# data[].attributes.attachment_link.provider_name
Periódico PublicidAD - Periódico de Publicidad, Comunicación Comercial y Marketing

# data[].attributes.attachment_link.readable_text
Desde el pasado viernes 20 y hasta el martes 24 de enero, todos los madrileños y turistas que paseen por el centro de Madrid, al llegar a la Plaza de Callao tendrán la oportunidad de adentrarse en el mundo postapocalíptico de la serie "THE LAST OF US", donde la naturaleza habría colonizado las ciudades semiabandonadas. Los viandantes se encontrarán con personajes de este universo postapocalíptico, con una ciudad abandonada, llena de vegetación, y tomada por el cordyceps, un hongo que ha puesto fin a la civilización tal y como la conocíamos.

Gracias al espectacular montaje realizado por la agencia AndTonic Studios para HBO Max, el público podrá vivir en primera persona la trama de una de las series más esperadas del 2023: "THE LAST OF US", estrenada este pasado lunes 16 de enero en HBO Max . En el primer día de emisión en EEUU, la serie obtuvo 4.7 millones de espectadores, lo que convierte a la producción en el segundo mayor estreno de HBO Max desde 2010. " THE LAST OF US" está basada en el conocido videojuego homónimo, uno de los más vendidos y galardonados de todos los tiempos.

Andtonic Studios es la agencia que ha hecho posible la metamorfosis de la Plaza de Callao recreando visualmente la serie más esperada del 2023. "THE LAST OF US" tiene lugar 20 años después de que la civilización moderna haya sido destruida. Joel, un superviviente nato, es contratado para sacar de contrabando a Ellie, una niña de 14 años, fuera de una opresiva zona de cuarentena. Lo que comienza como un pequeño trabajo pronto se convierte en un viaje brutal y desgarrador, ya que ambos deben atravesar los EE. UU. y depender el uno del otro para sobrevivir. "THE LAST OF US" está escrita y producida por Craig Mazin, creador de Chernobyl y por Neil Druckmann, creador del aclamado videojuego.

Andtonic, con más de 16 años trabajando para grandes marcas, es un estudio creativo tecnológico en el que, desde 2006, trabaja un equipo de ingenieros, programadores y creativos, que crean experiencias que ayudan a las marcas a contar sus historias conectando con sus audiencias de forma inesperada. Cuentan con un taller propio donde construyen los proyectos que idean en el estudio, generando experiencias que suelen explorar la frontera entre los mundos físico y digital.

# data[].attributes.attachment_link.title
"The Last Of Us" toma la plaza de callao de Madrid, la serie que está arrasando en el mundo - Periódico PublicidAD - Periódico de Publicidad, Comunicación Comercial y Marketing

# data[].attributes.attachment_link.description
Desde el pasado viernes 20 y hasta el martes 24 de enero, la plaza Callao de Madrid estará ambientada en la nueva serire The Last of Us

# data[].attributes.body
The last of us
Resident evil

# data[].attributes.body
INTERACCIÓN
Los juegos de rol de mesa y de acción en vivo tienen más probabilidades de tener un patrón de interacción intragrupo. Consisten en dos o más personas que cooperan para lograr objetivos mutuos. La comunicación es tanto verbal como no verbal y mayoritariamente positiva.

# data[].attributes.body
Libro zombie lanzamiento comic con

edición especial para comic con (como 300), obj principal que se agote ahí mismo

son varias historias, ocurren en chile

presentación de zombies escenario principal (qué van a hacer?)

# data[].attributes.body
General

Importancia de las portadas de los libros --> punto fuerte

Principales géneros: ciencia ficción, fantasía, terror (zombies)

Libro Punk Terra - juegos de rol

han trabajado con algunos influencers en instagram tipo que hacen reseñas, pero son populares en el nicho, no a nivel general

# data[].attributes.attachment_link.readable_text
I was a reluctant convert to TikTok, but after discovering how fun and engaging it is to make these short videos, I'm now 100% all in! BookTok has been such a delight, both in creating my own videos to share and interacting with hilarious and insightful users I follow!

However, it's easy to get burnt out or feel like you're out of Booktok ideas for your own content. This post will help spark some creativity with video ideas and share some tips if you're looking to increase your follower count.

From my research and own account, I've found the most important mindset if you're looking to gain followers on BookTok is providing value to your viewers.

In the book world, this could take on a variety of forms! You can provide value through humor or relatable insights! You can share helpful book reviews and recommendations. You can discuss breaking book news or new releases.

My second most important tip is to draw viewers in within the first 3 seconds. The beauty of TikTok is how quickly you can scroll, but that can also be a huge detriment for creators. It's EXTREMELY easy to scroll past something if it doesn't catch your eye.

So you need to use audio or visual hooks to make sure viewers stop scrolling and take a few seconds to watch the beginning of your video. Then, providing enough value to keep them there!

With all this in mind, lets get into my 50 BookTok ideas for engaging viewers and increasing followers! I separated these Booktok ideas into multiple sections, with a few varieties / twists to try out! You'll also find some examples so you can see what they look like live!

50+ BookTok Ideas
A Bookish Series of Videos
This is a sneaky BookTok ideas addition that you don't see very often! Draw in viewers with a multi-part video series! Make sure to mention in your video that this is Part 1, Part 2, etc to encourage them to hit the follow button or explore your profile

Answer a reader problem (How to get out of a reading slump, etc) -

Favorite Books by Genre (1 Genre per part)

Offer reviews of a specific bookish accessory, one by one (book subscription boxes, reading platforms)

Rank your Top 10 books and explain why in each video, from 10 to 1.

Share your current read and mid-book opinion

Book Review Videos
Let's cover the obvious! One easy way to provide value to your viewers is telling them why you loved a book and whether they should read it! I'd recommend doing these book reviews with you facing the camera directly. However, if you're not as comfortable you can just show the book cover.

30 Second Book Review - Quickly recap the book and give your star rating

In Depth Review - Use a longer video to go into detail about the plot, characters, what you loved

Book You Disliked - A controversial, but compelling option. Share a book you didn't enjoy and why

Play A Game!
This strategy encourages comments and interaction! Plus, if viewers love a challenge they'll follow to keep coming back for more games!

Guess the book title from a snippet of the cover

Guess the book from the first line / first page - Example

Create a mini trivia game with themed bookish questions

Read a few lines from a book to guess the title

Show a few characters names to guess the title

Have readers choose your next read (use the poll sticker or have them vote in the comments)

Making Trends Bookish
Do you see certain sounds, dances, or funny twists popping up again and again on your For You page? Hop on the trend within a day or two and make your own bookish version! These type of BookTok ideas can get you in front of a huge audience.

Copycat a trending dance and have a book in your hand or book stack next to you

Take an unexpected or funny ending and turn it into a common reading habit or reader problem - Example

Use the "I spend too much on..." trends and show off your bookshelves

Change the lyrics of a popular TikTok song to make them bookish

Colorful / Match Your Cover Booktok Ideas
Since TikTok works best with eye-catching videos, take advantage of colorful book covers and highlight these beauties!

Match Your Mani - Show off your nail polish color and match it to book covers! I ONLY use Olive & June nail polish, since it's honestly lasts 5-7 days with no chips and is reasonably priced.

Imitate a Book Cover - Use a transition to show the book cover and then how you're dressed up to match

Bookshelves - Honestly, anything with pretty book shelves will work here! Pan over your shelves, fill up your shelves on a sped up camera, move books around in stop motion.

Pick out and show off the most gorgeous book covers you own

Save these Booktok ideas for later!
Take your viewers along with you somewhere! These glimpses into readers' lives are always a blast to watch! Take a ton of short videos while you're out and about. You can include entering the place, books you're considering, what you end up taking home. Then, edit them down to a few seconds each and add captions to share what you're doing!
Come With Me... Videos

Come With Me To The BookStore - Example

Visit The Library With Me

Sit In On My Book Club

Check out by book nook / home library

Do a local Little Free Library tour

Introduce yourself and your bookish tastes (make sure to add text or encourage viewers to follow you if they share interests!)

Who doesn't love a book list! Thankfully, you don't even need a ton of physical books for these. You can easily add a picture of the book cover!
Book List BookTok Ideas

Upcoming month's TBR (To Be Read List)

Books you read the previous month + star ratings

Favorite books by genre

Books to read for the current season (beach reads, cozy wintry books, etc)

Books you'd die to read again for the first time

All time favorite reads - Example

It's a problem all readers share, buying more books when we have a massive TBR pile staring us down. Sometimes it's easiest to just keep your Booktok ideas simple!
Book Haul / Book Mail

Show off book mail as you open it

Take a quick video of the stack of books you're about to buy while in a book store

Stack up your latest library haul

Unbox a book subscription box and show off what's inside

There are loads of "original sounds" out there that are book related. You can scroll through your FYP and easily save a few that you like to your favorites. Then, recreate the video! My suggestions below are a few options that seem to be everywhere, so you can use the sounds in my example videos or find a variation.
Original Bookish Sounds

"BookTok better not let me down with this recommendation"

"I can't believe I'm finally getting to this book"

"It's reading update time!" - Example

"Here's my coffee....and here's what I'm currently reading" - Example

"Today's a good day to start reading...this"

How To find eBooks / audiobooks at the library

How To support your local bookstore

If you like these books, read these

Share bookish news (new books, book to movie adaptations, etc)

Informational / How To Booktok Ideas Videos Which of these BookTok ideas will you try using?

# data[].attributes.attachment_link.title
50 BookTok Ideas To Increase Followers - Never Enough Novels

# data[].attributes.attachment_link.description
Share your love of reading on TikTok with these BookTok ideas! I was a reluctant convert to TikTok, but after discovering how fun and engaging it is to make these short videos, I'm now 100% all in! BookTok has been such a delight, both in creating my own videos to share and interacting with hilarious...

# data[].attributes.headline
2. Búsqueda de un sentido de conexión con otros asistentes y 3. Se busca convertir la vida de fantasía en la vida real (temporalmente)

# data[].attributes.subject
2. Búsqueda de un sentido de conexión con otros asistentes y 3. Se busca convertir la vida de fantasía en la vida real (temporalmente)

# data[].attributes.headline
1.Pasión por los personajes y el contenido

# data[].attributes.subject
1.Pasión por los personajes y el contenido

# data[].attributes.headline
¿Meter a los zombies en la actualidad chilena?

# data[].attributes.subject
¿Meter a los zombies en la actualidad chilena?

# data[].attributes.body
Posibilidades de viralización

# data[].attributes.headline
Género Fantasía - Harry potter zombie ver. IA

# data[].attributes.subject
Género Fantasía - Harry potter zombie ver. IA

# data[].attributes.body
FLOW STATE

Estado de inmersión total donde no se notan las distracciones, se suspende el sentido del tiempo y se disfruta intensamente el momento.

(...) una persona participa voluntariamente en una actividad que disfruta por sí misma (no sólo por posibles recompensas) y la encuentra absorbente y satisfactoria con un equilibrio ideal entre habilidad y desafío.

# data[].attributes.attachment_link.readable_text
Gimnasio Municipal de Tono, Arturo Prat 2012, Teno.

Sábado 15 y domingo 16 de julio - 11:30 horas.

Gratis.

La alcaldesa de la Municipalidad de Teno, Sandra Améstica, en conjunto con la Municipalidad de Teno y la Corporación Cultural de Teno, invitan cordialmente a participar en esta experiencia inolvidable, tras el éxito de la edición del año pasado.

La Expo Teno 2023 será una oportunidad única para disfrutar de un ambiente lleno de diversión y emoción. El evento incluye exposiciones, talentosos cosplayers invitados, coleccionistas y un concurso de cosplays.
Para saber más de lo que está pasando en el mundo de la ciencia y la cultura, súmate a nuestra comunidad Cultívate, el Newsletter de El Mostrador sobre estos temas. Inscríbete gratis AQUÍ

# data[].attributes.attachment_link.title
Expo "Ciencia Ficción y Fantasía" en Teno

# data[].attributes.attachment_link.description
Expo "Ciencia Ficción y Fantasía" en Teno Gimnasio Municipal de Tono, Arturo Prat 2012, Teno. Sábado 15 y domingo 16 de

# data[].attributes.headline
Libre de juicio, abierta a la autoexpresión.

# data[].attributes.subject
Libre de juicio, abierta a la autoexpresión.

# data[].attributes.body
El código de vestimenta es "sé tu mismo"...sé quién quieras ser.

Posibilidad de autoexpresión a través del cosplay, role-playing.

# data[].attributes.attachment_link.readable_text
*Updated 2021

The original San Diego Comic-Con came from meager origins. It began in 1970 as a one-day festival to celebrate everything related to comic books and attracted around 100 comic book fans. The event has since turned into a four-day extravaganza, taking place in different cities and hosting crowds of all ages, professions and interest levels (pre-pandemic crowds surpassed people). Over the years, top celebrities have also been in attendance launching TV shows and movies.

Whether or (i.e., 2020's all-virtual San Diego Comic-Con), Comic-Con is a welcome step away from reality (especially during a pandemic) and an opportunity for comic book fans to bond over shared hobbies. But over the years, it has grown increasingly commercial and expensive, (2020 notwithstanding, because virtual Comic-Con was free), leading many to wonder: Is Comic-Con worth the trip, or has it become overrated?

Here, we'll look back at Comic-Con pre- and post-Covid-19 and discuss three reasons why the event is worth the trip, and three reasons why it may be better to skip it.

Don't Forget to Pack Your Costume!
Free of Judgment, Open to Self-Expression
Many attendees feel out of place in their day-to-day lives and see Comic-Con as a safe haven. "At Comic-Con you can express yourself in a variety of ways," says Jeremy Renaud, PR rep for Windsor Comic-Con. "People can come here, and they won't be judged." Unlike at school or in the workplace, where daily dress codes may stifle self-expression and personalities, the dress code at Comic-Con is "be yourself." Plus, Comic-Con's art of cosplay, or costume role-playing, has inspired a growing, acceptable and profitable affirmation ( and business) of self-expression. In fact, its creativity and individuality has even been used to protest workplace dress codes.
A Creative Platform to Further Social Awareness
Although Comic-Con is rooted in comics, the convention is using its growing popularity and global recognition to support and further social progress. In 2017, Comic-Con conventions in various cities and countries featured mental health panels. These panels are still going strong as attendees are looking for ways that pop culture can help them deal with current issues (like Covid-19-related stresses). Regarding diversity, for the first time in history, a woman won the Best Writer Eisner Award - the top award for comic book writing - at the 2018 San Diego Comic-Con, around the same time it was announced that the first transgender superhero in television history would be joining the characters of "Supergirl." And, the first-ever Indigenous Comic-Con, which began in 2016 and has slowly taken off in America and in Australia, celebrates Indigenous creators and artists and their contributions to pop culture. Its success has since spawned a mini-Indigenous-Comic-Con with pop-up events in various cities. Comic-Con unlocks people's imaginations and addresses serious cultural and societal issues.
Virtual Community Turned Reality
Joining virtual communities of like-minded fantasy and sci-fi fans is a big part of the attraction of Comic-Con. These online connections - sustained through fandoms - heighten each convention experience, spawning tens of thousands of discussion boards, forums and tons of fan art. The social connection and acceptance everyone feels is no small thing for people whose comic book hobby may have previously isolated them. This was especially true in 2020, when the pandemic forced people to stay home and remain socially distanced from one another; superhero fandom has adapted itself to the pandemic, and connections between fans as well as new ideas actually grew (including how to incorporate Covid masks into cosplay). Not to mention that over the years, modern fandom has taken on a new meaning of cool, so much so that a few years ago, MTV created Fandom Awards, a sign of embracing and celebrating fans' enthusiasm instead of raising eyebrows to it.

Putting the 'Con' in Comic-Con
Growing Too Mainstream
As an open event, Comic-Con attracts more than your classic Sheldon Coopers. Prior to the pandemic, crowds in San Diego and New York soared past 100,000. (In New York, attendance in 2018 hit 250,000). Comic books, fantasy and sci-fi novels, and the "geeks" or "nerds" who were once teased for reading them are now all considered popular. While this embrace of the fringe is positive, some think that it has negatively impacted Comic-Con itself. The event is getting increasingly mainstream and watered down, which disappoints die-hard comic book fans.

More Hollywood and TV stars are coming to promote their big movies and shows (even virtually), in turn attracting crowds addicted to celebrity rather than comic books. For example, in Comic-Con 2018, controversy surrounding Johnny Depp and ex-wife Amber Heard's simultaneous panel appearances garnered more attention than, say, the work of the talented group of comic book creators under age 15. Conventions are now more of a media blitz for movie studios and television producers to market their latest superhero movies and fantasy shows rather than a genuine celebration of the art form (although, HBO and Marvel did choose to sit out the 2018 San Diego convention, and 2019 also had a modest studio attendance).
Too Close for Comfort
While dressing up as superheroes seems like innocent fun, the thousands of costumed - especially masked - attendees has invited misbehavior. Amid such anonymity, Comic-Cons across the country turned into a forum through which groping, stalking and unwanted photographing became a serious problem to be reckoned with. In response to this harassment, referred to as " creeping at a con," Comic-Con in San Diego improved its anti-harassment policy. However, even with tighter security, conversations on misogyny, racism and general rage, which tend to run rampant in online forums, may leak over into the events themselves. At the 2017 Comic-Con, actor Jason Momoa came under fire after joking about rape on a panel. Anti-gay controversy has also arisen in past panels, and it doesn't help that conventions have also become increasingly political and therefore somewhat divisive with time. With so many diverse attendees in one place, it's no surprise that some questionable (if not villainous) behavior appears in the mix.
Money Drain
Comic-Con has hosted people from wearers of diapers to hearing aids, but, typically, 55% of the attendees have been under 30. Generally, people of this demographic don't have a lot of money, yet they are eager to impress. In the past, fans have dished out quite a sum to attend, both on tickets and to cover cosplay costs. An art of costume role-playing, cosplayers have spent a ton of time and money (some, between $500-$4000) designing and assembling costumes from concept art, like comic books, video games or television series. Instead of a gathering to honor comics, Comic-Con in recent years has become a contest of who can out-costume each other, which puts a strain on the wallet.

The Bottom Line: Is Comic-Con a welcoming celebration free of judgment and bursting with creativity? Or has it grown too mainstream and commercial for fans to enjoy?
Co-written by Rachel Segal

# data[].attributes.attachment_link.description
Comic-Con is a welcome step away from reality and an opportunity for comic book fans to bond over shared hobbies. But over the years, it has grown increasingly commercial and expensive, leading many to wonder: Is Comic-Con worth attending, or has it become overrated?

# data[].attributes.body
panamericanos?

# data[].attributes.body
1. Consumidor que ya los conoce, fan.
2. Público con interéses similares que no sabe de ellos.

# data[].attributes.body
BRIEF - El público promedio que asiste a Comic Con, consumidor de cine y series fantásticas (Marvel, Disney, etc...), lectores de cómics, jugadores de juegos de mesa y rol, consumidores de cultura popular en general.

# data[].attributes.body
Instagram --> funciona solo a modo de catálogo

TikTok --> tienen pero muy malo
*sinopsis de historias de algún modo llamativo... *implementar lo del rpg de alguna manera quizás...
*booktok

Twitch, Discord --> no tienen

Spotify --> tienen unas playlist...*ahora pasa mucho que se crean playlists (fuera de bandas sonoras) dedicadas a personajes, películas, libros, etc.

# data[].attributes.body
Survival zombie en...el mall

# data[].attributes.body
Sé el protagonista de tu propia historia...
Libro Punk Terra (juego de rol)

Aprovechar los otros géneros de ciencia ficción, fantasía...meter los zombies a estos mundos. [Oportunidad de posicionar a la editorial en esos otros géneros y promocionar el tema del libro]

IA --> Magos zombie/Jedi zombie en activaciones, en el mismo survival zombies

# data[].attributes.body
Utilizar inteligencia artificial siosi

# data[].attributes.attachment_link.description
Por primera vez en MALLPLAZA ALAMEDA y más allá! Tu lugar de encuentro favorito donde podrás disfrutar de todo lo que más te gusta de la Cultura Pop de ayer y hoy. ¡Un espacio completamente familiar para todos!

# data[].attributes.attachment_link.title
Miles de zombies invandieron la capital chilena en una gran fiesta de disfraces de Halloween

# data[].attributes.attachment_link.description
If the problem continues, contact the site owner.

# data[].attributes.attachment_link.title
Editoriales asociadas - Editoriales de Chile

# data[].attributes.attachment_link.description
Editorial jurídica Chilena. Editamos, comercializamos y distribuimos libros especializados para abogados.

# data[].attributes.body
Meter al rpg dentro de las ideas.

# data[].attributes.attachment_link.title
Survival Zombie. Survival Zombie - WRG World Real Games

# data[].attributes.attachment_link.description
Imagina las calles de tu ciudad llenas de zombis; imagina que es de noche. Tienes una misión por delante, sitios que visitar, lugares que investigar, pero los zetas están por todas partes. Corres, esquivas, te mueves escondido entre los coches, y compites con otros supervivientes. No te fies de nadie.