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Wattpad holds several smaller contests a year and one major one. The largest is the annual Watty Awards. The second largest is Just Write It. In 2011, The Watty Awards introduced three entry levels to allow greater chances of winning for every type of writer. Contests are open to anyone who has a Wattpad account.

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Netflix sensation The Kissing Booth was written in 2011 by author Beth Reekles. It originated as a story on Wattpad where it won a Watty Award for "Most Popular Teen Fiction" in Wattpad's annual writing contest

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Wattpad has formed ties with publishing houses to try and help Wattpad authors to receive compensation for their works. A new branch, Wattpad Studios, was developed to connect popular writers to both the publishing and film industries

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Wattpad is a community for readers and writers to publish new user-generated stories in different genres, including classics, general fiction, historical fiction, non-fiction, poetry, fanfiction, spiritual, humor, and teen fiction. It aims to create social communities around stories for both amateur and established writers