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- Got an overview of Collaborative Challenge.
- Not entirely sure how it will work but I'm excited to meet people from different courses. It's a great opportunity to socialise and meet new people.

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- Had a Q&A session today, I went through a few of the briefs and I feel like I can work in most of these so I'm not entirely sure which one I want.
- I went for Culture Club, shopfiy and a few others - asked a few questions and got more clarity on the brief but still confused about which to pick.
- I connected with new people from my course and otherwise! We spontaneously made a plan to go out for drinks and had a wonderful time.

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Made some new friends from CC Week 2

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- Had another Q&A session. Met with teams from Immersive Publishing, Making of a Physically Active Female, etc - still unsure about which brief to pick
- Consulted Tiff Radmore on how to pick, told her I can see myself in multiple projects, she said that's actually not bad at all and I probably won't be disappointed with what I get. She recommended that I rank the ones I like in order of preference and bid accordingly.
- Met the same girls I met last week + a few more students from MA in applied psych. Another good night!
- I wanted Yoox + Net A Porter / Flair Fashion - and they were available when I booked, but because the internet crashed when I clicked on REGISTER, they were gone by the time I filled out the form the second time
- Picked New Enterprise and immersive publishing. At this point I forgot what the briefs entailed but I was just following the list I had made and quickly filling in the form.

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Met a few more people. Wouldn't call all of them friends, but definitely some keepers from this day!

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- We got allotted in our group briefs
- A lot of people were quite furious with their groups, I guess Tiff was right. It did benefit me that I was able to picture myself in multiple briefs! I was fine with what I got, which is New Enterprise.
- I know nothing about starting a business, in fact whenever someone asks me if id like to start something of my own one day, my answer is always a straight NO.
- Connected with my group members, we are supposed to meet before our first consultancy next week. SO HAPPY we are all in London. Ahh, such good luck. We have planned to meet in person.

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We are all happy to turn on our videos. We're all wearing white. What a coincidence?!

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- We met in person on Tuesday before our consultancy, as per the recommendation of our course leader + supervisor
- This was mostly like a meet + greet
- We all just spoke about who we are, what we've done so far, why we are doing the course we are doing, and a lot of generic things like that, but it was good because I got a first feeler of how I felt about my team members - all positive vibes!
- We met our supervisor Charlotte Henson. We told her that none of us really had any business ideas so we didn't know where to begin so she gave us a bunch of ideas of how to start.
-The team connected again on call after the meeting, we set up a group padlet page to write about what business ideas we would like to propose.

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We used this padlet page to ideate on business ideas we all had, once Charlotte recommended to think deeper about our WHY, we gave our respective logic as well.

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We reconnected, discussed our business ideas. I recommended 3 ideas, I had a lot more ideas but I didn't want to dominate the group padlet with my own thoughts, as I was also the first one to post. When I did, I think the others got a notification so they texted on WhatsApp saying they'll add their ideas too.
- We discussed our ideas and pitched it to one another, we decided to also want to discuss this with Charlotte and ask her how to go about it.
- Charlotte had really great advice, she said you need to answer the question WHY, why are you recommending what you are, what problem are you solving.

She recommended thinking about our own consumer experience and think about what ANNOYS us, what makes us HAPPY - and start from there.

We all decided to add these points to our business ideas and reconnect once more.

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Experiences - How you can innovate from that 

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Experiences - How you can innovate from that 

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As a group we did.a quick and short activity of exploring how we felt about our past experiences as a consumer and then on the basis of that, think about how we could propose a business idea that would solve that problem - GREAT exercise.

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YAY! My business idea got selected. Proud moment for me.

We are going ahead with the subscription box idea. TBH I liked all my ideas so I am happy either way. The most exciting part of the experience is actually that I didn't think Id be able to come with even one idea. So I am very happy.

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From week 8-12 there was a lot of activity going on.
Unfortunately Charlotte's father passed so she had to take a break from UAL related activities. Im glad that she sent an email to us too about it because it was a personal emergency - that's not something one has to share with students, but it makes a lot more sense and reduces any doubts when people are transparent. There was some reshuffling for the groups that were under Charlotte's supervision, so we got the lead Supervisor for New Enterprise - Carla Frith.

Carla is quite nice, I like the way she conducts her consultancies. She really puts a theory in context of its application, ive come across the same models in MASFM but she explains them with a lot of clarity.

From week 8 onwards, now that are business idea has been developed, we focused on the operations, marketing strategies and other aspects. There is research required from our end and every week Carla leaves us with a little bit of homework to do. So we all kind of divide things between us and report back to each other. It was interesting, I worked on things like the customer profile, the entire value proposition canvas and the revenue and cost structure for the business model canvas.

For the final week before the presentation, we got on a Teams meeting and literally drafted a script and visually created our presentation on the call. We also managed to rehearse on the same call! TWICE. I find our group super efficient.

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Super stoked to have had this team! All smiles :)

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I genuinely enjoyed working with my group.
I thought it was a very good experience for me, and hopefully likewise for them as well. Of course we had to overcome a few challenges, but that's to be expected.. even if you are working alone.

I really liked the attitude of my team members - Cindy, Yuly and Min. If I had to, I would definitely be happy to work with them again.

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Further exploring our 'WHY' and what the gap in the industry is. We also shared who we thought our target audience is and I gave the following profile - which the team really liked

"Our customer profile is a busy working woman who cares about sustainability and local businesses but doesn't have time to explore. She's conscious, she wants to experiment but she's got a lot to do. She's something who like to have a work life balance. a mix of function and fashion"

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Contribution to the Business Model Canvas 

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Contribution to the Business Model Canvas 