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Event Business Challenge

Once again, the COVID-19 Pandemic has been one of the major challenges for the event business industry. There is a great amount of uncertainty is regard to the pandemic and the industry. Challenges such as longer lead-in time to plan large-scale events, the threat of different COVID-19 variants, ongoing restrictions on international travel and the inconsistency of various licensing permissions. These factors are affecting things such as supply chain issues, venue capacity restraints and struggling to obtain relevant indemnity insurances for events.

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ExpoPlatform | Smart events and Community platform

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Challenges Facing Event Industry | ExpoPlatform

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Our blog focuses on short-term challenges challenges facing event industry, with most survey respondents raising concerns over confidence.

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Darwin Barramundi Festival – My event idea is a Darwin food festival, based around the popular Northern Territory fish, Barramundi. The festival allows local Darwin restaurants to showcase their best and most unique Barramundi meals. Barramundi fishing is a huge part of the Northern Territory lifestyle and brings local together. Currently, the Laksa Festival, the Darwin Festival, and various barramundi-based fishing competitions are popular events that run annually in the NT. However, there is nothing in relations to eating the fish. I will approach the Department of Resources and Industries (Fisheries), the Humpty Doo Barramundi Farm and Tourism NT for event Sponsorship. Store holders will have to purchase a stand for the event, and consumers will be able to purchase tickets. A competition will also run which will be based on what restaurants serves the best Barra meal, and the sponsors will donate a grand prize. I also want to look into getting a liquor license for the event, allowing a bar to run. This event will bring the local community together, ensuring fun and great food for the whole family.

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Event Business Trend

With the COVID-19 Pandemic hitting, the events industry has gone through some large changes over the past 2 years. Event planning and marketing professionals have been forced to learn new skills, work with different people, and develop new technologies. Trends in the market such as delivering and creating safe experiences for attendees and event staff, the rise of hybrid events, the new opportunity to extend engagement with digital components, the explosion of tech choice that drives meetings and events, and the downfall of silos. Throughout all of this, technology has improved to better meet the required needs of attendees.

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Event planning: The newest emerging trends in an industry rocked by disruption

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In 2022, event marketers will be tackling a whole new landscape of questions, concerns, and opportunities. Are you ready?

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East Arnhem Real Estate Barramundi Championship 2022

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East Arnhem Real Estate Barramundi Championship 2022

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Event Business Opportunity

The East Arnhem Real Estate Barramundi Championship 2022 is hosted by the Nhulunbuy Regional Sports Fishing Club (NRSFC). Fishing competitions are a huge part of the local communities of the Northern Territory. The competition gives away different prizes and giveaways. This resource highlights a gap in the industry. Fishing competitions are well known, however there are no fishing or barramundi related food festivals. The competition also shows a local interest in regard to fishing and barramundi.

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East Arnhem Real Estate Barramundi Championship 2022

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The Nhulunbuy Regional Sports Fishing Club (NRSFC) is is hosting the East Arnhem Real Estate Barramundi Championship throughout the month of [...]

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Event Business Challenge

The COVID-19 pandemic has greatly affected the global event industry, leading to a reflection of the overall industry. Overall, the resource states that uncertainty is still high in regard to global events. The adoption of digital technologies over the last 2 pandemic years has led to the emergence of hybrid events. The resource has also highlighted the importance of sustainable, eco-friendly and inclusive local development going forward. The challenge of the high impact is a concern for the event industry.

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Event Business Opportunity

The Darwin Festival runs each year during August, in the tropical Top End. The 2023 festival runs from the 10th to the 27th of August. Following the Cyclone Tracy tragedy of 1974, the Northern Territory Director of Health Dr Charles Gurd suggested that the community came together to celebrate the town’s revival. Since 1979, the festival has run annually. The festival includes local and touring performances, concerts, workshops, theatre, dance music, comedy and cabaret, film and visual arts. This also highlights a gap in the industry, with the lack of barramundi and food components. This event also highlights the local interest in community festivals.

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Three stand-out shows will be taking over the Darwin Entertainment Centre during the Festival. With incredible costumes and clever set design, Opera Australia's take on Mozart's The Marriage of Figaro follows the madcap farce of a...

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Event Business Opportunity

Humpty Doo Barramundi is a 100% Australian family owned and operated farm located halfway between Darwin and Kakadu National Park. Since 1993, the business has nurtured their premium saltwater barramundi on the family farm. Humpty Doo Barramundi are committed the community, supporting chefs, the hospitality industry and future generations. The business is an opportunity for the event to gain sponsorship. The farm has supported and sponsored the Institute of Culinary Excellence in Brisbane, Nestle’s Golden Chef’s Hat Competition and the Charles Darwin University’s culinary competitions.

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Humpty Doo Barramundi is investing a further $48.4M in aquaculture infrastructure in the Northern Territory with a new loan through the North Australia Infrastructure Facility (NAIF), matched by loan funds from the ANZ bank. The Minister for Northern Australia the Hon Keith Pitts MLA announced the approval today. "This loan will take us further down the path of making Australia self-sufficient in saltwater Barramundi production, plus secure our supply of Barramundi through a purpose built Barramundi hatchery," says Dan Richards, CEO of Humpty Doo Barramundi. "National Barramundi Day is the perfect day to announce this huge boost to Australian Barramundi aquaculture. "As Australia's iconic fish, demand for quality, Australian saltwater Barramundi is growing. We aim to meet that demand through improving our facilities to provide the best growing conditions, leading to a healthy, great-tasting fish." In his announcement, the Minister for Northern Australia said "The NAIF loan, alongside private bank co-funding, will support the construction of a purpose built hatchery for saltwater barramundi that will provide a significant boost to the Northern Territory's aquaculture industry and generate economic activity in the Territory as we recover from the COVID-19 pandemic. "The new funding will support around 110 jobs during construction, and a further 160 jobs when the new hatchery is up and running. NAIF support will ensure Australian-farmed barramundi will be available in restaurants at home, and around the world," Minister Pitt said. Humpty Doo Barramundi received a NAIF loan for $7M in 2018, which was also matched by ANZ bank. The result of that loan saw the business successfully deliver increased capacity for Barramundi aquaculture at their farm and increased employment, as well as a high-tech nursery facility, introducing a higher level of care for baby Barramundi before they enter the grow out ponds. Humpty Doo Barramundi is a 100% family owned and operated farm. Over the past 27 years the family have built the farm to become Australia's largest producer of premium quality saltwater Barramundi. This has been achieved through the multi award winning sustainable saltwater wetland system which cleans and circulates the water back through the farm to be reused again and again. Minister Pitt's media release can be found here .

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Humpty Doo Barramundi | Premium Fish, Wild Territory

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Humpty Doo Barramundi is investing a further $48.4M in aquaculture infrastructure in the Northern Territory with a new loan through the North Australia Infrastructure Facility (NAIF), matched by loan funds from the ANZ bank. The Minister for Northern Australia the Hon Keith Pitts MLA announced the approval today.

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Event Business Challenge

This resource highlights the requirements of holding events in the Northern Territory, touching on things such as permits, hiring a venue and equipment, copyright, marketing and promotions, insurance, safety, accessibility, sponsorship, fundraising, and tax considerations. The guide contains general information for an organisation to hold an event in the Northern Territory. An event not following these regulations may lead to an event challenge. Such as, not meeting copyright requirements, holding the correct permits and insurance contracts.

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Event Business Opportunity

Running 4 years in a row now, the Darwin Laksa Festival celebrates the Top End’s multicultural community and love of laksa. The festivals allows both locals and tourists to experience different Laksa’s from restaurants, market stalls and eateries. The Laksa Festival is an event opportunity for a new business idea. It highlights a huge gap in the market when it comes to barramundi festivals in the NT. Also, highlighting the importance of community engagement in a local event festival.

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Darwin International Laksa Festival 2021

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Event Business Trend

Data collection is an important factor in any kind of business, including the data collection before and after events. Event data can be used to profile your customers and get to know them better, measure ROI which proves the impacts of the business’ efforts and improving an event overall. Data collection can be separated into 3 time slots, pre-event, day-of, and post-event. The actual collection of this data can be gathered through registration and management software, on-site systems, web analytics, automation software and CRM tools, as well as many more. Data collection will benefit the event business in a positive way, highlighting benefits and limitations.

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While data is important for any form of marketing, in some cases, data from your events can be considered an even more powerful buying signal than an ebook or an email. Think about it: if this person is willing to physically get out of their house and go to your event... well, it's worth paying attention.

Here's what you can do with event data:

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Event Data and Technology: What to Collect and How, So You can Drive ROI

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While data is important for any form of marketing, in some cases, data from your events can be considered an even more powerful buying signal than an ebook or an email. Think about it: if this person is willing to physically get out of their house and go to your event...

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Event Business Trend -
Professionals relying on events to upskill

Upskilling is a common business term which refers to the procedure of individuals (employees) learning new workplace skills, caused by technology. With technology growing in our society, employees are encouraged to learn new skills and competencies that are required in their workplace. The importance of upskilling relates to the digital transformation in the digital economy. Overtime, the impact of society’s digital transformation leads to traditional jobs being made redundant or changing all together. Upskilling is the process of preparing a workplace and its employees for this change, and to fill new positions.

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Lawyers use words like masons lay stones. Words are tools of the legal trade. It's odd, then, that one of the most important words in the legal lexicon, "upskilling," is scarcely known to most legal professionals. That will change soon-here's why.

Upskilling is a term well-known to business. In the micro context, It refers to the process of individuals learning new skills. On the macro level, it describes a tectonic shift in the workplace caused by technology. Technology has created new possibilities that can be fully realized only by a modernized workforce. That means the workforce must learn new skills and competencies that are required for new and/or changing jobs. Upskilling cuts across industries-law included. It is critical to individuals and employers alike.

Why has upskilling suddenly become so important? Short answer: digital transformation. The digital economy, enabled by astonishing advances in technology, is reimagining the provider-customer dynamic and transforming how goods and services are bought and sold. Customer-centric, tech-enabled, well-capitalized, new model providers are disrupting incumbents across industries. They share several core characteristics: a relentless commitment to improve customer access, experience, and loyalty; the efficient use of data; achieving "more with less" for the benefit of customers, employees, and shareholders; and constant improvement. Their models are built from the customer perspective, not to fit the provider economic model.

This sea-change means that many traditional jobs are morphing into something different or disappearing altogether. Upskilling is the process of preparing the workforce to fill these new positions. To borrow from Wayne Gretzky, upskilling is instilling competencies that enable workers and companies to "skate to where the puck will be."

Upskilling entails learning new skills, but it also involves a cultural shift and change management. To be competitive in the digital age, individuals and corporations require a learning-for-life mindset, collaboration-with humans and machines-- and a willingness to embrace new ways of doing things. It also requires a global perspective, agile adaptation, cultural diversity and awareness, a global perspective, basic competency in technology and data analytics, people skills (EQ), and abandoning a zero-sum approach to advancement, The digital age requires that workers-no matter the industry--have technical skills and an ability to acquire new competencies required by a remarkably fast-paced, fluid marketplace where legacy boundaries separating industries are increasingly blurred.

The legal industry is not immune to this transformation. It's just resistant-especially among lawyers-- to material change.
The Skills Gap
Business is acutely aware of the importance of upskilling. There is a wide gap between vacant positions requiring new skills and competent candidates to fill them. This is often referred to as the skills gap. A recent CareerBuilder survey found that nearly 60 percent of U.S. employers have job openings that stay vacant for 12 weeks or longer. HR managers say extended job vacancies cost the company more than $800,000 annually.

The skills gap has been on economists' radar screens for some time. A 2016 joint report by the World Economic Forum and The Boston Consulting Group concluded that "managing skills in the digital age requires organizations to harness technology that enables them to leverage a data-driven approach to lifelong learning and smart upskilling". A 2017 report by Capgemini and LinkedIn revealed that "over half (54%) of the organizations surveyed said that the digital talent gap is hampering their digital transformation programs and that their organization has lost competitive advantage because of a shortage of digital talent."

The skills gap helps explain why several leading companies are investing heavily in upskilling. Amazon, for example recently announced a commitment of over $700M to its Upskilling 2025 program, an internal training initiative to promote customer satisfaction and worker advancement. Upskilling has become a corporate priority essential to hiring, developing, and retaining the best talent to continue to constantly improve on behalf of customers. The good news is that not only are companies like Amazon investing in their workforce-to better serve customers-but they are also identifying the specific competencies required for jobs yet to be created. This requires rigorous mapping, identification of core competencies, and a commitment to follow-through on the upskilling process. It is a significant investment in the future of the workforce and customer relationships. Most legal providers have yet to make this investment.
Is It Any Surprise That Legal Upskilling Is Lagging?
Legal professionals trail other industries in digital readiness. Gartner reports that only 19% of in-house legal teams are well-prepared to support enterprise digital transformation. The lack of digital readiness is even lower among law firms. Most legal professionals-including General Counsels and their teams-are unequipped to deliver the transformative legal services that business clients demand. To service digital clients, legal professions must be proactive, agile, collaborative, digitally experienced, and function at the intersection of law, technology, and business. Global perspective, cultural awareness, agile teams, constant learning and improvement, are critical transformative skills and competencies presently considered outside the core knowledge of the law.

The legal industry has a skills gap that reflects the guild hangover and entrenched views of its key stakeholders-law schools, firms, and even most in-house departments. These stakeholders are loathe to respond to changing consumer expectations of the legal function. Lawyers no longer define legal tasks-legal consumers do. That's why the practice of law is shrinking and the business of delivering legal services is expanding. Practice skills will be required by fewer lawyers but delivery skills will be essential for most. Legal educators and most employers have yet to read the memo. The legal establishment's failure to respond to this market reality is exacerbating an already growing legal skills gap. The problem will accelerate when consumers put more pressure on providers-and not necessarily "legal" ones-to do more with less and to better serve them.
Why Does Law's Skills Gap Go Relatively Unnoticed?
Why is law's skills gap rarely discussed much less addressed meaningfully? For starters, the industry remains internally-focused; profit-per-partner (PPP) makes headlines but net-promoter-score (NPS) barely registers mention. It's the same story with legal delivery models. The legal press provides blanket coverage of peripatetic partners (laterals), firm mergers, and innovation award recipients, but it rarely examines new legal delivery models, multidisciplinary collaboration, or the impact of digital transformation on the legal industry?

Law school rankings are monitored like the stock market but little coverage is given to a handful of upskilling programs like The Institute for the Future Practice of Law (IFLP), LawWithoutWalls (LWOW) that are tackling the problem, though not at scale. A handful of foreign law schools including Bucerius, IE, The College of Law (Australia), and St. Gallen are embedding upskilling into their curricula, but they too draw scant domestic notice.
Singapore: Where Upskilling Is A National Initiative
Singapore, renowned for "punching above its weight" in technology and fintech, is likely the world's most digital nation. It's no surprise, then, that the Government has tasked the Singapore Academy of Law (SAL) to apply digital principles to the legal function. SAL is galvanizing all segments of the legal ecosystem in this effort-Government, the judiciary, regulators, business, the Academy, and international thought leaders. Singapore's efforts to modernize the legal industry speak to the power of identifying objectives, rigorous analysis, problem solving, pressure testing solutions, collaboration, implementation, and scaled adoption.

One of SAL's many noteworthy initiatives is Development Maps of LIFTED, a mapping of competencies for legal practitioners and allied legal professionals. The program was designed and implemented by LIFTED, SAL's educational arm, to create clearer professional development pathways and learning journeys to guide successful legal careers.The mapping has been developed into a learning needs and program recommendation web application app.lifted.sg. The app is robust in its taxonomy of digital age legal positions, required competencies, and self-serve tools for mastery. All these tools and others to help Singapore's legal industry with its digital evolution are aggregated on a single platform known as Lawnet Plus. The mapping is also integrated with a multi-industry national skills upgrading portal known as MySkillsFuture.
Conclusion
Lawyers and other legal professionals will soon be familiar with upskilling. This is not a term to be tossed around lightly-like innovation, for example. Nor is it a one-size-fits-all panacea to prepare for a legal career. Upskilling is a multi-step, lifelong process. It starts with a rudimentary understanding of the legal industry and a recognition that law is now about clients, not lawyers. The industry is not solely about lawyers; it is equally about other professionals and paraprofessionals that are all legal professionals.

Upskilling is also about choice and opportunity-what role(s) does one seek to play in the profession/industry and what competencies are required? Unfortunately, most law schools fail to provide meaningful guidance to students in this area. That must change.

Upskilling is best delivered-as in Singapore-via an integrated, stakeholder-aligned, multi-dimensional process. This may not be feasible in larger nations. In the US, for example Amazon and other large multinationals are helping by committing substantial investment in the individual for the betterment of the company and its customers. Most law firms do not take this long-term investment approach not only because of their partnership models but also because they have yet to materially change their practice-centric cultures, lawyer-centric hiring practices, and zero-sum mindsets. Most legal professionals-at least for now-will have to upskill largely on their own.

Technology enhances the opportunity for the global legal industry to collaborate and to address its skills gap at scale. The first step is to acknowledge this is a global challenge and that no nation has a monopoly on good ideas how to solve it. It's not artificial intelligence that will marginalize legal professionals but it might be their failure to upskill that will.

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Upskilling: Why It Might Be The Most Important Word In The Legal Lexicon

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Upskilling is well-known to business but not to law. That will change soon. This article explains why, how, and why it matters. It also cites examples of big business--and a nation state--investing heavily in upskilling to stay ahead of the curve. It's a great investment.

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Challenges & Solutions Facing the Events Industry

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Challenges & Solutions Facing the Events Industry

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Event Business Challenge

The event business industry is facing one of the toughest times so far. As an industry, we are now working with event planners that have not run an event for over 2 years, or may of never run an event. This is likely to create some issues and challenges for the industry. Some event challenges that are currently relevant are staffing issues, untrained employees and staff, higher expectations.

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Challenges & Solutions Facing The Events Industry

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Event Business Challenge

Phillip Kotler defines events as “occurrences designed to communicate particular messages to target audiences”. Some key issues and challenges in event marketing can include, setting objectives, event selection, measurement of effectiveness, celebrity endorsements, and integration with strategic planning. The resource explains that without an organisation fully integrating events with marketing communications, the event may be negatively impacted, causing an event challenge.