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PPC or Pay Per Click is a type of digital advertising in which an advertiser pays a fee each time a user clicks on one of their advertisements.

For example Google Ads is the most commonly used PPC advertising network. The platform enables you to create campaigns that will appear on all Google services. Choosing the right ad format and keywords is important, as Google Ads ranks potential advertisers based on their ad quality, relevancy and size, as well as the price of the bid.

Click fraud is a significant concern in PPC marketing. it can be a financial attack on the company paying for the ads. In such a scenario, scammers target PPC ads on a web property they don't own. The scammer isn't looking to make money from the clicks, but the targeted company has to pay the ad network for each click, costing them money.

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Manipulation is when someone tries to shape your behavior and feelings in order to get what they want out of you. It is the exercise of harmful or impact-full influence over others well-being, a manipulator seeks to create an imbalance of power by attacking a persons mental and emotional sides.

Guilt tripping, exaggeration, gas lighting, threats, blaming, and even lying are different forms of manipulation. an example of being manipulated is; if someone were to use threats to force or convince you to do something.

The person on the receiving end of the process of manipulation can feel disoriented, can question their reality and even doubt their ability to trust themselves or others. Manipulation can also cause stress and anxiety, and can make you feel confused about your knowledge of your behavior and/or emotions.

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Trolling

1. What does it mean?

Trolling is when someone comments on online posts to hurt people. They are trying to provoke an emotional reaction and cause an argument.

2. What are some examples?

An example of this would be if you posted a picture of yourself online and someone said something rude to cause an emotional reaction and upset you.

3. How has it influenced OR affected you?

It can cause you emotional harm, decrease your self confidence and just make you overall upset.

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Viral

1. What does it mean?

Viral is when someone that you post on the internet or social media platforms, is made popular or well known. If you get many likes or views that can be considered having gone viral.

2. What are some examples?

An example of this is when you post something and many people share it and like it. 2-3 million views in 1-2 days is considered viral.

3. How has it influenced OR affected you?

Going viral can make you money, get you followers and increase your popularity and social life. Going viral can also impact you negatively and strongly influence you.

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Digital addiction is the compulsive need to spend a large amounts of time on the internet, because of this disease relationships, work and health can suffer suffer

some meanings of digital addiction can be using devices to induce pleasure or experience gratification

This makes people lie or try to hide digital usage from family, friends or colleges as a result of guilt or shame

This can effect many people like short term effects- unfinished takes, forgotten responsibilities and weight gain however some long term effects are more physical symptoms like backache, neck pain and vision problems from staring at a screen

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Hyperconnectivity is a term that is currently used to define the connectivity that exists in digital environments and the interaction between information systems, data and devices, all of them related to each other through the internet

Link For A Hyperconnectivity

The ability to control the television, smart speakers, air conditioners, smart lights, fridge, etc. remotely, are all examples of hyperconnectivity. Everything indicates that soon hyperconnectivity will increase, both in personal and business environments.

Link For B Hyperconnectivity

Increased efficiency and savings. Hyperconnectivity enables not just person-to-person and machine-to-machine communication, but machine-to-person connectivity as well. If there's a disruption along some part of your workflow, you can respond to it faster.

Link For C Hyperconnectivity

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Group #7 - Digital footprint - part 1 (Emily, Eve, Ayrton)

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Group #7 - Digital footprint - part 1 (Emily, Eve, Ayrton)

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1. What does it mean?

A digital footprint is the user trail of data, created as a result of your online activity.

2. What are some examples?

A digital footprint grows in many ways – for example, posting on social media, subscribing to a newsletter, leaving an online review, or shopping online.

3. How has it influenced OR affected you?

Digital footprints are used when applying for a job, a new school, etc. Digital footprints can be used to find out more about your background so this encourages people to not post inappropriate or stupid things online if they’re expecting to get accepted into a large company or a successful business.

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Group #7 - Social media tools - part 2 (Emily, Eve, Ayrton)

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Group #7 - Social media tools - part 2 (Emily, Eve, Ayrton)

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1. What does it mean?

Social media tools help to facilitate social media

2. What are some examples?

Examples of social media tools include RSS, blogs, video logs, widgets, tags, forums, location-based services, Web chats, instant messaging, podcasts, and microblogging services.

3. How has it influenced OR affected you?

It has transformed the way we communicate, share information, and consume media. While it has brought about many positive changes, such as the democratization of information and increased connectivity, it has also had negative effects, such as the spread of misinformation and the amplification of hate speech.

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1. What Does it mean?: Click Bait is a device you'd by companies to attract online customers by over exaggerating there links which makes you click on it.

2. E.g: The companies use words / sentences like the examples below to make you think that the Clickbait is the Answer to your problems. But in reality it is over the top and not truthful.

“You'll Never Believe This _________ “

“How to Achieve Results Using This One Weird Trick”

“They Didn't Know _________ . Then This Happened …”

3. How has it Influenced OR affected you? For everyone who has a device or some sort of connection to the internet, you have seen clickbait. Click bait can cause the readers to become annoyed, and to spread misinformation.

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social media bots are automated programs to engage in social media which has the purpose of preforming repetitive tasks over a network, these bots can easily imitate human behavior

Bots can be used over many social media platforms like Twitter, Tiktok, Instagram etc, these bots are used to interact with users in a human like way, by liking posts, commenting on content and following users.

Social media bots can gain followers, likes, increase visibility and social media platforms, this influences people by giving fake popularity bad bots operators have positioned public debates derailed civility and risked human life and well being.

These bots can be used to steal personal information such as identity theft, bank detains, passwords and addresses etc-

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Disinformation is false information or data that is intentionally created to spread around the internet quickly to deceive or mislead it viewers. It can cause major issues in some peoples lives and it can spread quickly around through the news or on social media platforms.

Some examples of disinformation is deepfakes, falsified photos, counterfeit websites. It can also be faulty statistics as well as fake claims and biased opinions.

Disinformation has affected me and people around me by tricking us into thinking thing are true when in reality they are false, one time this happened was when mister maker was reported to of committed suicide, I later found out this wasn't true, this is just one of many times that I have been disinformed online and through the internet.

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How has it influenced OR affected you?

disinformation can effect people by telling them the wrong information this can occur on the news, tik tok. twitter and other mobile apps.

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Derek

While a medium is often depicted as a window onto a vision or an experience, immediacy is the absence of that window and is instead the presence of the viewer within the vision or experience itself

Link For A Immediacy

The logic of immediacy is the idea that technology should closely reflect the real world in order to create a sense of presence

Link For B Immediacy

Makes people prefer an instant reward over attaining something of potentially more value in the future.

Link For C Immediacy

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False balance is when factual news is presented in a way that allows the reader to make their own determinations about how to interpret the facts, and interpretations or arguments around those facts are left to the opinion pages.