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1. Technology (Promoting a device)
2. Film (Promoting a film)
3. Television (Promoting a tv series)
4. Food (Promoting food)
5. Mental Health (Promoting details of mental health)
6. Exercise (Promoting a piece of exercise equipment)
7. Sleeping (Promoting a sleeping method)
8. Toys (Promoting a cool toy)
9. Music (Promoting an artist or song)
10. Organisation (Promoting a company)
11. Charity (Promoting a charity for a good cause)
12. Violence (Promoting the downfalls of violence)
13. Domestic violence (Promoting the reality of DV)
14. Drugs (Promoting the reality of drugs)
15. Art (Promoting a piece of art or an artist)
16. Books (Promoting a book or writer)
17. Cars (Promoting a car or car brand)
18. Working (Promoting the concept of getting a job)
19. Fashion (Promoting a piece of clothing or fashion brand)
20. Politics (Promoting a political party)
21. News (Promoting a news station)
22. Sports (Promoting a sport)
23. Soccer (Promoting a soccer team)
24. Football (Promoting a football team)
25. Basketball (Promoting a basketball team)
26. Housing (Promoting a type of housing)
27. Traveling (Promoting the aspect of traveling)
28. Animals (Promoting animals/an animal shelter)
29. Actor/Actress (Promoting a known actor or actress)
30. Studying (Promoting good ways to study)
31. Learning (Promoting good ways to learn)
32. Gaming (Promoting good game)
33. Mobile Phones (Promoting good phone brand)
34. TVs (Promoting good tv brand)
35. Scams (Promoting the reality of scam calls)
36. Podcast (Promoting a popular podcast)
37. Social Media (Promoting the truth of social media)
38. Home (Promoting the concept of home)
39. Family (Promoting the concept of family)
40. Friends (Promoting the concept of friends)
41. Photography (Promoting different ways to take photos)
42. Cooking (Promoting ways to cook)
43. Outdoor Activities (Promoting different types)
44. Indoor Activities (Promoting different types)
45. Alcoholic Drinks (Promoting the effect alcoholic drinks)
46. Energy Drinks (Promoting the effect energy drinks)
47. Water (Promoting the benefits of drinking water)
48. Soda (Promoting the effect soda can have)
49. Goal Making (Promoting the benefit of goal making)
50. Volunteering (Promoting different volunteering services)
51. Beaches/Oceans (Promoting the positive or negative effect we can have on our oceans/beaches)
52. Languages (Promoting the benefit of learning a language)
53. Weather (Promoting a certain weather station)
54. Driving (Promoting tips for driving safely)
55. Parks (Promoting the benefits of parks)
56. Space (Promoting how cool space is)
57. Dancing (Promoting the health benefits)
58. Singer (Promoting a singer)
59. DIY (Promoting the benefits DIY can have)
60. Nature (Promoting that we need to protect nature)
61. Made up product promotional video
62. Background video about an already existing company
63. Animation video about a production introduction
64. Recruitment style video for a charity organisation
65. Teaser video for a movie/tv show
66. A video about the effects of drugs and how it can change one’s life
67. A video about a new innovative product and how it can change 'your' life
68. A video about the effect we can have on the planet and a way to help keep it safe
69. A promotional video about a mobile phone brand (with permission)
70. A promotional video about the negative and positive effects of social media depicting how it can affect a human.
71. The glamorisation of drug addiction and what the true side effects are after taking drugs.
72. What certain movies inappropriately depict mental health and what kind of effect that can take on the audience.
73. A western style battle between 4k and Blu-ray to ultimately prove which is the better resolution (4k obviously).
74. Social Anxiety and the effects it can have of a person (showing examples of what it can do).
75. A promotion video for a made-up movie (to be chosen) that is coming soon to get viewers excited.
76. A promotional video introducing a made podcast that talk about different types of mental health’s diagnoses and how to work through them.
77. Promotional video for my workplace (with permission) about sales and specials going one and when to buy.
78. A promotional video about just taking a minute to breath and relax with a whole calm tone surrounding it (mental health).
79. A video about a charity explaining what they're about and what they stand for.
80. A promotional video about any type of organisation that goes through what they are and what they're about briefly.

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When it comes to this type of assessment it's like nothing I've done before but it is something I'm really interested in doing and very excited to have fun doing a formal assessment in more of a creative way.

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Summarise the Message you Wish to Promote 

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Summarise the Message you Wish to Promote 

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The idea I have chosen to proceed with is within the product category being a promotional teaser of a made-up movie that I came up with, being a horror film that is from an already establish franchise.

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These days, time and time again franchises are being revived as they are essentially "continuing episodic instalments designed to boost an IP" (Scream VI, 2023) but they are also a way of continuing to give content to a fanbase while also introducing the newer generations to the franchise.
- Scream
- Halloween
- Friday the 13th
- Saw
- Alien
- Orphan
- Evil Dead
- Final Destination
Just to list a few franchises that in the last 5 years have
been announced or have been made like the Halloween trilogy (2018-2022) linking
back to the 1978 classic or Scream (2022) and Scream VI (2023) that link back
to Scream 1-4 (1996-2011). There has been a proven success in doing this
because one it represents itself in the box office returns but also in the
increasing growing of these franchises fanbases because of the time frames and
different generations being introduced to these movies.

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VHS Machine - How viewers use to view movies at home

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Another major benefit of reviving or rebooting a franchise is the nostalgia aspect as from generation to generation as these movies come out they gain new fans and then the fanbase increases.

Ochonicky (2020 p.335) starts to investigate the link between nostalgia and cinema and how elements of nostalgia in present revivals or reboots of films provide a link back to the originals which not only creates a moment of nostalgia for people who were watched the original when it came out but also with the new generation getting into it they can see how it always links back to the original.

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Facts (White Hat)
Based on already done research I know that franchises have a good return rate and that a very large group of people like horror. What I need to get some more information about is how to make that promotional video so appealing the viewer wants to keep watching and I'll do this by watching more promotional ads for horror film to understand what elements work and won't.

Feelings (Red Hat)
Right now I feel good about what I planning and where I am going with it all but I am fully aware also when it comes to filming it all things will change and I will most likely film something and want to redo it or completely change it so I need to allow time to be able to do so.

Cautions
(Black Hat)
My most worrying risk is making this promotional video too scary if this was going to be on YouTube then it would still need to be safe enough for viewing, which means no swearing and not a crazy amount of gore that's how all movie trailers tend to work as ads and there is usually a red band version available as an alternate but that is not used as an ad.

Benefits
(Yellow Hat)
The benefit is I know this topic and I am fairly confident with my knowledge alone will help to achieve a successful promotional video.

Creativity
(Green Hat)
The idea that comes to mind to 'fix' my worry is the music because horror has such a big contribution when it comes to music working on a score for the trailer and making it very out there I believe will make the trailer more appealing.

Process (Blue Hat)
I feel as if I need to think about all the components in order to make this promotional video successful. I need to consider location, music, time to film, what to film, how to film it etc, there is a lot to consider, and I want to do this well as it is something I am passionate about being the filming and horror films as well.

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Identify and Profile your Target Audience 

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Identify and Profile your Target Audience 

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There is a great benefit to this idea because of it being a movie that is part of an establish franchise it allows me to engage target audiences form past, present and bring more in for the future.

However focusing on the major target audience will be the ages 20-25 years old because the older generations already have an established interest so the goal is to bring the newer generation in and get them eager.

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Bibliography

20th Century Studios IE 2023, Ready or not | 30" tv spot rules | in cinemas september 25, video, YouTube, 12 September, viewed 20 March 2023, <https://youtu.be/xaZnLPjGcrQ>.

Bettinelli-Olpin, M & Gillett, T (dir.) 2023, Scream VI, motion picture, Paramount Pictures

DigitalCrate 2023, Scream vi - tv spot "reviews", video, YouTube, 15 March, viewed 20 March 2023, <https://youtu.be/FUUPprS4KJw>.

DigitalCrate 2023, Halloween ends tv spot #3, video, YouTube, 27 September, viewed 20 March 2023, <https://youtu.be/aW89SGMmbUc>.

Ehli, B 2022, 'Hellraiser' to 'halloween ends' : upcoming horror sequels that will haunt you with Nostalgia, Collider, viewed 8 March 2023, <https://collider.com/most-anticipated-horror-reboots-sequels-scream-hellraiser-halloween-ends/>

Ochonicky, A 2020, 'Nostalgia and retcons: the many returns, homecomings, and revisions of the halloween franchise (1978-2018)

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The use of the reviews here is what captures the audience attention and engages/intrigues them because the movie is getting good reviews making the view want to see more.

The one standout downfall to this one is there is no leading the viewer in what to do next and at the end it does just say the title not when the film comes out.

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This one is quite smart as it shows the protagonist removing the mask of the antagonist within the first five seconds creating a moment that catches the viewers eyes.

Just as well the ending is also done well as it indicates on
October 14th it will be in cinemas and also has a website to where more information would be held.

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People like to be scared.

People like to push their limits to see what it really takes to get them frightened weather its blood and gore, psychological or paranormal people like to see how far they can take themselves because it can active almost an adrenaline rush.

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The clever use of the words "There's just one more thing" exactly on the five seconds mark is a movie that can make the difference between skipping a video or not and it makes the view intrigue for what is to come.

Using the title cards in between shots like "STAY QUIET" or "STAY ALIVE" indicates that the protagonist is in an extremely dangerous situation which creates an interesting storyline.

Having the use of "In cinemas September 25" informs the viewer of when and where they can see it.

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READY OR NOT | 30" TV SPOT RULES | IN CINEMAS SEPTEMBER 25

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Attention
To grab the attention of this viewer I want to do something big and almost create a fear but the good kind, the kind that brings you in and makes you want to keep watching. In order to do that the first five seconds are crucial as I will have to create some crazy scare that just is so attention grabbing.

Interest
The whole point of create a promotional video from a franchise it automatically to create interest as it brings the new generation into a moment of history and they are a part of it, so it is essentially inviting them into something special.

Desire
While still sticking to what a horror film is I would like to include a moment of humour towards to end before the call the action part, I'm not sure wheather I'm thinking funny humour or some badass moment that is followed by some funny tagline buy that it the way I'm leaning towards to have a moment of laugher to show a bit of lightness towards to audience.

Action
My call to action will be the title card with also saying that it is on cinemas on a certain date and saying book your tickets now at your local cinema or via the website below. I will have to work on what to say because only have 30 seconds it is important to use every second to the most.

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Plot
A killer returns years after the last encounter with the main girl and she has finally started to move on buy will fate of the killers previous victims allow her to live her life or is she doomed to repeat history.

Description of Scene
Starts with the main character screaming 'bloody murder' as she is being stabbed to death while a immediate jab of string music right as the clip starts fading out as her screams get louder as she bleeds out or so you think.

Black screen - 1 year later - for 2 seconds

Cut scene to a scene of her and a therapist who she is talking to about what happened and how she is paranoid that it is not over and the killer is coming back and suddenly the therapist phone rings and she has to take a moment to answer while the main girl is waiting.

(Dialogue)
Therapist - So how have you been since you were here last
Main girl - *scoff* how would you be if you were stabbed and left for dead a year ago today
Therapist - Not parti- *phone ringing* sorry I have to take this
*few minutes later*
Main Girl - Doc you there?

As she is waiting there will be an amplified ticking sound like it is counting down to something and after several ticks there is a creak causing the girl to be concerns and call out 'doc'.

Then cut to a shot where she walks up to the door and one the other side the killer is there but she doesn't know it only the viewer does and there is this silence and all you can hear is two sets of breathing going over each other one before the killer slams there door open and there is suddenly a scream from the main girl.

Cutting to the call to action part which will be a title card saying what the movie is called and that it is available to order tickets now and when it will be in cinemas.

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What is the message you wish to promote in your video?
The message I would like to promote in successful and pleasing teaser video for a horror film that has the right amount of horror elements but also does not go overboard to where the viewer would want to look away or become uninterested.

How is your video ‘creative’ and different to those that already exist? (Are you taking a new approach? Focusing on a new perspective? Targeting a new audience?)
While this 'movie' will be a part of a franchise it will be introducing a new generation to what has come before and how the very same 'killer' is up to their old tricks with a new victim being the main girl.

The main reliance is going to be with the execution of the film and musical score as well as the dialogue because slasher film/horror films and been done for almost 100 years now and this 'movie' is still a horror film so execution and creating eye catching scenes are extremely important.

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The musical score has such an importance to a film as it can be the defining feature that can set the tone and mood for a film and it is an extremely powerful tool that has been used in films for an extremely long time.

For the elements of a horror film the use of sharp notes will be utilised as well as a build-up of strings to create that tense environment for the viewer just before something goes wrong.

I am hoping to actually be able to create my own score for this promotional teaser with the use of garage band and with the access to all types of instruments through the app I believe this is something that is achievable.

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How do you think your target audience feels about your product before they’ve seen your video?
I believe that the target audience will have some form of interest based on the prompt of curiosity because lots of people like to know weather they will be scared or not.

How do you want them to feel after they’ve seen your video?
The overall goal is to get them a little scared but in a way of excitement that makes them want to follow that call to action.

What tone/s or emotion/s will you need to convey to convince your audience of your promotional message?
The main tone that will be utilised will be to create a tense tone that will ultimately make the audience feel a rush of fear and excitement about the film.

Which colours best represent these emotions? Why?
I would say dark tones will help me achieve this effect with the small display of red when needed, seeing how red represents blood in the horror world it makes the viewer feel that fear.

Which fonts best represent these emotions? Why?
Very sharp or bold fonts to represent that sharpness and blunt factor or even a oozing font to represent blood to give that creepy ambiance.

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With these fonts there are 3 concepts for the title and 3 concepts for the paragraph writing and when it comes to the title I am considering either concept #1 or #2 however if I was to use concept #1 it would strictly only be for the title otherwise the use of it could get overwhelming.

For the paragraph font concept #1 is what I am leaning towards as I like the simplicity about the font itself and just how it flows.

The final decisions will be very similar to the colour palette and will all be through trial of seeing how each font presents itself on the website as currently I would like to have options.

The main reason for these font choices was because for the title font I wanted to keep consistent with the horror ambience and go for a creepy title font which I believe I have found in the options about.

For the paragraph font I wanted something neutral knowing that the title font would be quite eye catching I wanted something toned down to keep a nice balance.

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These are the three final concepts for colour palette and they're all very similar to each other while very small things are differing between the three like shades for the most part.

In turns of which one will be utilised I am leaning towards concept #1 however I do like to touch of blue within concept #2 as it just provides another colour while also still fitting in with that dark tone.

Ultimately to figure out which one to full committed to when it comes to the promotion video and the website it will be through trial and error to see weather to blue and red tones work together and that it my biggest concern.

However the main reason for the choice of colours was because I wanted to stick with the dark tones and horror impression and I believe with all these tones I will achieve that but using the blacks, whites and greys for neutral colours and the reds and possibly blues for that pop of colour.