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Our Pitch Name of our song: The name of our song is 'Build A Boat' by Maisie Peters. After looking long and hard at we finally decided that we are going to use the song 'Build A Boat' by Maisie Peters.

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Audience feedback has taught me a lot when it comes to pre-production, production and post-production and has helped Kirsty and I made a much better music video that reflects everything that our audience wanted in it.

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Social media was very important when it came to getting feedback from our target audience. On multiple occasions I sent the video to people on Instagram, Snapchat, Facebook and Twitter to get their review and feedback on it. I found this very helpful as people were able to tell me what they thought of little changed I had made rather than having to give feedback on the whole video in general, which made changes easier to make quickly and effectively. Additionally, for the final draft of our music video, digipack and tour poster I set it out to multiple people who then gave me feedback on what they thought was effective and generally liked ensuring me that I didn’t have to make any additions to the overall product. Finally, through the social media, Twitter, we were able to get in touch with Maisie Peters the artist who write and sang ‘Build A Boat’ and she generally told us that she loved the video and generally picked out the interview section saying ‘it made her heart melt’.

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Throughout the editing process we have an overall amount of six focus groups for 6 drafts of our music video where we showed a group of our target audience an edit of our video then asked them for their feedback. For each focus group our target audience had some kind of feedback for our next edit. In our first draft focus group that mentioned a few things that we needed to improve, such as; there was slightly off lip-sync that we worked on by slightly adjusting the footage to sync with the music, to cut or change a clip that looked like Arthur was looking up Robyn’s skirt which we did by just cutting the video and placing something else there instead and also making the background for the green screen continuous throughout (at the time we had a moving ocean clip which we later changed to a drawn picture off the sea with boats floating around) that we did change but later altered. The process of editing was helped greatly by having our focus groups, as we were able to have a new set of eyes picking up on things in our video that we initially missed meaning that we did not miss anything that urgently needed to be changed. It also helped us finally decide on certain clips and transitions as they gave us some really nice feedback throughout, like really liking the running transition from young to old and the breaking through the blocks as in our focus groups they were noted as working very well and having a good impact on the audience. Overall the continuous feedback from our target audience meant that I was able to have a better understanding of what our audience want to see making our video generally better than if we wouldn’t have had the focus groups.

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From the audience questionnaire we created our pitch for our music video and showed it to our teacher and a group of our target audience. We overall got a positive feedback from the teachers asking whether we had thought about a message or moral to our music video, which we had not, which gave us guidance on what we should think about and agree upon when it came to creating storyboards.

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To begin with we had to find out what our audience were and what they liked. We did this with an audience questionnaire. Both Kirsty and I came up with a group of questions each put them all together on AllCounted.com which is an online way for people to create questionnaires and get them out to our target audience quickly and efficiently without needing to physically hand the questions to them. We initially asked them questions such as ‘What colours would they expect to see in an indie music video?’ and ‘Do you have a favourite music video? If so, state this:’ which we then asked them to elaborate on why they like it; ‘Why do you like this music video?’. When asking these mixtures of open and closed questions, we were able to see what our target audience would expect to see from an indie music video. This helped us come up with our initial idea as we were able to understand more in-depth what our target audience wants to see in the video, such as the colour people most expected to see in an indie music video were ‘Light Blue’, ‘Pink’ and ‘Purple’ so we decided that those colours would be a theme throughout the video and ancillary texts, in order to create synergy as well as a better product in the eyes of our target audience.