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The screen will fade from black. Slow motion cinematic shots of the university’s television set will show. A dolly moving shot from behind the cameraman will move to reveal the show being shot in front of camera. Music filled with base creating a build-up will play underneath the shots. Intense colour will be considered during colour grading. Cuts from the television studio slow motion shots to an interview shot with Malcolm Haslett in the same studio. The key questions I would have asked him is does he think young women need to get more involved with the film industry? How can we encourage more people to join us? His answers will be vague, but the idea is to use someone who’s been in the television industry for over 50 years as recognition. The shots will be short, sharp and very professional. Intense, fun music will increase in volume and be used to build tension and excitement. It will cut from the interview to more speed up shots of students using the camera’s and wearing headsets. 3 to 4 students will be stood around the NX3 cameras. They will be laughing as 1 student shows them how to work the camera. The footage fades to the call-to-action slide. This is where information about how to get involved will be showed.

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This image was taken from the 2019 Showreel of the Bachelor of Media Arts students. I wanted to include this extracted image to show the deep tone I want to go for. Her face and skin complexion is so rich and deep in colour.

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I didn't find this part to be all that useful. I understand the point of simplifying it to single words and creating 5 main branches to explore all the possibilities I could with my promotional video. But I think I had already done this kind of thinking in my head and was set on my idea from the start.

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I took this image and extracted the colours focussing on its deep tones. I will be using similar colour as I want the green to stand out and represent green screen footage as part of the industry.

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A font I might consider is the font 'Poppins'. It's often used for marketing in businesses because of its professional look.

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For the heading font on the front page of my website, I like the font 'signpainter' as it's simple, neat and catches the eye. The curvy, serif font resembles a blog and can be used to recognise my web page as a blog for information passed from one film student to another.

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I like the simplicity of the 'Screen Australia' font. Although it's design is simple it has strong connections between my add and the film industry for television. Becomes subconsciously recognisable.

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- Desire - Make the film industry look desirable.
- Appeal - Make working as a crew member appealing. Being part of the team.
- Fun - Have people laughing. Being on set is fun.
- Want - Make them want to do it.
- Need - Make them need to do it.

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22 years old. Young Woman. Wants an entry way into the film industry. Has minimal experience.

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Get involved. The call to action will be about getting involved. 'Come join the team down at the television studio' or contact 'Indigo Radbone' for more information on how to get involved.

It's to engage with people semi interest and give them an easy opportunity to get involved by simply sending an email. Creating a real simple task to move one step closer to having more young people, especially young women involved.

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The mood/ colour and music will reflect intensely on creating a fun, happy environment. People laughing behind camera, shots of an interview with Malcolm Harslett encouraging more young people to join the tv world. The desire will come from captivating people with already some interest in the film industry but young people keep getting told the film industry is so far out of reach or cannot be achieved in SA. When in fact, it can happen if you put yourself out there and get into it. We at UniSA have 1 of 2 television studios left in SA. Everyone at uni should be using it.

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As stated above, the shots of 'inside' a closed set, creates an intimate connection between the audience and being involved on a film set. Almost like they get a sneak peek. The aim is to capture people remotely interested in film and show them this iconic, glammed up version to intrigue them.

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I want to capture the audience's attention by putting myself into the director of photography shoes. The shots should be cinematic and visually pleasing. I intend to use slow motion dolly shots moving in on a film set; crossed with speed up shots and intense music. For anyone remotely interested in film it will create a visual idea of what it would be like to work on a set.

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Narrowing down the message to create the 30 seconds captivating has been a slight struggle. I want it to look aesthetically pleasing but not lose the interest of the audience.

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I want to achieve a real cinematic look to my promo video. The video below helped capture some key points to remember when making my footage look cinematic. I will focus on slow effectless moving shots and colour grading in post production.

Jake Coppinger 2014, How to achieve a Film Look - DSLR filmmaking, video, YouTube,  25 June, viewed 18 March 2021, https://www.youtube.com/watch?v=QbBR7IsBbZ8

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Previously, gender had been the focus of critiques of recruitment practices in the advertising industry. For example, in late 2015, Todd Sampson, television personality and non-executive Chairman of leading communications company Leo Burnett Australia, received criticism for the company’s appointment of an all-male, all-White, all similarly aged creative team. Such exclusionary practices are seen as especially strong in media industries, including and notably film, digital content production and television. This has clear implications for a lack of diversity of stories and voices, even within a market with strong state-supported broadcasting.

The quote above is taken from my third scholarly source. Although the statement above lacks evidence that this occurs in every creative team. It opens up a conversation about diversity in the film industry.

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Throughout my research, I decided to aim my promotional video towards women. Getting more young women involved in film and being part of the crew. I like this approach but will be mindful that it's not a political stance on inequality; it's just because statistics show less women continue to work in film compared to men.

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Women working in creative media are less likely than men to have dependent children living with them (23 per cent compared to 35 per cent), indicating that women may be leaving the sector after starting a family (Skillset, 2010).

The sentence above was taken out of my second scholarly source. This information found in my research helped shape my idea because it made me rethink my target audience to be tailored more to women.

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Video 1:
Title: Advice on how to get into the Film Industry for Cinematographers || Spotlight - Geoff Boyle

https://www.youtube.com/watch?v=mGDJ9F1egUg&list=WL&index=10

Although the information differs from the message I'm trying to get across, the execution and use of this interview footage with Geoff Boyle appealed to me and will be considered in my final production of my promotional video.

Video 2:
Title:Rising Sun Pictures (RSP) Stateless VFX breakdowns

https://www.youtube.com/watch?v=6sx_4vWMV0c&list=WL&index=11

This video was captivating. Visually appealing. The cinematography and consideration in visual aspects will definitely be considered in my final productions of my promotional video. Compared to my idea, it will be less animation and more realistic but the slowed down concept and 0 dialogue appealed to me to cut in between interview footage.

Video 3:
Title: Summation of Force – Trailer – SFF 18

https://www.youtube.com/watch?v=PR9SHHMixdc

This video was presented at the Sydney Film Festival. This video shows backyard cricket as an art form. The reason why I liked this video was because it's slow motion, cinematic style created something I wouldn't normally be interetsed in, into a visually appealing piece. I want to receate it's slow motion, cinematic footage and apply it to my choosen message on the film industry.

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'At this juncture the British film industry could be seen to be grappling with questions as to how it would maintain this level of expansion given considerable skills shortages across the sector in production, post-production, visual
effects (VFX), business and certain specialized craft and technical roles (ScreenSkills,
2017).'

This snippet was taken from my first scholarly source. The British Film Industry was doing a study on young aspiring film makers to increase exposure on the film industry as it was radidly growing with over 395 new film production companies founded between the years of 2017 and 2018. The shortages of skilled professionals in the field wouldn't be able to keep up with the expansions. I found this source a useful article to back up my ideas on exposing the film industry to encourage young people to get involved.

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Scholarly Sources:

1. McSheaffrey, R. (2020) ‘Exploring the aspirations of young people to work in the British film industry through comparative focus groups in London secondary schools’. Film Education Journal, 3 (2), p. 175–90. Online. https://doi.org/10.14324/FEJ.03.2.05

2. Wing-Fai, Leung, Gill, Rosalind & Randle, Keith 2015, ‘Getting in, Getting on, Getting out? Women as Career Scramblers in the UK film and Television Industries’, The Sociological Review (Keele), vol. 63, no. 1_suppl, pp. 50–65.

3. Luckman, S, Anderson, H, Sinha, R, Rentschler, R & Chalklen, C 2019, ‘'The devil is in the level': understanding inequality in Australia's film, TV and radio industries’, Media International Australia, pp. 1–16.

Video Sources:

1. CookeOpticsTV 2016, Advice on how to get into the Film Industry for Cinematographers || Spotlight - Geoff Boyle, video, YouTube, 30 September, viewed 09 March 2021, <https://www.youtube.com/watch?v=mGDJ9F1egUg&list=WL&index=10>

2.  rspvfx, 2020, Rising Sun Pictures (RSP) Stateless VFX breakdowns, video, YouTube, 01 December, viewed 10 March 2021,<https://www.youtube.com/watch?v=6sx_4vWMV0c&list=WL&index=11>

3. Sydney Film Festival, 2018, Summation of Force – Trailer – SFF 18, video, YouTube, 18 May, viewed 13 March 2021, <https://www.youtube.com/watch?v=PR9SHHMixdc>

4. Jake Coppinger 2014, How to achieve a Film Look - DSLR filmmaking, video, YouTube,  25 June, viewed 18 March 2021, https://www.youtube.com/watch?v=QbBR7IsBbZ8

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To start off this assignment, I decided to think about imagery and what kind of film imagery I would enjoy filming. As my main focus wasn't on the concept itself but more what item/ message/ product/ business or person I could use that could have really cool imagery and film style.

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I like the idea of using answers obtained through interviews shown briefly as it'll show research and facts of people in the industry.

Creating an experience that people cannot resist but get involved.

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Young creative adults (tailored more to women and diverse groups) looking for an entry into the film industry.

Young, 16-35 years old, more tailored to women.

I have identified this as my target audience for the following reasons:

- My message is to encourage young people (encouraging women) to get involved in the film industry.
- Aiming for young adults with 'creative' desires narrows my target audience down so my message can come across more direct.
- Young Adults eager to get a head start in their film careers would benefit the best from my promotional message/video.

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Getting young people involved/ excited about the film industry.

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1. Pet adoption for a fictional company but similar to RSPCA.
2. Musican/ band - Fictional or a local band (with permission).
3. Stray animals - leads back to adopting or more into desexing animals such as kittens to avoid them being abandoned/ becoming strays.
4. My own film production company.
5. A fictional nightclub/bar.
6. Message on Endometriosis. (This reflects to myself as I do have Endo).

7. A signature cocktail - my own cocktail. (The imagery would be cool on this).
8. 'Drink & Paint' - the ultimate adult party with your friends. (Studio Vino vibes but at home entertainment).
9. Bringing back vintage - showing everyone how analogue is back i.e film cameras and vinyls.
10. Fictional coffee brand. (Stained benches with coffee rings would look intertesing. Inspo from pinterest).
11. Vintage garage sale.
12. Mental health - more social anxiety which gets ignored or misdiagnosed as 'being a bad friend'.
13. Fictional help pages like beyond blue and headspace.
14. Fictional candle company.
15. A message about love. 'Be kind to one another'. It's purpose is to spread love and kind words.
16. Plant sale.
17. Fictional surf comp.
18. Fundrasier. I.e. fictional fun run.
19. Poloriod cameras.
20. Meet and Greets for community clubs.
21. 'Too much phone use' - raise awareness of screen time.
22. Noisy neightbours. A message to say 'keep it down, be considerate, you have neighbours' - this one could be interesting because living in a unit i've experienced this.
23. A board game.
24. Stay active during covid messages.
25. Get a flu shot.
26. Travel messages - take that leap on a plane.
27. Fictional travel company.
28. Road safety - wear a seatbelt.
29. Support local music - listen australian.
30. Stand up comedy nights at the local pub.
31. Take a road trip with your friends.
32. A cookbook - the latest on convenient cooking.
33. 2 for 1 deals. Sunglasses, retail products.
34. As seen on tv products - promote a new slicer max machine.
35. Go green - reduce waste.
36. Switch to reuable - throw out the single use plastic.
37. Paint by numbers.
38. Don't drink and drive message.
39. A self making coffee maker that turns on when you're alarm goes off.
40. Normalise going to bed at a reasonable hour.
41. Normalise saying no because you actually don't want to - (F off peer pressure).
42. Self cleaning litter box for kittens/ cats.
43. Ice that won't melt for a drinks bucket.
44. Check in on your friends - they won't always reach out to you.
45. Throw a dinner party - because you can.
46. Spread joy - promote happiness over material things.
47. Raise awareness into the cutting of arts funding.
48. A fictional art and culture festival like the fringe.
49. Stop bullying campaigns.
50. Choose to be nice rather than busy. Encourages people to live in the present.
51. Self cleaning paint brush jars.
52. Don't live in fear by the media.
53. A phone lanyard to avoid dropping it and smashing screens.
54. A message about a balanced life - work, uni and social.
55. Cutting your carbon footprint - Help save the earth.
56. Fictional meditation class.
57. To avoid a hangover - just don't drink message.
58. A hangover isn't a good look at work. (This would be cool to shoot).
59. De-criminalising marijuana for medical use.
60. A fictional car club.
61. 4WD tracks in SA.
62. A local band gig.
63. Anti drug campaign - this would be good as I could tell my own personal story about overdosing and ending up in hospital.
64. How to avoid food waste.
65. Peer pressure - making people feel comfortable in doing things they do or don't want to do.
66. Sexual harassment awareness in clubs. Report any noticed behaviour.
67. Re-potting old food scraps to grow more.
68. A new movie or tv show.
69. Getting involved in the film industry. (I might potentially do this one, some cool shots of filming could be done).
70. A local artist putting on an expedition.
71. Glow in the dark sneakers - for night time running.
72. A local podcast - to promote tuning in.
73. An online blog/ forum to express intertest in movies and art.
74. A cooking show for convenient meals aimed at uni students.
75. Easy retractable clothes line for small units and apartments.
76. Self care promoting.
77. A fictional wedding venue.
78. A local non for profit magazine.
79. Social media - the connected disconnecting us. A campaign on the long term social affects of social media.
80. Drink driving awareness. Better to be safe than sorry.