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Shared Ghantt chart for our releases (designed Francessca Bisson)

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Shared Ghantt chart for our releases (designed Francessca Bisson)

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Here is our shared Ghantt chart for our single releases.

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Here is our intial time line for our releases. These are subject to change. As mentioned in the project proposal we have had to re-shuffle our band. It has had a knock on effect on our releases mainly due to us having to have the tracks mixed by a different producer as our drummer (our original producer) left the band. the next post will show a revised timeline.

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Where did all the colour go? video concept 1 

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Where did all the colour go? video concept 1 

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a short a simple video concept idea for our single "Where did all the colour go?

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Where did all the colour go? videoconcept 

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in the posts linked below we have both our current and potential audience calcuated by Meta business suit. althoigh this is the only data we have we aim to gain more thorough data once our singles are released and we have insights from streaming services like spotify for artists which will give us a better reading of our target audience.

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here are three singles in there current forms. all of which are in the mixing and mastering stage. the three singles will be ready for release next year in line with our WB11 destinations module. We aim to present the final hand in as spotify links to the three singles and there final masters. Along with our spotify links we plan to show our live show as this is a crutial part of any band and the best way we can promote them aiside from just releasing them. So we will show evidence of rehearsals next term for WB11 in our new live set up along with links to our newly created spotify page.

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What is my long term goal

To have a sustainable  income/ career with our project CLAYTREE

What is achievable during this module

Have a 1 single released and using the feedback from the first one have   2 more ready for release with strategy for each.

Who are my contemporaries/competitors

Other waterbear students

Musician in our chosen genre

Established artists

Radio

How will I show my academic research

Padelt

How will I present my ideas

PDF’S / WAV files

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One idea I have for my portfolio is to release a 5 track EP with my band CLAYTREE. currently we have 3 singles recorded in a studio and need 2 more to make the goal of a 5 track EP. the plan is to re-work our demos for the last 2 tracks and record  them in a studio setting

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for my second Idea I plan to focus on releaseing the 3 recorded tracks as singles which will lead into the 5 track EP in the months following to get us a foot hold in the industry and also allow time to budget recording 2 more tracks to complete the EP. along with this we also plan to have release shows for the main 3 singles.

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Here is the intial demo of our single that came about from our WB03 module. which we have since re-worked in artist development sessions with Kieron Pepper and have now recorded the track at southlanes studios.

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Where did all the colour go WBO3 Final mix

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Where did all the colour go WBO3 Final mix

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Here is our other demo of our second single somebody's gotta lose from our WB01 module.

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Here is an old performance of our third single "Why so serious?" from our WB05 module

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IN-HOUSE
Fran- project manager,social media, vocals

Myself- co-manager, gig bookings,MD

EXTERNAL

Kieorn Pepper

Anilessa and Chris Bisson-investors

Sam Webb- south lanes studios  Engineer

Steve Kerry -mastering engineer

Prs

Distro kid

Photographer

Sideline screen printing
Session musicans

Technology:

Laptop

Email

Social media

Prs

Distro kid Spotify,apple music, amazon

Music gear(logic etc)

The Algorithm

Transport

Printer

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Here is our first logo desigied by Fran, we liked it for a while but found it to not be the most interesting logo and it didnt look good on posters. do we got a grpahice designer to do or next logo revision which I will show in the next post.

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Here is the logo designer by a graphic designer. we liked this logo as it had a  colours scheme to it which we discussed with the graphic designer. The only issue that arose that  it wasn't as sreamlined as we liked it as our music is very minimilist and the intrumentation has moments to shine but nothing is over the top so we wanted our logo to represent that.

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to have a simplier logo we took out the tree ourselves using canva to make a logo that works for gig posters it's definaly more streamlined but still a little to complex so then had to re-work the logo oursleves which would look good on posters and reflect our band's music better.

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Here is our final logo which we're happy with as it's simple and presents us as band, maily becuase I thought it was too obvious and predictable to have tree as our band logo. as by looking bands like the arctic monkeys they dont have a monkey in there logo, so I think having just our name and the colour scheme leaves a lot more to the imigination. It also looks better on gig posters.

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where did all the colour go single cover draft 

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where did all the colour go single cover draft 

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Here is the first singe cover draft for our first release "Where did all the colour go?" this was designed by me on canvas using stock images. it was a good start initially but we wanted somthing a little more personal.

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Single cover Where did all the colur go? first draft by Milo Hill. 

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Single cover Where did all the colur go? first draft by Milo Hill. 

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Here is the first draft of our single cover desgined by Milo. we liked the initial idea but from a far it's hard to read and only when you get close to it can you see the song title we also plan on adding our new logo to it.

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wHERE DID ALL THE COLOUR GO? SINGLE COVER 

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for the 2nd darft it's a lot better with our new logo but on futher reflection it's not the style of our a band. so we're thinking of going back to the drawing board on this one.

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Josh Bisson WB10 Journeys project proposal 

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intial draft of our second single cover 

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intial draft of our second single cover 

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Here is a first draft of our 2nd single cover desgined by myself. it was a good start but I wanted something more personal so we decided to go with Milo.

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Myself tracking guitar (where did all the colour go?)

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Myself tracking guitar (where did all the colour go?)

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a video of me tracking a guitar harmony for where did all the colour go?

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Josh guitar tracking where did all the colour go?

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Josh guitar tracking where did all the colour go?

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This is a draft by Milo for our second single sombody's gotta lose. it has the right vibe and we wokred with milo to work colour the schemes etc based off of our original design.

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Here is our shared finalised release timeline for our 3 singles 

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Here is our shared finalised release timeline for our 3 singles 

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Here is our finalised release timeline. The changes to our timeline include releasing our single somebody's gotta' lose first as we initially had Sam French on board to mix our two tracks Sombody's gotta' Lose and Why so serious? due to an issue arising from the final master, in which Steven Kerry (who mastered our first track) had checked the mix on his end and found no issues so it was most likely coming from our end. Because we are working backwards from the release our former drummer Ben was unable to fix the issue so we have decided to get Sam to mix Where did all the colour go? as well. In doing so we belive that we'll have more consitancy in the final masters. by haveing the same producer do all three tracks. So our final timeline is Sombody's gotta' lose being released first on the 20th of Janurary, with a video released on released on feburary 3rd. Where did all the colour go? on the 24th of feburary followed by a video release on the 10th of March and finally with Why so serious being our final single released on 21st of April followed by a release show on the 27th and a music video on released on the 5th of May.

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Here's the intial draft of our third single why so serious

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For my research into DIY music videos I've been looking into one of my peers Dirtsharks. as they have released a single along with a music video. from watching the video it's a fairly simple concept with having the single artwork projected on behind ther band members. This gave me an idea to do somthing similar as  this video for their single has been filmed very well and gives the illusion of being a high budget but it seems like it wouldn't be too costly to create a video of a similar vain. (Isla - Dirtsharks (music video), 2022)

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"Wrong Shoes"-Orchards  (Orchards - Wrong Shoes (Official Video), 2021)

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"Wrong Shoes"-Orchards  (Orchards - Wrong Shoes (Official Video), 2021)

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Another DIY video I've decided to research is Orchards wrong shoes. The video is a very simple concept as the band went around Brighton and shot the whole video on an iphone along with editing it themselves. from watching it come across as fun,laidback and shows the band as themselves. which is very much their brand. which somthing I hope to use our music vidoes for when we shoot them for CLAYTREE.(Orchards - Wrong Shoes (Official Video), 2021)

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With the design of our single covers we've decided to go with a different art style and grpahic designer. for this qwe have gone with Rebecca Harvey. She so far has been very reliable and has been created drafts based of off the rough desings we sent to her. From her first drafts we much prefer her art style and as she has followed our rough desings and has been more communicative we think this is good way to represent the singles and our brand.

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Where did all the colour go? single cover Rebeca's draft design

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Where did all the colour go? single cover Rebeca's draft design

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here is a draft Rebeca sent over a which we liked as it was almost in the right ball park. we only made some suggetions and organised a meeting in person to go over the changes in person.

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Here is an email where we organised and in person meeting with Rebecca.

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CLAYTREE is an Alt-rock duo formed by myslef and Fran. We both met at Waterbear and began writing music together for our hand ins. After forming CLAYTREE we wanted to release our intial demos as professionally recorded singles.

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Meta Business suit current audiecne data 

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Meta Business suit current audiecne data 

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Meta business suite potential audiecne data 

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Meta business suite potential audiecne data 

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Steven Kerry mastering rates correaltion 

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Rebecca Harvey Graphic design communication 

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Rebecca Harvey Graphic design communication 

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For our releases I conducted research into local Brighton modern rock band Gnarlah who have recently released an EP. Through analyising Gnarlah's release strategy I was able to see that they had released four main singles first before releasing the EP(Gnarlah, 2022). It seems that this was a winning stratgey as they seem have racked up an impressive amount of streams through this method. One element I notcied was that they have some EP exclusive tracks which gives a listeners an incentive to listen to the EP or sends them to select this EP only tracks to listen to(Gnarlah EP, 2022). Athough they have a larger following than my band it is clear to see the benfits when releasing an EP by releasing the strongest singles first and having some EP exclusives. Although Gnarlah are a bigger band than us and we view them as a competitor it is clear to see that this could be a potential winner stratergy for us when we release our own singles/EP.

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The waterfall strategy (Ditto Music, 2022)

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The waterfall strategy (Ditto Music, 2022)

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A single or EP release is a shore fire way to get started as an artist and there are many ways to release once they’re recorded. One strategy I have looked at for CLAYTREE is the waterfall strategy. The waterfall is strategy described by Ditto music as “centred around an artist releasing a single every 3-4 weeks just as the single is at its peak or in a decline in order to stay relevant or build an audience”(Ditto Music, 2022). This strategy seems to revolve  around having a good understanding standing off streaming platforms and their algorithms. This means releasing singles fairly regularly in order for it to pushed by the algorithm and qualifies you for their rewards programmes(Ditto Music, 2022). Another use for the waterfall strategy as it helps to build an album or EP over time as you’re able to release the tracks as singles which eventually leads into a bigger project like an album or EP, as long as you keep the same meta data one each track when the EP comes out you’ll be able to keep the streams of the singles. So hence why this strategy could be of use to CLAYTREE is that singles are the most popular form of release in the modern music industry due to the ease of releasing music in today’s industry.

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How to Release a Single in 2022: 11 Steps for Artists

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Releasing a song in 2022? Here’s what you need to know!

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Over this project we have had some problems but we have manage to work through them and altered our release plan to keep is on track. Currently it is looking that we will be able to meet the deadlines we have set for oursleves, as we now have at least one draft mix from Sam for our single "why so serious?" as presented in a previous post with the other two drafts being sent to us this week, but we'll present the desk mixes for sombody's gotta lose and where did all the colour go?. due to the mixes being sent post summative hand in.
Although our intial plan was to have our first single out so we can test the water for our other two release this proved  diffult due to the re-shuffling of the band but by delaying our singles till next year we are avoiding rushing our releases and have a stronger release strategy becasue of it.

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Singe 1: Where did all the colour go? desk mix 

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Singe 1: Where did all the colour go? desk mix 

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Here is the desk mix from our recording session. in this mix we had all the insutmentation recorded and some vocals with harmonys. This track is now in the mixing stage and we wERE unable to get draft mixes due to our reshuffling but we are on track to have them ready for WB11.

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Currently we still only have a desk mix for our single sombody's gotta lose. Which again we were unale to get a draft mix due to re-shufling and time constraints on both ends but we wil present a full mix and master for WB11 destinations next term.

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Here is our budget sheet for our release plan. which we are consulting currently and basing any financial decisons going forward off of

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Here is our third deliverable the current mix of Why so serious by Sam French. we only manged to get a mix of from Sam fairly recently  both us and Sam had other dealines to to meet. Due to this track requiring less work on it Sam was able to deliver it quickly. butthe other two had more intregate parts which required more editing and balancing. but again for WB11 we will have a Spotify link prepared for our final hand in next term.

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Why so serious_ - Claytree mix in progress

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Why so serious_ - Claytree mix in progress

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Here is a link Music Glues website were it will allow us to print merchandise risk free and without waste due to it being digitally printed. It becomes risk free as we are able to print on demand and gauge the correct amount of T-shirt sizing based on pre-ordered from when we eventually create an online store. somthing we aim to have ready for WB11 destinations.

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Bespoke ecommerce tools for the music industry

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Here is a draft song share agreement, created by Fran in order to have every member past and present on board with our song splits. We have chosen to do this as to avoid anymore delays in the release as is good practice to make sure these are agreed on prior to release. we have done this so every contribution is noted and people will get their fair share of the song splits apon releases. this will also aide us when we imput them into PRS and PPL which I am in the process off applying for.

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Deaing with the reshuffle (Good practice)

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Deaing with the reshuffle (Good practice)

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As mentioned in our oporatinal issues we have had to re-shuffle our band. This was a diffcult decisson to do amid single releases but we felt it was the best one and have made sure to remove the members professionally  by speaking to them face to face over video call. We felt this was in good practice to do so as we did't want to cause any more tension between us and the old memebers. As we felt it would be in bad practice to remove the members sudenly or over text, so speaking to them about it and knowing they accepted our decisoion lead to a better out come in the end.

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Here is a webisite detailing who listens to Alt-rock. it states from 2016 people who listed to Alt-rock were 50% were melantials so 18-24 year olds. which fits slightly with our meta audience data as it shows us that our main Instagram audience is 18-34 which checks out for us as we advertise on Instagram as an alt-rock band.