presented on a tv screen, the rest shifts from drawn to cg animation, using the same system as "Take me On", the window shows the more CG orientated setting. The actual song of "Take me on" is very upbeat, having a chorus that follows throughout the entirety of the song, which, as the title implies, has "Take me on" throughout the entirety of the song. When we then look at Monkeyz music video, which has much more calm melody, while it also has a fairly dark undertone, whereas "Take me On" has a fairly nice tone, with no under messages, maybe its due to the fact that most were afraid that if did such tone, the music video would be pulled.

# data[].attributes.body
1990s

"Vogue" - Madonna

Lastly lets look at how madonna chose to do her music video "Vogue". To start with lets look at how at first the obvious style of her music video, how she tries to make the video look old fashion, at first by having the video appear to be in black and white, and also when they cut to the actors/madonna, they appear to have old fashioned clothes, while also having the way they act be like what they would be like in the timeframe they set their content on. But at the same time the style of music they end up singing seems completely out of place for what they set their style to, i goes for more of a jazz feeling to it, which was more of a new song at the time they set the music video. The melody is upbeat, without loosing its composure, while still seeming to be fresh and exciting. Now, lets compare that to a fairly new music video "Comeback kid", created by Sleigh Bells. Their type of music is much like madonna, taking and old setting and adding a newer style of music, they also follow the same motive, by having the music video based on an older age.

Meanwhile still having the music current to the release of the song, although the actual music played is much more...rebellious than what madonna could be able to sing, due to the fact that she build her image around being the mild manner woman. In fact when you look at what Madonna wears for her shoot you can actually think she would wear that sort of outfit. While when you look at Sleigh bells, they often switch what they are wearing, but still follows the same motive, as a rebel, even the way they act.

# data[].attributes.headline
Assignment 2: Videos & more Videos  Task 1 - Understand Styles of Music Videos (A2 Task 1)

# data[].attributes.subject
Assignment 2: Videos & more Videos  Task 1 - Understand Styles of Music Videos (A2 Task 1)

# data[].attributes.body
Concerts have always been one of the most jam-packed and over the top form of music, as the fans are able to get so close to the bands, and the recording of the show is usually life, which they try to use to their advantage. They have the camera shots of the video seem like its part of the crowd, this is usually done to be more authentic and exciting, whereas in casual music videos it feels played out and planned..because its played out and planned. Live footage is probably one of the easier, yet harder ways to record. It would be easier as they are able to just roll with it, theres no editing, theres not a high amount of special effects. But on the other other hand it would be harder as they would HAVE to make sure it goes right first time, there would be no 's, no reshoots, whatever happens is recorded for the world to see. In my example i give you AC-DC's live tour at River Plate. As you can see from my example, they make sure that during the shots there is hands, heads, and bodies of the crowd to make sure that the watchers at home feel like they are able to enjoy the feeling of being at an concert.

# data[].attributes.attachment_link.description
1. Rock N Roll Train 1:17 2. Hell Ain't A Bad Place To Be 5:43 3. Back In Black 10:00 4. Big Jack 14:10 5. Dirty Deeds Done Dirt Cheap 18:19 6. Shot Down In Flames 23:06 7. Thunderstruck 26:34 8. Black Ice 32:06 9. The Jack 37:15 10.

# data[].attributes.body
Gorillaz - Clint Eastwood

Animation in music videos hasn't been a new idea, for ages animation has given music directors the chance to make scenes that they could only dream of, this is by having the animation either be part, or be the main focus of the music video, which in turn gives a lot of leeway with how far their ideas can go. Animation can create the setting, characters, or even whole narratives. For example lets look at Gorillaz song, co-starring clint Eastwood. The animation in this music video is the WHOLE of the music video, meaning there is not live action players/performers present throughout the entirety of the song, anyone that was part of the song, vocalist, drummer, guitarist etc. where made a cartoon version of themselves. The animation was even able to have a story, even if it doesn't make too much sense, it still gives the audience something to give their eyes to watch while they listen to the song. Gorillaz is also a great example, as it blends 3D and 2D animation perfectly, while complimenting the song perfectly. Lately they have now switched to just pure 3D animation, this is probably due to the rise in their budget after their previous successes

# data[].attributes.body
Interpretative Dance is when an actor/performer/Singer uses the music to say what is happening in the narrative, albeit by the lyrics or the theme of the music, for my example im going to be picking Michael Jackson's "Thriller", a horror-loke music video which talks about how zombies are taking over the town tonight. In the music video, they explain what the main conflict is, what is going to happen to the town, and use their dance to try and capture the female performer. This is a great example, due to how he also interpreted how a zombie moved and created a famous dance move based on it. This style is probably the most perfect way to get a story across a music video without ruining the moment, whereas when a story is crammed into the music, where the action doesn't 100% fit the lyrics, which would only bring down the overall experience.

# data[].attributes.attachment_link.title
Michael Jackson - Thriller (Official 4K Video)

# data[].attributes.body
Narrative and music have always blended well, this is due to the fact that they both blend so well together,one cant really exist without the otherwhen trying to tell a story. When a music takes a narrative into its content, they use the lyrics of the song, and the visuals from the narrative, they make the whole experience worthwhile. Lets have a look at Eminem's song, "Not afraid", where he talk about how his life started to go downhill, but he still wants to live life as he sees fit. The whole video exist of how his life went down, but he still knows that he isn't alone, and that he can beat whats happening to him. The shot involved are always on the move, trying to keep the watchers attention. This narrative also has quite a strong message that Eminem tries to off himself by jumping off a Building.

# data[].attributes.body
Impressionist Music video are the videos that are able to either change, or strengthen the feeling you have at the moment, an example would be when you feel sad you listen to music that has a sad theme to it, whereas if your in an angry mood, you would play a song that has loud, banging music that would only strengthen you mood. OR you could do the opposite, as some try to fix their mood by listening to different music, a good example is when someone is really sad, but listens to a more upbeat song to try and bring up their mood. A great example that i would choose for this subject would be "Summertime Sadness", by Lana Del Rey, which tempo, speed, and pitch is very mellow, slow and makes the person watching seem to get sadder due to this, or empathises their sadness. Then, once its done reminiscing in the sadness, then moves on to moving past the sadness and going to happiness, looking into the

# data[].attributes.attachment_link.title
Summertime Sadness Lana Del Rey // Madilyn Bailey (Cover Version)

# data[].attributes.attachment_link.description
DEBUT ORIGINAL ALBUM WISER: https://goo.gl/cmDWq9 ► This song on iTunes: http://smarturl.it/MB_Volume6 ► On Spotify : http://smarturl.it/MB_Vol6Spotfiy Hey YouTubers! I love Lana Del Rey and this song. Hope you enjoy my take on this. Give it a thumbs up and you'll make me smile! Don't forget to share, it really does help!

# data[].attributes.body
A surrealist music video is when the story of the music video is a series of connected events, that then make up the narrative, which is then presented to the viewer as lyrics and images/video.A great example i found while searching through the world wide web i came across a song called "Road To NoWhere", made by Talking Heads. When the Video starts you see a man running in place, it then switches to a highway scene, before you can even realise what the story is, they completely move to the next scene, which is just random set after random set, with the only thing semi staying the same is the running man in the corner, but even that changes, from a man running to a bit of toast..to then clouds and it just get weirder and weirder from there. Some people find this style the most interesting, but to me i feel that its to strange for me to enjoy, but i do respect that other would enjoy this style.

# data[].attributes.body
A pastiche is much like a imitation or parody, however, unlike a parody, it is not made to mock the original material, but using the material to create new and engaging piece of content. For my example im going to look at the music video promoting the film "TRON", now there are two reasons for this music video to exist, firstly is the fact that the music featured in the actual film was composed by daft punk, which was only done in exchange for their right to promote the music used in the said music video, while also using the material and world that TRON has set up, using their most famous song from the album, Titled "Derezzed", the plot of the music video is completely different to the film, the only part that seems to be similar is the style of the game, and the random cameos that appear, for example the arcade they enter houses the machine that can take you to the cyberspace, and the other rider inside the game is of one of the protagonists from the new film. The use of pastiche can be valuable for both groups involved, for example if a music video takes part of a famous movie or soundtrack, it could boost the views and could help the video gain fame, now this may seem unfair to the original content provider, but you have to think of the times that it is the other way round, when a music video, maybe due to pure luck, gains a large audience, which in turn boost the views and audience to the original content, helping it gain more revenue. In this music video however, both are already high in Th fame catergory, but they do this as a way to merge both audiences, raise both of their ratings and view, so it would be a neutral agreement.

# data[].attributes.attachment_link.title
Daft Punk - Derezzed (from TRON: Legacy)

# data[].attributes.body
For my parody choice, I have chosen the music video "Blurred lines PARODY" (Not a very catchy name i know), which takes the undertone of the film and makes it obviously blatant, and makes the girls from sexy woman to sensible, well respected human beings, and how they would at if someone was talking about possibly raping them (yes, this song talks about the undertones of rape from the first one.), it also makes fun of the music videos 'Twitter tags', these random words and tags, which is the system of how twitter works, having buzzword that would send you to certain sites on twitters website, they would make fun of it by changing the buzzwords to pleas of help from the women, who are desperately trying to run away from the men featured in the music video, or making empathise to certain events that happen, such as when a man tries to grab one of the women, she knees him in the crotch, it then puts in red letters "Nut-shot". The music video then ends by using the rhythm of the music to say what they feel about robin thicke, and how his use of hash tags are overused as hell.

# data[].attributes.body
For my Referencing music video i have chosen the music video is of the video my Eminem, named "We made you". The music video doesn't just make references to other artists, it also has references to video games, namely gutair hero, which appears during one of the backgrounds of a scenes, and it even follows the track of the song with the lights that appear within the actual game. Now, it also has a couple of scenes making fun of a famous picture in"starship enterprise", which features the captain in his ever so famous 'frowny face', this is made fun of my having the lyrics of that part explain a terrible mistake, much like the episode it will face. Lastly there is the reference to Kim carndaction, a famous celebrity in america, but mostly makes fun of the size of her behind, saying that it increases size each time she appears on screen.

# data[].attributes.attachment_link.title
Eminem - We Made You (Official Music Video)

# data[].attributes.body
A homage music video is done in memory of honour of events or people that had hardship, or were even able to break from that hardship and get a group or even the earth out of seemingly dark ages. Many song have been made in honour of many people, but actual music videos are hard to find apparently, after music searching i found a music video that was made during the Diamond Jubilee, featuring "Gary Barlow" and "The Commonwealth band",which goes through how the queen has changed the world, not just england, and it also looks at how the wives of the soldiers out n the war have come together to give honour to not just her, but to all the husbands and wives that are either still in the warzones, or came to unfortunate ends while serving man and country.

# data[].attributes.attachment_link.title
Sing - Gary Barlow & The Commonwealth Band featuring Military Wives

# data[].attributes.body
Influence of commercials is literately product placement, which is when a product, be it headphones to sports car, the company of the products pays the group or band to include the product, and to have the product appear in the video, or even have the stars use the objects, making the fans feel like if they buy the products shown, they can be more like their idols. Fr my example I have gone with the Music video by "The Vamps", named "last night", now the music video actually doesn't have a lot of product placement, but has some of the most obnoxious ive ever seen, the two scenes i talking about appear around the second half of the music video, the first is of the equipment that is used by the guitarist, for no reason the scene randomly changes to show the brand of the speakers that are being in use, there is no need for it, and wasn't even done subtly, they just slapped it in there and hoped no-one would notice. Secondly you have the headphones that appear on one of the band members heads, now at first the scene is done quite well, as its far enough that it doesn't draw attention to it, but has the strength that the lighting makes it easy to see what brand it is....then out of nowhere it shoves the product in your face on the nodding dog that is the guitarist of the group.

# data[].attributes.attachment_link.description
The Vamps' new single I Found A Girl feat. OMI is out now! Listen on Spotify: http://po.st/VFSf Listen on Apple Music http://po.st/VFAMf Download on iTunes: http://po.st/VFiTf UK fans! For all info on how you can meet the band head over to www.meetthevamps.com :) ------------------------------------------------------------------- Visit our website to find out news, media and our new store!

# data[].attributes.headline
Assignment 2: Videos and More Videos Task 2 - Conventions of Music Videos (Unit 29 P1,M2)

# data[].attributes.subject
Assignment 2: Videos and More Videos Task 2 - Conventions of Music Videos (Unit 29 P1,M2)

# data[].attributes.body
Lyric Interpritation

Lyric interpretation is when a music video has video cues to emphasise, or has the lyrics mention what directly happens in the video, either as a symbolic meaning, or as an actual representation of the events in the music video. In the music video "Wrecking Ball" by Miley Cyrus, throughout the film she talks about how she went through life like a wrecking ball, tearing through the present and aiming for the future and talked about how her partner wrecked her life, and she uses this opportunity to empathise this by having an actual wrecking ball (most likely a prop) come and smash though a white wall, during the parts that talk about a wrecking ball, and wrecking in general. This scene would appear during the most crutial moments of the song, where the vocals and music would be raised to a higher level, emapthising the force of a wrecking ball

# data[].attributes.attachment_link.title
Miley Cyrus - Wrecking Ball (Official Video)

# data[].attributes.headline
Assignment 2: Videos and More Videos Task 2 - Conventions of Music Videos (Unit 29 P1,M2)

# data[].attributes.subject
Assignment 2: Videos and More Videos Task 2 - Conventions of Music Videos (Unit 29 P1,M2)

# data[].attributes.body
Extending or Consolidating the song's Means

Extending/Consolidating the songs means is when a music producer tries to make the subject of the music video more relatable to the audience, either by having real events or people featured in the music video, to try and add more relevance to the music video, or to try and play on the audiences emotions, trying to "pull on their heart strings, to make them feel how the song wants them to feel, and make the think that the song is about them. Green Day "plays on the heart strings" lovely. Taken from the film "American Idiot", the film focuses on the love and then loss of a relationship between the two protagonists of the film, and how after their argument, they start to separate, the male moves into the army, and the woman starts to consider leaving him behind.This works as the argument does feel real, and you feel the pain that the two of them are obviously feeling during the skips in time. The music video also works well as it is already based on the film, so it already had its story set up for the audience

# data[].attributes.attachment_link.title
Green Day - Wake Me Up When September Ends [Official Music Video] [4K Upgrade]

# data[].attributes.headline
Assignment 2: Videos and More Videos Task 2 - Conventions of Music Videos (Unit 29 P1,M2)

# data[].attributes.subject
Assignment 2: Videos and More Videos Task 2 - Conventions of Music Videos (Unit 29 P1,M2)

# data[].attributes.body
Allusions

A Allusion can be a figure of speech, which can make reference to places, people, events, myths or works of art. These allusions can be real, or even fictional events, such as what you want to be in the future, dreams and ambitions. For my choice I went with "Billionaire", by Travie MCcoy. The entirety of the song talks about his fantasy of becoming rich and famous, and how he would do anything to become one with his dreams. This is a great example, as he sings about all of the events that he wished would happen, such as drinking tea with the queen, and seeing his name in shining lights. It also makes you think about how ambitious dreams, but says that he is willing to risk it all to get his phantasy into a reality. The Music video also has mentions that it is just a dream, and has video to empathise this, saying its good to dream, but dont waste your life trying to achieve the impossible.

Travie MCcoy: Billionaire

# data[].attributes.attachment_link.title
Travie McCoy: Billionaire ft. Bruno Mars [OFFICIAL VIDEO]

# data[].attributes.headline
Assignment 2: Videos and More Videos Task 2 - Conventions of Music Videos (Unit 29 P1,M2)

# data[].attributes.subject
Assignment 2: Videos and More Videos Task 2 - Conventions of Music Videos (Unit 29 P1,M2)

# data[].attributes.body
Links to Other Artists

When linking other artists into your own music video, you are able to do so it two different ways, firstly there is the standard referance to another artists, such as a name in the lyrics, or their picture or appearance in the video, and are usually done to top pop culture idols. Lady Gaga's "Applause" has a great example of this, as throughout the entirety of the film there are references to other art and pop culture that are popular at the time that the music video was created. This is either done to try and bring more relevance to the subject, or to try and bring a wider audience in. It can also be done so to mock or make a parody of a celebrity, or of another music video that hit the top of the charts. A great example would be "Digging Minecraft Style", a music video created by famous Youtuber "Captainsparklez" and a few animators, which makes fun of the music video gangdam style, by taking the tune and subject, but making it heavily reference "Minecraft", by having the characters, the setting and the lyrics based on the indie video game "Minecraft"

# data[].attributes.attachment_link.title
"Minecraft Style" - A Parody of PSY's Gangnam Style (Music Video)

# data[].attributes.headline
Assignment 2: Videos and More Videos Task 2 - Conventions of Music Videos (Unit 29 P1,M2)

# data[].attributes.subject
Assignment 2: Videos and More Videos Task 2 - Conventions of Music Videos (Unit 29 P1,M2)

# data[].attributes.body
Hip Hop Music Video Conventions Kanye West - Stronger

Camera Shots/ Camera Movement

Camera shots are one of the corner stones in videos and music videos, without them there would be no variety, and would bore the average viewer, but with the ability to change shots, it give a wide range of scenarios and option, such as using an extreme close up to empathise an emotion or facial feature, or using a wide shot to show a landscape/ setting that the music vide will be based on. When the music video first starts, the shot mostly change between medium and close up shots rapidly changing to the beat of the opening, while also having a few landscape shots added, but once the main singer (Kanye west) is revealed, the speed of the changes slows, and instead of close ups, they are replaced by wide shots of this machine apparently making Kanye West 'Stronger', and having a medium close up shot of a control room overlooking the operation, manned by the due from Daft Punk, pulling levers and switches to the beat.

Mis-en-scene

The scene of the beginning of the music video starts of between two scenes, firstly there is the green(/blue) screened section which shows a machine seeming to be fixing/healing, or building Kanye West, which actually takes two scenes, the close-up, which has a bottom up of Kanye placed in a casket like machine, and then goes to a better view of the machine, all green screened and animated into the scene after. It then switches to the control room, which looks like a generic style setup, using levers, buttons and has two chairs setup, the room actually seems to be symmetrical, as to show that the two have an equal role in the control room. Next was the scene of a run down hospital, firstly it shows a scene of Kanye in a mental hospital styled chair, which uses bounds and restraints. The overall room seems to be cheap on purpose, and has a kind of mouldy run down feeling, like it was made at last second, which follows the story pretty well. It then shifts to the hallway of the hospital, which again has the rundown feeling, much like a ghetto or back alley, the scene then shifts to the police breaking down the door, which actually looks much more detailed and higher end than the rest of the building, maybe to show the style of the outside world without actually showing it off. It then shifts to quick scenes of tokyo, mostly using images and videos that must have been taken from a lower end camera.

Editing

The Editing used in the first half of the music video is quite slow, letting the audience be able to see what the scene is showing them, and giving them time to come to grips with what the story is doing for the duration of the shot, allowing up to 5 seconds is just enough for the audience to figure out how the story has gone. The editing then speeds up once the first scenes have been established. Also during certain scenes throughout the entirety of the music video they seem to place Japanese (or chinese) symbols, obviously spelling something relating to the music video. It then shifts to scene following the main singer just rapping to the lyrics, but they put an overlay reminding me of a old styled tv, having static like lines appear to wave over the scene, this happens three times throughout the music video, usually placed at each 1/3 of the music video. It then also has the 'Hologram' Scenes, these scenes have a closeup shot of the main rapper, and add the effect of a see-through opacity, and have him static, much like the other 'tv-like' scenes.

Sound

The Music for the music video uses a dubstep style, using mostly electronic styled music and notes, which can usually be created using either a electric piano or using a computer to create the sounds electronically using a music program. these notes are quite squared, where other notes fade in and out, unless specified in the program begin and end at the same note strength. further into the music video you can hear more of an electrical keyboard, using long notes that are being repeated over the course of the majority of the music video, there are about 7 notes that are used throughout the video, but they are not always in the exact order, they change it up about 3 times to keep the tune fresh, and keep the audience entertained. At certain sections the music slows to allow the vocalist to be able to get his voice through clearly enough due to the speed of his rapping, if music was to overlap it would become inaudible to the audience.

Props

There isn't actually a large selection of props when looking at the music video, as the most major looking "prop" was mostly computer generated into the scene, however you can see the part of the machine that had to be real for Kanye to be able to lay where he was, mostly the bottom part of the bed and a metal casket like frame was placed around, mostly to show how far Kanye would be able to move without him cutting into the Machine that would be animated later in editing. The there is the 'controls' placed around the two costumed individuals from daft Punk, this was mostly a fake control panel, with the screens edited in much like the the machine, and the lever would most likely not actually connected to anything, but they made sure that they were able to move as to make it 'look' like it was controlling the machine. Then when it moves to the hospital scene you have the obvious bed, restraints and the tray that the nurse was carrying, also the decor that was placed on the sides, like the lamp and picture, but once the police come in you have to look at the fake guns and riot gear that they are carrying into the hallway.

Costume

For costumes, there are _ major costumes that appear that appear throughout the music video, the first costume to mention is of Daft punk, the two operators of the machine, the costume is exact to that of a famous Dubstep group, many due to the fact they helped make the song, using their knowledge to create the remixes and dubstep section, these two mostly exist to their signature helmets, most reminiscent of 90's robot, using squares and circles to show the mouths and visors. Next would be the Costume that is featured by Kanye West during his rapping segments, which has his signature glasses, white with lines throughout the lens, while also having his Hoodie and Tracksuit-bottoms. Then we have the nurse and swat members, i've put these two as they both use very generic, using the usual style, for the nurse she has a white suit and medical equipment in the top pocket, while the swat that appear have the usual gas masks, the riot armour and the AMP guns. Lastly we have the woman present at certain point throughout the music video, she appear to have taken a more cyberpunk style, using high amount of colours and lines.

Colour

The colours presented in the music video are that which remind me of tron, a film based in the world of a computer, with all colour meant to look like programs or electricity, any colour present are high in saturation, and are meant to look like neon, or maybe electricity, major colour present are green, blue and red, maybe this is done to look like that of a tv's red blue and green which makes all the colours that a tv has. It also make power look like a spiritual like energy, having is wave and explode around Kanye, like its a part of him, emanating out of him.

# data[].attributes.headline
Assignment 2: Videos and More Videos Task 2 - Conventions of Music Videos (Unit 29 P1,M2)

# data[].attributes.subject
Assignment 2: Videos and More Videos Task 2 - Conventions of Music Videos (Unit 29 P1,M2)

# data[].attributes.body
Experimental/Alternative rock Music video Gorillaz - Dirty harry

Camera Shots/Movement

For The first shot we see a fast desert, as the camera zooms out and pans around, it is revealed that a helicopter has crashed in the distance, The camera then cuts to the close up of the animated arm of the lead singer in the group Gorillaz, shooting a flare into the sky. Straight away it cuts to the flare opening and the smoke coming out. It then jumps to a much farther out view, showing a rescue vehicle waiting for them, once the flare starts to fall, the camera cuts to different shots of the car coming to the rescue, after a few shot, each from different angles and distances, we then cut back to the group stranded, which it pans to reveal is nothing more than a group of children. throughout the duration of the music video we can see that the only camera movement that happens is very minute, usually just to show the emptiness of the desert, or to be able to show the full group in one shot. For camera shots a very interesting scene appears around the 1 minute mark, it has about 3 second work of cutting to the beat to a set for about 5 beats, this rapid change in shots is strange, but really stood out as a cool segment.

Mise-en-place

The first scene that is show is very barren, with only the helicopter crash and random dead shrubbery, this scene make me feel dry just by watching it, this is mostly made to show how desolate and abandoned the survivors feel. They then cut to the rescue vehicle, which is the only piece of interest in the entire scene, again, this is done to show how far they are from any type of civilisation. When we look at both scenes, they look oddly familiar, maybe to show how close yet far they are, as each part of the vehicles journey seems to be going around in circles.

Editing

The Editing in this music video is quite basic, but i feel it need to be done this way for many reasons, firstly the fact that there isn't a lot of cuts to new scenes, this was probably due to the fact that to animate a new scene would have been to hard, and would have taken to much time for the short schedule they had to make, mostly to do with the fact that this was one of the band earlier music videos, so they didn't have a high amount of resources at the time, and also with the fact that when the music video was being made they also had to make the rest of their album, due to this they had not a lot of spare time to organise more scenes and create more animated actions for the characters to do.

Sound

The sounds and music presented in the music video remains A mostly constant beat, usually lasting a few verses, but once the segment of the song involving lyrics ends, it then switches to a more instrumental version, adding a extra sound effect that i cant quite put my finger on, but it was most likely something made and edited using a computer program,upon further research i found out about a object called a "Electro Synth", which they used for most of their sound assets in all of their music videos. Later on you can tell that a mixer was used, as certain beat repeat and end in ways that could not be emulated any other way. Finally, during the last third of the song, it then decides to change its tempo, and went for more of a rap styled song, sung by the rapper "Bootie Brown", while also adding violin sounds, which worked surprisingly well.

Props

Now, when looking at the props, there is only about 2 props present in the entire music video, due to the fact that the rest was animated using computer softwares, and also due to the bleakness and emptiness of the surroundings there was only the crashed helicopter present at the beginning of the music video, which doesn't appear again, and the RV, which appear throughout the music video as it searches for the group lost in the desert. When looking back however there are a few scenes that have small props, such as a sign, half buried in the sand, or duenes that have pieces of rubbish in the surrounding areas.

Costume

There is only one costume that i can talk about...well, real one anyway, but i also will talk about the costumes that the animated individuals. First lets looks at the group that are lost in the desert. Now, first lets look at 2D (the singer of the group), his getup is much similar to how a soldier dresses, but he has the look of a more desolate feeling, as if he's been trapped on the sandy dunes for a long time, then you look at the real life soldier, who has a more full gear, but much more ruined due to the fact he came from the sand, this fits the song as it talks about all the soldiers dying for no reason, that the war was 'over', yet blood is still shed.

Colour

The colours presented it the music video is very bleak, and with good reason to do so, as it would work with the subject material perfectly, going with the theme, and the subject of the wars taking over the sandy dunes which this song was aimed at. These colours mostly exist of the sand, its dull orange like appearance, and the animals around which bear the same color palette, then there is the colours of the army equipment that is work, which seems to blend with the background, as it has been work down by the sand.

# data[].attributes.headline
Assignment 2: Videos and More Videos Task 2 - Convenctions of Music Videos (Unit 29 P1,M2)

# data[].attributes.subject
Assignment 2: Videos and More Videos Task 2 - Convenctions of Music Videos (Unit 29 P1,M2)

# data[].attributes.body
Dance / Pop

Camera shots / movement

For most of the beginning of the music video, the cameras main focus is to focus on the expression of the people present in the bar, having close-ups of each individual character, giving the bar a higher amount of plausibility, more than before anyway. the camera then moves to a closeup of michael Jackson, his hat casting a shadow of his face, adding a bit of tension to the air, this shot is taken form a low angle, to focus more on the shadow that is cast. then, as soon as the music video starts to hit it off, the camera changes to a medium length, showing the whole body sots, and also getting more of a tilted angle, as the scene tilts to the right slightly, probably to give the scene a bit of fresh look. The cameras mostly stay still, but there are a few panning shots, but there are only two that I am able to notice, but the amount of cuts in the music video if very frequent, always moving with each major movement form michael himself.

mis-en-place

The entire music video takes place in this run down mobster bar, where it appears all of the local scum come to have a drink and enjoy the show, but there are two different scenes within this area, first is the lower areas, which is mostly the the drinking area, and the stag that the female performers...dance on. it then moves to the upper levels, small corridors that circle the entire scene, he only goes to the first floor, but from the looks of the video the upper floors stay basically the same, like catwalks on a stage. then, in the version that i was watching, there is a scene with kids in an alley talking about how awesome michael jackson is, this scene i barely viewed, but a surprising amount of detail seems to have been put into place to this one scene, such as the way the steam from the vent circles the floor, making it look like a 60 cop thriller.

Editing

The cameras editing isn't that consistent, firstly the camera has very long scene, probably in place to allow the audience to soak in the scene, to get the overall view of where they are, switching to different angles and character to get more of an understanding of the scene that you are watching, as soon as the dance moves start however, the speed to the shots increase exponentially, always on the move, changing from closeups to mid shot, to full zoomed out shots, only to quickly switch back to a closeup on a dime. this really sync well with the music however, which is upbeat and has a fast beat. at the second half, the camera shots slow down again, allowing the music video to slowly show of its other dancers, and the amazing coriography that they had done.

Sound

Throughout the entirety of the song it follows the same beat, using a quick 7 second jingle over and over again, this usually repeat for about 2 minutes, and then it switches to the chorus of the song, a changed version to the original tune, mostly extended with a few extra notes added to give the section would have more of a flair to it. then there are the parts at the end of the chorus, mostly a remix/ jitter of his line, "you been hit by a smooth criminal"

Props

There are quite a few props that are scattered around the area, so im just going to focus on the mains ones i feel have the most relevance and importance. firstly would be the weapons in the music video, they all look realistic (except for the ultra reflective knife), especially the tommy guns at the end, i think they actually used metal and wood to make the props, so the authentic feeling to the props can be seen on the camera. Then there are the other, less memorable, props, such as the table and chairs, and the fan that the female performer uses throughout the music video. the props are mostly on wheels, as to clear the room clearly to avoid tripping or falling over any of them.

Costume

Firstly, lets talk about the side character before talking about Michael, firstly there is the mobsters scattered around the bar, these individuals are quite plain if im going to be honest, the men look like typical mobsters, such as the full black suits and fedoras, and having a laid back demeanour. and i really se no change in the formula, now when looking at the women in the music video, they are mostly dressed in scantily clothes of the time this video is set in, mostly corsets and big dresses. now lets look at Michael jackson, who dressed in the opposite attire, mostly to stand out when the dance moves re being done, he is dressed in near complete white, to show he is the protagonist in the video, and to show he is of high importance.

Colour

The music video is set in a very dark dank pub, so colour is supposed to be drained, and ad its based at the dead of night, there are shadows everywhere, thats why the difference of the white of michael jackson compared to the dark surroundings works really well. there is also the them of blue of the windows, the best way to show that its night, as having it black would just darken the room to the point of not being able to see the actual performers as they dance.

# data[].attributes.attachment_link.title
Michael Jackson - Smooth Criminal (Official Video)

# data[].attributes.headline
Assignment 2: Videos and More Videos  Task 3: Techniques (Unit 29 P2 M2 & D2)

# data[].attributes.subject
Assignment 2: Videos and More Videos  Task 3: Techniques (Unit 29 P2 M2 & D2)

# data[].attributes.body
Cutting to the beat is the process where you sync up the audio and visuals to make the cuts in time with the beat, this can be either to follow the beat, or even to once every few notes, depending what the music director had in mind for the music video. This type of editing is usually saved for the slower songs, and the process of editing many shots at once would both be to strenuous, and would be too fast for the audience to keep up if it was made for certain metal or pop songs, My choice is of OneRepublic's "Counting Stars". Now the Cut to the beat segment starts during about the 3rd verse, when the tempo starts to increase in speed, the cuts would happen after a verse, or even sometimes a sentence, it would either cut between the two settings, or would skip ahead in time to the beat. It would also change its shot, changing from a wide shot of the band, to a more first person camera setting when in the tight room of the supposed church. This is very strong style, mostly due to how effective it is at strengthening the tempo or beat to a song. However, this doesn't always work in the favour of the song, especially if it isn't suited to the song it is representing. It can be like a Double edged sword in that aspect, as it could do more harm that good if now implemented properly, such as if the audio and video de-sync, it would look like a complete and utter mess.

OneRepublic - Counting Stars

# data[].attributes.body
Effects can be used in two fashions. Firstly, it can be used to add narrative to the music video, such as making a point, empathising a certain event, or can be used to show the scale of what this music video represents. They can also be used in more of a stylised version, meaning it would only be used as more of an "eye candy" than anything else, as a way to temp the audience with flashing lights and cool Explosions. A good example of the latter would be Shift K3Y's "Touch". Now, to be fair, it does have some correlation to the subject material, as it focuses on his hand, which seems to have green screen style paint placed on them, which gives them the ability to create many colours, using a program usually used for backdrops. It then shows hand marks on the woman that he is obviously talking about "never letting go". Other than that however, you can see that the colours flashing are only to draw audiences in, as they could have stuck wit one colour, you could then say that it is more creative, and makes the video much more apealing to the audeince.

SHIFT K3Y - Touch

# data[].attributes.headline
Miming and Lip Sync (A2, Task 3: Technuiqes)

# data[].attributes.subject
Miming and Lip Sync (A2, Task 3: Technuiqes)

# data[].attributes.body
Lip syncing/Miming is the process where the vocals are usually placed either through speakers surrounding the singer, or instead the vocals are added after using an editing software. This is mostly done for two major reasons, firstly, this could be done during a music video that focuses heavily on movement, such as dancing or running, and they couldn't have the lead singer dance and sing at the same, as either her voice would be muffled and rasp due to her breathing heavily, or the singer would be so focused on the dance moves that she would miss her cue. Lastly it could be due to quality, as singing in a set has the side effect of echos or extra noises being picked up in the microphone, whereas if they shot inside of a sound studio, the sound could be controlled, and editing the footage for the music video would be easier. For my example I have chosen "Blurred Lines", by Robin Thicke, this is a great example as you have three singer that are following lip sync, and even though it has been done very efficiently and professionally, some of the co-singers seem to have messed up when it can to the little notes that they say a single word for, such as "hey", or "Woahhhh", which would be a little bit out of sync. And that is where you can see the downside in using this method, when editing the software, if a certain scenes audio is out of sync by mili-seconds, the entire scene, maybe even the entire music video could be ruined.

# data[].attributes.attachment_link.title
Robin Thicke - Blurred Lines ft. T.I., Pharrell

# data[].attributes.headline
Camera Movements (A2, Task 3: technuqies)

# data[].attributes.subject
Camera Movements (A2, Task 3: technuqies)

# data[].attributes.body
Camera movements is what movement does the camera itself move. these shot exist of panning, tracking, close ups, tilting, follow etc. This adds more variety and style to the music video, and gives better options than just cutting to the next scene, for example, instead of cutting from one room to another, you could set the scene up to that the camera can pan to the next room, eliminating the need to cut altogether. This also gives more option when there is only one set, a there is no change of scenery, using the camera to add more character would Definitely improve the experience (done correctly that is!) For my choice, Pharrell Williams's "Happy", it gives a great amount of examples, even though it still cuts, it gives pans, follow, closeups and tracking. The music video cuts from one person to the next, while still pulling back at the same speed as the performer, making like their talking to you while your walking. It also pans, giving a better view of the surrounding setting of that segment of the music video. (i have no idea why the text went this way, and i have no way of changing it back :/)

# data[].attributes.attachment_link.title
Pharrell Williams - Happy (Official Music Video)

# data[].attributes.body
Much like camera movements, this looks at how the setup of a camera can change how the music video can turn out, sometimes for better, sometimes for the worst. This time it looks at what kind of angle the camera would be placed at before a shot was made, for example; High low, side, angled shots, are all types of shots that change the perspective of the scene. A Low shot can make the viewer feel small, or the singer look epic, and vice versa with a High shot, and a Angled shot makes the picture go at a slant, making the scene either not quite right or makes it seem different to our own reality. For my example i've chosen Will Smith's Switch. This music video has a wealth of camera angle available for example, for starters there are the moments where he is shot in a basement, which has one shot where the light completely puts will smiths face in a shadow, showing how he started his career. This shot appears multiple times, and each time there are subtle changes each time, making the use of the same scene, creates multiple scenes and senarios.

# data[].attributes.attachment_link.description
Music video by Will Smith performing Switch. (C) 2004 Interscope Records

# data[].attributes.body
A chroma key is when a green (or blue) screen is required for a certain scene/ location that either wasn't possible to shoot or just didn't exist, like a perfect beach or among the clouds. This is probably the most cost effective way of editing, as no props or sets are needed but the Green screen and the performer/singer of the music video, unless required props are needed for the scene. For my example I have chosen Green-day Holiday, which features a car scene, much like the old cop shows, and follows a green-screen of the background scrolling across the screen, while the car bumps on a mechanism to try and simulate movement, this is due to the technology at the time, the quality of the final product was good for the time, but you can clearly see where it falls short.

# data[].attributes.attachment_link.title
Green Day - Holiday [Official Music Video] [4K Upgrade]