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Our team + (imtaz and athirah)

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Chief Executive Officer (CEO)

Responsibilities:

Provide visionary leadership and set strategy direction for the teams

Ensure operational efficiency and effectiveness

Identify and manage risk to the teams and implement risk management strategies

Foster a culture of innovation and adaptability to respond to changes in business environment

Monitor and evaluate progress toward goals.

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Financial Executive

Responsibilities:

High-level professional responsible

Responsible for the accounting function, financial strategy, financial transaction, budgeting, and financial planning

Financial operations of Sweets by D.A.D.I

Responsible for financial planning, budgeting, and analysis.

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Marketing Executive

Responsibilities:

Develop and execute marketing campaigns such as awareness and product promotion

Develop and create marketing content including social media posts that align with the overall marketing strategy.

Manage and oversee the social media platforms.

Implement digital marketing strategies, including online advertising.

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Operation Manager

Responsibilities:

Quality Control: Implement and monitor quality control of Sweets by D.A.D.I ensure that products are established standards

Performance Monitoring: Monitor the performance of members and the operational process of the business

Customer Satisfaction: Ensure that operational processes contribute to high levels of customer satisfaction and address customer complaints, improve services, and maintain quality standards.

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Financial Manager

Responsibilities:

Mid-level financial management position

Oversee budgeting, and financial transactions for Sweets by D.A.D.I

Manage general accounting

Focus on creating and managing budgets for Sweets by D.A.D.I

Ensuring accurate and timely financial reporting

Monitoring cash flow and oversee day-to-day financial operations

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Marketing Manager

Responsibilities:

Develop and implement comprehensive marketing strategies that align with Sweets by D.A.D.I's goals.

Oversee planning, execution, and analysis of marketing strategies across various platforms such as social media Instagram, Facebook, and TikTok.

Manage the marketing part.

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Sweets by D.A.D.I is a small business runs by 6 gorgeous girls from UniMAS.

Sweets by D.A.D.I is a vibrant and innovative candy business dedicated to crafting delightful confections that captivate the senses. With a commitment to quality, creativity, and customer satisfaction, our enterprise seeks to establish itself as a beloved brand in the confectionery industry.

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1. Lollipop

2. Cloud9 candies (Strawberry and ice lemon tea flavoured)

3. Candy dynamite chewy

4. Heartshaped kokomas

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Our business located in Universiti Malaysia Sarawak,Kota Samarahan, Sarawak.

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Sweets by D.A.D.I specialize in various candies that combine indulges in childhood favourite sweets. Our unique offerings range from artisanal lollipops to chocolate, providing our customers with a diverse and indulgent experience.

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We focuses on the university students that in need of help to focus and refreshed by the sweetness of candies and sweets. Most of our market goes to the UNIMAS students.

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Meet our Chief Enchanting Officer (CEO), the magical maestro behind the scenes – where every decision sprinkles a bit of charm and every strategy adds a dash of whimsy to our journey. Our CEO isn't just the head honcho; they're the wizard of wonder, turning dreams into reality and making the business sparkle with their enchanting leadership!

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Introducing our Financial Maestro, the numbers virtuoso who orchestrates our financial symphony with finesse and precision. With an eagle eye for detail and a strategic mind, our Financial Manager transforms data into melodies, ensuring the financial harmony that propels our business forward. From budget ballet to investment crescendos, our Financial Manager leads the fiscal dance with expertise and flair!

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Meet our Marketing Maverick, the visionary virtuoso at the helm of our brand's journey. With a paintbrush of creativity and a canvas of strategy, our Marketing Manager turns ideas into masterpieces that captivate audiences. From viral campaigns to trendsetting brilliance, they're the architect of our brand's success, crafting stories that resonate and forging connections that last. In a world of trends, our Marketing Manager sets them!

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Introducing our Operations Orchestrator, the maestro behind the scenes who conducts the seamless symphony of our day-to-day functions. With a keen eye for efficiency and a knack for problem-solving, our Operations Manager turns chaos into coordinated excellence. From supply chain ballets to logistical sonatas, they ensure that every note in our business resonates with precision, delivering a flawless performance that keeps the show running smoothly!

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Meet our Financial Dynamo, the driving force behind our fiscal success. As a Financial Executive, they navigate the intricate pathways of finance with expertise and finesse. With a strategic mindset and a flair for financial wizardry, our executive is the architect of stability, weaving a tapestry of economic resilience and growth. In a world of numbers, they are the maestro composing the symphony of financial success for our organization.

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Say hello to our Marketing Maestro, the creative force shaping the narrative of our brand. As a Marketing Executive, they wield the power of innovation, turning ideas into impactful campaigns. With a strategic mindset and a flair for trendsetting, our executive is the visionary behind our brand's resonance in the market. From social media sonnets to branding ballets, they craft stories that resonate, leaving an indelible mark in the hearts of our audience.

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Don't shy away, we will immediately respond!

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Don't shy away, we will immediately respond!

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Instagram: sweets.by_dadi

Facebook: SweetsByDadi

TikTok: sweetsbydadi

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Why Sweets by D.A.D.I open their business?

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Why Sweets by D.A.D.I open their business?

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Offer an exquisite selection of meticulously curated sweets and chocolates, tailored to meet the ever-growing demands of our discerning customers.

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1. Awareness: Emphasise the uniqueness of the product, such as the use of locally sourced ingredients or the use of sustainable packaging.

2. Insight: In this stage, we want to help people gain deeper insight into the problem of supporting small businesses and the importance of treating themselves to something special.

3. Decision: Showcase reviews or testimonials from happy customers, provide recommendations for how to enjoy the product and offer limited-time promotions or discounts.

4. Commitment: Encourage people to commit to supporting local businesses and treating themselves to something special by making it easy for them to do so.

5. Action: Encourage people to try our product by providing clear instructions and suggestions for how to enjoy it.

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Customers have the freedom to personalize their packages, selecting delightful treats such as this circle lollipop to perfectly match their preferences or...

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Customers also have the option to include the whimsical Bigfoot lollipop in their package. Both varieties, whether the classic circle or the playful Bigfoot lollipop, promise equally delectable and worthwhile choices—no distinctions in quality, ensuring a delightful experience regardless of preference.

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Attention: Start with a compelling headline that grabs attention, which uses bold and attention-grabbing visuals.

Interest: Expand on the headline by providing interesting and relevant information by highlighting the main benefits of the product or service.

Desire: Appeal to the reader's emotions and desires and explain how your product or service fulfils their needs.

Conviction: Address potential objections and counter them.

Compare your product to competitors, highlighting its unique selling points.

Action: Clearly state the next steps you want the reader to take, and create a sense of urgency or exclusivity to prompt immediate action.

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Purpose:

Teaser videos help generate excitement within our audience. Just like movie trailers that show a clip of what's to come, teaser videos do the same for products and services.

A teaser video only gives a sample taste of what's to come, and this is a great advantage for companies to help build brand awareness. Use consistent visuals and sounds in your teaser videos to build a strong and recognizable brand.

Technique:

1. choose a teaser video templet

2. add media to the video, like pictures and videos of the product

3. customize the teaser video with our style, like adding music to the teaser video

4. preview and share the teaser video on Instagram and Facebook

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Our candy products come wrapped in adorable and eco-friendly packaging that's not only cute but also practical. Each package includes a personally curated note featuring an uplifting and unique quote.

We hope these little notes bring a smile to our customers' faces and, paired with our sweet treats, add a touch of happiness to their day.

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Great news, candy lovers! Guess what? You can now get your hands on our sugary delights without spending a penny on delivery! That's right, whether you're snagging a single treat or going all out on a candy spree, there's no extra charge for shipping. Just pay for the candies you want, and voila – sweet indulgence delivered to your doorstep without any extra fuss or fees. Go ahead, treat yourself!

Check out this pic of one of our awesome regulars who's been showering us with fantastic feedback!

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Why wait? Dive into the sweetness now and give our SWEETSbyD.A.D.I a shot. We can bet it's worth it, and once you taste it, you'll be craving more.

Just for RM3 get you a ticket to a nostalgia trip, filled with candies and chocolates straight from your childhood. Let's bring back those carefree and happy memories together with us!

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SweetsByDadi is on Facebook. Join Facebook to connect with SweetsByDadi and others you may know. Facebook gives people the power to share and makes the world more open and connected.

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Video for marketing.

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Our product Sweets by D.A.D.I

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Our customer

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Resit dan pembelian online

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Attention

Catch the reader's attention with a bold statement. Highlight a key benefit or feature to make them interested in what you have to offer.

Interest

Build on the attention-grabbing headline by elaborating on the unique features and benefits of the product. Keep the reader engaged by showcasing how the sweets by Dadi can make a significant impact on their emotions and experience.

Desire

Appeal to the reader's desires and aspirations. Highlight specific results and outcomes that the product can deliver.

Conviction

Build credibility and trust. Share testimonials, statistics, or any relevant data that supports the effectiveness and quality of candy. Convince the reader that this product is the real deal.

Action

Create a sense of urgency and guide the reader towards the desired action. Clearly state the benefits of acting now and provide a strong call-to-action, prompting them to make a purchase or take the next step.

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Attention

In the attention stage, the copy aims to grab the audience's attention subtly and engagingly. Instead of using bold or aggressive tactics, a soft-sell approach may rely on creating a serene image or introducing a relatable scenario.

Interest:

In a soft-sell copy, the emphasis is on the unique features and benefits of the product without creating an urgent or pressuring tone.

Desire

Soft-sell copy highlights the positive outcomes and benefits, often through storytelling or by painting a desirable picture.

Conviction

Soft-sell copy may weave in authentic stories or reviews to subtly persuade the audience.

Action

Soft-sell copy encourages a low-pressure call-to-action, inviting the audience to consider or explore the product further

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Purpose:

Teaser videos help to establish the tone and aesthetic of the next release, which helps to shape the brand image. They provide a sneak peek at the character, messaging, and aesthetics of the brand.

Technique:

This teaser video starts with a bang, which opens the teaser with a powerful and attention-grabbing moment. This could be an exciting visual, a compelling statement, or a dramatic scene that sets the tone for what's to come.

Teasers are meant to be brief and to the point. The duration of this teaser video is 12 seconds, which is to maintain viewer engagement and leave them wanting more. The goal is to offer a taste without revealing everything.

Sound is a crucial element in teaser videos. The editor chooses an impactful soundtrack that can complement the mood of viewers. Consider using sound effects strategically to enhance specific moments.

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"Capture the joy and excitement of chilhood with our colorful and tasty sweets"

Unlock the magic of chilhood with our nostalgic candy collection.

WHAT IS INSIDE "SWEETS BY DADI' ?

LOLLIPOPS

CLOUD9 CANDY (STRAWBERRY/ICE LEMON TEA)

CANDY DYNAMITE CHEWY

HEARTSHAPE KOKOMAS

WHAT MAKES OUR CANDY SPECIAL

HAVE QUOTES INSIDE EACH PACKET OF OUR SWEETS!!!

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Sweets by D.A.D.I (@sweetsbydadi) | TikTok

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Sweets by D.A.D.I (@sweetsbydadi) on TikTok | Sweet by D.A.D.I.Watch the latest video from Sweets by D.A.D.I (@sweetsbydadi).

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What I got from doing this business is that I learned a lot in managing this business. There are many challenges and obstacles we face while running this business. Among them, meet with customers who have different types of challenges that need to be faced. We also enjoy having this business and really enjoy what we sell. This helps us in various forms of methods that we have learned throughout the study. The products we sell sell quite well and the marketing we do is very encouraging.

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Through enrolling in this MPU entrepreneurial course and the hands-on experience of running a small business with my group have been transformative. From content creation and copywriting to teamwork and adaptability, the skills acquired are not only applicable in the entrepreneurial realm but also serve as valuable assets in various professional settings. The ability to navigate the intricacies of social media marketing and contribute effectively within a group setting has significantly added to my knowledge and capabilities, paving the way for continued growth and success in future endeavors.

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In addition to giving me a toolkit of business skills, this course has made me feel more accountable. I now realise that business is about more than just market share and profit margins, it's also about promoting innovation, adding value for all stakeholders, and making a beneficial impact on society.

Finally, I would like to say that I have gained new insight, a more expansive viewpoint, and a strong desire to put these lessons into practice in the ever-changing world of business.

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Embarking on the journey of entrepreneurship as a beginner has been transformative. The subject has not only equipped me with practical skills but has instilled a mindset shift towards innovation and resilience. From understanding the importance of a customer-centric approach to mastering resource management and strategic planning, each lesson has been invaluable. Networking, ethics, and adaptability were emphasized, and I now appreciate the significance of passion and persistence in the face of challenges. This entrepreneurship subject is not just about starting a business; it's a holistic approach to lifelong learning, embracing change, and making a positive impact on society through ethical and innovative practices. As I navigate this dynamic landscape, the lessons learned will undoubtedly shape my entrepreneurial journey.

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I learn a lot from this subject especially on how to handle our business and keeping it on track. For examples, I learn and apply Business Model Canva to creat a visual representation of our business. It helps us to understand our business structure which is value proposition, revenue streams, customer segments, and more to keep on getting customers and keep in track our record. By creating a visual representation of our business, we can understand where to focus and put our efforts while identifying the areas of opportunity.
Overall, The Business Model Canvas help us to grow our business by allowing us to analyse and reevaluate our business strategy. It can also help us identify new revenue streams, improve customer retention, and create clear metrics for tracking progress. In conclusion, the Business Model Canvas is a powerful tool which help us grow and manage our business more effectively from time to time.

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Business Model Canvas is a visual representation of the main components in business. It is an easy-to-use tool that helps entrepreneurs visualise the business and understand what drives the success.
The canvas is divided into 9 different boxes that represent the main elements of business. These elements include our mission and value proposition, our customer segments, our channels, our customers relationships, our revenue model, our key resources, our cost structure, our key activities and partnerships with stakeholders and partners.
All these elements work together to make up the overall business model. By understanding how each component fits together and contributes to overall success, we can make better decisions and drive sustainable growth.

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The value proposition is an essential element of our business model. It is what sets our business apart from our competitors and explains why people should choose us over other options.
The value proposition should be clear, compelling, and unique. It should clearly state what benefits of our product or service provides and how it aligns with the needs and goals of our target customers. It also include how our product or service addresses the pain points, challenges, or desired outcomes.
Which ours is “ Why wait? Dive into the sweetness now and give our SWEETSbyD.A.D.I a shot. We can bet it's worth it, and once you taste it, you'll be craving more.

Just for RM3 get you a ticket to a nostalgia trip, filled with candies and chocolates straight from your childhood. Let's bring back those carefree and happy memories together with us!“ By effectively conveying our value proposition, we can attract and retain more customers, drive growth, and create loyalty.

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Customer segments are a key element of the Business Model Canvas. It’s refer to the different groups of people that make up our target market. The goal of identifying customer segments is to enable us to develop a personalised approach to each group, creating a more effective and tailored marketing strategy.
The process of identifying customer segments involves conducting detailed market research to determine the characteristics that define each group. This can include demographics, spending habits, motivations, interests, and more. Our target market consists of students between the ages of 19 to 27 years old, with a focus of those whose go to classes daily. We have identified several segments within this market, including those whose sleepyheads and easily bored in classes. Our marketing strategy is tailored specifically for each segment, with content and marketing campaigns tailored to each group's specific interests and needs. Once we identified the distinct groups within our target market, we can tailor our messaging, product offerings, and marketing strategies to better align with their needs and preferences.

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The channels in the Business Model Canvas refer to the different ways in which we reach out to our customers. These include our marketing and advertising outlets, the distribution channels we use, and the channels through which we communicate with potential customers. We use multiple channels to reach our target customers which is Facebook, Instagram and Tiktok. With a strong emphasis on digital marketing, we have a dedicated social media presence and run regular ad campaigns to reach people on those platforms. We also target users through our email marketing and personal message through WhatsApp. We aim to engage and connect with our target audience through a variety of channels, creating an omnichannel experience that resonates with our customers.

This element of the canvas is a critical one, as it helps us to understand how to reach and engage with our customers. We should evaluate our different channels and make sure that they are optimised to reach our target audience effectively and efficiently. This could mean exploring different marketing strategies, exploring new advertising outlets, or experimenting with different forms of communication.

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Customer relationships are the connection between a business and its customers. The goal of customer relationships in the Business Model Canvas is to build long-lasting relationships with customers through a variety of interactions and touch points. By cultivating a positive relationship, our foster trust, loyalty, and advocacy from our customers, all of which can lead to repeat business and increased revenue.

The Customer Relationships element in the Business Model Canvas is divided into two categories: external and internal. External relationships refer to the connection between the business and its customers, while internal relationships refer to the connection between the different departments and processes within the business. Our customer relationships are characterized by a focus on customer satisfaction. Our business offers a seamless shopping experience with fast and reliable delivery, friendly and knowledgeable customer service, and flexible returns and refunds. We aim to cultivate long-lasting relationships with our customers to drive loyalty and repeat business."

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The revenue model element in the Business Model Canvas represents the various ways in which our business makes money. It provides a comprehensive overview of the revenue-generating aspects of our business, making it easier to analyze and optimize our revenue streams.
The revenue model encompasses a variety of sources, including advertising, product or service and more. The revenue model element also help us to provides information about the lifetime value of our customers, which is a key metric for evaluating the success of our business.

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Key Resources in the Business Model Canvas refer to those components that are essential to running our business. These include physical assets, personnel, financial or natural resources, or any other factors that are necessary to keep our business running efficiently and effectively.

These elements make up the basis of our business and allow it to function and deliver its products or services. While they are often specific to our individual business, there are some general resources that can apply to most businesses, such as financial resources and personnel. By keeping track of the key resources needed to run our business, we can make sure that we have all the necessary components in place to succeed.

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Key Partnerships in the Business Model Canvas refer to the strategic alliances or relationships our business has with other entities. These partnerships can include suppliers, distributors, third-party services, and more. They play a vital role in driving our business forward and allowing us to reach our full potential.

The Key Partnerships element seeks to understand the nature of our business relationships in order to make strategic decisions and optimize our operations. By analyzing our existing partnerships, we can identify areas of potential expansion, develop new partnerships, or even cut ties with partners that are no longer serving our best interests.

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The Key Activities element in the Business Model Canvas represents the critical tasks and processes that must be done to drive our business toward success. These include tasks such as marketing, sales, customer support, product development, and more. By identifying and prioritizing the key activities of our business, we can focus to put our efforts and make sure that our teams have clear direction and objectives.

In addition to understanding the actual tasks, the Key Activities element also considers internal processes such as communication, decision making, and collaboration. These internal processes are essential to creating a smoothly running business and ensuring that everyone has a clear understanding of their role.

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The Cost Structure element in the Business Model Canvas is the total cost of our business and how it is allocated.

This element captures information about the various costs for our business incurs, such as raw materials, marketing, and overhead. It also factors in costs related to our business operations, such as inventory storage, equipment depreciation, and property costs. In addition, it can account for fixed, variable, and indirect costs that our business might incur.

By understanding our cost structure, we can gain a thorough understanding of our business and make informed decisions about how to optimize costs and improve profitability.

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I got a lot new experience from this subject and this assignment. Running "Sweets by DADI" has been a transformative entrepreneurial journey, filled with both challenges and rewarding moments. One of the most significant aspects of this experience has been the close connection with our customers. I also have basic knowledge of how to start a small business. Before this, I don't have any business knowledge. I also know how to be a financial manager, such as managing the income statements. Financial management has been a constant learning curve. While we've maintained a healthy cash flow, there is room for improvement in budgeting and financial planning. Reflecting on this, I understand the need for more robust financial strategies to ensure sustained growth. In conclusion, I'm happy with this new knowledge and experience even though there are some challenges, and I am looking forward to our small business.