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Thank you for listening ! :)

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"Forged Physique" is illustrated by the need for a muscular figure in order to prove manliness. "Sexual Prowess" is illustrated by athletic ability and skill, often via sports. "Career Dominance" can be seen as stereotypical masculine jobs, such as the coach, doctor, and farmer as seen in the magazine. "Nutrition and Style" can be seen in the numerous ads focused on high protein intake and working out.

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Men are thought to always be interested in cars, sports, and body building. If a man strays from any of these categories, he is seen as "gay" or less masculine, such as wanting a slimmer body instead of a more muscular physique. This is where toxic masculinity originates from. Because of social media, men have learned to believe that they should act tough at the expense of individuality and healthy emotional regulation.

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Many tend to mindlessly scroll through social media without knowing how many gendered advertisements are aimed toward women, which often become internalized. Women see pictures of skinny models, ads for snacks that are fit for dieting, household cleaning supplies, and skin care to make them look younger/ more beautiful. These daily images get processed through their subconscious mind, making them believe that these ideas are true, which in turn, causes low self esteem and bullying.

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We often see images of flowers and hearts, as well as pastel colors such as pink and purple as a sign of femininity. In many ads, we see these images, often embedded in the product packaging itself.

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Again, food contains "lean protein"

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Workout program asking men "Are you tough enough?"

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"I was meant for this"...

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Protein amount also listed on packaging

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Bacon, like most meat, is known to contain a lot of protein

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Protein amount listed on snack packaging

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Protein Shake

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More protein powder

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Boys have always dreamt of working in construction

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Protein Powder

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This assumes that men want to be farmers, talking about roosters and tractors.

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Off season is for comfort, while on season is for work boots (construction, police, etc)

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Doctor

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Classy and rich clothing style

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Hiking

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"See how much you can save on insurance for your truck, motorcycle, RV, boat, and more."

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Marathon Race

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Basketball

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Basketball

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Basketball

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Hockey

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Found within multiple pages

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"It's only a family car when your family's in it"

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Heartburn = Bloating, which isn't "sexy"

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"A healthy pet starts with a healthy gut"

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Compares 1 M&M to a whole cookie jar

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Why mini size?

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Vegetable Noodles??? Healthy alternative to carbs?

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"High protein, Less sugar"