# data[].attributes.body
Drive link to Financial Record excel file for The Lact:

MPU3222_The Lact_Financial Record.xlsx

# data[].attributes.body
The IG posts promote the launch of our product and announce sales to users showing photos of our products, different flavors and sides, and also the price lists. In the campaign post, the QR of the business Ig account is attached to attract more customers. In the caption we announce to the users that our business is open, feel free to order with us.

# data[].attributes.headline
Screenshot of we promoting our product online in the sosial media group chat

# data[].attributes.subject
Screenshot of we promoting our product online in the sosial media group chat

# data[].attributes.body
Our business is a sole proprietorship specializing in selling ice jelly desserts with various flavors. We focus on the student community within Faculty Alam Bina, Dahlia College, Bunga Raya College, and Allamanda College, delivering orders directly to these locations.

# data[].attributes.body
List of Products:

Mango Ice Jelly

- Refreshingly sweet with real mango flavor, Perfect for cooling down on a hot day.

Passion Fruit Ice Jelly

-Sour and sweet with a strong fruity taste. Great if you like sweet and sour flavors.

Original (Brown Sugar) Ice Jelly

-Classic taste with sweet brown sugar syrup. A little like caramel.

Osmanthus Flower Ice Jelly

Light and flowery taste. Not too sweet which is very refreshing and calming.

Sides

-Popping balls

- Softballs filled with fruit juice. They pop in your mouth!

Boba

-Chewy black balls with a little sweetness. Popular in the trends.

Coconut Jelly

-Soft jelly with a light coconut flavor. Tastes fresh and smooth.

Chia seed

-Tiny seeds that become soft in water. Healthy and fun to eat.

Hawthorn

-Sweet and sour fruit slices. A little tangy and tasty.

# data[].attributes.body
Through the Entrepreneurship course this semester, I had the opportunity to work in a team of five to start and run a small business selling ice jelly. This experience taught me a lot about teamwork, communication, and the challenges of running a business. We worked together to plan, prepare, and sell our product in events such as the BRC Potlapar and the Pasar Malam Faculty Built Environment. Each event gave us real experience in dealing with customers, managing stock, setting prices, and promoting our product through the media. I learned that running a business is not just about selling, but also about planning, time management, and working well with others. Overall, this course gave me a valuable introduction to entrepreneurship and showed me what it takes to run a business in real life.

# data[].attributes.body
Name: Foo Rui En

Matric: 99006

Hometown: Miri

Course: Year 2 Architecture student

Roles in the Group:

Group Leader

Media Team

Kitchen Team

Delivery Team

# data[].attributes.body
Online Orders: Customers place their orders online ahead of time, and deliveries are made every Wednesday.

On-site Sales: We also participate in Bunga Raya college events (Potlapar Bunga Raya) to sell our products directly to students and increase brand visibility.

# data[].attributes.body
Name: Khor Yan Jun

Matric: 99408

Hometown: Penang

Course: Year 2 Architecture student

Roles in the Group:

Finances

Media Team – involved in creating poster

Kitchen Team- Ready for the Ice Jelly products to sell

# data[].attributes.body
Drive link to transaction record and screenshots for sales

# data[].attributes.body
Operations:

A team of five workers operates the business.

Our online operating hours focus on Wednesdays, which are delivery of all pre-ordered items.

We sell the product through our on-site business too, which is located at Bunga Raya College. The operating hours are from 5 pm to 11 pm every weekday.

We also add on selling our product in Pasar Malam Bina during Fability Day in Faculty of Built Environment. The date is on 13 and 14 June, and the operating time is from 3 pm to 10 pm.

# data[].attributes.body
Ingredient Suppliers

- Online suppliers- Shopee

Shop name: HKR Beverage Mart

Items:

Jelly powder

Syrup(Mango, Passion Fruit, Osmanthus Flower)

Sides(Popping balls, boba, rainbow coconut jelly, chia seed, hawthorn)

Equipment Suppliers

- Onsite suppliers- Kuching, Sarawak, Malaysia

Shop name: E-mart

Items:

Ice box

Food containers

Spoons

Alluminium Containers

Ladles

Social Media Influencers

Whatsapp-to receive order

Instagram-to promote our business

# data[].attributes.body
Prepare and serve ice jelly

Cook and let the jelly cool

Develop seasonal or unique flavors

Have 4 flavours (mango, passion fruit, osmanthus flower, brown sugar)

Promote on social media

Make posters, posts, reels and upload in Instagram and WhatsApp group to receive order

Manage inventory and hygiene

Wash the apparatus used

Clean up the space where we cook

# data[].attributes.body
Homemade, fresh and hygienic

Made by ourselves

Refreshing, healthy dessert for hot weather

The weather in this season is quite hot, customers may want to have some refreshing after meals

Unique flavours and toppings

Having a lot of flavours to serve enables more customers to come and buy

Customizable and Instagram-worthy

Customers can choose any side they want to have

The packaging will be high-rank to enable customers to take photo and upload in social media

Affordable daily treat

The price is affordable for students and promotion is always available

# data[].attributes.body
Friendly, casual service

We provide a high quality services in the business.

For delivery order, no extra money needed for delivery.

For stall selling, we always sells under promotion with requirement.

All food we serves are always fresh and made on that day.

Engaging social media presence

We always promote our business on our Instagram account with beautiful photos. Sometimes, we have a time-limited promotion.

Return discounts

Returning the container to us can have one more side to add in the next purchase.

# data[].attributes.body
Target customers:

Students UNIMAS

Faculty

College

Lecturers UNIMAS

Workers UNIMAS

Office

Services

# data[].attributes.body
Onsite

Physical stall in Kolej Bunga Raya and Fakulti Alam Bina

Online

Delivery order to all colleges and faculty in Universiti Malaysia Sarawak

Social media

Promote in Instagram and WhatsApp

# data[].attributes.body
Online ingredients

sides, jelly powders, syrups

Packaging materials

Bowls and spoons

Equipment

cooler box

preparation tools

Cart/stall setup

tablecloth

Marketing cost

posters

# data[].attributes.body
Daily sales(in BRC)

bowl-based pricing

Any 2 sides: RM6.50/bowl

Random sides: RM7.00/bowl

Daily sales(in Pasar Malam Bina)

bowl-based pricing

Any 2 sides: RM5.50/bowl

Random sides: RM6.00/bowl

Upsells (extra toppings, combos)

Extra sides: RM1.00 each

Delivery orders

Any 2 sides: RM6.50/bowl

Random sides: RM7.00/bowl

Free delivery

Catering for events

Pasar Malam Bina

# data[].attributes.body
Roles in the group:

Group Leader

Media Team- involved in creating and managing visual or digital content

Kitchen Team- Ready for the Ice Jelly products to sell

Delivery Team- Focus on Dahlia College and Allamanda College Area

# data[].attributes.body
Name: Lim Xin Yi

Matric: 99510

Hometown: Melaka

Course: Year 2 Architecture student

Roles in the Group:

Media Team

Kitchen Team

Delivery Team

# data[].attributes.body
Roles in the group:

Finances

Media team - involved in creating poster for social media

Kitchen team - Prepare ice jelly for sell

Delivery team - Focus on Dahlia college and Allamanda college area

# data[].attributes.body
Roles in the group:

Media Team - involved promoting products on social media

Kitchen Team - Ready for the Ice Jelly products to sell

Delivery Team - Focus on Dahlia college and Allamanda College Area

# data[].attributes.body
Roles in the group:

Media Team - involved promoting products on social media and managing online orders

Kitchen Team - Ready for the Ice Jelly products to sell

Delivery Team - Focus on Dahlia college and Allamanda College Area

# data[].attributes.body
From this Entrepreneurship course, I learned how to launch an ice jelly business with my groupmates. It is a truly eye-opening experience that taught me far more than ii expected. From the initial brainstorming phase to the actual selling of our product, every step offered valuable lessons in teamwork, problem-solving, and business management. Dividing responsibilities among five of us helped us work more efficiency, but it also highlighted the importance or communication and coordination. Each of is took on roles based on our strengths, from product preparation and budgeting to marketing and customer engagement. I was actively involved in the promotion and customer interaction side, which pushed me out of my comfort zone and improved my communication skills. Overall, this project not only give me an experience to run a small business but also strengthened my ability to work in a team, think critically, and stay resilient under pressure.

# data[].attributes.body
Drive link to transaction record and screenshots for purchases

# data[].attributes.body
Link to IG

https://www.instagram.com/lact_ice_jelly_store?igsh=YXFlcDJoYmVjdm4x&utm_source=qr

# data[].attributes.body
Purpose of our teaser post: To inform our followers and potential customers that Lact-Ice Jelly will be participating in an upcoming Unimas event.

Techniques for our first teaser post photos: We chose a photo with a pool and sun loungers as the background because the original idea behind our ice jelly is to bring a refreshing, cooling experience during the hot summer. These photos perfectly convey the same feelings that we want to present in our ice jelly which is cool down, relax, and chill with us.

Techniques of our second teaser post photos: The design features a torn-paper effect with the word "coming soon" in the center, which symbolizes our event is nearly here and creates a sense of mystery. At the top of the photos, we added the word "pss..." to give a feeling of sharing the secret with users, making it feel more engaging. This works in harmony with the idea of an exciting reveal. At the bottom, we inform users that our booth is coming soon to build the excitement for what's to come.

# data[].attributes.body
Name: Rachel Wang Qian Yii

Matric: 97779

Hometown: Kuching, Sarawak

Course: Year 2 Architecture student

# data[].attributes.body
Name: Cyprian Andrian Andros

Matric: 98587

Hometown: Kota Kinabalu, Sabah

Course: Year 2, Architecture Student

# data[].attributes.body
Softsell copywriting using AIDCA

Visuals: Sunny beach, bright sun, the sound of waves, and Ice Jelly.

Attention: Hot Summer? (beach+heat visuals)

Interest: Our ice jelly is ready to refresh your day.

Desire: Cool, Light, and Just Right

Conviction: Natural, loved by thousands

Action: Orders? Yes, please

# data[].attributes.body
Problem: Students come in waves, leading to rushes at certain times and little to no customers at others especially 6 pm to 8 pm.

Solutions: Offer pre-order options via WhatsApp or Instagram DM so students can order ahead and pick up quickly.

Problem: New or busy students may not notice or remember your stall.

Solutions: Promote actively on social media platforms students use (Instagram, TikTok).

Problems: Students are price-conscious and may skip your product if they find it expensive or unnecessary.

Solutions: Keep prices affordable or offer different sizes (e.g., small for RM6.50, large for RM7).

# data[].attributes.body
facebook link: https://www.facebook.com/share/16g8jDT3k6/?mibextid=wwXIfr

# data[].attributes.body
The product is selling and earning with the 'bowl'

Format: Original Price(Promotion Price)

RM 6.50(RM 5.90)

Each bowl can choose up to two sides.

RM 7.00(RM 6.50)

Customers can randomly pick the sides they want.

RM 5.50

Selling Price in Bunga Raya College

# data[].attributes.body
Overall Performance

# data[].attributes.headline
Soft Sell Facebook Copywriting Using AIDCA

# data[].attributes.subject
Soft Sell Facebook Copywriting Using AIDCA

# data[].attributes.body
Soft Sell copywriting using AIDCA:

Attention: We capture attention using cheerful emoji and words like " wonderful" and "amazing night".

Interest: In the caption, we talk about the pasar malam experience, highlighting that we are sold out which creates a positive impression and interest.

Desire: We hint at the popularity and refreshing nature of our ice jelly which uses the words " Get cool with us".

Conviction: The sold-out success builds social proof and attracts new customers.

Action: We use light invitations like " Get cool with us" and "Excited more coming orders today too" but no hard sell like " Buy Now! Limited Stock only" in this post.

# data[].attributes.headline
Hard Sell Facebook Copywriting Using AIDCA

# data[].attributes.subject
Hard Sell Facebook Copywriting Using AIDCA

# data[].attributes.body
Hard Sell copywriting using AIDCA:

Attention: the post grabs immediately with " Ice Jelly Lovers- Don't Miss out!" which are strong urgent words and emojis that stand out visually in the feed. This forces the reader to stop and look at what's happening.

Interest: We build interest by describing the worst weather " The heat is on! Cool down at Pasar malam Bina" with a mention of the specific event dates and times. The promise of relief from heat is " Grab your icy fresh treat before it is Gone. Perfect for heating the hot night air!" This connects the audience's current hot weather situation and gives them the solution with our ice jelly.

Desire: We emphasize the limited stock with the words " Selling Fast!" and show our product images which make people want the ice jelly now, before it runs out.

Conviction: We give the conviction by sharing clear, specific instruction which is "Find us at the Faculty of Built Environment.". The reinforcing action we use in the caption is "Act Fast, bring your friends- let's chill together!"

Action: The post pushes immediate action with the words " Come Now, taste it today because once it's sold out, it's gone!". The visual " order now" button on the graphic of the post encourages the user's action.

# data[].attributes.body
This post is designed to build excitement about our upcoming booth at the event Pasar Malam Bina.

We use friendly and playful language like "psst.." and "Coming Soon" to make people feel like they are being let in on a little secret. The torn paper effect and something hidden behind the paper is showing something will be revealed soon.

The post shares enough details in the photos and caption like event location, dates, times, and activities that will be held but no specifics about the booth setup to encourage followers to stay tuned and look forward to more information.

This post is to let people know we will be at Pasar Malam Bina and make them feel curious and excited about visiting our booth.

To get them ready for the idea of enjoying a cold, refreshing ice jelly during the event.

# data[].attributes.headline
Screenshot of Communication with Customer ( Instagram)

# data[].attributes.subject
Screenshot of Communication with Customer ( Instagram)

# data[].attributes.body
Order of Ice Jelly from a Customer who is attracted by the post and story from Instagram.

# data[].attributes.headline
Screenshot of Communication with customer (Instagram)

# data[].attributes.subject
Screenshot of Communication with customer (Instagram)

# data[].attributes.headline
Screenshot of Communication with Customer (Instagram)

# data[].attributes.subject
Screenshot of Communication with Customer (Instagram)

# data[].attributes.body
The customer asks for the delivery time and availability of the ice jelly. We are not open that day and announce the customer to visit our physical store at Pasar Malam Bina.

# data[].attributes.body
The good feedback on our ice jelly and the customer helps to promote our product through her Instagram story.

# data[].attributes.headline
Screenshot of Communication with Customer ( Instagram)

# data[].attributes.subject
Screenshot of Communication with Customer ( Instagram)

# data[].attributes.body
The customer is satisfied with our products and shares through her Instagram story. We ask for feedback and advice and receive good feedback.

# data[].attributes.headline
Screenshot of Communication with Customer ( Whatsapp)

# data[].attributes.subject
Screenshot of Communication with Customer ( Whatsapp)

# data[].attributes.body
The good feedback from our customers.

# data[].attributes.headline
Screenshot of the receipt ( Brc Potlapar)

# data[].attributes.subject
Screenshot of the receipt ( Brc Potlapar)

# data[].attributes.headline
Screenshot of the receipt (Online Order)

# data[].attributes.subject
Screenshot of the receipt (Online Order)

# data[].attributes.headline
Screenshot of the receipt (Online Order)

# data[].attributes.subject
Screenshot of the receipt (Online Order)

# data[].attributes.headline
Screenshot of the receipt (BRC Potlapar)

# data[].attributes.subject
Screenshot of the receipt (BRC Potlapar)

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.headline
Receipt of the booth at Pasar Malam Bina

# data[].attributes.subject
Receipt of the booth at Pasar Malam Bina

# data[].attributes.body
Comment from them: It is very refreshing especially in hot day. We will definitely buy it again, the price is affordable and the portion is big

# data[].attributes.body
Our last bowl was sold and our stall is officially closed. We are The Lact, we bring Light And Cool Treats into UNIMAS!

# data[].attributes.body
Through the Entrepreneurship course, launching an ice jelly business with my groupmates became a truly eye-opening and enriching experience. From the initial brainstorming to the final day of selling, every phase challenged us in different ways and taught us valuable lessons about teamwork, communication, and business operations.

We divided our responsibilities based on each person’s strengths, which made our workflow more efficient. I was involved in various roles, including finances, marketing, and product preparation. Each area offered its own unique challenges and learning moments.

As part of the finance team, I learned how to plan a realistic budget, manage expenses, and ensure our business remained profitable. This experience taught me that careful financial planning is essential, especially when working with limited resources. I had to analyze costs, adjust plans when unexpected expenses came up, and make informed decisions that impacted the whole team. In the media team, I helped design promotional materials, which improved my creativity and communication. As part of the kitchen team, I experienced the importance of time management, hygiene, and teamwork under pressure.

Overall, this project was much more than just a class assignment—it was a mini journey into the world of entrepreneurship. I grew not only in practical skills like budgeting, marketing, and product preparation but also in soft skills such as communication, critical thinking, and adaptability. It pushed me out of my comfort zone, strengthened my resilience, and gave me a real taste of what it takes to run a business. I’m grateful for this experience and the personal growth it brought along the way.

# data[].attributes.headline
Hard Sell Instagram Copywriting Using AIDCA 

# data[].attributes.subject
Hard Sell Instagram Copywriting Using AIDCA 

# data[].attributes.body
Hardsell copywriting using AIDCA

Visuals: Forest, Water Splashing and Ice Jelly

Attention: It’s 35°C outside — why are you still sweating?!

Interest: Cool down with our signature Ice Jelly.

Desire: refreshing and unbelievably satisfying.

Conviction: Limited Stock- Order Now！

Action: Click the link in bio to grab yours！

# data[].attributes.body
Having been involved in the Ice Jelly Fruit project has been an educational experience worth undertaking which introduced me to various different roles and responsibilities of a small-scale business firm.

Since the person liable for designing the logo, I wanted to create an image identity reflecting simple, and charm for university students. Designing the logo gave me the importance of branding in attracting customers and defining a product. A good logo is not all about appearances—it should project the character of the product and attract our target audience.

Apart from branding, I was also actively involved in the sales team. This helped me learn how to improve my communication skills and become confident in approaching potential clients. I learned to sell the product to different types of people, tell them about it well, and convince them to use it. It was difficult in the beginning, but through cooperative work with full enthusiasm, we were able to catch attention and get regular interest for our product.

Finally, working with the delivery team gave me a practical experience in ensuring timely and safe delivery of the product. I gained an understanding of why coordination, time management, and maintaining product quality are essential from preparation through delivery. While tiring this aspect was, I felt rewarding to see satisfied customers enjoying what we delivered.

Overall, this project has taught me that every job—regardless of its scope—is important in running a business. It also taught me about teamwork, creativity, and responsibility. I am grateful to have contributed to the success of the Ice Jelly Fruit business and hope to apply these lessons in future projects.

# data[].attributes.attachment_link.title
MPU 3222 ASSIGNMENT 1 BUSINESS PITCHING -THE LACT ICE JELLY

# data[].attributes.body
Executive Summary

We are a team of five students from UNIMAS launching The Lact Ice Jelly, a small business selling refreshing ice jelly desserts in various flavors. Our goal is to provide a cool, sweet treat for customers during the hot season, while also introducing and popularizing ice jelly among UNIMAS students. We operate mainly through online platforms such as Instagram, Facebook, Telegram, and WhatsApp, with deliveries scheduled every Wednesday to ensure freshness and convenience.

# data[].attributes.body
Roles in the group:

1. Logo Designer - Designed logo for LACT

2. Sales Team - Sold Ice Jelly Fruit in Bunga Raya College

3. Delivery Team - area in BRC (Bunga Raya College)

# data[].attributes.body
Jelly-making tools & containers

Online and in-store shopping

Refrigeration & cooler boxes

Polystyrene box to keep the food cold

Homemade jelly recipe

Homemade recipe

Social media page & marketing visuals

Promote our business in several social media such as Instagram and WhatsApp

Packaging

bowls and spoons

Staff

can be just 1–2 people

Branding materials

menu signage and posters

# data[].attributes.body
1. Leader- Foo Rui En

2. Logo Designer- Cyprian

3. Designer for poster- Khor Yan Jun, Lim Xin Yi

4. Financial Recorder- Khor Yan Jun

5. Media Team- Rachel Wang, Foo Rui En

6. Kitchen Team- Khor Yan Jun, Lim Xin Yi, Foo Rui En, Rachel Wang

7. Sales Team- Cyprian

8. Delivery Team ( Bunga Raya College Area)- Cyprian

9. Delivery Team ( Allamanda College Area)Khor/ Lim/Foo/Rachel ( in charge of Dahlia College, Allamanda college area)

# data[].attributes.body
Starting the ice jelly business was both an exciting and challenging experience. It began with a simple idea which is to offer a refreshing treat for hot days, but quickly grew into a hands-on lesson in planning, preparation, and perseverance. We decided to make the jelly ourselves, using ingredients ordered online, which gave me control over the quality and taste. Finding the right recipe took several tries, and every batch taught me something new about texture, flavour balance, and presentation. Each mistake felt frustrating at the time, but it pushed me to improve and keep going. Slowly, the product became something I was proud to serve.

Running the business day-to-day taught me how to manage time, deal with unexpected issues, and communicate better with customers. There were days when the weather was too hot even for selling, or when deliveries of ingredients were delayed, throwing off my preparation schedule. However, I learned how to adjust quickly, remain calm, and find alternative solutions. Social media has also become a powerful tool, not just for promoting products, but for building relationships. Seeing returning customers and receiving positive feedback reminded me why I started in the first place: to offer something small but meaningful that brought a moment of joy to people.

More than anything, this business showed me the value of starting small and learning by doing. I didn’t need a fancy shop or big investment, just effort, consistency, and a product made with care. Ice jelly may seem simple, but through it, I discovered how much work goes into creating something worthwhile. It was never just about selling a dessert. It was about understanding what people need on a hot day, and finding satisfaction in serving it. This journey gave me confidence and the belief that even small ideas can grow into something impactful.