# data[].attributes.body
Media can also find more people through channels such as Facebook pages and Google+ chats. Job seekers can size up a company’s reputation, learn details about the organization, access job postings and even connect with current corporation employees through platforms like LinkedIn.

# data[].attributes.attachment_link.readable_text
Social media has become a way of life for the majority of Americans. People of all ages and social backgrounds use platforms like Facebook, Twitter. Google+ and LinkedIn, among others, to stay connected to networks and to showcase their professional skills. With the evolution of social media has come a number of different uses over the years, so learning how to network on these platforms is essential. Today, it's not uncommon for both job seekers and employers to use these media as a method to enhance the hiring process. The following are just some ways in which social media for job seekers is important in the modern professional landscape.

Social Media Allows Employers to See Beyond the Resume

Hiring personnel and recruiters utilize various types of social media for job seekers throughout the hiring process in order to gain valuable insight on potential employees. Companies are looking for the best of the best in today's competitive job market. Just a bit of social media research can uncover a great deal about an applicant's personality, as well as their character. Hiring managers aren't simply looking at professional sites like LinkedIn. They also look at available personal accounts on the more social platforms such as Facebook and Twitter.

Social Media Can Indicate Cultural Fit

Not only are employers looking for a candidate's qualifications, they are searching for indications of whether or not the applicant will fit into the company culture. They may also be looking for various activities or community involvement a job seeker possesses to determine whether she holds traits such as leadership and interpersonal sills. Sometimes they may even be looking for reasons not to hire someone, as a means of thinning out the pool of applicants.

Social Media Helps Job Seekers Learn About Companies

Not only can hiring personnel find information on potential workers, but job seekers can also do their homework regarding the companies they hope to work for in order to learn about the corporate culture, kinds of jobs available and the ways in which the business is involved with the local community, among other things. Such information can be useful for impressing interviewers with your corporate knowledge, as well as in deciding whether you would be interested in working for such an organization.

Social Media Enhances the Recruitment Process

Social media offers a great deal to both employers and job seekers. Hiring managers can get a feel for applicants' overall personality and skills. They can also cast a wider recruiting net through channels such as Facebook pages and Google+ chats. Job seekers can size up a company's reputation, learn details about the organization, access job postings and even connect with current corporation employees through platforms like LinkedIn.

As you can see, social media for job seekers is vitally important and is truly changing the career development landscape. That means there are new rules and etiquette to learn; however, it also opens many new doors for those on the hunt for their dream career.

# data[].attributes.attachment_link.title
Why Social Media for Job Seekers Is More Important Than Ever - Resume Help

# data[].attributes.attachment_link.description
Social media has become a way of life for the majority of Americans. People of all ages and social backgrounds use platforms like Facebook, Twitter. Google+ and LinkedIn, among others, to stay connected to networks and to showcase their professional skills.

# data[].attributes.body
communication between people has never been as important as ever, especially during lockdowns and not having in person conversations, having platforms to talk to friends and family.
recently instagram introduced captions for video stories. this is a big step forward for society making it easier for the hard of hearing and others who just prefer to read captions to be included.

# data[].attributes.attachment_link.readable_text
After testing them out over the past few months, Instagram has today officially launched its new captions sticker in Instagram Stories, providing another way for you to expand the accessibility of your Stories content.

Sound off ????
...with sound off ????

Now you can add a captions sticker in Stories (coming soon to Reels) that automatically turns what you say into text.

We're starting in a handful of countries and hope to expand soon. pic.twitter.com/OAJjmFcx4R
- Instagram (@instagram) May 4, 2021

As you can see here, when you add the new Captions sticker to your captured video, it will auto-generate text captions based on the audio input. The auto-captions won't be 100% accurate all of the time, but you'll also be able to edit the text, as well as the text color, position and font, to best suit your presentation.

That could open up a range of new presentation and connection opportunities, through a simple, easy to use process.

As noted, Instagram's been testing out the option over the past few months, with some users seeing the new 'Captions' sticker in their options back in March, though actually applying it returned an error.

Instagram added a similar sticker option to its separate Threads app late last year, which quickly saw Threads rise up the download charts, due to TikTok users creating videos using the captions option in Threads (which censors bad language with expletive marks), which they were then uploading to TikTok with the on-screen text.

Instagram also added automated captions for IGTV uploads back in September.

And as Instagram notes, the option is also coming to Reels as well, which was further reinforced by Instagram chief Adam Mosseri in a separate announcement.

As per Mosseri:
"Sound off" is a request we get a lot so I'm excited that it's coming to Reels too. We also hope to expand beyond a handful of countries soon."
That is the limitation. At launch, the new Captions sticker will only be available in English and in English-speaking countries. But it should be coming to more regions soon, providing an easy, engaging way to add another element to your Stories and Reels, and maximize engagement opportunities in the app.

Facebook is also developing a captions option for Facebook Stories.

The captions sticker could also provide a range of new options for brands and creators, making it easier to reach a wider audience, and ensure that your Stories are able to be understood in sound on and sound off scenarios.

Again, the automated captions won't be perfect, so you will need to review the text. But it could be a valuable addition to your Stories tools, and it'll be worth experimenting with to see how it might fit into your Stories strategy.

It seems like a good, handy way to boost engagement.

The captions sticker for Stories is now available in the latest version of the app.

# data[].attributes.attachment_link.title
Instagram Officially Launches New Captions Sticker for Stories

# data[].attributes.attachment_link.description
After testing them out over the past few months, Instagram has today officially launched its new captions sticker in Instagram Stories, providing another way for you to expand the accessibility of your Stories content. Sound off ????...with sound off ????

# data[].attributes.body
'The International Federation of Journalists is the global voice of journalists.

Founded in 1926, it is the world’s largest organisation of journalists, representing 600,000 media professionals in 187 unions and associations in more than 140 countries.'

https://www.ifj.org/
600,000 journalists alone depend on the media to make a living. There are many other professions that depend on media to exist and so that people can have jobs.

'In all, 2.5 million people—from special effects technicians to makeup artists to writers to set builders to ticket takers and more—work in jobs supported by the industry, which pays over $181 billion in wages annually.'
https://www.motionpictures.org/what-we-do/driving-economic-growth/
This quote is specific to the United States film industry, and shows that millions of people rely on media to make money and survive.

# data[].attributes.body
This article explains how media has transformed into a beacon of communication worldwide. Social media plays a crucial part in digital marketing as well as online shopping and payments. Additionally the article discusses the importance of social media in raising awareness and spreading information globally. This website also discusses how the communication medium has also allowed social justice movements to take place like the #metoo movement.  Furthermore the website talks about how social media platforms have also given people the ability to manage disasters  and natural calamities like earth quakes. Overall this website provides factual information and solid arguments on how social media has become a large part of how we communicate in society.

# data[].attributes.attachment_link.readable_text
Social media is a powerful communications medium, with widespread influence over cities as well as remote areas. However, it is only part of the digital revolution that we are witnessing. Digital transformation has not only influenced businesses and made the world more accessible, but it has also changed the way we communicate.

According to Oberlo, as of 2019, there are 3.2 billion social media users all around the world, which is about 42% of the Earth's population. In addition, there are roughly 4.5 billion internet uses across the world today. These statistics are proof of the growing dominance of digital media in our daily lives.

This blog will describe the factors that have led to the rise of social media as a powerful communications medium. You will also gain an understanding of how social media has changed the dynamics of communication.

How has social media emerged as a powerful communications medium?

Social media has taken over the business sphere, the advertising sphere and additionally, the education sector. It has had a long-lasting impact on the way people communicate and has now become an integral part of their lives. For instance, WhatsApp has redefined the culture of IMs (instant messaging) and taken it to a whole new level. Today, you can text anyone across the globe as long as you have an internet connection. This transformation has not only been brought about by WhatsApp but also Facebook, Twitter, LinkedIn and Instagram. The importance of social media in communication is a constant topic of discussion.

Online communication has brought information to people and audiences that previously could not be reached. It has increased awareness among people about what is happening in other parts of the world. A perfect example of the social media's reach can be seen in the way the story about the Amazon Rainforest fire spread. It started with a single post and was soon present on everyone's newsfeed across different social media platforms.

Movements, advertisements and products are all being broadcasted on social media platforms, thanks to the increase in the social media users. Today, businesses rely on social media to create brand awareness as well as to promote and sell their products. It allows organizations to reach customers, irrespective of geographical boundaries. The internet has facilitated a resource to humankind that has unfathomable reach and benefits.

How has social media influenced the way we communicate?

Essential business strategy: Everything is just a click away and includes everything from news to buying your groceries. The ease of access that social media provides has taken over the traditional methods of shopping, reading news and even studying. Education too has incorporated forums and social media chat rooms to increase interactivity among students, conduct webinars and promote events and courses. Social media is a crucial section of digital marketing, helping businesses go beyond demographic and geographic boundaries.

Online payments: While there was a time when online payments just meant online banking services, the dynamics have changed today. Social networking platforms like WhatsApp are incorporating options (WhatsApp Payments) within the application that allows you to transfer money to other people with minimal effort. The only challenge that these new payment systems presents is the maintenance of security standards. While this is a convenient way to digitally send money, the security standards must be regulated to ensure customers are stepping into a safe zone.

Online healthcare: Social media has changed the way healthcare services are carried out. Rather than physically visiting a doctor for your ailments, you can now speak to a virtual doctor who will suggest medications based on your symptoms. Some doctors even consult with patients over Skype calls to better understand their ailments. While this poses a great advantage for patients who do not want to pay a visit to the clinic, it also comes with its share of risks. The chances of non-qualified individuals posing as doctors are high. Moreover, it is difficult to confirm a doctor's credibility by the look of their profile online. However, if used appropriately, this can be a beneficial resource for people worldwide.

Increased civic awareness: Social media has changed how we are governed by making the process more transparent. Many leaders across the world have taken to social media to voice their opinions and priority issues, giving people a better understanding of the government they have elected. It has also limited the influence of political stakeholders over what information should reach people. Before social media's entry into the digital era, traditional media and the government were the only sources of information. However, this has now changed for the better. The downside of this is that some organizations are also misusing the power of social media to negatively influence people.

Disaster management: Global warming has affected our planet to the extent that natural calamities make headlines every other day. In the face of this, social media has become a saviour, enabling relief funds, information and support can be sent and accessed more easily. For example, the safety check feature on Facebook allows you to mark yourself safe in disaster zones, helping your friends and family know that you are safe, in case there is no other medium of communication available.

Social justice: Social media has brought people face-to-face with humanitarian issues. Many social work organizations such as animal welfare and fundraising organizations are also taking to social media to create awareness about the issues of society. It brings together activists, allows people to raise their voice against injustice (for example, the #metoo movement) and helps people come together for social causes.

Social media's influence has given rise to a different genre of communication, where conversations are quick and information is easily relayed. Due to its widespread impact, employers are seeking professionals who are well-versed in social media platforms to take on important roles within an organization. In fact, social media as a business function is growing rapidly and presents a number of employment opportunities. If you want to become a part of the revolutionary change that is social media, you can opt for the Bachelor of Arts (BA) in Business Communication degree offered by University Canada West (UCW). To read other insightful articles, stay tuned with our blog.

# data[].attributes.attachment_link.keywords[]
how has social media emerged as a powerful communication medium?

# data[].attributes.attachment_link.title
How has social media emerged as a powerful communication medium?

# data[].attributes.attachment_link.description
Social media as a business function is growing rapidly and presents a number of employment opportunities. If you want to become a part of the revolutionary change that is social media, you can opt for the Bachelor of Arts (BA) in Business Communication degree offered by University Canada West (UCW).

# data[].attributes.body
Media is very useful for spreading awareness because there are so many of us these days that are using at least one source of informational apps each day. We have the power to share whatever is happening somewhere else to let everyone know or to help out and donate. They help us to create a specific messaging campaign about a particular issue. It is an important part in developing community support for changes in informal justice. It has been shown to change knowledge and attitudes.
https://www.endvawnow.org/en/articles/967-raise-public-awareness.html
If you heard of an issue that is going on right now, it is best if you post about it or inform people around you.
Self awareness is also important because we have a better understanding of ourself. We are then empowered to make change happen and have our voice heard.

# data[].attributes.body
Social media can help you connect with people you want to get close to. It also can connect with you with famous people too. People can get to know you prior to meeting you and be better equipped to talk in person. Finally media can also start new friendships, I can say that myself because I met someone online and now we know everything about each other.

# data[].attributes.headline
media is a effective way to raise awareness 

# data[].attributes.subject
media is a effective way to raise awareness 

# data[].attributes.body
Social media is proven to be a effective way of spreading awareness and information on important problems or topics.

# data[].attributes.attachment_link.readable_text
For some, it's the laziest form of activism. On social media, "slacktivists" express their support for a cause by changing a profile image, retweeting a sentiment, or deploying a trending hashtag. The Urban Dictionary defines slacktivism as "the self-deluded idea that by liking, sharing, or retweeting something you are helping out".

But is such slacktivism - or "clicktivism", as it's also known less pejoratively - really so useless? Accumulating evidence suggests that online activism is more effective than many people might assume. And recent research suggests it is deployed by the political right and left in different, often hidden, ways to spread beliefs and ideas.
You may also like:
Clicktivism has a bad reputation. As one commentator put it a decade ago: "clicktivism is to activism as McDonalds is to a slow-cooked meal. It may look like food, but the life-giving nutrients are long gone." And last year, former US president Barack Obama suggested that social media activism - particularly "woke" culture - was no substitute for community organising or protest in the physical world. "There is this sense," he said, that the way to provoke change "is to be as judgmental as possible about other people, and that's enough. That's not activism. That's not bringing about change. If all you're doing is casting stones, you're probably not going to get that far."

Perhaps. But as Deen Freelon and colleagues at the University of North Carolina, Chapel Hill, write in a new paper in the journal Science, many criticisms of clicktivism rest on two mistaken assumptions. "One of the biggest misconceptions is that it doesn't do anything," says Freelon. "The second is that it somehow displaces or replaces offline activism. We know that both of these are not true."

It's a misconception that online activism displaces protest and other political activities (Credit: Getty Images)

Evidence collected over the last decade suggests that clicktivism, in the aggregate, can be very effective in spreading little-known ideas and publicising non-mainstream notions. While one tweet or post won't change the world, thousands of them can disseminate beliefs that will. "Clicktivism has a major effect in terms of offering movements an alternative pathway to the public," says Freelon.

In the US and internationally, Occupy Wall Street, Black Lives Matter, #MeToo, far-right anti-immigration advocates, and the men's rights movement have all furthered their aims through clicktivism, according to research in recent years. Meanwhile, studies suggest that people who engage strongly with politics online also do so in their offline lives. Sharing and tweeting politics on social media correlates with attending political meetings, donating to campaigns and other forms of civic engagement.

"Most truly effective activist movements in the 21st Century are multi-pronged," says Freelon.

Clicktivism has also propagated new vocabulary, both good and bad (a subject of particular interest to the Wise Words series you are reading). For example, a decade ago the term "globalist" - an anti-semitic dog-whistle - was restricted to far-right corners of the internet. But as researchers have found through textual analysis, the online efforts of right-wing activists gradually introduced it to websites such as Breitbart, before it was eventually picked up by Fox News and even in the speeches of the current US president.

So-called hyperpartisan news sites such as Breitbart, the German Compact magazine and Swedish Nyheter Idag can act as "bridges" for once-extreme views into mainstream right-wing outlets, researchers have found. (And as BBC Future explored recently, the origin of minority ideas is often forgotten, an effect called " social cryptomnesia ".)

Hashtag activism is more often a feature of left-wing causes, suggests the research to date (Credit: Getty Images)

Intriguingly, the science suggests the right and left deploy different tactics in their clicktivism, at least in the US. While it risks some over-simplification, research to date suggests that a predominant way that left-wing activists aim to spread ideas is via hashtag activism, such as #TakeAKnee, #TimesUp, or other hashtags publicising an action or cause. Meanwhile, activists on the right - particularly the far right, which Freelon argues has grown on US social media in recent years - aim for subtler routes. It's known as "trading up the chain" and goes like this: plant a story, opinion or idea in a small or obscure news site, or on social media, encourage followers to share it too, then hope a bigger outlet with a bigger audience picks it up, and another, all the way up to major publishers or TV networks.

Disinformation follows a similar path, according to Claire Wardle of First Draft News, a non-profit organisation set up to fight fake news. A false assertion starts on private channels like WhatsApp, before moving into online conspiracy content on Reddit or Youtube, then more open social media such as Twitter or Facebook, and then all it takes is for a credulous journalist for a major outlet to pick it up, and it reaches thousands or even millions of people.

Even if the mainstream media is only shooting down the false story, the goal is achieved. For many campaigners, "a debunk is better than nothing. It provides oxygen," writes Wardle. After all, if more people are searching for the story that means more people discovering the campaigners' ideas, narratives or beliefs. The researcher Whitney Phillips of Syracuse University has called this " the oxygen of amplification ".

Images of swans supposedly "returning" to Venice canals spread during the early months of the pandemic, and some activists attached their ideologies to them (Credit: Getty Images)

Some activists deploy their messages hidden within viral content, easy to miss for even the most sophisticated internet user. For example, last month Marcia Allison of the University of Southern California published a paper describing how fascist campaigners have been using shareable faked animal pictures to spread their ideas. During the Covid-19 pandemic lockdowns, many false images appeared online of animals supposedly returning to uninhabited places, from Welsh sheep playing in a children's park to dolphins swimming through the canals of Venice.

One particular group of far-right activists, called ecofascists, who hold a white supremacist, pro-environmental ideology, latched on to these images, as a way to attach their racist ideology to potentially viral content.

It was a tactic they'd used before: in their social media posts, ecofascists use apparently benign emojis such as a pine tree, an Earth and a mountain accompanied by subtle far-right dog-whistle symbols such as Norse runes and ideological hashtags. This makes it easier for milder environmentalists to inadvertently share fascist accounts and hashtags, as well as allowing disparate ecofascists to find each other. (I am not unaware that by debunking this content I risk amplifying it, but would argue that the hidden agenda justifies doing so.)

So, those who dismiss online activism as the work of slacktivists fail to understand the subtlety and power of how messages and beliefs move through the modern digital ecosystem. And there is still much unknown about how clicktivism spreads ideas through society, says Freelon. There are whole areas of discourse that researchers cannot study because they are closed off and private, such as Whatsapp groups.

But what we do know is that clicktivism can and does work - and it's often far more sophisticated and hidden than many people realise.

--

Richard Fisher is a senior journalist for BBC Future. Twitter: @rifish
Welcome to Want to expand your vocabulary even more? Discover more: Join one million Future fans by liking us on Facebook, or follow us on Twitter or Instagram. Wise Words, a BBC Future series that aims to boost the vocabulary we use to describe a rapidly evolving world. We'll uncover lesser-known words and phrases that label previously hidden phenomena, guided by the belief that novel language can unlock novel understanding.

# data[].attributes.attachment_link.title
The subtle ways that 'clicktivism' shapes the world

# data[].attributes.attachment_link.description
Often derided, online activism is far more effective than it first appears - but there are big differences between how the political left and right deploy it to spread ideas.

# data[].attributes.body
This evidence support my idea because it shows how media is more entertaining than any other form of content
Video comprises all other mediums.

Video has the ability to include all other visual and auditory content. A video can consist of a podcast and an article all in one and include limitless images, infographics, and text. No other medium has this ability.

This reason alone proves video’s superiority; it is at the top of the virtual food chain. When a video takes advantage of this innate power, viewers can better understand its message, meaning more people will be willing to share the video. So although using several diverse means of communication is the best way to reach your audience, if you only had one medium to choose, you know what to pick.

https://www.advancedwebranking.com/blog/11-reasons-why-video-is-better/