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OBJECTIVES OF THE PROJECT (What the client wants:)

To become the best airport hotel in Malaysia

Hotel with excellent facilities.

Reaching 5-star hotel in services.

Maintain the client's reputation.

FOCUS OF THE PROJECT

Focus on providing the greatest services and facilities as well as the best room.

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Location:

1. There are existing building in the proposed location

2. Need concern from residents at new location, need to demolish existing building

3. How can the developer help the current residence move to a new place

4. Lack of attractions/entertainment places (mainly surrounded by housing area & kopitiam, unlike Georgetown area)

5. Area with poor public transportation systems

Brand Reputation:

1. Development gap with the surrounding existing buildings (High quality vs Low/medium quality)

Legal and Regulatory Compliance:

1. Land/Site ownership status & conditions

Operational Efficiency:

1. “5-star” facilities and service

2. Logistical issues (arrange shuttle service from airport to hotel)

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1. Butler services for VIP customers

2. Provide a bulletproof wall and glass window for VIPs.

3. Provide an anti-terrorist evacuation plan.

4. Provide entertainment (PS5 or Xbox).

5. Provide a personal luxury car for every VIP customer.

6. Provide luxury painting or furniture.

7. Provide a walk-in wardrobe for the VIP room.

8. Use luxury wallpaper.

9. Provide a PC or laptop in every room.

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Guest’s Survey& Review:

1. Review from other 5-star hotels

2. Feedback from the tourists

Existing Facilities

1. Current facilities and services provided in existing hotel

2. Design plan

3. Accessibility

Location:

1. Strategic location

2. Bayan Lepas free industrial zone

Financial Performance

1. Budget

2. Preliminary cost estimates & cost plan

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Built image and reputation

Display luxurious concepts.

Control budget

Promote a family environment.

Provide Satisfaction

Promote quality control.

Promote green

Integrate sustainable design.

Display comfort

Put a garden part (creative)

Promote ‘fengshui’ (creative)

Maximise technological advancements (>impo)

Promote Convenient (<impo)

Maximise services

Encourage social activities.

Ensure safety

Ensure privacy

Minimise energy consumption (<impo)

Promote cultural image (creative)

Promote recreational areas (creative)

Maintain cleanliness (<impo).

Incorporate a wellness atmosphere.

Create a sense of happiness.

Provide conducive facilities.

Enhance the communication system.

Optimise cost-efficient technology (creative)

Satisfy customers expectations

Provide green space (landscaping).

Offering comfortable seating in shaded areas (creative)

Put the local specialty plants and landmarks (creative)

Foster social interaction

Serve comfort (elevate comfortability)

Offer additional facilities

Provide clear, accessible information (signage, etc.) (creative).

Promote continuous improvement (creativity).

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Strategic Planning/Partnership:

1. New market (restaurants and shops nearby)

Legal Compliance

1. Explore industrial standards and guidelines for airport hotels

Market Analysis (Investigate the competitive landscape and market trends)

1. Award-winning architectural design as a reference for the facade & interior designs

Environmental and Sustainability Practices

1. Eco-friendly design for hotel room

2. Environmental sensitivity

Customer Satisfaction

1. High standard of security

2. Complete facilities and services (that show the luxury hotel concept)

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Lack

Good traffic (material transportation)

Existing

24/7 (safety) (residence surrounding)

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Encourage social activities (Recreational area and other social spaces)

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Bayan Lepas free industrial zone

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Explore the current facilities and services provided by those 5-star hotels in Penang.

p/s: Can check the hotel review via Agoda or another hotel booking website)

The Granite Luxury Hotel: (This hotel receives a lot of awards and recognition)

https://www.thegranitehotel.com/amenities

The Light Hotel Penang:

https://thelighthotelpg.com/facilities/

Amari Spice Penang: (This website has included their guest reviews)

https://www.amari.com/penang

Angsana Teluk Bahang:

https://www.angsana.com/malaysia/penang/facilities

Ascott Gurney Penang:

https://www.discoverasr.com/en/ascott-the-residence/malaysia/ascott-gurney-penang/amenities

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Lack

Area with poor public transportation systems

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How can the developer help the current residence move to a new place

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Lack

status or condition of the land, approval, etc

New

Explore industry standards and guidelines for airport hotels

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1. provide a washing machine and dryer.

2. Install a smoke detector, a water sprinkler, and a fire stairway.

3. provide a sauna or spa

4. Install a fire-resistant wall.

5. digital key cards

6. sufficient parking

7. wireless charging

8. smart room controls

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Discussed Ideas

1. Provide enough water storage.

2. Practical interior design

3. Adopt green building materials.

4. Install local arts, sculptures, and murals.

Additional Ideas (TBD)

1. Initiate social responsibility (supporting local charities, sponsorship, etc.).

2. Provide excellent customer service.

3. Participate in competitions.

4. Provide live flight information

5. Provide facilities for non check-in guests

6. Provide free shuttle service

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1. Provide a wide range of rooms designed with an exclusive and luxurious concept.

2. Earthquake-resistant building

3. Rooftop swimming pool with a private concept

4. Apply a green wall or garden rooftop.

5. Good information or signage for accessibility

6. Provide wheelchair accessibility services.

7. Provide multi-lingual concierge services.

8. Currency exchange services

9. 24-hour front desk

10. Valet and luggage assistance

11. Shuttle and limousine

12. Provide kid playroom

13. Give a small welcome gift to the guest.

14. Use high-quality brands for essentials.

15. Used locally inspired decoration

16. Prioritise the use of recyclable materials.

Additional idea

1. Provide open green space for smoking on every level.

2. Provide “Do Not Disturb” Sign

3. Confidential Check-In and Check-Out System

4. Limit access to a certain area; only those with keycard access

5. Private outdoor spaces

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1. Always check the feedbacks from customers to make improvements (image & reputation)

2. Use occupancy sensors to turn off lights and other electronics when guests are not in their room (technology)

3. contactless check in and payments (services)

4. provide various of meals from around the world (services)

5. install local arts, sculpture and murals (services)

Additional ideas

1. Chatbots website or application with customers service (service)

2. Install LED lights

3. Hotel robots to do the repetitive task such as delivering room services (services & technology)

4. Hotel virtual reality tour

5. Install duress alert system (safety)

6. 24hours operating hour for the facilities (satisfaction)

7. regularly check and do maintenance for all facilities (services)

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1. Plan regular events like dinners with a theme, cocktail parties, and live music nights (Social)

2. Provide spaces for business travellers to conduct meetings and networking events (Social)

3. Encourage booking groups by providing special promotions or discounts to visitors (Social)

4. Provide mix of seating options in recreational area (Social)

5. Seek visitors feedback for improvement using mobile apps (image and reputation)

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1. Provide Jacuzzi at the rooftop

2. Provide games room

3. Provide mini cinema

4. Provide big Tv

5. Provide sound system in the pool

6. Provide reflexology

7. Provide transparent lift

8. Provide car parking lift for every room

9. Provide pet's house

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promote family environment

maximise technological advancements

ensure privacy

display comfort

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Light Rail Transit (LRT)

Distance from the proposed hotel's location to the airport is around 950m only (8 min drive and 14 min walk)

The airport will be connected to the forthcoming LRT; Airport Station via Link Bridge (https://www.bernama.com/en/business/news.php?id=2040712)

Rapid Bus Penang

Two buses pass the proposed location which are 401 (Jetty to Teluk Kumbar) and 401E (Jetty to Balik Pulau)

Those buses can be reached to many attractive places and malls.

401 route: https://moovitapp.com/penang-5390/lines/401/697548/2952578/ms?ref=1&customerId=4908&t=1

401E route: https://moovitapp.com/penang-5390/lines/401e/697574/2952626/ms?ref=1&poiType=stop&customerId=4908&af_sub8=%2Findex%2Fms%2Fpengangkutan_awam-Apartment_Bayan_Permai-Penang-stop_35137950-5390&af_sub9=Top+paragraph+text+links&t=1

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Sama-sama Hotel: This hotel receives best airport hotel awards in global

https://www.samasamahotels.com/?utm_source=triptease_attract&utm_medium=paid_search&utm_campaign=google_search&tt_api_key=67558e2ec0dc91bc0aca06b72f1c144b6fd94e5a&tt_channel=paidsearch&gclid=CjwKCAiA-P-rBhBEEiwAQEXhH6H-AMRM0-yO24j1uEaaUnlJCxZrU0toLQUUBfecP0uGeS2BNZY4ExoC45wQAvD_BwE&tt_ps_tid=kwd-45954223093&tt_ps_mt=e&tt_ps_cid=20315023158&tt_ps_agid=150104906305&tt_ps_d=c&tt_ps_c=663908794764&tt_ps_ap&gad_source=1

TUNE Hotel

https://www.tunehotels.com/malaysia-hotels/klia2/

Mövenpick Hotel And Convention Centre Klia

https://all.accor.com/hotel/B4P4/index.en.shtml

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Sama-Sama Hotel KLIA located next to KL International Airport and connected via covered skybridge.Only 3 minutes buggy ride from airport to the hotel.