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Work — New York Botanical Garden — Visual Identity and more

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We create transformative brands that move organisations, people and the world forward.

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Wiedemann Lampe - London Brand and Business Consultancy

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Natural History Museum, London | Work | Wiedemann Lampe - London Brand and Business Consultancy

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The Natural History Museum has undergone a pivotal and essential transformation; moving the focus away from the past and into the future. As part of this pivotal re-focus, we were invited to articulate the new brand pillars and shape a visual identity that inspires the visitors of today, to change tomorrow.

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Wiedemann Lampe - London Brand and Business Consultancy

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University of York | Work | Wiedemann Lampe - London Brand and Business Consultancy

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Distinctiveness is a brand’s trump card. And that’s never truer than for universities, where tens of thousands around the world vie for the attention of an increasingly borderless student. Standing out is not easy. The University of York understood this challenge. In 2019, the new Vice-Chancellor set out his stall to create a more distinctive university with social purpose at its heart. We were approached to marble this new vision, a University for Public Good, into York’s brand and culture. And to inspire its multitude of audiences to join in this common mission.

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Wiedemann Lampe helps visitors discover a New York park’s many delights

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After London agency Wiedemann Lampe won the job to reposition the brand of a 409-acre estate on Long Island, they followed a couple who were visiting the site. “They got out of their car…

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Wiedemann Lampe - London Brand and Business Consultancy

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The Royal Botanic Garden, Kew | Work | Wiedemann Lampe - London Brand and Business Consultancy

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Interpretation, navigation strategy and design for the newly refurbished Temperate House, the world’s largest Victorian glasshouse

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Aruba Conservation Foundation Rebrand & Website

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A new brand, name, messaging and website for the Aruba Conservation Foundation—an organisation commited to amplifying the voice and nature of Mother Aruba.

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76 ideas de ◆ SEÑALÉTICA | señaletica, disenos de unas, señalización

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7 nov. 2023 - Explora el tablero de Biblioteca Diseño Transforma "◆ SEÑALÉTICA" en Pinterest. Ver más ideas sobre señaletica, disenos de unas, señalización.

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Explore a hand-picked collection of Pins about EDITORIAL / Cronogramas on Pinterest.

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2 abr. 2024 - Revistas Digitales. Ver más ideas sobre revistas digitales, disenos de unas, revistas.

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130 ideas de ◆ EDITORIAL | disenos de unas, diseño editorial, diseño de revistas

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20 oct. 2018 - Explora el tablero de Biblioteca Diseño Transforma "◆ EDITORIAL" en Pinterest. Ver más ideas sobre disenos de unas, diseño editorial, diseño de revistas.

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Diseño de información | Pinterest transfomra

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Diseño de información | Pinterest transfomra

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29 ideas de ◆ DISEÑO DE INFORMACIÓN | diseño de información, disenos de unas, diseño de revistas

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20 oct. 2018 - Explora el tablero de Biblioteca Diseño Transforma "◆ DISEÑO DE INFORMACIÓN" en Pinterest. Ver más ideas sobre diseño de información, disenos de unas, diseño de revistas.

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54 ideas de ◆ MAPAS | disenos de unas, diagramas de arquitectura, laminas de arquitectura

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13 nov. 2019 - Explora el tablero de Biblioteca Diseño Transforma "◆ MAPAS" en Pinterest. Ver más ideas sobre disenos de unas, diagramas de arquitectura, laminas de arquitectura.

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WWF and Uncommon Prescribe Nature to the Nation in Latest Campaign

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WWF is encouraging the UK public to get their ‘daily dose of nature’ in their latest A Prescription for Nature campaign, in collaboration…

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Uncommon brings the ‘great outdoors’ into urban spaces for WWF - More About Advertising

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In the manner of Dr Michael Mosley’s Just One Thing BBC series, The World Wildlife Fund and Uncommon are “prescribing” a daily dose of nature to the UK. The new campaign is based on the idea that just 20 minutes per day is enough to make a positive impact on our mental health. The instantly

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Compartimos link para que colaboren con los registros fotográficos de sus visitas a la reserva.

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Reserva Ecológica Ciudad Universitaria Costanera Norte

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La Reserva dispone de 23 hectáreas con senderos que se pueden recorrer caminando, con vista al río y una biodiversidad propia de la región.

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Podcast Diseño y Diáspora | Entrevista a Jorge Frascara

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Podcast Diseño y Diáspora | Entrevista a Jorge Frascara

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540. La obligación moral del diseño (Argentina/Canadá/Suiza). Una charla con Jorge Frascara

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Reserva Privada Barreal Blanco (@reservabarrealblanco) • Instagram photos and videos

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1,636 Followers, 644 Following, 38 Posts - See Instagram photos and videos from Reserva Privada Barreal Blanco (@reservabarrealblanco)

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Artículo sobre reservas urbanas (aves argentinas.org

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Artículo sobre reservas urbanas (aves argentinas.org

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Una alternativa posible para mejorar la calidad de vida de los habitantes de las ciudades de la Argentina. Para recuperar la naturaleza originaria dentro de las ciudades y hacerla accesible a toda la comunidad, intentamos contagiar una meta: “En cada municipio, una Reserva Natural Urbana”.

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RESERVA ECOLÓGICA CU - Relevamiento fotográfico 2022

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Parque das aves - Foz do Iguaçu - Paraná - Brasil

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O Parque das Aves é a única instituição do mundo focada na conservação das aves lindas e exuberantes da Mata Atlântica, venha viver essa experiência.

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A public space inspired by the imaginary "candy world".

Lollipop Street is a street intervention located in Lujiazui, the financial center of Shanghai.
It is a project inspired by the imaginary "candy world", borrowing shapes and colors from pop culture objects such as candy canes, lollipops, popsicles, and many more.
The project is located beside a commercial building, creating a public space that is eye catching and functional, attracting users of all types.

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Our projects activate or enhance existing places by placing architectural objects - or simply a layer of color - on top of public or semi public spaces.

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Burlingham Woodland Walks | Identity Designed

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Norfolk County Council employed The Click to design an identity for Burlingham Woodland Walks, one to better reflect the natural beauty of the attraction.

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Bayou Greenways Park - SEGD - Designers of Experiences

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The Bayou Greenways Park Project highlights the greenway system and aims to heighten awareness and encourage reflection of the visitor’s surroundings.

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In collaboration with Neeson Murcutt Neill architects and landscape architect and urban designer Sue Barnsley we've embedded artistry and playfulness to transform an old and derelict public pool. Prince Alfred Park Pool is now a vibrant new civic space for the City of Sydney. The site's colourful history as the home of Sydney's seasonal circus gave us a theatrical and rich heritage to tap into. We developed our design using this inspiration while remaining mindful of the pool's sustainability initiatives, visitors, the architectural intent for the site's redevelopment and the needs of the site in the pool area and surrounds.

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In collaboration with Neeson Murcutt Neill architects and landscape architect and urban designer Sue Barnsley we've embedded artistry and playfulness to transform an old and derelict public pool. Prince Alfred Park Pool is now a vibrant new civic space for the City of Sydney.

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The new building connects television studios, radio broadcasters, historical print publications, digital sites and video streaming platforms under one roof. We’ve developed a bold graphic and signage system to activate the space.

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Westgate Tunnel Path, Road Project, Sustainable Wayfinding Strategy - Case Study

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Westgate Tunnel Path Sustainable Wayfinding

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marram baba Merri Creek Parklands Wayfinding - Case Study

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marram baba Merri Creek Parklands Wayfinding Strategy and Design

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Rotorua City Wayfinding Strategy and Design

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Scarborough Foreshore - SEGD - Designers of Experiences

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The refurbished Scarborough Beach development transforms the beachfront from a disconnected foreshoredominated by a car park into an activated urban beach experience. It brings locals and tourists together, by meansof a transport hub, surf club, skate park. swimming pool, amphitheatre and retail. The redevelopment called for auser- led wayfinding solution, which had to be robust, withstand vandalism and be durable in the coastalenvironment. The solution’s design draws inspiration from its surroundings and celebrates Scarborough’s history asa surf, swim and leisure hotspot.

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Counting steps before it was cool

The Avenue at White Marsh is a 35-acre shopping, dining, and entertainment site that opened in 1998; by the 2010s, it was in need of a lift. Over a three-year period, in collaboration with architects, landscape artists, designers, and client teams, Ashton reinvigorated The Avenue with an environmental refresh of wall murals, directional signage, and custom tenant support. The result was a significant increase in foot traffic and attraction of new, high-profile tenants, while current tenants remained open for business.

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The Avenue at White Marsh is a 35-acre shopping, dining, and entertainment site that opened in 1998 to serve as a town center for nearby residents.

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A public gathering space reclaimed and redefined

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Design + Execution

The "Perspective" sign concept was inspired by the "window" portion of the Merriweather logo. This void between the Merriweather text and District text was inspired by the shape of the central ColorBurst Park and serves as a dynamic visual vehicle for photography, illustration and brand messaging.

The team wanted to replicate the dynamic morphing of the logo window within the vertical identity signs in the way that would conceal and then reveal the surrounding environment as the visitor walks past.

Illuminated letters on the two main signs feature a luminescent paint-a bright yellow color called "Estrellita" (little star). The resulting effect appears as a solid, almost "molded," one color sculpture during the day, while at night, the faces of the letters glow a soft yellow.

The final designs reflect the strong Merriweather brand through bold, sculptural and iconic signage that gives the district its distinct feel.

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Merriweather District - SEGD - Designers of Experiences

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The Merriweather District wayfinding project created on-brand signage by building upon the guiding principle of the new district - Grow Boldly.

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Design + Execution

Deriving from the original Pinterest SF campus design, the base of the system incorporates the standard shape of a Pinterest pin - the famous rectangle with rounded corners. This provides the main outline for each sign, using the same exact proportion for the rounded corners. We then developed a kit of parts using black graphic frames and colored backdrops that connect to elements of the interior design palette for a full signage system of directories, directionals, blade signs, destination signs, all the way down to room signs. While the signage system feels cohesive between geographic locations, each office has a unique design that is fluid with the local design.

Each distinct wayfinding color palette is compiled from Pinterest's wide range of secondary brand colors. The unique color palettes allude to the character and material palette of the interior design of each correlating floor. The designers also built an iconography library compiled of existing Pinterest brand icons and new custom icons to fit seamlessly with the set.

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Pinterest - Toronto Wayfinding - SEGD - Designers of Experiences

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This signage system at Pinterest Toronto utilizes the brand's rounded corner geometry structure while integrating unique design features.

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Project Details

Love the connection to tech emojis and icons-so fitting for the company. Dimensional and playful, subtle yet telegraphs clearly what function each sign represents.

Juror 1

The use of customized and multi-colored unique iconography was refreshing within the neutral space and overlapping arrows added to the directional vocabulary.

Juror 2

Design Team

Mario Dzurila (creative director, principal in charge)
Daniil Petunov (art direction, graphic design)
Filip Janik (3d modeling)
Niklas Franz (project management)
Marta Mokhnach (project management)
Stephanie Lund, Melissa Amarelo (interior design / consulting)

Collaborators

toi toi toi creative studio (interior design)
Lasercut Hamburg, Berlin Reklame, Uberdruck 3D, Folien Berlin (fabricator)

Photo Credits

Koy+Winkel, Startling Brands

Open Date

June 2022

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Contentful Wayfinding - SEGD - Designers of Experiences

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Contentful partnered with toi toi toi creative studio to create wayfinding and environmental graphics for Contentful's new office in Berlin.

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UP42 Workplace Brand Experience, Wayfinding and Placemaking - Sentiform

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From Orbit to Office: Bringing the Grandeur of Earth into UP42’s Workspace

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Clients: Artz Pedregal; City of Fort Lauderdale; Straz Center for Performing Arts; EDENS; Madison Marquette; Adventure Science Center

Locations: Mexico City, Mexico; Tampa, FL - USA; Fort Lauderdale, FL -USA; Nashville, TN - USA; Indianapolis, IN -USA; Fort Myers, FL - USA; Woburn, MA - USA; Alamo, CA - USA

Service: Design & Fabrication

Awards: Architizer A+Award; International Design Awards - Gold

"Why sit when you can play?" is a musical public park bench system we designed to begin to bring the everyday park bench back to life. The park bench used to be an opportunity for spontaneous conversation and interactions, but now it has turned into a spot to check your phone for emails or Instagram likes. With this design, we wanted to inject life back into the park bench by providing an open-ended playful moment within the built environment. Our benches' unique forms are custom created based on the specific space in which they reside.

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"Why sit when you can play?" is a musical public park bench system we designed to begin to bring the everyday park bench back to life.

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Ripple was designed with the Rochester, NY, community through a series of participatory design workshops to serve as an ever-changing landmark that responds to the people, the landscape, and the interactions between them.

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pARC was designed to serve as an open-ended programmable space for the community of Chapel Hill and the Ackland Art Museum located at the University of North Carolina. The Urban Conga studio designed the spatial intervention through a series of participatory design workshops with community stakehold

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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Viaviva | Buenos Aires | Cultura y bienestar

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VIAVIVA es un proyecto que busca integrar todos los ámbitos en un espacio cruzado por la cultura y bienestar , experiencias sociales, culturales, gastronómicas y de entretenimiento y el acceso a los servicios más modernos de la Ciudad.

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VIAVIVA Sistema de Signos | Argentina - FileniFileniDesign

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VIAVIVA Sistema de Signos Marca & Identidad, Señalización & Activación Visual, Argentina, 2020 Una experiencia viva como traza...

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This environment of numbers includes identification signage for floors, rooms and elevators; directory signage and wayfinding; and several dynamic, superscale media installations which display live content from Bloomberg's own news and data feeds.

Learn more about the project

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Environmental graphics for the building of the financial company located on the east side of Midtown Manhattan.

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Campaign for the 2013 season of Shakespeare in the Park.

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Posters and signage for the 2016 edition of Shakespeare in the Park.

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A luxury hotel in Fort Lauderdale, Florida, features a large-scale map of the city inlaid in its lobby floor.

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Visita el Park Güell de Barcelona amb la informació que necessites per conèixer la zona dissenyada per Gaudí i els espais del parc urbà

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Visit Portland Japanese Garden, proclaimed to be the most beautiful and authentic Japanese garden outside of Japan and one of Oregon's most beloved spaces.

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Public toilets in Shibuya like you’ve never seen. Toilets are a symbol of Japan’s world-renowned hospitality culture. Public toilets will be redesigned in 17 locations throughout Shibuya with the help of 16 creators invited from around the world. We invite you to take a look at the uniqueness of each of these facilities.

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Te așteptăm în echipa de voluntari a Parcului Natural Văcărești. Ai ocazia să te implici în activități de monitorizare, patrulare, igienizare și documentare a speciilor din parc.

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The Nature Conservancy of Canada (NCC) is Canada’s leading national land conservation organization. Since 1962, NCC and our partners have helped to conserve 15 million hectares of ecologically significant land nationwide.

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NOTICE: Bikeway Closure 9/5/24 and 9/6/24

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Avon Wildlife Trust is committed to enabling wildlife to survive and thrive across the region. More than 18,000 members, 3,500 volunteers and a dedicated staff team work together to make our local area wilder and make nature part of life, for everyone. Avon Wildlife Trust is an independent charity.

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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Love Park (Philadelphia) - Proyecto de Identidad

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Love Park (Philadelphia) - Proyecto de Identidad

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Love Park | Brand Identity Services | Our Work J2

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Learn more about our Love Park campaign that was launched in Philadelphia - where we created visual identity for diverse materials.

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Serving the West Loop community since 1991, the West Loop Community Organization represents businesses and residents. We promote local and advocate for safety, cleanliness, and community engagement while doing good and having fun!

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Welcome to Chicago's hottest neighbourhood - West Loop. Home to longtime and new residents, and business owners, this cultural powerhouse needed a fresh brand identity that would resonate with its dynamic community, evolve its mission and stand out from its famous neighbour, the Loop.

THE STORY

OUT OF THE LOOP
West Loop's identity is changing, fast. And everyone sees it a little differently. Our brand needed to cement its new identity as a neighbourhood to live, work and visit. But we also needed to honour the past of West Loop and the memories that Chicagoans still hold there. The right solution would embody the new mission of West Loop Community Org (WLCO), in ways that would resonate with anyone - from holdout business owners to total newcomers.

LOOPING IN CREATIVITY
Our design and brand concept, "Into the Loop," is inspired by the past, present and people of West Loop, aiming to create a shared device that can be embraced by all. It symbolizes not just the process of keeping everyone informed but also encapsulates the individual journeys of each person here, highlighting how these experiences connect them with the entire community.
The design incorporates individual motion loops with unique colours that reflect the heritage of Chicago's Meat Packing District, such as subway map colours, old bricks, new bricks and cast-iron buildings. These interactive loops feature custom typography inspired by the area's industrial heritage, allowing users to create their own story in West Loop.

A FRESH SPIN
We brought a refreshed brand identity to life that is truly built by and for the people who live, work and visit the area. Staying relevant to those it'll impact. And showcasing the creativity of WLCO as West Loop continues to evolve into the future.
With a new identity and narrative redefining the West Loop story, we can engage with the community more than ever before. Through the "create your own loop" digital experience, individuals can express their unique connection to West Loop, reinforcing the idea that everyone's journey here is distinct.

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Welcome to Chicago's hottest neighbourhood - West Loop. Home to longtime and new residents, and business owners, this cultural powerhouse needed a fresh brand identity that would resonate with its dynamic community, evolve its mission and stand out from its famous neighbour, the Loop.

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Parques Nacionales de Noruega - Proyectos de Identidad 2

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Parques Nacionales de Noruega - Proyectos de Identidad 2

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Norway’s national parks represent some of the most beautiful areas of the country, and are among the most popular destinations for outdoor activities in a nation of outdoor enthusiasts. The parks safeguard vulnerable and threatened ecosystems while also promoting and facilitating experiences in n…

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Manual de Parques Nacionales de Massimo Vignelli (Google)

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Manual de Parques Nacionales de Massimo Vignelli (Google)

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Thank you to Massimo and Lella Vignelli for having the vision to preserve such a rich and complete archive of your design and for giving it to the world for inspiration.

The quoted text and artifacts featured here are part of the "Design: Vignelli" exhibition on view at the Vignelli Center for Design Studies. The exhibition was designed, written, and curated by Lella and Massimo Vignelli. It is the last of their exhibition designs still open to the public.

This virtual exhibition was created by Jennifer Whitlock, Archivist at the Vignelli Center for Design Studies. Over the course of three years, she digitized nearly every artifact, wrote metadata descriptions, and curated this exhibition.

And to the student Archives Assistants at the Vignelli Center for Design Studies who helped with photographing the galleries, gathering artifacts, transcribing the gallery text, scanning, and moral support. Thank you, Alexandra Serpikov, Emily Sharp, Claire Popoli, Leah Green, and Carmen Lopez.

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Best of Design:Vignelli National Park Service - Google Arts & Culture

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Explore the National Park Service publication designs by designer Massimo Vignelli through his own words, including the infamous Unigrid.

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Using the same custom typeface on every sign, including street signs, informational signs, and interpretive signs, the team hoped to create a distinct sense of place that would set the Island apart from other New York destinations.

Learn more about the project

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Environmental graphics for the 172-acre park in New York Harbor.

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Identity and signage for a promenade and park in the heart of a new multi-use development in Boston’s Seaport district.

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Pairceanna Naisiunta Natural Parks - Proyecto de Identidad

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Pairceanna Naisiunta Natural Parks - Proyecto de Identidad

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Enhancing nature experiences across the island of Ireland, with care.

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CitiesWithNature & RegionsWithNatureNUMBERS Cities & regions from 0 Countries 0 CitiesWithNatureUPDATES FEATURED 06 June 2024 Celebrating nature | May & June 2024 campaigns READ MORE LATEST UPDATES 15 May 2024 World Migratory Bird Day | Submissions from cities READ MORE 02 April 2024 Nature for health in cities READ MORE 19 January 2024 Wetlands – […]

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Nota Nación - La importancia de las reservas naturales urbanas

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Nota Nación - La importancia de las reservas naturales urbanas

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Una reserva natural para cada ciudad - Fundación Azara

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Una reserva natural para cada ciudad - Fundación Azara

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La Reserva Ecológica Costanera Sur reúne la mayor cantidad de biodiversidad dentro de la Ciudad de Buenos Aires y se extiende a lo largo de 350 hectáreas.

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Reserva Natural “Bahía Encerrada” - Secretaria de Turismo Ushuaia

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Naturaleza en el corazón de la ciudad. La Bahía Encerrada es un lugar que caracteriza la ciudad de Ushuaia. Su importancia es vital: funciona como pulmón verde, como protección de cuencas y costas, conserva especies silvestres y contribuye con fenómenos naturales como las migraciones de aves; también, protege sitios históricos y paisajes agrestes y fomenta […]

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"Para las ciudades, las reservas naturales urbanas representan la puerta de entrada a la conservación"

Para hacer deportes, andar en bicicleta, pasar la tarde, avistar aves o directamente respirar aire puro y alejarse del humo o los ruidos de la ciudad, las reservas naturales urbanas pueden ser el espacio ideal. Pero a diferencia de las plazas y los parques, el objetivo principal de estos lugares públicos no es el esparcimiento sino la conservación de los ecosistemas.

Reconocidas en el mundo por su alto valor sustentable, la creación de las reservas naturales urbanas pretende resguardar diferentes especies de plantas autóctonas y animales originarios de una determinada región, así como también proteger bosques y lagunas, entre otras superficies. El amortiguamiento de sonidos e inundaciones, la conservación de agua potable, la regulación de la temperatura y la purificación del aire se encuentran dentro de las funciones puntuales que cumplen.

Para dar a conocer y replicar los beneficios de estas reservas en las distintas ciudades de la región patagónica, desde 2009 organizaciones ambientalistas de Argentina y Chile realizan en conjunto el Encuentro de la Red de Reservas Naturales Urbanas de la Patagonia (RRNUP).

"Nuestro objetivo es encontrar y compartir experiencias para poder implementar este tipo de proyectos y acciones en diferentes sitios de la región", define Germán Montero, director ejecutivo de Asociación Ambiente Sur, una de las organizaciones nacionales pioneras en la construcción de la red.

Este año, el encuentro binacional celebró su quinta edición en la localidad trasandina de Punta Arenas. Encabezada por Agrupación Ecológica Patagónica, la ONG anfitriona, se promovieron trabajos de concientización en la comunidad a través de la feria medioambiental "Unidos en el Estrecho de Magallanes", que contó con talleres educativos, capacitaciones, stands temáticos e intervenciones artísticas.

Junto a Bélgica, Dinamarca y Singapur, Argentina es uno de los países más urbanizados del mundo. En la actualidad, más del 92 por ciento de los habitantes del país vive en ciudades, donde la dinámica diaria -consumo masivo, congestión del tránsito, hacinamiento poblacional y acumulación de residuos- pone en constante riesgo al bienestar de los ecosistemas y las personas.

"Para las ciudades, las reservas naturales urbanas representan la puerta de entrada a la conservación. Sus beneficios son muy amplios. Por un lado, son sitios dentro de las ciudades que conservan la biodiversidad y el patrimonio natural y cultural. Mientras que, por el otro, permiten la realización de actividades recreativas, como ferias y talleres de educación ambiental, y el desarrollo del ecoturismo. Por suerte es algo que está creciendo. Tanto Argentina como Chile están fortaleciendo estos espacios", destaca el referente de Ambiente Sur.

Desde su conformación en 2007, esta fundación ha desarrollado un activo papel en la promoción de la creación de reservas naturales urbanas en distintos puntos de la Patagonia. El puntapié inicial lo dieron en Río Gallegos, que desde 2009 cuenta con un Sistema de Reservas Naturales Urbanas (SRNU) propio. Otro caso específico es el de El Chaltén, donde se construyeron dos reservas por medio de la sanción de una ordenanza municipal, o el de Río Grande, que desde el año pasado también tiene su Sistema de RNU. Asimismo, el Calafate, la Cuenca Carbonífera de Río Turbio y Ushuaia son otros de los sitios donde se han iniciado nuevas gestiones para la creación de estos espacios.

- ¿Qué se les dice a los vecinos para que tomen conciencia?
- ¿De qué manera hacen llegar el mensaje?
- ¿Cuáles son las principales amenazas que tienen estos emprendimientos?
El desafío es tratar que la gente entienda que estas áreas ayudan a reducir la contaminación y frenan desastres ambientales. Por ejemplo, Río Gallegos hace poco sufrió una inundación que si no fuera por las reservas que hoy tiene hubieran sido mucho peor. Esos servicios ambientales gratuitos quizá no son reconocidos del todo. Por eso, más allá de tener los recursos o no, si un municipio no cree en la importancia de proteger a un humedal estamos ante un problema grave. Hay que pensar tanto en la comunidad como en las autoridades.

-En este nuevo encuentro de la red dieron un taller sobre el Macá Tobiano, ¿cuál es la importancia de esta especie en la región y qué relación tiene con las reservas naturales urbanas? -Desde la creación de la Red de Reservas Naturales Urbanas de la Patagonia, ¿cuáles han sido los principales logros que han alcanzado?
Nuestro mensaje lo transmitimos a través de distintas herramientas. Buscamos combinar la educación tradicional con la mercadotecnia social. En ese sentido, damos talleres, charlas informativas, acudimos a las redes sociales, usamos mascotas, nos presentamos en teatros y en actividades representativas de cada localidad.

Como su reconocimiento aún no tiene alcance nacional, el financiamiento es lo más difícil de conseguir para implementar este tipo de reservas. Por lo general los municipios son los que se encargan de desarrollarlas mediante ordenanzas locales. Pero para que eso ocurra primero se tienen que sensibilizar con la importancia del tema. Es ahí donde nosotros realizamos nuestro trabajo de concientización.

- ¿El próximo encuentro binacional dónde se realizará?
Después, las otras amenazas están representadas por temas cotidianos como la acumulación de basura en la vía pública o la actividad industrial propia de las ciudades.

En el caso de Río Gallegos, el Macá Tobiano es una de las especies emblemáticas que se encuentra en la Reserva Costera Urbana, que es la única que lo tiene. Esto demuestra la importancia que tienen las reservas para aquellos animales representativos de la región patagónica que se encuentran amenazados. Junto con Aves Argentinas, después, desde hace años trabajamos sobre programas de conservación y reproducción de la especie.

Desde un comienzo, nuestros objetivos centrales siempre fueron tratar de conformar una red que sea capáz de unir distintas regiones, se pueda involucrar con la realidad de cada comunidad y brindar respuestas a las problemáticas ambientales. Creemos, de esa manera, que hemos avanzado mucho.

En la parte organizativa también. Somos una red integrada por organizaciones antiguas y otras emergentes que se movilizan por una misma causa. Asimismo, hoy contamos con un fondo de conservación internacional, garantizado por la Ley para la Conservación de las Aves Migratorias Neotropicales del Congreso de Estados Unidos, que nos ayuda a financiar nuestras acciones.

Para el 2018 tenemos pensado hacerlo en el Calafate. Creemos que va a ser a principios de abril.

Fuente: Foro Ambiental (17.11.17)

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"Para las ciudades, las reservas naturales urbanas representan la puerta de entrada a la conservación"

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Para hacer deportes, andar en bicicleta, pasar la tarde, avistar aves o directamente respirar aire puro y alejarse del humo o los ruidos de la ciudad, las reservas naturales urbanas pueden ser el espacio ideal. Pero a diferencia de las plazas y los parques, el objetivo principal de estos lugares públicos no es el esparcimiento sino la conservación de los ecosistemas.

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Reservas ecológicas urbanas: pulmones verdes entre el cemento y la degradación ambiental

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Las áreas protegidas urbanas aparecen como espacios destinados a la conservación de la sociodiversidad y a la educación ambiental. ¿Por qué son necesarias y cuántas hay en la ciudad?

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Reserva Ecológica Ciudad Universitaria Costanera Norte | Buenos Aires Ciudad - Gobierno de la Ciudad Autónoma de Buenos Aires

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La Reserva dispone de 23 hectáreas con senderos que se pueden recorrer caminando, con vista al río y una biodiversidad propia de la región.

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Facultad de Exactas / Datos de la Reserva

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Facultad de Exactas / Datos de la Reserva

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La Reserva : Reserva Ecológica Ciudad Universitaria

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Reserva cerrada temporalmente por un amparo judicial

La Reserva Ecológica Ciudad Universitaria - Costanera Norte (RECUCN) abre de martes a domingo, de 9:00 a 18:00 hs.
Los lunes permanece cerrada al público.

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Reserva Ecológica Ciudad Universitaria Costanera Norte (RECUCN)

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Reserva cerrada temporalmente por un amparo judicial La Reserva Ecológica Ciudad Universitaria - Costanera Norte (RECUCN) abre de martes a domingo, de 9:00 a 18:00 hs. Los lunes permanece cerrada al público.

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Marcelo D'Andrea - Charla sobre paisaje urbano

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Marcelo D'Andrea - Charla sobre paisaje urbano

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Marcelo D´Andrea - Intervenciones en el paisaje urbano

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El destino de la actual Reserva Ecológica era convertirse en el centro administrativo y financiero de la ciudad, pero el abandono por cuestiones políticas transformó el terreno en una reserva silvestre que hoy es uno de los pulmones urbanos más importantes de Buenos Aires.

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Parques Nacionales de Noruega - Proyecto de Identidad

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Parques Nacionales de Noruega - Proyecto de Identidad

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Una marca unifica todos los Parques Nacionales de Noruega — Brandemia

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La nueva identidad representa una puerta cuyo marco simboliza la entrada a otra dimensión. Da la bienvenida a un espacio abierto, invitando al visitante a ... — Brandemia

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Maker Park - Waterfront park and maker space in Williamsburg, Brooklyn

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Maker Park - Waterfront park and maker space in Williamsburg, Brooklyn

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The identity for a proposed adaptive reuse park along the Williamsburg, Brooklyn, waterfront captures the creative spirit of the neighborhood.

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Zoológicos de NY - Proyecto de Identidad 2

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Zoológicos de NY - Proyecto de Identidad 2

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Identity for the leading organization that manages conservation programs around the globe.

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Zoológicos de NY - Proyecto de Identidad

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Zoológicos de NY - Proyecto de Identidad

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Los zoológicos neoyorkinos tienen nueva marca, creada por Pentagram — Brandemia

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Pentagram primero ayudó a la organización a cristalizar su estrategia de marca con una sencilla frase que conecta con todas las iniciativas: “We stand for ... — Brandemia

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The brand idea of 'Nature Supercharged' informed the signature colour - the green of the forest dialled up to 11, as well as the visual and verbal language of Live Wire Park.

The linear typography and iconography was drawn from references to circuit diagrams.

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Sparking excitement online
The website is designed to build excitement and drive online sales through the integrated booking system. As electric as the park itself, it's full of animations, interactions and films which echo the live experience.

Self-titled also designed eco-friendly, reusable merchandise which is available for purchase through the site.

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A cost effective and pragmatic signage system was devised to brand the environment and help visitors guide themselves around the park.

Where most high ropes parks use the same standard helmet, Self-titled sourced signature green models and branded them. Perfect for brand exposure in all those selfies. Crew wear high quality hats, beanies and customised apparel.

When looking at other adventure parks, it quickly becomes clear that Live Wire Park has a differentiated look and design consideration has been given to all touchpoints.

Within a year of operating, Live Wire Park was awarded the Best New Tourism Business in Victoria at the 2019 RACV Victorian Tourism Awards.

"Our branding has had an immediate and dramatic impact on our business and has become a game-changer for the industry."

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Self-titled - Live Wire Park - Branding & Design Case Study

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Self-tiled Case Study. Branding for Live Wire Park. Nestled among the towering Otway forest in the heart of Victoria's Great Ocean Road Region, Live Wire Park is the first completely off-grid adventure park in Australia.

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Adventure Park Victoria - Treetop Zipline Melbourne

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Experience nature super-charged at Live Wire Park in Lorne, Adventure Park Victoria. The most extreme zipline in Melbourne. Treetop Walk Super Circuit

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Hudson River Park runs along Manhattan’s west side from Chambers Street to 59 Street. Explore the gardens, playgrounds and recreation areas along our piers.

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Hudson River Park - Proyecto de Identidad

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Hudson River Park - Proyecto de Identidad

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Brand identity and comprehensive signage and environmental graphics system for the longest continuous park in New York City.

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Identity and signage program for one of the world’s largest urban park systems.

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Explore the former deer park that runs along the River Wandle at the National Trust’s Morden Hall Park in London.

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Modern Hall Park - Proyecto de Identidad

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Modern Hall Park - Proyecto de Identidad

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Patrick Fry Studio is a London based graphic design practise.

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We're Putting EPA on Notice

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CBF is holding EPA accountable for its Clean Water Act responsibilities Read More Join our first ever virtual fundraising event-Walk the Watershed Learn More The 2020 Save the Bay Photo Contest winners' gallery is up! Did your favorite win?

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Wetlands occur wherever water meets land. These unique habitats include mangroves, peatlands and marshes, rivers and lakes, deltas, floodplains and flooded forests, rice-fields, and even coral reefs. Healthy wetlands are central to solving the interconnected climate, biodiversity, and water crises.

Wetlands International is a global not-for-profit organisation dedicated to the conservation and restoration of wetlands. Our vision is a world where wetlands are treasured and nurtured for their beauty, the life they support and the resources they provide.

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We are dedicated to the conservation and restoration of wetlands. Our vision is a world where wetlands are treasured and nurtured for their beauty, the life they support, and the resources they provide.

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Brand purpose and activation We worked with WWT, the wetland restoration charity, on a new, vibrant and optimistic brand and purpose to help restore and unlock the power of wetlands.

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View fantastic wildlife and wetland videos, most of which have been filmed at our ten regional wetland reserves in the UK. Find out more about our conservation work, which is carried out to help preserve wetlands across the world. Twitter - http://twitter.com/wwtworldwide
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