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Interviewing Mr.Aiman the owner of Chegu Aiman Gadget (CAG)

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This e-portfolio will discuss "Chegu Aiman Gadget," often known as CAG, the company that my teammates and I chose for this marketing assignment. Mr. Aiman Bin Abdul Hamid, the founder and CEO of CAG, is an iPhone reseller who sells both used and new iPhones. In addition, CAG Company sells gold. For this E-portfolio, I am going to show about CAG, such as vision and mission, product and services, segmentation, target market, company positioning, SWOT analysis, marketing strategies, and financial feasibility.

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Mr. Aiman began venturing into this industry while he was a student at Institut Pendidikan Guru Kent (IPG Kent) in Tuaran, Sabah. He initially focused on iPhone repair services and gradually expanded to selling used iPhones and Android devices.

In 2020, Mr. Aiman bin Abdul Hamid, started his first business selling smartphones at Metrocity, Matang while still teaching. Chegu Aiman Gadget, commonly known as CAG, is a reseller company that specializes in selling used iPhones and Android devices, as well as brand-new gadgets.

In April 2023, after Mr Aiman opened his second branch in Kota Samarahan, he left his career as a teacher to focus more on expanding his business.

Chegu Aiman Gadget now has three branches, the first branch is at Metrocity, Matang, followed by CAG Samarahan and CAG Tuaran. The company offers business-to-customer services, including selling gadgets, gold, and repair services

Sources :

https://www.utusanborneo.com.my/2023/04/01/aiman-tinggalkan-kerjaya-sebagai-guru-kerana-ingin-fokus-perniagaan

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VISION AND MISSION OF CHEGU AIMAN GADGET

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VISION AND MISSION OF CHEGU AIMAN GADGET

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The vision of Chegu Aiman Gadget is to open many branches in Malaysia. The mission of Chegu Aiman Gadget is to provide gold and gold trade-in services, as well as phones at affordable prices, giving everyone the opportunity to own their phones and gold . Soon , CAG will also offer a pawn service , allowing people to sell any valuable items

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PRODUCT / SERVICES OF CHEGU AIMAN GADGET

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PRODUCT / SERVICES OF CHEGU AIMAN GADGET

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The company Chegu Aiman Gadget is providing products like the iPhone and gold to sell. They also provide business-to-customer service, repair and trade in golds and smartphones especially iPhone

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Sources : https://www.instagram.com/cheguaimangadget/?e=a124ad3b-77f0-4e2f-aeb8-0228ea1d60c1&g=5

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Sources : https://www.instagram.com/cheguaimangadget/?e=a124ad3b-77f0-4e2f-aeb8-0228ea1d60c1&g=5

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Sources : https://www.instagram.com/cheguaimangadget/?e=a124ad3b-77f0-4e2f-aeb8-0228ea1d60c1&g=5

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Chegu Aiman Gadget Market Segmentation is a demographic segmentation. Chegu Aiman Gadget is focused on selling gadgets to customers, particularly iPhones and Golds, by segmenting bigger markets based on specific demographic variables. For example, gold is not accessible to all individuals; it is only available to those with greater incomes. If Chegu Aiman Gadget focuses only on selling gold, they will struggle to engage more customers. So, as a remedy, Chegu Aiman offers new items such as smartphones at lower prices, making them affordable to everyone.

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Chegu Aiman Gadget's target market is demography. This is because Chegu Aiman Gadget focuses on selling gold, and its target market consists of women and those who workers. Chegu Aiman Gadget aims to sell smartphones such as the iPhone and iPad to anyone who might be interested.
Targeting demographic markets allows Chegu Aiman Gadget to develop customer relationships by understanding their demands, particularly for those who continue to purchase Apple products such as the iPhone and iPad. For example, selling an iPhone at a lower price will entice people to buy from Chegu Aiman Gadget, which will strengthen the relationship between customers and Chegu Aiman Gadget.

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Chegu Aiman Gadget's positioning is as a "Cheaper iPhone," so buyers will remember Chegu Aiman Gadget when they are looking for the cheapest and most trustworthy iPhone seller. This will have a favorable effect, attracting more clients to Chegu Aiman Gadget, and they will be able to build a loyal customer base that like to buy iPhones at lower costs.

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Every business, including Chegu Aiman Gadget, does a SWOT analysis, which stands for strength, weakness, opportunity, and threat. They also offer several advantages, including the ability to provide items at a lower cost, a strategic location, the highest price in gold trading, and a branch in Sabah. Chegu Aiman Gadget's a weakness is that it is not widely known over the world. Meanwhile, Chegu Aiman Gadget's main threat is the economy and its competition. Last but not least, in terms of SWOT, Chegu Aiman Gadget has taken advantage of numerous opportunities to rent a building throughout the Covid-19 era, raising rates as demand increased and focusing on marketing around celebration days like as the celebration of Hari Raya and Chinese New Year.

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Chegu Aiman Gadget offers cheaper product pricing as compared to other companies. Other companies, such as Switch, sell new products. For example, the iPhone 13 costs RM 4049.00, while Chegu Aiman Gadget sells it for RM 2999.00, which is less than Switch.

Besides from that, CAG has a strategic location; Chegu Aiman Gadget at Metrocity is near to the night market, which will attract people who are visiting the night market or will inform them that there is a Chegu Aiman Gadget branch that sells iPhones at a lower cost.

Furthermore, Chegu Aiman Gadget offers gold trading, and they will pay the greatest price for gold to be changed into money.

Chegu Aiman Gadget has a branch in Sabah, which would allow Sabah residents to purchase products from Chegu Aiman Gadget, potentially increasing the number of Chegu Aiman Gadget consumers.

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Chegu Aiman Gadget is not as well-known as Apple stores or Malaysian Apple resellers like Urban Republic and Switch. This is because the majority of Chegu Aiman Gadget's operations are based in Sarawak, specifically Samarahan and Kuching. In this situation, Chegu Aiman Gadget has taken the alternative of becoming active on social media platforms such as Instagram and Tiktok, as well as having a business website.

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When Covid-19 occurred, Chegu Aiman Gadget took advantage of the opportunity to rent a building because the cost was lower at the time. People were afraid to rent a building to conduct business during the Covid-19 pandemic because to the Movement Control Order (MCO). This MCO will have an impact on businesses who provide business-to-consumer services, which are not permitted. That is why the cost of renting a building is lower than it is today.

When EPF OR KWSP, which stands for "Employees' Provident Fund," becomes available, people will have a lot of money to spend on whatever they desire, and demand will increase. Chegu Aiman Gadget seizes this opportunity to expand their market, raising the price due to great demand. This will improve CAG's earnings and sales.

When a celebration day occurs, such as Hari Raya. Chegu Aiman Gadget focuses on marketing initiatives such as Raya promotions and customer gifts. This activity will encourage more customers to acquire CAG products while also raising awareness about CAG.

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Chegu Aiman Gadget faces numerous competitors, making it difficult for the company to maintain its market position. Despite having several competitors like as Switch, Urban Republic, and others, Chegu Aiman Gadget chose an alternative way to trade gold.

Economiy is one of the company's challenges since when the price of an iPhone rises, demand decreases, which might have an impact on Chegu Aiman Gadget. In this case, Chegu Aiman Gadget will maintain the product price but reduce it to a minimum.

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Chegu Aiman Gadget should make a loyalty program and reward their customers to build customer loyalty. For instance, Chegu Aiman Gadget can do loyalty program and reward which customers can earn points for every purchase they made in the Chegu Aiman Gadget and get a discount depends on points the earn for second purchase such as iPhones or iPads either new product or used original product and free accessories depends on the product they bought. Therefore, Chegu Aiman Gadget can achieve the marketing objective which is to build customer loyalty by making a loyalty program and reward.

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7.2 ANSOFF MATRIX ANALYSIS ( PRODUCT / MARKET GROWTH STRATEGY )

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7.2 ANSOFF MATRIX ANALYSIS ( PRODUCT / MARKET GROWTH STRATEGY )

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Ansoff Matric Strategy for Chegu Aiman Gadget focuses on market penetration and development. This is because Chegu Aiman Gadget focuses on selling products that already exist in the present market segment in order to enhance market share among current customers. Chegu Aiman Gadget has already begun to explore nearby areas in order to expand their business, with a franchise already formed in Sabah, Malaysia. Chegu Aiman will be able to quickly boost their sales market using this market panetration by promoting, discounting, and pricing their items at a reasonable price. However, the market has strong brand competitors, limiting growth possibilities.

Chegu Aiman Gadget should be a well-known global business in the next two years by improving marketing efforts by organizing events, being more active on social media, and offering more seasonal discounts. In addition, Chegu Aiman should build more partnership activities with Malaysian schools, universities, and companies, such as giving students price or promotion discounts for particular company workers, which will increase sales volume and customers engagement.

Chegu Aiman Gadget will need to increase their geographical area during the next three and four years. Chegu Aiman Gadget should open outlets in Semenanjung Malaysia, in particular areas with high demand for affordable gadgets, to increase the number of customers and profits. By increasing the geographic region of the business, it can engage more customers to buy Chegu Aiman Gadget items and bring Chegu Aiman Gadget to the new market.

During the next five years, Chegu Aiman Gadget should sell more Apple items, such as the iMac and Google Pixel products, at a lower cost, either as a new set or a used original product, in order to obtain various individual brand testing.

This strategy is practical since Chegu Aiman Gadget is a well-known global company that produces high-quality, low-cost products, making it easier to grow its operations. By forming partnerships with the local community, the potential risk can be reduced while expanding the business operations. This plan is anticipated to treble sales in five years, boost Chegu Aiman Gadget's client base, and establish Chegu Aiman Gadget as the region's premier gadget retailer.

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Chegu Aiman Gadget's current business marketing strategy includes word-of-mouth, social media platforms such as Facebook and Instagram, and in-store promotions. Chegu Aiman Gadget's key techniques for attracting clients are seasonal specials and special discounts during the festival season. Chegu Aiman Gadget regularly conducts giveaways and little structured contests on social media to acquire followers and enhance visibility. The peak demand for Chegu Aiman Gadget occurs during important holidays like "Hari Raya" and the back-to-school season. During certain times, gadgets are popular as gifts, and at the start of each school year, students purchase devices to help them with their studies. Furthermore, marketing and discounts during these times drive up customer traffic.

Chegu Aiman Gadget's most effective tactic has been seasonal discount campaigns during festivals like "Hari Raya". This technique resonates with the target demographic because purchasers see it as an opportunity to obtain high-quality products at a lower price. The short time of this deal makes customers desire to acquire it right away, resulting in greater sales. Chegu Aiman Gadget uses internet platforms to actively promote and market its products and business.

Chegu Aiman Gadget uses social media platforms like Facebook and Instagram to announce new arrivals, promotions, and contests. Chegu Aiman Gadget's new promotion techniques should include updating the marketing influence, demoing products live online, and engaging communities through workshops or offline collaborations. Combining online and physical tactics will only improve the visibility of companies by developing a link of trust and loyalty toward its clients, ensuring continual growth.

This is the link of the social media platform of Chegu Aiman Gadget:

Facebook: https://m.facebook.com/cheguaimangadgetofficial/

Instagram: https://www.instagram.com/cheguaimangadget/?hl=en

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Chegu Aiman Gadget pricing strategy is competitive pricing strategy which Chegu Aiman Gadget slightly lower the price than competitors. For example, Switch sells their new product such as iPhone 13 at RM 4049.00, and Chegu Aiman Gadget sells their new product for Iphone 13 at RM 2999.00 which is cheaper than Switch. The business also offers discounts on used original iPhone and gives a free give away during festivals such as “Hari Raya” to the customers which attracts more customers to buy the product. Chegu Aiman Gadget also makes limited-time flash sales that are promoted in social media to lead urgency for customers to want to buy it immediately. This current pricing strategy allows the business to attract price-sensitive customers, increasing sales volumes during promotions and flash sales, and make the business presence more stand out in a crowded market as quality and affordable product business. However, this pricing strategy may create a perception of low quality when its heavy reliance on discounts and thin the profit margins which limit the ability to reinvest in business growth. In simple terms, this competitive pricing strategy may help Chegu Aiman Gadget to attract the customers and boost sales, does not mean it is sustainable in the long run and reaches much higher profit than competitors do. To maintain competitive pricing while increasing profitability, Chegu Aiman Gadget should launch a loyalty program which gives rewards to customers who purchase a new product like iPhone and give points for discounts so customers can earn to make another purchase that can encourage repeat purchases and increase customer loyalty. To avoid heavy reliance on discounts, Chegu Aiman Gadget can offer added value such as free accessories for the purchase such as accessories for iPhone or iPad. This also can avoid the profit margins to be thin.

sources: https://shop.switch.com.my/products/iphone-13-mlqf3zp-a

https://www.cheguaimangadjet.com/collections/feature-on-homepage/products/iphone-13

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The currency distribution strategy for Chegu Aiman Gadget is a dual-channel distribution strategy in which the business combines both direct and indirect approaches. This company sells products directly to customers through physical stores where customers can assess the product physically and online platform so customers can browse the product and price with other companies and make purchases. Chegu Aiman Gadget also partners with e-commerce platforms like Lazada and Shopee to expand its reach. Chegu Aiman Gadget uses intermediaries in its distribution strategy such as e-commerce platforms and logistics providers. For e-commerce platform Chegu Aiman Gadget partners with Shopee are important intermediaries in the company's drive to expand the customer base, especially to those who prefer online shopping. Chegu Aiman Gadget also uses third parties for the Products that are ordered online which are delivered with the help of a third-party courier service to the customer's location. Chegu Aiman Gadget strikes a balance in the use of direct and indirect channels for effective online and offline penetration. While the company utilizes e-commerce websites along with other local retailers to reach out to more customers, it also would not want to lose control over its brand and products. This approach keeps things flexible and accessible to all customers.

Source: https://shopee.com.my/chegu_aiman_gadget

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Chegu Aiman Gadget operates on a monthly budget of Rm 50,000. Chegu Aiman Gadget currently allocates RM 10,000 for marketing costs such as online advertising and customer gifts, RM 10,000 for operational expenses such as staff and utilities, and another RM 10,000 for inventory purchases. In this circumstance, Chegu Aiman Gadget must ensure that the entire allowance is sufficient to cover all expenses and avoid overpaying. The marketing cost proportion for Chegu Aiman Gadget is approximately 20% of overall monthly expenses.

This is because CAG spends RM 10,000 on marketing from its RM 50,000 monthly budget. This marketing expenditure is considered sufficient if the industry normal marketing spend is between 10% and 15%. However, the CAG industry is a highly competitive market, which demands CAG to spend more to outstand the competition, such as raising the digital marketing budget that delivers demonstrable return on investment and enables Chegu Aiman Gadget to target certain client demographics.

For example, CAG can use Google Ads to target clients who are actively looking for gadgets. Chegu Aiman Gadget should limit events that do not provide a significant return on investment, such as offline promotions. More people are utilizing the internet in this generation, such as Google, Chrome, and Safari, so most online campaigns may easily persuade customers to make a purchase. Chegu Aiman Gadget's capacity to outperform its competition can be improved by raising its digital marketing expenditure and decreasing its offline promotion events.

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Chegu Aiman Gadget is a reseller who aimed to make the iPhone affordable to everyone. This company sells and resells smartphones and gold in the retail sector. It can take advantage of competitors and uses quality and strategic marketing to attract clients from a wide range of customer categories. This could involve focusing on customer loyalty programs, leveraging social media to engage customers, and expanding into new markets to reach a larger audience. With a strong price balance and value-added services, it may easily strengthen its position and secure long-term success.

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In addition to hundreds of physical and online retailers selling both new and used smartphones and their accessories, the fiercely competitive and rapidly expanding Malaysian smartphone retail market is where Chegu Aiman Gadget operates its business. The market is dominated by Apple and Samsung. Chegu Aiman Gadget is unique because it offers a large selection of both new and original iPhones at reasonable costs, along with excellent online presence on social media sites like Instagram and TikTok. The business is well-positioned to grow its market share because of its solid reputation for affordability and customer trust.

As is well known, Samsung is a multinational smartphone company that sells a variety of products like Samsung Smartphone, Samsung Television, and other items that target medium-to-high income customers, while Apple is a premium company that sells pricey products like iPhone, iPad, and more that target high level income customers. Research indicates that Samsung's supply chain is susceptible. Samsung is more susceptible to operational disruptions caused by natural disasters, geopolitical upheavals, and global economic downturns as a result of this weakness. Higher costs and poorer performance in every aspect of the business could arise from this (Bhasin, 2024). Additionally, the controversial Samsung Galaxy Note 7 had quality control problems, which further damaged Samsung's reputation.

Samsung experienced significant financial losses as a result of having to recall and eventually discontinue the model because of the persistent battery problem that led to numerous phones exploding, according to Bhasin (2024). Samsung would lose customers' trust and loyalty as a result of this incident, which would decrease its market share. One of Apple's shortcomings is the high cost of their product support. Many consumers are unable to afford these goods and services because to the higher financial commitment required to get them (Pereira, 2024).

In addition, Apple hasn't released many creative new goods recently. It is challenging for them to stand out and attract new customers because their more recent releases have tended to contain features already present in prior models rather than creating ground-breaking technological innovations like their renowned iPod, iPhone, and iPad (Pereira, 2024). This shortcoming gives Chegu Aiman Gadget an edge in that it may offer its used iPhone to clients who are looking for a product from Chegu Aiman Gadget at a lower cost than Apple, which has a high pricing for iPhones.

Basically, Chegu Aiman Gadget offers the iPhone at a lower price for clients who cannot afford it, which may draw in Apple-loyal customers who are unable to purchase it. As was previously mentioned, Samsung has problems with quality control. Chegu Aiman Gadget has opportunities because we know that the iPhone is of high quality, which can draw in more people who choose high-quality goods at reasonable prices. In this case, Chegu Aiman Gadget might enhance their reputation as a worthwhile purchase due to its reasonable price and high quality.

Additionally, the company will be able to leverage the lack of attention both rivals are paying to regional marketing in order to strengthen its relationships with the community through partnerships and events. Social media dominance is Chegu Aiman Gadget's main marketing strategy against rivals. Chegu Aiman Gadget uses social media platforms like Instagram and TikTok to regularly post content and draw customers.

Chegu Aiman Gadget managed to keep everyone informed about their business on social media, including promotions and stock updates on iPhones and iPads, both new and old. Customers of Chegu Aiman Gadget will be able to access and purchase the product through active updating. Chegu Aiman Gadget should employ advertisements to target Samsung's price-conscious audience and Apple's aspirational customers in order to outperform the competition. Customers should be offered incentives by Chegu Aiman Gadget, such as trade-in programs for existing devices that enable them to upgrade to an iPhone at a reduced cost. Customers who purchase iPads or iPhones from Chegu Aiman Gadget should also receive free gifts like cases, screen protectors, stickers, and other accessories.

In order to increase its reach, Chegu Aiman Gadget should also form alliances with other companies with whom it may work with influencers. Working along with influencers can help Chegu Aiman Gadget attract more clients. In summary, Chegu Aiman Gadget will be able to outperform the fiercely competitive Malaysian smartphone market by exploiting the weaknesses of rivals and adding value through targeted advertising, aggressive pricing, and first-rate customer support. With a strong online and offline presence, such a company may draw in more customers and increase its market shares.

Source: https://www.marketing91.com/swot-analysis-samsung/

Source: https://businessmodelanalyst.com/apple-swot-analysis/?srsltid=AfmBOopB0a04UOTWO1hywVzMz61IpAqj9Synz8ocnoKPC7JOxNIoeS5u

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Find local businesses, view maps and get driving directions in Google Maps.

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CHEGU AIMAN GADGET AIMAN MALL , KOTA SAMARAHAN

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CHEGU AIMAN GADGET AIMAN MALL , KOTA SAMARAHAN

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Find local businesses, view maps and get driving directions in Google Maps.

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Chegu Aiman Gadget - CKS Plaza Tuaran · 289150, Lorong Plaza CKS 2, 89150 Tuaran, Sabah, Malaysia

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Chegu Aiman Gadget - CKS Plaza Tuaran · 289150, Lorong Plaza CKS 2, 89150 Tuaran, Sabah, Malaysia

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Our meeting deciding which company and what question to ask in order for us to achieve our objectives.

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We received approval letter to conduct with the company.

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This is our picture after interviewing Mr Aiman Bin Abdul Hamid in his office.

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Question asked during the interview session