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I will using blue as my primary color when the main character goes into the VR world in order to convey a futuristic and cold tone whereas the real world's colors will be dull and uneventful.

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I've decided to use this font as it gives off a scientific and nerdy vibe. This fits with the overall aesthetic of what I am trying to portray in the video. Technological and futuristic which is what Virtual Reality represents.

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I think my target audience will think of a few things when it comes to virtual reality with the key idea being immersion and the second idea being able to do things in which we cannot attempt in real life such as murder. After my advertisement is played out to the audience. I want the them to feel surprised and shocked because I wanted to show and convey a different tone for Virtual Reality which is not often portrayed in similar ads which is the ridiculousness side of Virtual Reality. I want to convey a lighthearted tone with my video and that Virtual Reality does not have to be awe-inspiring or life changing.

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This week, we focused on finishing up our padlet while also working on what tone that we wanted to convey in our promotional video advertisement.

I looked for different sources in my search for a good font in which I can use for my video and what I ended with was a font called nasalization which is pretty ironic given that I am working on something futuristic and all things nerd culture.

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The video I am trying to create will showcase what using virtual reality is actually like. The reverse virtual reality advertisement.

Cut to long shot of man opening up his VR KIT. He exclaims to himself that he is super excited to do things that he cannot do in real life. Medium shot of man taking out the headset which then cuts to a close up shot of him putting it on his head. The scene fades to black and fades back in to him being in well lit room via a first person perspective. The room is empty and devoid of life. Cut to a medium shot of the man looking around and taking a seat. He exclaims to himself how there is nobody but himself and that servers must be empty at the moment. The camera is back to a POV shot which slowly pans to the left and suddenly quick pans to the right from a sound cue involving a smashed glass. A man in a horse mask is eerily standing in the corner menacingly. Medium close up shot of man waving his hand and saying hello to the horseman with his stiff hands. Cut back to a low angle shot with a dutch angle on Horseman. Horseman does not respond, and instead huffs at him, acting out his role play. Cut back to previous shot of the man uncomfortably chuckling and trying to back away. Cut to POV shot of the horseman quickly scuttling creepily towards the man's direction. VR man screams in terror and cuts to reality where he is so frightened he trips over the several cables connected to the headset. Subtitles appear stating 'Virtual, but reality'.

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This week, I am focusing on creating a mind map for my promotional advertisement. I am also working on my treatment for what goes on in my scene which must include everything from what the audience sees and hears. I am still figuring out what my advertisement will be so I hope my mind map will help me figure out what to do soon.

I collated a few ideas on what the promotional advertisement should be but most of them were too complicated and strayed too far from the message that I wanted to convey. In the end, I managed to stick to one idea involving VR Chat and a man with a horse for a head.

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Attention
For my video. I would like to grab the audiences attention by introducing them to a bombastic and in your face vision of what VR will be like using buzz words likes immersive, life-changing and sexy just before turning the message on its head.

Interest - I am going to make an advertisement in which people in general would normally associate with virtual reality by making something immersive with eye popping visuals but is soon met with technical disaster.

Desire - I want the feel of the video to be exciting and super extreme at least in the beginning until we see what the person in VR is actually doing in his headset. The tone of the video takes a funny turn where instead of there being a bombastic experience, it is instead showcasing a somewhat realistic approach into how VR actually plays out (VR Chat weirdness).

Action - By the end of the video, it should make the audience realise that many tech companies sell the idea of VR rather than the actual product. VR is not there yet technologically, however, it still a great product to utilise, and I am showing it through a funny example.

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Today we worked on learning how to use HTML. I was pretty confused about the whole process involving adding brackets and greater/less than signs before or after a word but I am slowly getting used to the whole idea of it. I hope I can make use of this skill since web design is a very useful skill to have in general. I'm still thinking on how my ad will work in the grand scheme of things. Only time will tell.

We worked on adding to our website involving our chosen product. Our journals were to added in the journal tab with everything else being edited in order to make this website our own.

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What do I need to do or say that will promote my audience to take action?  

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What do I need to do or say that will promote my audience to take action?  

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What I want to promote to my audience is an accurate depiction of what VR is really like as opposed to what they advertise. To make it as effective as possible, it has to be quick, and simplistic to follow. The audience after viewing my advertisement should recognise what VR is actually like, and not a false advertising of technology that has not reached full potential yet.

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There are many VR works that are amazing, and utilise the system quite well, such as Half Life Alyx, Super Hot and Beat Saber. On the other hand, there are VR titles that are of questionable quality or are in a sense tech demos. Tech demos used to showcase what VR is capable of, but, not at its full potential. Most VR games are a gimmick, and many VR players leave their kits in their closet collecting dust.

However, I cannot assume that most VR games are like this, or that the VR gaming community as a whole only play VR games for a short amount of time. There are many people who can handle long hours of playing VR, but at the same time, many also suffer motion sickness from it.

Many VR games promote the idea of realism, which in and of itself, is contradictory because the technology is just not there at this stage and time. For example, the person for the most part, is stationary when playing to prevent motion sickness. Most of the time, the games will teleport you as you stand in one spot to offset motion sickness.

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Identify and profile your target audience 

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Identify and profile your target audience 

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My target audience are those who own a VR headset, want to possibly purchase a VR headset or those interested in video games in general. The advertisement should be a humorous take on what VR is actually like, and should be relatable.

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Summarize the message that you wish to promote.

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Summarize the message that you wish to promote.

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Virtual reality but real -- The message that I wish to promote is how the notion of virtual reality in and of itself can be ridiculous. As virtual reality is still in its infancy, there are many simulator games that are duds/tech demos -- a taste of what VR could be. Most of time, these are not fully realised ideas. Thus, I wanted to create a sarcastic tongue-in-cheek advertisement making fun of the idea of VR.

I mainly also want to make fun of the advertisements made for virtual reality. Many of them use exaggerated movements, and sell the products as if the game is in time with reality. Matter of fact is with VR, motion sickness is extremely common, wearing the headset for prolonged hours becomes tiring and there is a lag between real-time and reality.

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https://www.youtube.com/watch?v=fnCmUWqKo6g
This advertisement focuses on the Oculus Rift and multiple times throughout the ad. The players are over exaggerating their movements as simulated in the video games. While some of the movements are plausible. No one is going to pull a Neo while dodging bullets unless they want to break their back.

https://www.youtube.com/watch?v=yFnciHpEOMI
This advertisement is selling the audience a thematic experience via the Playstation VR. Notice how in every game. The player is stuck in position to offset the fact that moving in game without using your actual legs will make you vomit.

https://www.youtube.com/watch?v=iOfP3HM174w
Just like the previous advertisement. The actors over exaggerate their facial expressions as though this tech is life changing and similar to real life. I love how they're not even showing the chunky VR headset for most of the video but with a holographic version instead.

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Virtual reality cannot be properly translated in real time as there is always going to be an input delay (Stankovic 2016, p. 89). As the player is trying to comprehend both the VR's virtual landscape whilst mimicking motions in real-time, it discombobulates their minds. This disconnect is because there is too much of a sensory overload between the virtual setting and physical motions of utilizing two wands (which does not obfuscate the issue).

With a high entry cost of admission into the virtual world as well as the risk of motion sickness (Evans 2018, pp. 2-3). Virtual Reality is still niche and is not as accessible as many would like to assume. According to Heo & Yoon's (2020, p. 1328) study on the prolonged effects of using VR, there were extreme side-effects associated with long-term use such as 'nausea [and]... addiction'.

(Heo & Yoon 2020, p. 1328)

Reference List
Stankovic, S 2016, Virtual reality and virtual environments in 10 lectures, Morgan and Claypool, viewed 13 March 2021, <https://ieeexplore.ieee.org/document/7302808>.

Evans, A 2018, Pros and Cons of Virtual Reality in the Classroom, viewed 13 March 2021, <https://search.proquest.com/docview/2038287339/fulltext/3545C9F383D64FFFPQ/1?accountid=14649>.

Heo, J & Yoon, G 2020, 'EEG Studies on Physical Discomforts Induced by Virtual Reality Gaming', Journal of electrical engineering & technology, vol. 15, pp. 1323-1329.

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This week, I focused on my annotated bibliography and referencing using information based on scholarly sources. I am quite overwhelmed with the whole idea of referencing as you can easily make a mistake when it comes to in-text referencing, so it is quite handy that we are given a Harvard Referencing Guide in case we do not know how to reference a give source whether it is physical or digital.

I was initially thinking of creating an advertisement based on the troubles of anxiety but decided against it as I find the subject material to be too close to home. I decided to instead focus on an advertisement related to Virtual Reality and how the technology still isn't there yet.

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I am feeling rather nervous but also eager to get myself going with this course. It has been a while since I have used my literary skills in an academic environment. The time I actually studied a course like this was in 2013 I think? The whole experience was pretty awful and it put me in a bad place in regards to continuing my passion related to Film Making.

I have never used Padlet before in my life. I like to think of padlet as like a diary and instead of instead of it being physical. Padlet is more of a digital diary which I am thankful for as my handwriting is pretty terrible.

I am thinking of creating a tongue in cheek ad involving a crate. Say your day is going terribly. You just want to curl in a ball and cry your guts out. Now presenting the Anxiety Crate! All you need to do is climb in and all the pressures of living life will slowly fade away. You will begin to feel calm and embrace all that is good. All you need is a crate. An Anxiety Crate!  I also might create a video involving VR and how all the advertisements make it out to be some kind of life changing experience even though the tech isn't exactly there yet.

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Think of Eighty possible things that you're passionate about 

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Think of Eighty possible things that you're passionate about 

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1.Virtual Reality but real. People wearing headsets and doing stuff only possible in virtual reality like murder but real.
2. Something involving spaghetti meatballs with the business name being Manny's Sketty Balls
3. The owners are dogs and humans are pets. World domination!
4. When you buy shoes for someone but the shoes are too big or small. First world problems. Am I right.
5. One in all hair solution where it fixes hair loss but it makes you bald.
6. Tiny men who help people with BIG PROBLEMS. Like Alexa but they help you with physical problems.
7. A drug related ad where a man is running for his life trying to catch that next high.
8. The ultimate shoe which will never degrade. Don't be a Degrade! Upgrade!
9. A handy robot that hands you toilet paper when you do your dooty.
10. An action figure that can shoot and actually maim people.
11. A video service which delivers DVDs to your doorstep but when the guy opens the door. He says I got Netflix. Cut to Netflix logo.
12. Saving dogs from animal shelters.
13. A man rolling and turning in his bed until he turns into a breakfast burrito. Delicious.
14. I love listening to my headphones. It lets you relax and pretend that life is going well.
15. The anxiety crate. When the world gets a bit too much. You can crawl inside the anxiety crate and lock yourself in let the problems stay out.
16. I want a man who follows you and gives you reassurance when you're sad. Only 9.99 an hour.
17. Cooking is actually really easy and people should stop wasting money on take away.
18. Don't like cleaning? Pay someone else to do it for you.
19. Pay a man to follow you and listen to your jokes even when they're not funny. hahahahahahaha! *clapping sounds* "Good one Jared!." "My names not Jared!" *Clapping Sounds* "HAHAHAHAHHAHAHA!"
20. Baking banana bread because it is easy to make and is delicious.
21. Video games are fun and will not create serial killers.
22. Skipping rope is fun and the best way to lose weight!
23. Think before you act. Actions have consequences. Drink driving is bad.
24. Broccoli is the best and everyone should eat it! Go GREEN!
25. An anime subscription for anime should give you more anime.
26. Sleeping is always a good time. I just love waking up at 4 in the morning and then not being able to sleep.
27. A man opens up his window to show a grassy landscape with blue skies and clouds. His friend walks by and they initiate conversation. "Oh, hey Mac! I haven't seen you for a while! What have you been doing with your life?"  "I've just been selling apples." Cut to apple logo.
28. I want to show people how to not mess up your steak. Too many people ruin a good steak.
29. Going out to eat is always a good time and it broadens your horizons for good food but its also expensive.
30. Why is losing weight so hard whereas gaining weight is so easy.
31. YouTube has taken out the You in YouTube. I hate 5 second ads.
32. Sleep is not for the weak. Sleep is good for you and you will live longer. Probably.
33. Why do dogs smell so bad? They always have this particular smell which makes me hurl. I love them anyway.
34. There are some people who really don't a platform on social media and are ruining a generation.
35. Racism is running rampant against the Asian community due to COVID19.
36. Why does nobody teach men how to do skin care. People should not use physical exfoliates like St Ives because they create micro tears in your skin. Use chemical exfoliates instead. It is very important for personal hygiene and helps in eliminating the notion of toxic masculinity. It shouldn't be treated as mutually exclusive by men.
37. Always wear sunscreen as it prevents cancer and aging.
38. Vegetables do not have to taste bad. Just use seasoning and cook them properly.
39. Pets are a life long companion and will always be there for you whenever you are feeling down.
40. Dating is statistically harder for men than you think. At least for me. *sobs*
41. It is insane that some people can sleep in only under 5 minutes.
42. Bananas share 50% of the same DNA we have.
43. I find it hard to believe that some people do not know how to boil water. How are they still alive.
44. Anime used to considered niche but now is a mainstream source of entertainment.
45. Why do every Asian parents force their kids to learn an instrument. Not every kid will become the next Beethoven mum.
46. People are indifferent to men with depression in comparison to women. Men just keep their feeling bottled up inside as it is the "manly" thing to do.
47. I find it insane how people all over the world can communicate with each other via the internet. It's almost like living in another counter doesn't even matter anymore.
48. Why is minecraft still relevant to this day. It keep popping up in my feed. Please stop.
49. Why are healthy alternatives like sugar free drinks a lie?
50. The school system is flawed for forcing 18yr olds to decide what they want to do in their lives in less than a year.
51. Why are ATAR scores the end all and be all for higher degrees. You only get once chance and it puts too much pressure on kids.
52. Therapy is still stigmatized for just people with serious mental issues. It is for everyone.
53. School bullying is still taken way too lightly. It just happens behind the scenes now due to social media.
54. Less people are doing traditional art thanks to everything being digital nowadays.
55. The drinking age should 21 instead of 18 as the brain is still developing around the time you are 25.
56. Oral presentations shouldn't have to be scary to many people. It can be fun and makes you put yourself out there.
57. Making friends is hard and is even harder the more older you get.
58. I find it insane how CDs will become a thing of the past.
59. Why is the color of blue associated with men whereas pink is associated with women?
60. Are the lives of criminals worth less than a normal person? A criminal record is considered a death sentence for many people as it is impossible to find jobs. This is why people turn to crime.
70. TV shows and movies glamorize murderers too much. People fantasize about serial killers because they're so "bad."
71. The fact that we were not ready for a pandemic shows how screwed we really are.
72. Why does Bunnings place onions underneath the sausage sizzle. Did someone actually slip on an onion and die?
73. Why is breaking tradition when it comes to changing recipes still considered taboo? I'll put bacon in my carbonara instead of guanciale any day of the week. Why is guanciale so hard to spell.
74. Cooking shows glamorize the hospitality industry way too much. Making people think that it is easy and relaxing when working in the industry.
75. My kitchen rules is more about the drama than the cooking.
76. Why must men be over 6 feet tall.
77. Why are dog treats so bloody expensive. I can't afford these himalayan yak chews! They're worth more than my existence.
78. Marie Kondo doesn't have a very efficient way of cleaning and folding. It's more for aesthetics than anything.
79. Asian American actors have only just recently manage to take the spotlight in Hollywood instead of being just cast a stereotype thanks to Crazy Rich Asians.
80. Mortal Kombat is going to suck. Who is Cole?!?? He wasn't even in the games. Cole looks like a character who is just there to be dumped information to. Liu Kang is supposed to be the main character. I'll be surprised if it turns out well. It'll still do well at the box office just because of brand recognition alone. Sub Zero looks alright.