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- Be sure you are logged in to Padlet so your post won't be anonymous.
- Click on the + sign in your Case's column.
- Put your Name where it says "Title"
- Click the upload arrow on the left to post the pdf of your visual aid.
Where it says "Write something..."
Copy and paste:
- your 3 discussion questions
- the link to your Panopto video in the Chapter [assignments] folder

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Jessica Harris, Dwayne Menders, Madison Miller, Lauren Segot

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Danielle Cianciotto, Samantha Fitzsimmons, Alyssa Yarem

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Claire Burns, Gianna Mina, Morgan Ramadon

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TEAM 2: Danielle Cianciotto, Samantha Fitzsimmons, Alyssa Yarem

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TEAM 2: Danielle Cianciotto, Samantha Fitzsimmons, Alyssa Yarem

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1. Why do you think that Lord and Taylor didn't disclose that this campaign was a paid promotion?

2. How do you think the influencers felt after seeing Lord and Taylor's campaign in the news?

3. If Lord and Taylor promoted their campaign correctly, would the dress have sold out as fast?

Panopto Link: https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=4b08e667-156b-497c-b965-ada7016ecf20

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Team 1: Madison Miller, Lauren Segot, Jess Harris, Dwayne Menders

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Team 1: Madison Miller, Lauren Segot, Jess Harris, Dwayne Menders

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1. Why do you think that The University of Maryland waited so long to properly address the situation?
2. Do you think there was a deeper meaning behind the university hiding the sugar content of the chocolate milk?
3. If the University of Maryland was not such a massive school, do you think this case would have received the backlash and media that it did?

Panopto Link: https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=30c08216-9066-47cc-8d51-ada8017ea282

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Video Presentation Link: https://marist.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=e1d2093c-5e0a-4400-a9f8-ada90020b7fb

Discussion Questions:
1. If you were the e-cigarette companies, how would you have addressed the situation? Give examples of PR tactics you could have implemented.
2. How would you recommend the FDA/FTC further prevent the unethical marketing of these products in the future?
3. Do you think it was unintentional or intentional for the products to end up in the hands of minors?