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You should reflect on your learning experience during the Marketing in the 21st Century Module using the What, What for, What now Model.

WHAT?

This relates to your own experience of the Marketing in the 21st Century Module. Each person works in Groups, capturing their own thoughts and the thoughts of the Group.

SO WHAT?

Marketing in the 21st Century. You might want to supplement your own knowledge and thoughts with other people’s ideas, references, and theories.

NOW WHAT?

The third phase is about moving forward: You will work on possible courses of action for the future

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What did we learn? List the topics/areas covered.

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How will I use the learning going forward? What else do I ned to learn? What skills do I need to improve?

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How did the learning impact me? How did I feel/do after what I learned?

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Segmentation, Target, Positioning

SWOT & PESTLE

Marketing mix- Product, Place, Price & Promotion

Budget

KPIs

Customer Decision Making

Presentation

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Showed us what went into a marketing plan

Open mind to more methods

Now can do a SWOT analysis

How much there is to marketing

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Learned my company will not lead with the product I delivered the plan on

Open my eyes to now much SM rather than direct sales can help