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Customers call State Farm when they are already interested in the insurance.

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B/c they are contacting potential customers through the mail.

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State Farm advertises their telephone marketing through videos shown on You tube.

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Coupons help customers get in the door and promote the sales

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Employee recognition program generates positive attitudes and ups public relations

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The employees have really good customer service. They give out the information about the products as well as how to mix and match with the outfits.

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Nike can mail both electronic and paper. Therefore, customers likely to see Nike's products. They also have discounts when customer sign up for an account. Therefore, the emails will get notify whenever new products release.

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Nike has really good advertising. They have some exclusive product for their loyal customers. They have some catchy images throughout the products. As customers can able to see the detail of the product.

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They have some good sale promotion such as outlet malls or birthday discount. Customers can get up 80% off the the original price of the products.-

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For example Complex Con or Sneaker Con. They have some exclusive products that customers may want. Therefore, customers likely to join in and watch the show.