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This advertisement presents a famous artist next to Pioneer's product to associate it with achievement.

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This ad uses Muhammad Ali's face and name to make you associate achievement with d-CON Traps.

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If Wilt Chamberlain thinks Botany suits make him look successful, you should too.

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BOSS BOTTLED – MAN OF TODAY featuring Gerard Butler

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Man of the moment, Gerard Butler has taken up the prestigious title of the new Hugo Boss ambassador to the iconic Boss Bottled! Watch Gerard here in his first commercial for BOSS (and ladies, try not to drool too much!) Get your hands on Boss Bottled now: http://bit.ly/1u10c2O

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This ad uses Charlie Sheen's success to promote Ebel watches.

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This ad is satisfying the need to achieve by showing how you can get Ronald Reagan's hair with Jeris Hair Tonic.

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Lucky Strike wants you to think smoking these cigarettes helps you get leaner.

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If you use Hugo Boss fragrance, you will supposedly experience the success of Ryan Reynolds (or Gerard Butler).

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Insanity Workouts' advertisement presents a clear goal for the consumer.