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Can't decide if they should have the little signage logos or not ..........

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The Binders Museum follows the story of invention from Norway, with the pioneering tale of the paperclip at its core. Honouring a spectrum of inventions and innovations from Norway, we delve into the rich tapestry of Norwegian history.
Our museum not only explores Norwegian history but also celebrates modern innovation and creativity. Through hosting events and exhibitions, we invite people to collaborate and celebrate collectivism within Norway.
Join us in commemorating the ingenuity that binds our nation's past, present, and future.

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Prompt: draw me a 2D floor plan of a 2 floor museum. 1 drawing per floor. It should be a rectangular building. It is a museum. The view of the floor plan should be directly above. White background with black drawing of floorplan. --ar 16:9 -

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brochure

book

tickets

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DIY PAPERCLIP TRICK NOTEBOOK. — Gathering Beauty

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Paperclip Notebook Binding. I fell in love with the cards I used to make my upcycled gift boxes so I couldn’t resist going back and seeing what else they had in the same range. I snapped up a couple more of their gorgeous bright and colourful cards and decided this was a perfect opportunity to sh

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Once upon a time in the picturesque landscapes of Norway, there lived a man named John Vaaler. Born in 1866, John was an inventive soul, always on the lookout for practical solutions to everyday problems. Little did he know that his name would become synonymous with one of the most ubiquitous and indispensable office supplies we know today—the paperclip.

In the late 19th century, during a time when paperwork was burgeoning, people struggled to find a simple and effective way to bind sheets of paper together. John Vaaler, an engineer and patent clerk, observed this dilemma and decided to take matters into his own hands.

One day, while at work, John sketched out a simple design for a paperclip that would revolutionize the way documents were kept together. His design featured a double-looped shape, allowing papers to be easily inserted and held securely. In 1899, he filed a patent application for his invention, and the rest, as they say, is history.

Though it took time for the paperclip to gain widespread recognition, eventually, it became a staple in offices and households worldwide. John Vaaler's invention was not only practical but also elegant in its simplicity. His legacy lives on every time someone effortlessly binds a stack of papers with a paperclip.

The small town of Oslo, where John Vaaler lived, now honors him with a museum dedicated to the paperclip, aptly named "The Paperclip Museum." Visitors from around the world come to marvel at the evolution of this humble yet transformative invention.

John Vaaler's story is a testament to the power of ingenuity and the impact that a seemingly small invention can have on the world. The paperclip, born out of a Norwegian engineer's desire to solve a common problem, continues to play an integral role in our daily lives, connecting documents and stories across generations.

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Since the binder is used to keep sheets of paper together, it was used during the Second World War as a symbol of Norwegian unity against the occupying power. A paper clip in the lapel told the outside world that "we stick together". Next to the red Santa hat, it is probably the most famous of these resistance symbols today

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Prestige and heritage were at the heart of our strategy. It was important to celebrate the museum's history, symbolising an era of extraordinary success and prosperity for the Netherlands, both culturally and economically. However, it was equally important to make visible connections with the future; making sure the museum appeals to 21st century audiences and communication technologies.

Inspired by artists' monograms - and supported by a contemporary word-mark - the new logo overlaps reproductions of key paintings, linking the Mauritshuis to its collection. The new photographic style shows paintings within the architectural context of the museum (through doorways, for example), with colour palettes inspired by the Golden Age and the museum's baroque interior, including its famous damask wall coverings.

Applied to a vast range of collateral, from entrance tickets to trams, as well as a new and comprehensive collection catalogue, the identity has proved immensely popular. The identity clearly attracts attention, yet always remains tasteful. The look and feel is natural, open, and - based on all the feedback we've received - it's been a huge success with visitors.

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Studio Dumbar/DEPT® is an international design agency specialised in visual branding and online branding, located in Rotterdam.

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Strategy

The positioning was clear from the outset: to modernise the museum's brand and in doing so, broaden its appeal. Looking to the future, one of our main aims was to express an accessible, inclusive tone, celebrating the museum's heritage whilst preparing it for a more open, dynamic future. The name clearly references the panorama, so it was important for the visual identity to better reflect the rich and varied visitor experience offered by the museum in 2021.

Design

With its simple, curvilinear forms, the new logo celebrates the museum's star attraction. However, rather than containing the museum name, the curving lines of the panorama taper off, suggesting a more dynamic character. The typographic palette combines classic and modern fonts, while the colour palette borrows from key paintings in the permanent collection. Led by changing combinations of colour, type and image, the identity has an energetic look and feel, illustrating the breadth of what the museum has to offer.

Results

The new look was introduced to the public on the occasion of the museum's 140th anniversary, enthusiastically opening a new chapter in the story of this cultural gem.

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The positioning was clear from the outset: to modernise the museum's brand and in doing so, broaden its appeal. Looking to the future, one of our main aims was to express an accessible, inclusive tone, celebrating the museum's heritage whilst preparing it for a more open, dynamic future.

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Thinking of a gold emboss features....

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Could the museum follow a chronological order?

The invention of the paperclip, its meaning, then other Norwegian invention, then current innovations/invention?

(I think I could go round in circles for a while deciding what will feature in the museum and where it will be, so I need to be decisive)

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Because the logo is the three paperclips merged, I would like try animating the three merging together.

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1. Bound together through history. Explore Norways history through invention and innovation.

2. Norway's unseen history: From paperclip to unity, binding history together through invention and innovation.

3. Norways unseen inventions: From the paperclip to unity, binding history together.

2. Norges usynlige historie: Fra binders til enhet, binder historien sammen gjennom oppfinnelser og innovasjon.

3. Norges usynlige oppfinnelser: Fra binders til enhet, binder historien sammen.

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boldness of coolvetica font doesn't match with the width of the signs.

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too busy...

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Which looks more like a camera ........

or do they just look like cameras because I know they are :/

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not a fan of any of these so might go for just a right angle point for an arrow

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Parking sign.

Do either of these look like signs?

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does this look like a camera? (no photo sign)

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The three paperclips designed by John vealer. The below logos are made from combining all 3 in different ways..

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1. Bindersen - means the paperclip museum in Norwegian. I think I want the word museum in there to be more clear to what it is.

2. The paperclip museum. After changing my idea slightly, I feel like just making it about paperclips lacks excitement.

3. 'Binders' - binders means the paperclip in Norwegian. I like how it also means in English 'something that binds together', which I think furthers the idea of collectivism.

>>>

The Binders Museum

or

Binders museum

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I like both.

I like 2 for its simplicity, but 2 appears more formal?