# data[].attributes.body
• Understanding of topic - A font that includes an 'S' fitting well with the theme of the poster is visually appealing.

• Sensible font angle - The direction of the letters in 'GO' harmonizes beautifully with the image of the diving woman, creating a cohesive design.

• Preference - Personally, I prefer bold fonts over thin ones, which makes it even more appealing to me.

# data[].attributes.body
• Contrast - The contrast between large and small fonts is too extreme, making the smaller text difficult to read and breaking immersion.

• Text arrangement - The freeform distribution of the letters contrasts with the monotonous font, making it hard to read.

• Monotony - Only two font sizes are used, and the uniform angles of the letters make the design feel too monotonous.

# data[].attributes.body
• Modern appearance - It strikes a balance between the refined elegance of serif fonts and the crips clarity.

• High readability - Thin storkes, close kerning and simple serif make me to feel easy to read.

• Refined curves - Shoulder and bowl show simple and refined curves, so it makes me to feel calm and beautiful.

# data[].attributes.body
• Great usage of typeface - The name of the exhibition showed a strong impression that reflects the identity of the exhibition, while using transitional sans serif typefaces to ensure readability and clear communication of the information.

• Long typeface - The vertical poster, with its use of elongated text, appears to achieve a beautiful harmony throughout without any visual disruption.

• Tight kerning - The tight kerning makes the dense black text stand out sharply against the white background, creating a strong visual impact.

# data[].attributes.body
• Vibe made with contrast - The contrast in thickness between the stems and strokes, along with the extended serifs and descenders, creates a more formal and serious atmosphere.

• Great usage of typeface - The most important name and 'WANTED' are designed with slab sans serif typefaces and large text to capture more attention effectively.

• Geometric structure - straight lines and clear, defined shapes add to the overall bold and modern look of the typeface.

# data[].attributes.body
• Strong image - It seems that the strong and solid impression of slab sans serif has been appropriately used for the attention-grabbing title.

• Contrast - The contrast between the ivory background and the black text has enhanced readability, making it feel more effective.

• Minimal stroke contrast - The strokes are generally uniform in weight, contributing to a solid and stable appearance.

# data[].attributes.body
• Harmony with image - Since the typeface features free-flowing letter lengths and curves, it integrates well with the image, creating a natural and harmonious impression.

• No kerning - Since all the letters are connected, it almost feels like there is no kerning, making the text appear not as a collection of individual characters, but as a single piece of art.

• Luxury emotion - Formal script fonts generally convey a sense of luxury and emotion because of beautiful curves.

# data[].attributes.body
• Colour contrast - The poster effectively creates a sense of unity and stability by using the two prominent colors from the main image.

• Weight - The bold transitional sans serif font, characterized by prominent straight lines, pairs well with the formal script font, distinguished by its curves. The viewer's attention is naturally drawn first to the bold type in the background, then seamlessly shifts to the formal script in the foreground.

• Stroke - The readability could have been compromised as the color boundaries might have blurred, but this risk was mitigated by adding a stroke.

# data[].attributes.body
• Colour contrast - Despite the overlap, the use of clear contrast between white, black, and the accent of red ensures the text is conveyed accurately.

• Eeight - The contrast between the transitional sans serif font and the rounded, spray-like font creates a harmonious sense of beauty.

• Depth - By overlapping parts of the letters, a sense of spatial depth between the characters was created.

# data[].attributes.body
• Color contrast - By using pink text contrasting with the black-and-white photo to outline the person, the design enhances focus on both the text and the subject.

• Unique vibe - Each letter in the typeface often includes decorative serifs (terminals) or features extensions at the ends of the strokes, resulting in a distinctive form.

• Repetition - The contrast created by the repetition of curves and straight lines oddly evokes a sense of both stability and elegance.

# data[].attributes.body
• Weight - The use of contrasting typefaces and weights directs attention to the important title first, followed by other text, making the information easy to understand in order. Less important details are placed at the bottom in smaller size, ensuring they don’t stand out too much.

• Contrast - The bold orange background creates a strong impression on the reader, while the contrasting clean white text helps produce a powerful yet informative poster.

• Illusion - The layout places the image in a position that viewers can easily anticipate, making the title easy to understand and recognize. The image is placed in an appropriate spot that naturally draws attention, allowing the title and image to be understood together at a glance.

# data[].attributes.body
• Typeface - By using a Transitional sans serif, a structure that is highly legible and easy to understand overall was created. The title stands out by employing a larger, bold typeface, successfully capturing attention.

• Colour - To maintain the vintage mood of the background, ivory-colored text was used instead of pure white, blending seamlessly with the photo. The blue ribbon encircling it also serves as a subtle yet effective accent without being distracting.

• Contrast - Text that doesn’t carry a significant message was written in small font directly on the background, while important information that isn't as crucial as the main title was written in white text on a blue background to create contrast and enhance readability.

# data[].attributes.body
• Hierarchy - The bold style and larger font create a strong contrast, clearly indicating that it is the title. This characteristic effectively applies hierarchy, allowing the text to be read in the intended order.

• Kerning and ligature - In contrast to the plain black text below, the title-like "DEJAVU" has applied negative kerning to "DE," "JA," and "VU," creating ligatures. Each part is spaced apart, giving off a unique atmosphere.

• Contrast - By adding a green background to the text below, which could have easily been lost against the dark background, a strong contrast was created to enhance readability. In contrast, the title was made white to strengthen its presence and make it more easily recognizable.

# data[].attributes.body
• expression - I think adding a dripping effect to all the letters, in line with the meaning of the word "drip," would be a perfect example of expressive typography.

• Contrast - It maximized contrast by applying black and white to the background and font, enhancing the visibility of the font, which is a fundamental element of typography posters.

• Vertical poster - It seems that choosing a vertically long poster size was a fitting decision to complement the use of dripping letters, which aligns with the expression of the word "drip."

# data[].attributes.body
• Transitional sans serif - By using a Transitional sans serif, which gives a clean impression, it made it so that the focus remains solely on the text and the background.

• Usage of empty space - I think placing the lowercase "L," which resembles an "I," apart from the other letters in the word "Lonely" effectively conveys the meaning of being alone, reflecting the sense of loneliness.

• Contrast - Just like in the first example, I think focusing on expressive typography by using the strong contrast of black text on a white background, allowing full attention on the letters, was an excellent choice.

# data[].attributes.body
• Contrast - The background color is ivory, and the text is placed on a black background, creating a strong contrast. This contrast allows viewers to focus more on the headline.

• Depth - The form, where a person stands by a door connected to the headline, gives a 3D feel, enhancing the sense of depth. This expressive approach effectively conveys the meaning of the word "blame" in the headline, showcasing excellent use of expressive typography.

• Hierarchy - As previously mentioned, the strong contrast and the prominent headline naturally draw attention first, followed by the additional information. This creates a well-structured hierarchy on the poster.

# data[].attributes.body
• Colour - The bright red, dark red, white, black, and dark blue used in this poster appear aesthetically harmonious.

• Depth - The well-applied shadows and thoughtfully arranged composition of the illustration give viewers a strong sense of depth.

• Space - The text is spaced appropriately, avoiding a tightly packed layout that could cause fatigue for readers. Instead, it provides a sense of ease and stability for viewers.

# data[].attributes.body
• Typeface - Used their own designed formal script.

• Design - Finished each stroke with a rounded, thicker dot at the beginning and end, giving the design a look as if the logo were hand-painted with a brush

• Vibe - Youth, Street out fit, Make feel free. I think this logo captures the vibe of the clothing this brand sells very well. They mainly offer streetwear, and the logo alone adds a cool, hip vibe to the clothing, making it a perfect and stylish fit for the brand's aesthetic.

# data[].attributes.body
• Typeface - Used Transitional sans serif. specifically Benton Sans Extra Comp Black.

• Design - They always use a logo with the bold word 'MARVEL' inside a red box, and the image it conveys is so powerful that seeing this logo before a movie creates a strong impression.

• Vibe - Personally, I don't think this logo itself directly reflects the business the company is involved in. However, the bold lettering and red box are so striking that, through its repeated appearance in movie and TV show intors, it has subconsciously implanted an image in viewers' minds. Because of this, when I see the logo now, it makes me think of heores.

# data[].attributes.body
• Typeface - Used Slab serif.

• Design - The pixar logo replaces the 'i' with the Luxo lamp, Pixar's first film, showcasing the studio's identity and giving a glimpse of the kinds of films it will continue to create in the future.

• Vibe - This logo adds depth and a sense of space to what could easily feel like a mundane slab serif font, with the Luxo lamp jumping through the space to replace the 'i.' This logo has found a place in the hearts of any. Rather than the logo itself, it's the history of Pixar and its appearance in movie and animation intors that give this logo its power.