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This is what their press pack says about their Audience and their average buyer:"JOHN IS 37, a passionate and discerning individual who loves the good things in life. A professional with high disposable income, music has soundtracked every major event in his life so far and continues to define him. A child of the ‘70s, he just missed out on punk but admires its confrontational spirit which inspired the likes of THE SMITHS and the ‘80s indie rock that he listened to in his teenage years. Since then he has grown to appreciate the classics (The Beatles, Stevie Wonder, Bob Dylan David Bowie, Pink Floyd, Led Zeppelin, The Clash, Kate Bush et al) and continues to seek out the best in modern music, baulking at his daughter’s love of manufactured pop and yet accepting his son’s burgeoning interest in post Emo rock. A world wise, well-read man, these days he is thrilled when he hears new folk music or the latest African outpouring. While he believes vinyl is the most authentic of music formats, he has become a heavy user of streaming services which he plays via WiFi through wireless speakers. Listening to music through SPOTIFY or APPLE MUSIC actually simply provides him with an excuse to buy more music that he’s heard. His iPod, iPad and iPhone are all impressively loaded with everything from Motown to 60’s garage punk and on to the latest in bedroom electronica. A heavy gig goer, these days he prefers the more ‘boutique’ festival experience of Latitude or Green Man. Last year he discovered Philadelphia-based outfit, The War On Drugs, who were still on an indie label at the time. He recommended the band’s Lost In The Dream album to all his friends and a few colleagues at work, and feels proud now
that the band have signed a big ol’ major label deal."
So from the information they've given me i can assume that their Audience is mainly composed of men in their late 30 and early 40 who is in the higher end of the social demographic scale (ABC1). He is also likely to have 2 kids who are in their early/late teen years who are likely not to enjoy his taste in music.
This means he has a well paid job for which he had to study (he at least has to have a College Diploma). He knows his music and is a bother-line expert in music and rock bands,but is also open to new genres as he tries to connect with his kids and their taste in music.
He probably loves going to gigs, and back in his day he used to enjoy a rowdy gig with heavy rock, but nowadays he enjoy the more calmer festival feel of Latitude and Green man rather that the heavy metal feel of Download.

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Mojo is a music magazine, it usually has at least a detailed piece on a specific rock band or album.
they always will have a Top 100 in their magazine, such as Top 100 Songs about drugs (Mojo #109) , Top 100  Rock epics (Mojo #125), Top 100 Protest songs (Mojo #126) and Top 100 Most miserable songs of all time (Mojo #127).
They also published a Top 100 on the best albums in Mojo's lifetime for their special 150 edition, which essentials was Albums that came out from 1993 to 2006 (which was when the article was published).
They're always at the top of the music journalism game because their write force is mainly composed by music experts and people in the industry, because as their press pack says themselves :"Mojo is the Music Experts: magazine of high brand values and integrity. A carefully crafted musical archive covering the very best of music across genres. From classic and modern rock, folk, soul, country to reggae, electronic and experimental. It prefers to celebrate quality over popularity – music that will stand the test of time".

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These figures are from 2015

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As of February 2016 MOJO has boosted its circulation by 4.65% pop and remained the biggest paid-for title in the music market both in the UK, bay averaging a monthly sale of 70,445 (print only).

However this is trend that not many magazines can boast of, as the constant seen by all magazine companies and sellers across the board, is that with rise of smartphones and with every niche readily available on the internet, most magazine companies have had to either shout down completely or divide their resources into developing digital copies of their magazines.
The prize of a Mojo magazine is £4.99 at Sainsbury's, but a monthly subscription for 132 months would cost £55.00 at WHSmith's, which would also save the costumer a reasonable £4.88 (Equivalent to the 8%).

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Mojo's publishing company is Bauer media, who acquired them in January 2008.
Bauer Media Group is a European-based media company, headquartered in Hamburg (Germany) that manages over 600 magazines, 400 digital products and 50 radio and TV stations across the world.
just in the UK they own media outlets such as, Kerrang, Q, Grazia, Empire, 4 Music, Absolute Radio just to name a few.
The Bauer Media Group also own print houses, postal services, distribution and marketing services.
The Bauer Media Group has, according to a census done in 2013, a workforce of approximately 11,000 in 17 countries; they also have a yearly revenue of, approximately, 2.4 billion euros (about 2.03 pounds sterling and about 2.61 US Dollars).

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Mojo is a popular music magazine initially published by Emap, and bought over by Bauer in January of 2008.
Its published monthly in the United Kingdom.
Mojo was born following the success of the magazine Q, as publishers Emap were looking for a title that would cater to the increase of interest to classic rock music.
Mojo's first publication came on 15 October 1993; in keeping with its classic rock aesthetic, the first issue had Bob Dylan and John Lennon as its first cover stars.
Mojo is known for its in-depth coverage of both popular and cult acts, which in return acted as the inspiration for Blender and Uncut. Many noted music critics have written for it including Charles Shaar Murray, Greil Marcus, Nick Kent and Jon Savage.
The editor who launched Mojo was Paul Du Noyer and his successors have included Mat Snow, Paul Trynka and Pat Gilbert.

While some criticise it for its frequent coverage of classic rock acts such as the Beatles and Bob Dylan, it has nevertheless featured many newer and "left-field" acts. It was the first mainstream magazine in the UK to focus on the White Stripes, whom it has covered as zealously as many older acts.

Mojo regularly includes a cover mount CD that ties in with a current magazine article or theme. In 2004 it introduced the Mojo Honours list, an awards ceremony that is a mixture of readers' and critics' awards.

In early 2010, Mojo was involved in a controversial move by its new parent company, Bauer, to unilaterally impose a new contract on all photographers and writers, taking away their copyright and off-loading liability for libel or copyright infringement from the publisher onto the contributor. Two hundred photographers and writers from Mojo and Bauer's other music magazines, Kerrang! and Q, were reported as refusing to work under the new terms.