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My purchases are generally highly impacted by advertising. A lot of the ads I get are very catered to me and although I find that cool, it can definitely impact how I choose to spend my money. Companies can see what you search for online and since I spend a lot of time online, my advertisements are very accurate. The Personal Finance IBook states, "Doing so allows these companies to send you pop-up ads and coupons you might actually be interested in" (Consumer Choices, 2). An example of this is my Instagram feed. I very commonly get advertisements for Starbucks, specifically for the drinks that I normally get when I go there. Because of this, I end up craving coffee and generally end up making a purchase. This isn't inherently a negative purchase, but it does use up my money that I could be spending on more important things.

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The study of consumer behavior helps companies understand why people buy the things they do and in turn helps them learn how to advertise their products to the general public. The Personal Finance IBook states, "Consumer behavior considers the many reasons...why people shop for products, buy and use them, sometimes become loyal customers, and then dispose of them" (Consumer Choices, 2). This explains how companies can be so accurate in their advertising.

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Many companies also use things even as subtle as color to send different messages and invoke different emotions in their audience.

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Companies monitor your web patterns and use your interests to advertise products that cater to you. They can also track your cell phone and use your zip code to find out where you're located and where you go to shop.

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Top 10 Factors That Influence a Purchase

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Top 10 Factors That Influence a Purchase

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Product Quality
Free Shipping
Easy Return
Customer Reviews
Visual Search
Great Navigation
Checkout Ease
Special Size
New Product

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Personal Reasons
Situational Reasons
Psychological Reasons
Social Reasons