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Maximizing profits from each ctg

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Growing the category with the 4Ps

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marketing mix

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Rearranging the assortment in a shopper friendly and more profitable for the retailers

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Building a blueprint for the category aiming to create value and grow market share

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Making decision making easier for shoppers by defining role of different products

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Assortment, segmentation, pricing

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Assortment , pricing , promotion and placement at the retailer

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Organizing a category in a way that it becomes most relevant to shoppers, creating the outmost value for the retailer, while it gives the required benefit to the supplier who leads it.

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Growing the category through right assortment & placement 

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Growing the category through right assortment & placement 

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Strategic way of organizing and managing products with certain aisle / category to maximize sales and profitability

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Assortment planning

Merchandising

Joint business plan

Performance analysis

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Understanding category drivers to unlock maximum category value for shopper, consumer, supplier and manufacturer.

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Understanding category drivers to unlock maximum category value for shopper, consumer, supplier and manufacturer.

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Ensuring that each ctg serves the need of all consumers, whether price, size, etcc

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End to End Planning and Execution of the Category In Story to Maximise Category Growth

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End to End Planning and Execution of the Category In Story to Maximise Category Growth

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Retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products

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How ro drive tge category with assortment and insights

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Accommodating to the needs of shoppers and planning strategies to continue growth 

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Accommodating to the needs of shoppers and planning strategies to continue growth 

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To increase footfall within category and to create demand with right segmentation 

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To increase footfall within category and to create demand with right segmentation 

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Creating Value for Retailer and us

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Understanding barriers, assisting the shopper, driving sales trade up and across, staging the next level of the category development

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Growing category sustainably with eight fundamentals

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Growing category sustainably with eight fundamentals

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Overall, category management aims to drive growth and profitability by optimizing the assortment, merchandising, pricing, and promotion of product categories within retail environments, ultimately enhancing the shopping experience for consumers and increasing sales for both manufacturers and retailers.

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Overall, category management aims to drive growth and profitability by optimizing the assortment, merchandising, pricing, and promotion of product categories within retail environments, ultimately enhancing the shopping experience for consumers and increasing sales for both manufacturers and retailers.

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Effectively managing different product care in retail space

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The process of effectively managing different product categories in a way that adds value for the 3 parties: supplier, retailer, and consumer

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Category management is a retail strategy focused on optimizing product categories to maximize sales and profitability through strategic planning and analysis.

4Ps for Category Management- Product, Price, Place, Promotion