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- World’s 25 Best Multinational Workplaces 2013
-gives stakeholders the opportunity to mention violation against workplace rights securely and anonymously

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-  Lobbying: executed in compliance with all applicable U.S. laws, regulations and corresponding legal reporting requirements

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How does (or doesn't) the organisation present itself with respect to the issue?:

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How does (or doesn't) the organisation present itself with respect to the issue?:

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-New Product - Coke Life
- Critique and fail
- Not actively looking for solutions
-promote new products

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- 900 production plants around globe
- 100,000 employees
-20 million customers around the world
-4000 retailers

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- Middle-class teens are Coke’s core consumers around the world and there is expected to be a 50% increase in this demographic by 2020.

https://brandongaille.com/39-interesting-coca-cola-demographics/

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-social networking
-online advertising
-free style dispensers

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- For one drop of water they give one back
-They can prove what they say it is fale
-Lot of plastic also in the ocean

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Our values serve as a compass for our actions and describe how we behave in the world.

Leadership

Collaboration:

Integrity: Be real

Accountability

Passion:

Diversity

Quality:

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- great place to work
-satisfy people's desires and needs
- winning network of costumers and suppliers
- helping, build and support sustainable communities
- Fast moving organisation

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- To refresh the world...
-To inspire moments of optimism and happiness... - Create value and make a difference.

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-Own other brands
-Offer more than 800 beverages in the US
We are determined to use thepower of our business to be a force for good in society.
- hudge amount of power

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Coca Cola

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-opponent
-high interest
- not so much power
- role: hero
- negative tone of voice
- want to protect society and make them aware

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- 50/50 : some are just interested in making money some want to protect society
-high interest and high power
-tone of voice : negative and positive
-big influence

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-Negative tone
-Don´t point out the emergence of consume enough
- Not very powerful
- Hero
- Against soft drinks
- Making people aware

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-Financial interests neutral tone
-Big part of the problem by selling to students-accompany soft drink brands by ordering new drinks regularly

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-financial interests
-no real tone in voice, as they keep quiet and do their thing in the background
-powerful, as they help coke
-partner of companies

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-Financial interest
-positive tone
-Helper of the main villain
-partner of soft drinks
-minimum power
-positive tone of voice

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-power
-financial interest in market
-lobbying - to put people in positions with power
-sponsoring of events
-Positive tone of voice
-Not finding solutions to problem
-Established in society
-Spin and salience

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- Neutral tone of voice
- Influenced by soft drink firms (positve)
- influences by health insitutions (negative)
- Spin and Salience
- Big influence
- Marketing

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- Sensitive for lobbying
- Financial interest
-Giving approval
-Condition setter
-Very powerful
-Neutral tone of voice
- Measures: taxes/ subsidy

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-high interest high power -- - keep on buying these unhealthy drinks
- not listening to health institutions → maybe too less educated
- safety due to increased health risks
-positive tone of voice

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- ' Healthy' alternatives
- Financial interest
- Partner of soft drinks
-Not a big influence
-Positive tone of voice
- Marketing strategies
- Selection
- Role: vilian

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How soft drinks  with sugar/ unhealthy drinks are established in society

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How soft drinks  with sugar/ unhealthy drinks are established in society