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Imperial War Museum

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- if they are in the army or going on army duty they will receive basic things required for their survival

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- what was it like to be a women on the battlefield
- what would be the needs?
- answer the brief
- what was the duty of a nurse?
- what did a day in the life of a nurse on duty look like?

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I chose scenario 1.
To create a survival kit for the team of nurses that were taking care of the wounded soldiers.
I chose this scenario as I wanted to focus and cater to the mental health of the nurses. The nurses on field would have to go through so much trauma seeing death and loss around them. If the nurses are taking care of the wounded soldiers, who was looking after them and their wellbeing and mental state?
I want to create a survival kit that would cater to the wellbeing of the nurses, remind them of a few pockets of peace and try to make their time on the battlefield a little easier.

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- Women had to prove themselves all over again as competent assets to the army, able to fend for themselves and provide skilled care that returned wounded men to regiments hungry to replace casualties.
- On the battlefield, the nurses stepped in. What they would experience over nearly five years of war was horror, privation, exhaustion and danger. Their reward was the satisfaction of saving lives.
- The women who did volunteer went through several layers of medical training as well. For the Queen Alexandras Imperial Military Nursing Service, training was mandatory. There were other volunteer nursing groups, like the VADs (Voluntary Aid Detachments) — with whom Agatha Christie trained — with less strict training, who helped in the wards at secondary nursing tasks.

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1. hymn book so the nurses could sing
2. postcard to write home
3. tea bags to calm them and remind them of the homely feeling
4. Pieces to play draughts
5. Chalk to draw the draughts board game

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Deciding who would be giving the kit to the nurses was one of the challenges that I faced. Initially, I wanted each nurse to be given this survival kit by her family but I realised that it would not be possible to create a brand personalised to each family.

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So I decided that one family would come together to create this survival kit and will be giving it to all the nurses going on war duty.

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Their presence served not only as a strong medical force but also as a source of emotional care and an all-hands-on-deck approach to fighting the fight.

Nurses treated patients near or just behind the front lines at field hospitals, evacuation stations, or clearinghouses—even in churches that were turned into hospitals. They could be found at base stations, which were generally far removed from battle; however, they also served in troop transports and transport ships. Some nurses even drove ambulances.

These nurses treated numerous types of wounds, as well as infections and mustard gas burns. They were also faced with soldiers suffering from emotional injuries, including shell shock. Some were trained in social work, including psychiatric training, in order to help current soldiers and those returning home deal with their experiences.

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The working conditions for nurses overseas were generally poor. Typically, nurses had to adjust to many things that were uncomfortable or limited their ability to provide care. Long hours (14- to 18-hour shifts), extreme cold, and poor weather conditions were just a few of the adjustments that needed to be made, along with seeing and treating severe and often horrifying injuries with minimal equipment. They were given 2 to 3 hours break and one half day off per week if work-loads were not too heavy.

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During their off duty periods, nurses would often go for long walks or cycle rides. Sometimes they would travel by bus to take tea in one of the many cafes. For recreation they would read, sketch or play board games.
These recreational activities were designed to boost staff and patient morale; and they became more important as the war progressed.

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Conversation with one of the employee at the Imperial War Museum told me that the poppy flower was a symbol to honour and remember the hard work done by all the people who were on the field. It was a way to honour their hard work.

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When a nurse goes on war duty, she has to overcome many fears and put on a brave front to do the duties to the best of her abilities. She needs to be mentally strong as the environment around her is tough and negative. If the nurses are responsible for looking after the wounded, who is looking after them?

Presenting Fernsby - a family who is socially responsible and hence caters to the wellbeing of the nurses. By creating handmade survival kits for the nurses for their mental wellbeing, Fernsby reminds you of the small pockets of happiness in life. The handwritten touch gives them a sense of being with family. The survival kits consist of items that would help make their days on duty a little easier and make them mentally strong to work with new positivity.

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From my research, I analysed that most packages were in a box shape. I started my ideation from there.

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The first material that I explored was paper

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I rejected these ideas and paper as a material as it was not sturdy enough to hold the weight of the items. Along with that paper would not last long in a harsh environment.

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I used a 3D pen to create a box shaped bag.

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Creating a 3 dimensional prototype with the 3D pen made me realise that it was not a practical option. The nurse would not be able to carry it around. Along with that it wasn’t sustainable and time appropriate.

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I decided to finalise cotton cloth as a material. This would be long lasting and sturdy to carry around. I initially made a box of cotton but I wasn’t satisfied with the outcome. I wanted to push my ideation beyond a box as my survival kit was for the well being and self care and a box felt too restrictive

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I created this bag as my final prototype. I felt this was appropriate for my brand and would be easy for the nurses to carry around.

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This bag is made of 70% recycled cotton. I chose this colour specifically as it evoked a calm essence around it and that is exactly what the nurses would need in tough situations.

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I wanted the brand to have a calm and serene vibe to it. Since the survival kit was made by the Fernsby family I wanted it to feel personal and handwritten like a reminder of home.
Keeping this in mind I started exploring the logo.

Taking inspiration from the meaning of the poppy flower I wanted to incorporate it in my logo and make it my brand symbol.

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First iteration

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Reflection
- This logo felt personal but was not conveying the brand identity.
- The handwritten aspect of it was making it too personal and I had to focus on creating it more design oriented.
- Can I play around with colour?
- I started to look into calligraphic and script type

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To look at calligraphic and script font I looked at DaFont.

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Some of these fonts seemed too complicated and had poor legibility.

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A survival kit to help deal with the horrors of the First World War battlefield. This could be given/sold to people when

they arrive. Who are you designing for? What are the main issues that they will encounter? What materials are authentic to this era?

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To convey the appropriate brand identity, I analysed how colours affect our mood. I researched calming and relaxing colours that evoke a sense of peace.
Blue, green, white, violet, pastel shades

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I chose these as my brand colours not only did they seem time appropriate but also evoked a sense of calmness and stability.

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Experimenting logo colour

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Further logo exploration in a calligraphic type. I rejected these as I felt that the type was overpowering the design aesthetic of the logo.

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Final logo explorations including poppy flower

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Final logo explorations including poppy flower

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This logo felt personal and effective. The balance between the handwritten and designed word mark was working well for the brand.

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Step 1 - Invert the logo and print it so that it comes in the orientation on the bag.
Step 2 - Place it on the bag

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Step 3 - Place it under the heat transfer machine for 17 seconds.

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Step 4 - Immediately peel of the cover to get the best quality logo.

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Heat transferring a logo on a bag was a new technique that I explored.
It had its advantages and disadvantages. The logo looked extremely clean and seemed as though was created with the bag. But the colour of my logo differed from the actual one. It became at least 2 shades darker but luckily it worked in my favour.

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I used tea stain paper as a base for my leaflet.