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It's about emotion

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Zig versus zag

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Zig when others zag

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It’s about character, and a sense of belonging

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It’s about character, and a sense of belonging

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It's about staying true to oneself / one's brand.

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A brand enrolls people in a citizenry, creating a unified sense of identity

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Zig!!!

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It's not about the product

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Love the idea of creating a "bridge between what IS and what COULD BE."

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Love the idea of creating a "bridge between what IS and what COULD BE."

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i like the idea of zigging. what can we do to really zig architecture and how we produce work.

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i like the idea of zigging. what can we do to really zig architecture and how we produce work.

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It's always changing!!

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People buy “why” you do it

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Yes agree the zig vs zag

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Not really any new info, but enjoyed the examples

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The emotional difference between "what you do" & "why you do it."

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Something I already knew, but the importance of emotion on brand

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It's about the why

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Co-creation

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its about reaching out and creating an emotional connection

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Brand can motivate

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fine line between positive branding and creepy corporate big brother

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fine line between positive branding and creepy corporate big brother

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To speak to our brand most effectively we need to feel deeply connected to it

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Brand has purpose
Co- create - be part of the brand
Create connections to others

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You Feel a good Brand and want to be a part of the Movement

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You Feel a good Brand and want to be a part of the Movement

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Authenticity speaks volumes and connects people to people!

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Follow what you are passionate about!  I love it!

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Follow what you are passionate about!  I love it!

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also important to be genuine/honest when we don't have all the answers.

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Authenticity builds trust!

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Creating real relationships with our clients, consultants, etc.

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It's easiest to be comfortable and creative when you're being yourself.

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Working to win projects that the team is really excited to get bc they have a vision for it and how it can enhance the community

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When you genuinely love what you do and who you work for and with, it will show in your work and connections/interactions with clients.

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change occurs at the speed of trust, so we must be real

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change occurs at the speed of trust, so we must be real

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the idea of transparency internally bleeding over into the way we address and work with our clients is important.

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fidelity between values and actions.

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IBM, "Manage company character, not brand". Can be a good way to stay genuine.

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being genuine all along and connecting as people helps us through the tough spots

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We don't impose any particular style on projects. The design solutions always come out of the individual clients/buildings/programs/relationships for each project

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honesty about design intentions and constraints, respectful toward clients and community alike

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Loved the earlier point of using simple and understandable words when speaking to others - clear is kind.

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Everyone’s looking for the real deal

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transparency in the work environment promotes genuine employees 

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transparency in the work environment promotes genuine employees 

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no one wants to work with someone who is duplicitous

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being sincere and behaving with integrity.

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being sincere and behaving with integrity.

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Genuine is a component of integrity.

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Taking everyone's opinions, history and experiences and bringing them together in a solution.

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Taking everyone's opinions, history and experiences and bringing them together in a solution.

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Love the idea of being intentionally inclusive

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Curiosity leads to connection.

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Inclusive is not only about being welcoming, but also about creating a sense of belonging by creating a place of nurturing, understanding, and openness.

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Especially in our HSR and CLR work - stories not told in history textbooks

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listening to everyone produces better results: 1+1+1+1>4

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Supports a sense of belonging and ownership for everyone on the team

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We invite discourse

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We are more similar than we are different!

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Equity is being invited to the party, Inclusivity is being asked to dance

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Equity is being invited to the party, Inclusivity is being asked to dance

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Inclusivity is so much about being open & practicing good listening skills.

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By encouraging folks to lead in specializations they are passionate about and really dive deep, we expand our collective knowledge in ways that will inevitably result in more inclusive designs for our clients.

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be ready to adjust to what you hear

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More brains are always better. And clients know what they need better than we do. But the more input we have, the more dimensional a project is.

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Deafness leads to visual strengths. Thanks Ethan

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As a default: listen more than you speak.

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Empathy and listening and adaptability! How can we creatively ensure we are hearing all perspectives

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Empathy and listening and adaptability! How can we creatively ensure we are hearing all perspectives

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Meeting people where they are at rather than expecting them to come to you.

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Meeting people where they are at rather than expecting them to come to you.

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Most efficient way, and sometimes the only way, to find the preeminent idea.

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Optimism is INFECTIOUS!

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A conviction that all the effort is WORTH IT.

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A conviction that all the effort is WORTH IT.

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Architects always speak about designing spaces that last. Absorbing optimism and embodying hope allows for that!

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Framing attitudes to celebrate opportunities

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optimism is having faith in our purpose 

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optimism is having faith in our purpose 

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Pessimism has never lead to a solution.

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Optimism can be just as contagious as pessimism, upward spiral!

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Glass half full means there’s more for everyone!

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Optimism is seeing the opportunities through the barriers, but not dismissing that often those barriers exist - being genuine with the optimism.

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Optimism attracts people together who want to make a difference.

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Revitalization !!!

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Not thinking on the problem but instead Help focusing that energy on the positive solution !

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When breathing new life into existing buildings in particular, there's a certain kind of optimism that gets everybody excited (on the project team, internally, and the communities affected by it)

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Joy is contagious...