# data[].attributes.body
The development of psychology is heavily dependent on the contributions of different psychologists (William James, Willhelm Wundt, etc.) as well as different schools of thought (behaviorist, psychoanalyst, etc.) and different forms of conducting research.

# data[].attributes.body
Longitudinal: participants observed over extended period of time, enables observation of long term changes, time consuming and expensive long term commitment
Cross-Sectional: compare differences and similarities among people in different age groups at given time, less time consuming, differences isn't always attributed to age/development

# data[].attributes.body
Quasi-Experiment: random assignment is not possible,  can provide strong cause and effect relationships
Naturalistic Observation: careful study of people or animals in real life situation, no intervention, provides wide applicability
Surveys/Tests: obtains large samples of data, can lead to response bias
Case Studies: intensive investigation of specific person or situation

# data[].attributes.body
Double-blind: experiment in which neither the participant or experimenter are aware of which groups people are assigned to (typically used for drug experiments)
Single-blind: only participant is unaware (typically used for gender and age studies)

# data[].attributes.body
Hawthorne Effect: participants are aware of what is being observed and answer differently as a result
Hindsight: tendency to believe an outcome was predictable after learning about it
Overconfidence: tendency to believe one knows more than they actually do
Placebo Effect: improvement of symptoms is observed despite nonactive treatment
Response: tendency to answer questions inaccurately or untruthfully
Sampling: participants are not representative of population (Milgram - all white participants)
Selection: participants in sample isn't randomized (Zimbardo's SPE; volunteers)

# data[].attributes.body
*Correlation does not equal causation
- identifies relationship between 2 variables
+ correlation: variables increase/decrease together
- correlation: one variable increases while the other decreases

# data[].attributes.body
IV: factor purposefully altered
DV: factor being measured
Experimental Group: receives treatment
Control Group: placebo, baseline

# data[].attributes.body
Random Assignment: participants are placed in either control or experimental group to reduce bias and increase equal representation
Random Sample: method for choosing participants, minimizes bias and everyone has an equal chance to take part

# data[].attributes.body
Structuralism studies the specific elements of the mind while functionalism studies how the mind works and its purpose

# data[].attributes.body
What are some popular schools of psychological thought? What are some methods for conducting research and ethical conundrums? What are some issues of bias in research and how can we go about solving them?

# data[].attributes.body
Key Researchers/Contributors

# data[].attributes.body
6-8 most important terms with definitions