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What external threats such as upcoming obstacles or contextual factors can you predict and mitigate to ensure you reach the goals?

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What external threats such as upcoming obstacles or contextual factors can you predict and mitigate to ensure you reach the goals?

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What external opportunities can you take advantage of to help you achieve the goals?

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What external opportunities can you take advantage of to help you achieve the goals?

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What are the weaknesses that you need to work on to achieve the goals?

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What are the weaknesses that you need to work on to achieve the goals?

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What are the strengths that can lean on to help you achieve the goals?

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What are the strengths that can lean on to help you achieve the goals?

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Paid subscriptions: steaming (Audible, Netflix, etc)  Learning (language, linkedIn, etc)
Ticketed events (speaker series)
Paid programs/services (tutors, GED/HS diploma programs)

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Depth of services (we offer A LOT)

Quality programming and resources for young families

Customized learning for adults both in person and online (tutoring, COHS)

Free access to subscriptions you'd pay for (magazines, LinkedIn learning, Mango, etc)

Depth of our digital collection

Convenient locations

Free (fine free, free access)

Staff are friendly and knowledgable

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Talented staff, large building with several rooms for programming

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Small parking lot, very few volunteers

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Limited funding

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Programming may not always be centered on audience (may be driven bay grant)

Last minute requests - this is coming up, so let's promote NOW

We do not always reflect the community

We try to be everything to everybody

We have SO much to offer

No focused strategy (outdated strategic plan)

Perception that we are just for kids and families

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Adults (not families)
- folks that just want digital
- looking for connections

The economy - people want to save money

New website & brand

Community partnerships

Services coming back online - Makerspace

EV Bookmobile

Organic content

Desire to be in person for events and programs (swing from the pandemic)

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Board apathy

Lack of awareness - are we relevant

Pandemic changed our habits. Maybe the library wasn't on our radar.

Political sentiment - book bans, polarization, intolerance

Perception that we are archaic/irrelevant