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1. Choose your favourite online brand

2. Select one important KPI (Key Performance Indicator) that this brand might track

3. Create a post with:

The name of your chosen brand

Your selected KPI and its definition

An image or video that demonstrates this KPI in action (e.g., screenshot, diagram, or advertisement)

4. Ensure your example clearly shows how the KPI helps measure the brand’s success

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An indicator that is measurable over a period of time.

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percentage of visitors to Zara’s website or stores who make a purchase.

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Have more visitors to purchase a product

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KPIs to assess the performance and operational success of our company, as outlined above, we have identified a set of KPIs that help us track our progress in areas that are important for our success as well. These KPIs are assessed on a regular basis and managed by the respective business functions. These other KPIs we are monitoring and that are also part of the strategic review we are currently conducting include, among others, the development of our member base, employee engagement, the share of female leadership, and our sustainable article offering.

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a quantifiable measure of performance over time for a specific objective.

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Introducing new designs clothes and providing great customer service 

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Most important KPI will be sales growth.. it directly reflects the success of Marketing efforts and market demand of their products 

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Measures the performance against key business goals 

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measures the total revenue Jellycat can expect from a customer over their entire relationship with the brand.