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Hastags can also be seen which helped increase the expansion of the post.

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As social media posts are made that include the base logo, it is important that the various colours used in the posts somewhat match what brand colours base is made up of. Successful businesses express their brands with their own color (Matista, 2015).

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The finalised stage of the first Instagram post related to brand colours and mentioned all the necessary information that needed to be shown. A caption below gave further insight to the seminar talks and brand.

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Quick animated videos posted furthered the expansion of seminar talk information to further expand the message.

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On the day of posting on platforms, a screenshot of the video intro was used in conducting a reminder post to get people to watch the seminar videos on youtube.

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Animated video for Jennie Cruises talk.

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As the weeks progressed, there was an emphasis on putting more detail in to post images. The post below shown both Base enterprises logo and the logo of Nutrition commando.

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Animated video for Dwane Brennans talk.

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Below shows the tweet promoting dwane brennans talk. The link is to be seen in the post aswell as hastags to bring the post to more people.

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Towards the end of controlling Base enterprises social media account, it is clear that posts are better designed and visually attractive through colours and animations.

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Animated video for Jennie Cruises talk.

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Matista, S. (2015, October 25). Branding Your Social Media Presence with Color: It Starts with Your Logo [Infographic]. Retrieved from Social media today: https://www.socialmediatoday.com/news/branding-your-social-media-presence-with-color-it-starts-with-your-logo-i/453496/