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Make the research a reality for these women

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Website creation - I need to begin creating the website and blog posts, this would help create the idea of the overall brand

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Design Developments - I will be creating designs and working drawings as one element of my final outcomes alongside looking into potential fabrics

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Development into brand pack - finalise logos colours etc etc

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I was also able to find Inso imagery through secondary sources throughout this project 

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Seeing the highstreet in this way again showed the gap in the market, all the brands we could collaborate with and our one competitor 

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The customer profile began with primary which then moved to secondary during the research, this allowed me to understand and validate all my initial ideas

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Allowed me to see the numbers, enabled me to see the logistics for each section of this plan

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To understand what my generation would want at events to ensure I am creating the best campaign and event possible to ensure the most reach

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Super helpful conversation to understand the importance of For Gill for the younger women going through a mastectomy 

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Evidence to support the need for 'Check Your Boobies'

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The Survey:
The survey was so helpful in understanding more in depth knowledge towards peoples relationship with breast cancer. Breast cancer is such a hard topic to talk about therefore it was so much more personal to get people to open up in this way and I was able to understand so much more as the anonymous aspect gave that security to be honest with feelings, emotions and experiences.

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Susan:
An incredible individual who I feel honoured to have had many conversations with regarding her experience with breast cancer and her relationship with her body ever since. Truly an inspiration whom I will keep in contact with for life.

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Focus Group Feedback:
Having this talk allowed understanding for me to take place that a place like 'check your boobies' in mainstream media is so needed to ensure young women don't grow up with any kind of taboo around knowing their own bodies. This conversation also allowed me to again confirm that to the average person no Post Mastectomy Lingerie line will come to mind and that's something For Gill wants to combat to change.

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These girls helped me see different perspectives when it comes to young women and the relationship they have with checking their boobs

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Enabled me to understand the different types of post mastectomy ideas to feel a little bit more yourself again

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A strong women brave enough to open up to me which allowed me to understand breast cancer in a whole new light

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Again proved the gap in the market there is for a brand like this

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Allowed us to see the major gap in the market for 'For Gill'