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By releasing 5 different covers of Empire Magazine, helps to promote the film, and make them more money. If you are a Hobbit fanatic, then you would want to collect each magazine with the different characters on, even though they are all the same, with the same content. Also by doing this, it creates another sense of anticipation around the film, as these magazines would only be released when the release of the film is nearing.

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With the DVD/Blu Ray covers, there is a consistent theme, similar to the Film poster.
The Production Logos: Down the spine of the cover there are usually the production companies logo. This saves space, and is easily recognisable. And is used for the same reasons as the Film Trailer. Next the the production logos is the films rating, and the title of the film (in a small font). By having the films certificate in that place, it's easy to locate and you can see what rating the film is.
Depending on what the DVD image on the front is, depends on where the Title of the film goes. But in this case, The Hobbit, the title is located at the top of the cover, is the biggest font, so it catches the attention of the audience. On top of the movie title is the consistent quote 'From The Director of The Lord Of The Rings Trilogy' which is featured in every format of The Hobbit promotion; which could be used as the films tagline.
Format label: There is a format label featured somewhere on the cover to establish whether its a DVD or Blu-Ray.
To help promote and sell the product, at the features a banner at the top. By saying 'special edition' is more likely to get people to buy the product.
There would be one image on the front cover, to symbolise the film, and to catch the audiences attention. If it was more than one character, i.e. a duo, then the names of the actors would appear directly above their heads, to credit the actors, and so its easier for the audience to recognise them.

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The Hobbit - An Unexpected Journey DVD Cover

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The Hobbit - An Unexpected Journey DVD Cover