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Wimbledon uses online membership program to access a vast amount of data on customer behaviors. This allows the brand to better profile customers, create targeted content, and provide better customer services.

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Bridge Theater utilizes Tripadvisor to enhance brand credibility, showcase positive feedback from customers, and spread word of mouth.

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PHYSICAL AND DIGITAL MARKETING ALIGNMENT

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Wimbledon uses new content strategy "In Pursuit of Greatness" to convey their values, mission, and unique selling points, creating a more compelling brand image.

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Bridge Theater's Instagram posts helps the public become aware of the brand, the show, and cast, which increases the visibility and reach of the brand from a local scale to a global scale.