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Special Olympics - Persuasion Techniques

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Special Olympics - Persuasion Techniques

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According to the source, the course of action is the following when trying to persuade the viewer.
- The use of the pathos is meant to  literally meant to catch the viewer's attention at first sight. This technique was created to make the viewer stay and decide to listen to your speech, because they find it enticing and worthy of their time. If you can't get this straight, then your speech needs to restart from scratch.

How did she get our attention?
Pathos  means feeling. It is the technique used to affect the listener's feelings while giving a speech. The Greeks were the first to develop and adopt the pathos into their rutinary meetings, very needed in a democratic society.
We can see how the speaker starts with a story that can reach our deepest feelings- the youth, the innocence, the desperation of the helpless. She aims at you, you can almost feel the call for help, the grieving and the misery. You don't realise this is all, in the end, nothing more than a very well displayed example of emotional manipulation at its finest.

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- The speech opened up with the skill known as "pathos" and it was a dramatic story that made you feel emotions to help and capture you and your attention.
- Before introducing the Special Olympics she explains how the athletes weren't famous and that makes us relate to them even if we don't have "problems".
- The usage of personal pronouns (we, I, you) is very present to connect with the audience.
- Usage of real statistics and facts to give people backbone and reassurance.
- After presenting what the concept is, she asks a rhetorical question: What can you do to help? With that she gives different options that apply to different situations and explains how you can choose what to do.
- Then she uses own experience to give more push to the volunteering work. Along with that she gives information about how to apply.
- For the end, she goes back to the story and uses the official quote to close it off (Let me win, but if i can't win, let me be brave in the attempt).
- The vocabulary used was simple and effective and the way she spoke was clear and slow but not boring and captivating to keep you focused throughout the speech.

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Special Olympics. Persuasion techniques 

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Special Olympics. Persuasion techniques 

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-She begins with the story of a child to catch people´s attention and uses emotive language to make the audience feel part of that story
-After the story she goes straight to people's sensibility by saying "one of the kids who ran throught that finish line could have fallen into your own arms" and "it could be your own child" this way she can play with people imagination putting them in that situation
- She also uses statistics and datas in a persuasive way giving more information
-Once she have explained what Special Olympics consists of she makes a question  " what can you do to help?" to involved the audience
-She explains "you don´t have to be a great athlete" and "you do not have to have prior coaching" and she gives other ways to help to make people want to be part of  Special Olympics
- Finally she speaks from her own experience telling how Special Olympics has contributed positively in her life making it seem worthwhile to help.

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Special Olympics - Persuasion Techniques.

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Special Olympics - Persuasion Techniques.

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- She begins her speech with an emotional story, whose aim is to catch the audience's attention and move them.
- She tries to move the audience again with this sentence: "Maybe one day could be your own child."
- She uses facts and statistics. We can see that in this sentence: "According to the Special Olympics website more than 1.3 million people participate in the Special Olympics around the world."
- She uses personal pronouns (We, I, You). "We'll start by looking at the need for volunteers.", "I'd like to encourage you to become involved as a volunteer for the Special Olympics."
- She uses retorical questions like "What can you do to help?"
- She tries to convince her audience to become a volunteer. "I guarantee you that working with the Special Olympics will be immensely rewarding."
- She ends her speech with a powerful quote: "Let me win, but if I can't win, let me be brave in the attempt."

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· She stars her speech with pathos, so she paints a scene where you can get emotional.

· Then “you” enter in the story and by that makes you put yourself in that situation.

· She makes a point by saying that she has been volunteering and encourages you to be involved so her speech is even more believable.

· She tells about statistics and facts.

· Now what can “you “do? She gives you option of what can you do to help , she mentions that you don’t need experience if you want to be a coach and if you don’t want to be a coach you can help with other activities.

·Its not a lifetime commitment so again “you” decide the time.

·How can you help.

·And how it will help you.

·Tells you her personal experience and haw it helped her.

·Information, webs and everything you need to sign up.

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Special Olympics - Persuasion and Techniques.

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Special Olympics - Persuasion and Techniques.

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At first, she starts by telling a dramatic story to capture people's attention and to connect them emotionally and make them empathetic. In this way, she manages to create curiosity in them so that they remain attentive.

Then, continues his speech by asking volunteers to coach the athletes, therefore, she tries to convince them that they could be the volunteers, by using the technique of appealing to their sensibility with phrases like “could have fallen into your arms”, “could be your own child”.

She also says that the opportunity to have her own competition is very important.

Besides, she continues speaking directly to the audience, using the pronoun “you” to maintain people’s attention and with rhetorical questions such as “what can you do to help?”

Moreover, she implies that if they get involved in the issue, they will feel better, more fulfilled.

At the end, she returns to the story to re-appeal the sensitivity, she uses statistics to reaffirm her argument and she tells her experience to encourage people to do the same that she has done and also she offers other ways to help them.

Finally,she wants to make people think and ends with a very powerful phrase: “let me win but if I can not win, let me be brave in the attempt”.

In conclusion, it is a perfect speech that could be properly understand because we can see that the use of pathos, logos and ethos is perfectly appreciated since it manages to appeal to people's emotions, it uses logical arguments and its discourse is totally credible.

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Special Olympics. Persuasion and Techniques. 

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Special Olympics. Persuasion and Techniques. 

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Opening

-She begins her speech with an emotional story to catch the audience attention and gain heir empathy.

-She maintains the emotional line with the sentence “one of the kids could have fallen into your arms, or maybe one day could be your own child”, used to move the audience and make them relate to what she is saying.

Body

-She has 3 main arguments or topics: “why is your help needed”, “what can you do to help” and “what are the benefits”

-She speaks directly to the audience using the pronoun “you” in sentences such us “I encourage you” or “Your contribution can last…”

-She changes the pronouns and refers to herself with “I” to talk about her personal experience and offer an insight view to the audience to try to convince them to join her.

-She uses facts and statistics and talks about doing research for the speech, to make it seem trustworthy.

-She uses rhetorical questions like “What can you do to help?” to maintain the audience’s attention.

-She uses phrases such as “It would be immensely rewarding” to convince the audience of the benefits it has for them.

-She asks the audience directly to join and help (“I ask you to take the step to get involved”).

-She tells them that she would be handing papers with information, that’s a way of keeping them thinking of what she’s offering after she has finished her speech, and also to convince people who are not 100% sure with just her speech, the papers offer visual support.

Closing

-When she’s about to finish she goes back to the emotional story from the beginning to get back to the emotional line and makes them think of that and how they can help.

-She finishes her speech with a memorable phrase to impress the audience and make them think of what she is saying: “If I can’t win, let me be brave in the attempt”

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-The way she  introduces the topic of this speech  is by a real and emotional story about a group of childs  to catch the audience attention.

-Use of numbers to apport  objective information about when they started or to talk about how much people participate in order to get more of them involved.This is not  a puntual case it goes further it affect to many  people around the world.

-This people with cognitives disabilities needs to be respect. For this part uses the example if they where your childs , this is a emotional connotation .

-She  use the 1st person to introduce her point of view and explaining her own experience .

-Also se explain that they reqierd special needs in order to advice but it will fullfil you .Because is an extraordinary opportunity to them and for you ,meeting new people , and she motivated to participated  because you don´t need to be a profesional .

-Encourage people to participated  in the way they can . For example as organising events or colborated with the asociations  remarking her goal to get more people involved.

-She gives a lot of good expresions about what sheh ad felt (benefit , the satisfaction )
-She   ask questions that they don´t need to be answer in the moment is just to get the audience concious.

-She had bought brouchures to  remark this situation and hand out for everyone to make them aware.

-Talks about this childs happiness having and human connotation .

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She is catching our attetion by introducing a dramatic story of child . By doing this she is connecting with the emotional side of her audience ( pathos ) "it could be your own child" your resposability . We have a natural instinct to be protective with kids or other people in need , we usually trust people with affirmations like hers. Another way she is gaining our trust ( ethos ) is by saying that those atheltes that participate in the Special Olympics are not idealized or sponsored , like most of us , we can understand their struggle .
Finally she uses Logos , she is offering a lot of statistics explaing why they need volunteers and what a positve effect they had in the past and how much more can be achieved with additional help. Another technique she is using is by giving her audience options , explaing that they can be other things than coaches, they can also work behind the scenes and help such a large number of people feel respected and part of the society.

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Opening

She starts her speech telling an emotional and shocking story about a group of kids with special needs. By doing that, she catches the attention of the audience because she introduces the topic in a dynamic way making the people listen to her and wanting to know more about the story and the speech. During the talk, she mentions that the organization needs volunteers to coach the athletes. She also appeals that they could be your children, what includes the audience with an emotional connection.

Body

She chose three arguments, which are very clear. She first says that the opportunity of having their own competition meant a lot, because it made them (the kids with physical or intellectual problems) feel like valuable and respected members of the society, declaring to the audience that this organization and this project is really important to them. Then she appealed to the spectators with the emotional connection of the possibility that their own kids could have physical problems and you could need help from this association. Finally, she did an objective research on statistics on a reliable web. This research said that there is a lack of volunteers because these kids have special needs, which takes time and people willing to help. Throughout the speech, she is always unbiased and never subjective.

Closing

When she is finishing her talk, she had a last chance to convince. It is then when she says that there are multiple ways of helping these people. The principal way is by becoming a volunteer coach and that they don’t need to know a lot of the sports because the organization will give them professional coaches to learn from. She restates her thesis by remembering the emotional story from the beginning and saying that they can help them. She calls to action clarifying that people do not need to act in that same moment, they can help when they have time according to their own schedules. At the end, she asks a question to the audience making them reflect.

Modest persuasions

Ethos: She uses reliable sources, introduces her experience and it’s fair and unbiased.

Pathos: She evokes sympathy in the audience, sends a message that makes them think about their values and tells an emotional story.

Logos: She relies on facts and has a construction well-reasoned with solid arguments that make sense.

Techniques

1. She uses more persuasion techniques.

2. She employs personal pronouns like ‘you’ and ‘I’ to reach more to people.

3. She uses statistics to her favor to reaffirm her argument.

4. She talks about her opinion, her personal view to encourage people to do what she does.

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• She starts with a real story to get the audience emotional.

• Then she explains the benefits of working in the Special Olympics and in what this would consist.

• Appeals to people sensibility and involves them by using expressions such as, “Just think”, or phrases like “could have fallen into your arms” or “could be your own child”.

• She gives data and numbers, apart from telling her personal experience to support her argument.

• Presents the activity as something that everyone could do, since the working hours could be adapted to the schedule that best suits people.

• She uses authority arguments.

• Gives the audience different ways to find the information they want to know.

• At the end she returns to the story she told at the beginning of the speech to, again, appeal to the audience’s emotional part.

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INTRODUCTION

She starts telling a shocking story in order to catch the attention of the audience and to connect with their feelings and emotions. With the story, she introduces the theme of speech: The Special Olympics.

Then she explains and gives facts about The Special Olympics: “Founded in 1968, Special Olympics invited the world to let go of limiting views… and to embrace the idea that they can be respected, valued, contributing members of society”.

Besides, she uses inclusive language and she also makes the audience think: “Just think one of those children who ran through that finish line could have fallen into your arms, or maybe one day could be your own child”. After this, she also encourages her listeners: “I’d like to encourage you to become involved as a volunteer for the Special Olympics”.

BODY

She starts giving information, facts and statistics: “According to the Special Olympics website, more than 1.3 million people participate in Special Olympics around the world. Participants must be at least 8 years old and be identified as having a cognitive or intellectual disability…”

She involves and tries to persuade her listeners discreetly: “There are currently 200 Special Olympics programs running in over 150 countries, so Special Olympics continues to grow, so does the need for volunteers”. “There’s always a need for more volunteer coaches or for loads of other volunteers as well”.

She uses rhetorical questions to involve the audience: “Now you know the need for Special Olympics volunteers, so what can you do to help. The answer is become a coach”.

If the listeners had any doubts about being volunteers, she gives them more information to convince them: “Special Olympics offers a general course on the principles of coaching”. “If you don’t want to be a coach, there’s other ways to help as well: you can work by assisting in fundraising or organizing events, or…”. “It is important to know that your contribution to Special Olympics can last from a day to a year, to a lifetime, depending on the level of commitment that you’re ready to make”.

She tells her own experience and assures that it is going to be well: “I guarantee you that working with the Special Olympics will be immensely rewarding”.

To support their arguments, she appoints an author: “Brown Vanderslice, author of the article -Special Olympics, beneficial to all-, reports that individuals who get involved in sports and recreation through Special Olympics, develop… and receive social support”.

This experience not only benefits athletes, but also volunteers: “But it’s not just the athletes who benefit from Special Olympics”.

She gives her experience to support the previous argument: “In my case, working with Special Olympics is one of the most gratifying things I have ever done in my life”. “Because not only do I have the satisfaction that comes from helping others improve the quality of their lives, but I’ve met so amazing people and met so many great friends”.

She directly addresses listeners to engage them: “Now you know the need for Special Olympics volunteers, some ways that you can help out and the benefits for the volunteers and athletes alike; so, I’d like to ask you to take the step of getting involved with the Special Olympics”.

She offers more information for those who were interested: “If you want more information, you can check out the website… or visit the local headquarters… I also have brochures with contact information that I’ll be handing out after the speech”.

She counterattacks her argument to re-affirm it later: “I know that you may not have a lot of time available right now, but you can volunteer for the time that fits your schedule”.

CONCLUSION

At the end, she recapitulates again the story that she told at the beginning, and also makes the audience think: “Remember the nine children I mentioned at the beginning of this speech. Think of their happiness and their support for one another; think of how much they gained from running in that race; and think of how you can help others experience the same benefits as they strive to fulfil the motto of the Special Olympics.”

She ended the speech with a powerful phrase to convince, for the last time, her audience. The phrase is the motto of the Special Olympics: “Let me win, but if I can’t win, let me be brave in the attempt”.

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She did her opening making a dramatic statement of a boy that started crying in a race to catch the attention of the audience. She does an emotional connection explaining how all the other runners helped him to reach the finish line.
She involves the audience during all the speech with words as “Just think”, “could have fallen into your arms”, “Could be your own child”…
Another way that she uses to persuade is logos giving objective information about how many races are being celebrated in different countries and because of that the necessity of volunteers. Ethos is also used because she talks about her experience giving credibility and authority (In my case…).
Good adjectives are also very well used to persuade the audience of how good they could feel after volunteer. Some of them are gratifying and happiness.
She also calls to action, to volunteer in Special Olympics with three different arguments as facilities to be a volunteer and don’t have excuses: you don’t need to be a great athlete or have any experience as a coach, they offer a course of coaching and that in case you don’t want to be a coach, you can help in the background.

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She uses pathos when she tells the first story to make people empathise

“One of those kids could have fallen into your arms” “your own child”

She uses logos to give data about the need of volunteers and the people that participate

Use of rhetorical  questions

Your contribution can last for a day, a year a lifetime, is used to make people believe that if they help their reward will be huge.

She uses ethos by telling her own experience, and she does it to sound relaible when saying what she gain from participating.

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Persuasive and emotive language.Special Olympics  

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Persuasive and emotive language.Special Olympics  

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At the beginning of the speech she used a sensational strategy to convince people through the transmission of emotions. The example that she gave was: “a little boy who stumbled on the asphalt began to cry and  all  runners stopped. One girl with Down syndrome kissed him and said that it would make it better. At the end all nine kids linked arms and walked to the finish line together”.

To include the audience with strong vocabulary she said: “one of the kids who ran through that finish line could have fallen into your arms or maybe one day could be your own child”. As well she evokes the participation  of the audience as volunteers with rhetoric questions: “What can you do to help? She highlights the need of volunteers several times. One effective argument to convince was: “think of their happiness and their support from one of another”.  She was aware about what she was saying and she knew that she was convincing the public  because she used statistics and her own positive experience: “1.3 million people participate in Special Olympics around the world, participants must be at least 8 years old and be identified as having a cognitive disability”.  "So as Special Olympics continues to grow so does the need for volunteers".
Finally  she  gave credibility to the public by going straight to the point: “let me win but if I can not  win, let me be brave in the attempt”.

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-She starts with a real story to appeal the audience. The story is also so emotional to thrill people.

-Once she has mentioned the benefits of the Special Olympics, she started to explain in what it consist of, that way people think in them as something positive even before knowing what they are,

-Appeals to people's sensibility by saying that one of this kids with cognitive disabilities could be your son.

-She mentions that she had been volunteer in the Special Olympics and had done a research about this topic, so she is very informed, she really know what she's talking about.

-Use dates and numbers to support what she's saying

-She explains that volunteers are so necessary for this activity as an attemps to encourage people to be one of them.

- Presents the idea of being volunteer like something so easy. They give you the courses and you don't even need experience.

-Offers variated jobs. That way you can find something you like doing and help.

-Another way to encourage people is that you can be there the time you liked, not a specific period, to make it easier.

-"No matter how you decided to help, I guarantee you that working with the Special Olympics will be immensally rewarding" using her personal experience she rate the activity as positive to encourage people

-"Brown of Vanderslice author of the article Special Olympics..." she uses authority arguments.

-"But it's just not..." to emphasize.

- Use personal experience again to add more credibility

-Give the audicence the opportunity of making the decision and a lot of places to find information to recorsidering everything.

- She mentioned the children of the beginning story to go back to the emotional part.

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TECHNIQUES USED IN "SPECIAL OLYMPICS VIDEO"

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TECHNIQUES USED IN "SPECIAL OLYMPICS VIDEO"

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She tells a story at the beginning to appeal to the audience.ç

To make her audience feel empathic she use “it could be your own child” which puts them in other parents’ situation.

“After working as a volunteer…” uses personal experience.

She says  “We’ll start by looking at the needs for volunteers”. With that inclusive vocabulary she makes you feel part of the cause.

Uses data such as “1.8 million volunteers across the world” to empathize her arguments.

With “200  Special programmes running in over 150, it continues to grow” she highlights the need to find new volunteers.

With the rethoric question: “What can you do to help?” she, again, makes you feel part of the cause.

Gives reasons why you should become a coach and alternatives like organizing festivals.

“I know you don’t have enough time now but you can coach for the time that fits your schedule” with that sentence she makes you know that coaching it's not a hard commitment and that is flexible

“I guarantee that working will be immensely rewarded… working there is one of the most gratifying things I’ve done in my life” she uses personal experiences and makes you know you’ll get something back from that aid.

“Not only… but” empathize.

Gets back to her story after developing the cause to make you reconsider becoming a member.

“Let me win, but if I can´t win, let me be brave in the attempt”  that  quote  gets stuck in your head and creates a strong ending.

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Arguments and Techniques of 'Persuasive Presentation - Special Olympics'

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Arguments and Techniques of 'Persuasive Presentation - Special Olympics'

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ARGUMENTS:

Special Olympics in 1968 invited the world to let aside certain behaviours to embrace the idea that people with disabilities are a member of society

With this, she wants to say that if in 1968 people were able to accept people with disabilities, why can’t we do that now?

If the numbers of participants is increasing, so has to do the number of volunteers

There is no need to have a high qualification to be a coaching volunteer, the organisation has prepared courses where experience coaches will give them guidance

With this, she wants to explain that anyone could help

‘If you don’t want to be a coach, there’s other ways to help out as well’ + examples

With this, she wants to encourage people to participate even if they don’t want to coach

‘Your contribution can last from a day, to a year, to a lifetime’, to create emotions, because, who doesn’t want to feel productive and do something that would last?

‘By doing this, they will work on their social skills’

She uses this to make the audience want to help them and kind of to make them feel guilty if they don’t participate

Working with Special Olympics is the most gratifying things she has ever done in her life

‘I would like you to…’ addresses directly to the audience

‘I know that you may not have a lot of time right now but…’ she counterattacks her own argument

TECHNIQUES:

Starts with a story to catch the audience’s attention

Children being naive and innocent = emotions used to move the audience

The camera zooming in to the woman to make her more important

‘What can you do to help?: it’s a rethorical question

Powerful vocabulary such as ‘lifetime’

‘I guarantee you…’ she assures the audience something from her own experience is going to be good

Mentions a report to give importance to what she is saying

At the end, she comes back to the story of the introduction

In the conclusion, repetition of ‘think of’

Strong ending: ‘Let me win, but if I can’t win, let me be brave in the attempt’