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1. I do not think their advertisement was too risky because it was attention grabbing.
2. I think it would not necessarily 100 percent generate sales but it could.

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Probably not the best approach. No one knows IKEA to be a funny company and the way they presented it was mad awkward.

I mean I wouldn't associate sales with that commercial. It just doesn't make sense for IKEA.

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1) It is a good approach, every consumer is able to recognize the originality of it.
2) Yes, a group of people who are Ikea loyal customers.

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i think this was risky for the company as a whole because this is known as a family store. I do think that this brought buzz to the company, which could have resulted in more sales generated

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1. I think this approach was different and good to promote their  new merchandise.
2. I think that the commercial will generate sales because it attracts people to look for the products.

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1. I think this was a good approach.
2. Yes, I think the commercial would generate sales.

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1. I do not think their approach was too risque. I thought the humor was captivating and interesting.
2. I think it would generate sales because people will remember the ad more since it was humorous

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I think it was a good approach because it created buzz and attention for the product. Yes, it would generate sales because it was an interesting ad that creating a lasting impression on the audience.

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1.) I think their advertisement wasn't too risqué because it used humor to interest the customer.
2.) this commercial will catch the attention of customers because it is a little risqué and this will in turn generate sales.

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I think it was a good approach to take. I feel like IKEA customers are younger and trendier and they would understand and accept the humor in the commercial.
I think this commercial would generate sales because it displays their products effectively.

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1. I think the approach was a little to risqué for their common customers and this is something that I don't think this is something the IKEA customer would particularly like.
2. I do think it would generate sales because it grabs your attention and makes people interested about the brand

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1. I think it was good because it got people interested. This also helped spread the word which is what they want
2. Yes because it is interesting and intriguing. They also did a great job of showcasing the products, not just creating a funny/interesting ad

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I think this approach was unique. I like to see Ikea stepping out of the box and experimenting with their advertising. I think it is likely to generate sales, because it demonstrated all the offerings that Ikea carries.

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It was not distasteful but enough to have a hidden meaning for adults