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Australian Tourism Campaign To discover more about Australia check out the Official Tourism Australia website at: http://www.australia.com/

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Australia's tourism responsibilities are the responsibility of the Australian Government agency. Their job is to attract international visitation to Australia, both for recreation and business events. Investing close to $200 million per year in marketing Australia to the world, tourism in Australia has created a strong reputation for producing innovative tourism marketing campaigns.

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IT'S A stunning economic boom, achieved without shrimps on barbies or Lara Bingle demanding to know where you are.

International tourism is growing faster than most other industry sectors and in the 12 months to last December brought in a record $41.3 billion - around $3.5 billion a month in valuable foreign currency.
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That's a six per cent growth on the previous year - or $2.2 billion - and all states apart from Western Australia are sharing the boom, according to International Visitor Survey figures released today by Tourism Minister Steve Ciobo.

The overseas paying customers are supporting around 100,000 Australian jobs.

Our visitors are moving beyond the tourist hubs of Sydney, Melbourne and the Gold Coast.

Tasmania had a 31 per cent increase in spending by foreign visitors, bringing in a relatively modest $497 million. But that represents a 90 per cent increase over three years.

Our most lucrative tourists again were the Chinese who spent $10.4 billion over the year, a 14 per cent increase and a quarter of all foreign tourism income.

Minister Ciobo credits a 2017 tourism promotion in China and successful negotiations for new airline links between the two countries.

Americans also leave a lot of money behind. Their spending grew by three per cent to $3.8 billion. The government hopes to "supercharge" the US interest in Australia with a promotion based on a new Crocodile Dundee theme.
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The objective is to increase the US market to $6 billion by 2020.

Other top performers for the year included India and Hong Kong. India recorded the strongest growth with visitors spending a record $1.4 billion, a 16 per cent increase.

NSW continued to be the drawcard state where foreign visitors spent $10.4 billion, a nine per cent rise on the previous year.

Victoria was next with $7.65 billion in spending, an 11 per cent rise.

Queensland took in $5.3 billion, a four per cent improvement while depending in South Australia rose 18 per cent to $1.15 billion.

Only in Western Australia was the boom denied. Spending retreated five per cent, but was an impressive $2.3 billion for the year.
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Government hopes to 'supercharge' US interest

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IT'S A stunning economic boom, achieved without shrimps on barbies or Lara Bingle demanding to know where you are. International tourism is growing faster than most other industry sectors and in the 12 months to last December brought in a record $41.3 billion - around $3.5 billion a month in valuable foreign currency.

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Tourism Businesses in Australia June 2012

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Australia’s economy profits significantly from tourism, generating jobs, investment, and growth in communities throughout Australia. Tourism has the potential to be one of Australia’s most important strengths and an area which is set for high growth in the Australian economy. Australia has competitive benefits in tourism over proximity to Asia, appealing physical assets, a secure environment, and the assistance provided by low-cost airlines.

Australia’s role in the tourism industry is to promote policy, invite investment and produce research to grow Australia’s tourism demand share.

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Across the prior five decades, Australia has advanced from a destination attracting 220,000 overseas visitors and contributing $74 million periodically to one that welcomed, in 2016, about eight million guests a year who contributed $39 billion into the economy.

Tourism in Australia has even adopted new technology, including virtual reality, to complement conventional broadcasting, print and out of home advertising adjacent to a whole global PR program.

Australia’s visitor mix has also emerged over the years from the UK, Europe, USA, and New Zealand to the expanding markets of Asia including Japan, Singapore, Malaysia, and China during the 2000s and in more recent times, India and Indonesia.

Australia’s victory as a popular destination has been built on the blending of their world-class, natural beauty, and unique wildlife as well as their welcoming people and exceptional food and wine.