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I am eager to do this course and learn skills that I will be able to use in the future. This is an area that I have an interest in that I'd like to use these skills in my leisure time and future employment.

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1. Fresh Running Shoes
2. My car  (use a hot wheel car)
3. Working out (gym, running, hiking, sports, etc)
4. Taneesha's Music
5. A useless product with many uses (maybe a stick or something) (for the lols)
6. Environmental message (about pollution in general to the atmosphere and wildlife. STOP AND THINK.
7. Drink advert
8. Lemonade stand
9. Water
10. Chopsticks/tongs
11. Ride on esky
12. The sun...
13 Old shoes
14. “Get out and explore nature”
15. Running
16. Mini get away
17. Eating healthy
18. “How good the number 3 is”
19. The rotatable cap
20. Glenelg beach
21. Frisbee
22. Finger shoes (mini shoes that go on your finger tips)
23. Skating
24. Sports brand
25. “The right way to flip an egg”
26. Mini basketball tournament
27. Lead Pencil > making art, homework, etc
28. 2 minute noodles
29. Adopt a dog
30. My barber
31. Learning to play guitar
32. Analog watch
33. Fake long sleeves
34. Skittles
35. The local park
36. Penpal
37. Art pieces
38. Waste of a product with plantable seeds
39. Etchings of people using 100s &1000s
40. Volunteer at nursing homes
41. Adelaide City
42. Summer
43. Recycled Wood
44. Morialta Falls
45. Sports Drink Bottle
46. Fleurieu Peninsula
47. Mount Lofty Botanic Gardens
48. Coffee
49. DIY tips, how to hammer a nail
50. Weekend Getaway
51. Glasses cleaning service (only spectacles tho)
52. Car upholstery repairs service
53. Soccer tips and tricks (lessons)
54. Homemade slime
55. Promote Instagram profile (to go and follow them, possibly about men’s fashion tips)
56. Service allowing people to walk my dog
57. Foldable chair
58. Hire a best friend (me) for an hour
59. Origami Classes
60. An app where you can virtually solve a Rubik's cube
61. Hand made gifts shop
62. Be apart of a guiness world record to have most number of people saying "Can I get a hoya"
63. Make a day to get everyone  to run or walk 1km
64. A board game that involves cutting paper with various items...
65. Ultimate mini crossbow competition using toothpicks
66. Make wearing odd socks on Sundays illegal
67. Create awareness about how many killings occur due to vending machines.
68. Normalise wearing arm floaties in non-swimming environments.
69. Needing a legitimate pen licence to write in pen
70. Chewing gum that is also bluetack
71. magnetic bench, so items assigned automatically go back into position
72. Smart watch for sports
73. Beach shell jewellery
74. Hire an 'avergae joe' to take pictures for you
75. How to do card tricks
76. A clothing line for dogs
77. Ukulele (just to buy)
78. Survival basics (how to start a fire)
79. A community get together with food and fun, where you diss other communities
80. Exploration places of South Australia

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Buy a pair of alpha running shoes.
The promo video will have a hype vibe to it, where you'll see the shoes close up and in action. The music and video shots will play a large part in producing the tone for the video. Footage will include dramatic close ups of the shoes and adrenaline fuelled footage of the shoes being used with running, parkour, hiking etc.

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The audience will be primarily aimed at men, aged 16 to 30. This is because the shoes are designed for males and the brand image is aimed to give off a cool, dope, fresh, impression.
Those that are younger would be drawn to the image of the brand, but an older demographic of males up to 40 can also be targeted however their focus is more about the features the shoe has to offer.

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In the article below, the study explains that using a metaphor with the advertisement can increase cognitive activity which leads to making the message more persuasive to viewers. It also mentions that the advert will perform better when using a metaphor without verbal justification. However, due to the high cognitive power required, using this approach works better for younger people that can quickly process the metaphor.

My promotional message is aimed for younger people who would be able to interact easily using a metaphor, however the older demographic may not interpret the message as well.
Including a metaphor may not have the best results for the video due to the older demographic not grasping the message, and also including visual metaphor may be difficult due to limited video editing knowledge.

Jeong, S 2008, Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric?, Journal of Marketing Communications, vol. 14, no. 1, pp. 59–73.

In the article below a study was conducted investigating the responses of people who commented on Facebook after watching an advertisement from Lloyds Bank, a bank located in England. Their feedback was assessed, analysing how they felt about the horses (also banks logo), the music, the models and the advertisement as a whole. Most of the reactions were positive where viewers were emotionally sentimental about the horse and the music.

For my promotional message it is important i can engage the viewers and connect them emotionally to the brand and message I am creating about the product. I believe I can achieve this through the music in the video and also the scenes and content included in the video, aiming to pull the viewer in. This would make the advertisement more successful by making the viewer want to take action after seeing it, which is buying the shoe.

Mogaji, E & Wright L T 2016, This advert makes me cry: Disclosure of emotional response to advertisement on Facebook, Cogent Business & Management, vol. 3, no. 1, p. 1177906.

The article below discusses a marketing campaign Nike undertook in Canada in a popular train station using posters and a well known sports figure. The campaign known as "Whatever" also linked to television and website advertisements, of which was beneficial for Nike as the internet is popular among young male teens, a large consumer basis they seek. Caroline Convey, group media manager at Cossette Media in Canada says "Teens are motivated by music, sports, entertainment, a sense of community and chat rooms".

As young males are also a similar target audience for this shoe's promotional message it would be valuable to focus on areas with the music, sports, entertainment and community. This would make the message more successful and get viewers to take action by motivating them.

Lejtenyi, P 2000, What larger than life means: when Nike Canada decided to run its Whatever/N'importe quoi campaign in the Montreal metro, it ensured no one would miss it by running ads of a size and scope never seen before in this country, Marketing Magazine (Toronto), vol. 105, no. 14, p. 30.

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Nike Joyride

This advert shows off a pair of Nike runners through a group of people going for a run in the 38 second video.

My video will be similar in the way that it shows off the shoe being used. I will also focus on shoes with not using any dialogue as also done here. They did use some text promoting the shoes that is something I will consider to also do, but rather at the end of the video unlike they did here at the start. The music used in the advertisement is a more joyful upbeat, whereas I will be using a more serious upbeat to grab the attention of the viewer.

Nike Latam 2019, Nike Joyride, video, YouTube, 21 November 2019, viewed 19 March 2021, https://www.youtube.com/watch?v=B1KPGP96jHs

Yepme high performance running shoes

This advertisement shoes off various running shoes whilst people complete a physical workout.

This video focuses on the shoes in action, which is something I will also be doing, however they are more workout activities such as skipping and box jumps. I will be just focusing on running as my target audience aren't highly dedicated sports enthusiast, but people who would wear the runners for physical sports and also shopping trips due to the provided comfort. In the advertisement there is a great amount of attention with the features of the shoe, however I aim to show off my shoe with looks and a demonstration of the shoe being used rather than pointing out obvious shoe like qualities.

Yepme 2016, Shoes TV Ad - High Performance Running Shoes TVC by Yepme, video, YouTube, 7 April 2016, viewed 19 March 2021, https://www.youtube.com/watch?v=aBRJUdGdn00

Adidas Springblade shoe

In this video the shoe is primarily shown off through different angles rather than demonstrating the shoe in use, except for one small part where it is worn.

In my video I will be primarily showing off the shoe while it's being used. The advertisement Adidas have created gives off a sense of intrigue and excitement through the music and lighting and special effects. I also want to achieve a similar feel by grabbing the viewers attention, but will instead aim to do this through the music and video shots as I'm not experienced with special effects.

Commercials 2016,

Run Explosive Energy With Adidas Springblade Shoes Commercial Ads 30 Sec | Shop For Adidas Men Shoes, video, YouTube, 2 April 2016, viewed 19 March 2021, https://www.youtube.com/watch?v=lplVnoeqO5w

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click to view

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There were five areas of focus within the mind map; uses, competitors, brand, vibes and shots.

The shoes will be similar to large brands with the hype and desire they achieve, where this pair of shoes will demonstrate aggression and boldness through the dark tones and rap music played in the background of the video.

This promotional video for running shoes will be different to others by creating an immersive atmosphere for the viewer to be in, urging them to not look away and lean in. This will be achieved by using a sound track to build adrenaline and excitement for the viewer while the visuals will be fast moving and dramatic through slowing the images down and then returning them to normal. Shots will include close ups of the shoe in action, moving from different scenes at a fast pace before finishing off with a still image and logo that will coincide with the music beat stopping.

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Attention
I will capture the viewers attention through the music playing in the video. It will be similar to hip/rap which is popular among the targeted audience and this common passion will draw them in.

Interest
I will create interest within the video by showing off the shoes in action, and essentially putting the viewer in the shoes to experience the action themselves. By showing off the different uses it will allow viewers to explore different things they could do with them.

Desire
The music will play a large role to create desire for the shoes. If the target audience likes the music it is likely they will also like the product being shown. The music will make the viewers enthusiastic, excited and passionate wanting to watch more of the video and seek more when it’s finished.

Action
After seeing the promotional video viewers will want to search the brand to find out more about the shoe and ideally want to buy it. The combination of the music and visuals of the shoe will lead the target audience to take further action as ideally they would want a pair of the shoes due to them being cool. If the shoes are also popular this will further push to likability of the product and further interest and additional action being undertaken.

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The advert starts off at full pace with close ups of the shoes being used in various environments before ending on a still image of them.

The shoes will first be shown as a runner takes off on a track. It will then switch to a runner on grass on an oval. The transition will use poles shown in both shots. It will then transition to a runner going for a hike. As he jumps off a ledge the landing will then be a runner in a city environment with more concrete evident.

The video will then cut to a shot of a close up of the shoes with the camera panning by them, going fast then slowing down.

Dark powder being thrown will then cover the view of the shoe to transition to a picture of the logo and under it a magnifying glass (indicating a to search) and the name of the brand.

The music along the whole video will be a hip hop/rap, hyped beat with a strong bass line that gets faster towards the end before stopping when the logo is shown. There will be no speech in the video (both singing/rap and dialogue).

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Before video

Looks sleek and cool but can also look not very detailed and cheap (matter of fact it is cheap but I’m hyping this dude up).

The colours appeal to a larger range of people due to being black it is simple and popular among existing shoes.

After video

The viewers will be hyped with how cool the shoe looks and will have the desire to find out more and buy a pair. Their eagerness will be strongly driven by the music from the video as well the dramatic shots of the shoes.

Tone

The tone of the video will be serious, passionate and thrilling. The video will be demonstrating a fierce and indulgent shoe that will bring excitement and enthusiasm to the viewer. This will be achieved through the music with a fast pace and strong beat that builds up as simultaneously does the adrenaline of the viewer.

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Simple fonts will be used within the promotional video. Although a small amount of text is present in the video it will reflect the brand, which is aimed to be fierce and sleek. The font will be minimalistic and simple such as avenir, helvetiva and proxima nova, shown below respectively.

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Black has shown to be of a dominant and powerful colour (Cao 2021). This is suitable for the shoe and the promotional video as it is meant to represent a fierce and luxury brand. This will be the predominant colour to feature in the video, however as most of the scenes evident are filmed they will be given tints and shades to darken the colour and set the tone and mood.

Red has demonstrated to be an aggressive and passionate colour (Cao 2021). It can draw in attention, increasing blood circulation and breathing rates, which is perfect for what needs to be achieved for the video. Too much of the colour can reduce this effect, so it will be used subtly throughout the video.

The colour palette used in the promotional video can be viewed down below.

Cao, J 2021 '12 colours and the emotions they evoke', blog post, creative bloq, 26 January 2021, viewed 2 April 2021, https://www.creativebloq.com/web-design/12-colours-and-emotions-they-evoke-61515112