# data[].attributes.body
Being unaware of what you can achieve with the privacy settings is an issue and a place where many users are caught out. It should be noted that you should always keep a watch on the type of information you share on a site, even within the social community you set up, as potential employers and insurance companies could use them to find out personal information. This could cause your business damage and could lead to identity theft. Make sure that[PS(1] you change the location settings to whichever is fitted to your company. When marketing a product AI[PS(2] (Artificial Intelligence) tools allow you to personalise your account or website. For example, AI could inform that a user always uses Twitter on days X and Y at times A and B, it could then translate a combination of their demographic data, personal information, location, and social media usage to created highly focused ads. The lines between privacy, intrusiveness, and relevance are becoming somewhat blurred.

# data[].attributes.body
Intellectual property issues, particularly issues surrounding copyright law, are issues every business is likely to encounter when engaging with customers through social media. Copying and pasting a picture, song, video, document, or webpage onto your business’ profile to share through social media is easy. And many social media users are doing it. Nevertheless, sharing original content created by others, unless you have explicit permission to do so, is usually in violation of the copyright laws meant to protect, and by extension promote, the creation of original content. And intentionally or inadvertently associating your business, your products, or your service with the trademarks of another can open you to liability for infringement.

# data[].attributes.body
Social media discrimination is where a potential employer or interviewer delves into your social circles and researches what they believe to be your personality. Their goal is to uncover information about you and your lifestyle that may imply that you aren't suitable for a position within their company.

“For employers that choose to review social media as part of their hiring practices, it’s a better practice to wait until after they’ve met a candidate face to face,” says David Baffa, a partner at the law firm Seyfarth Shaw LLP in Chicago.

Businesses do not have to be IT experts, just need to refer to an IT supplier on what their package needs their company to do. Many participants reported experiences of discrimination in employment. These reports are supported by research indicating that such discrimination is commonplace.

# data[].attributes.body
Six out of 10 Australian workers feel their privacy has been eroded by the widespread usage of social media in the workplace.

A new study by security firm AVG T surveyed 4000 adults in 10 countries, including 400 in Australia, as part of their Digital Diaries series and delved into cyber-bullying in the workplace and policies surrounding social media.

Australian adults are finding themselves to be the subject of gossip, distasteful photos and unwanted advances through social media.

The survey found 8% of Australian respondents had discovered secret discussions about themselves online had been initiated by colleagues. One out of 10 said they have had embarrassing photos or videos taken at a work event and uploaded on to social media sites.

AVG security advisor Michael McKinnon told SmartCompany cyber-bullying was not just an issue for teenagers.

“Cyber-bullying is often perceived as being an issue isolated to younger people, but clearly it’s not, and it’s not terribly surprising considering what it’s able to do. “Separating work and your private life is no longer possible,” he says.

# data[].attributes.body
One of the things that people running social media accounts on behalf of small businesses should be mindful of, are some of the potential liabilities that may be attached to using such platforms, in particular issues relating to reputation damage, and defamation. Although there aren’t any laws focused precisely towards social media, there are multiple laws both in the state and national level that can be used against individuals, such as the uniform Defamation Act, which is applicable to the majority of states and territories within Australia.

At its most basic level, defamation is the publishing of something that is likely to cause harm to a person’s reputation by: having others think less of the person, causing others to shun and avoid the person, causing hatred, contempt or ridicule of the person, having the estimation of the person to be lowered by others, affecting the person’s private character and reputation, and also their business or professional life.

# data[].attributes.body
Social Media is combination of online communication platforms that are designed for people to interact, share, collaborate or to inform an audience of personal or public affairs or businesses. Social media refers to websites and applications that are intended to allow people to share content quickly, efficiently, locally and/or internationally. Individuals or businesses are able to share photos, opinions, events and a range of other things which has had a huge impact on the way we live and the way we do business.

# data[].attributes.body
Social media platforms are used for a variety of different purposes.

Social Networking includes sites such as Facebook, Google+ and LinkedIn as it allows users to directly connect with one another through groups, networks, and location.

Examples of Microblogging include Twitter and Tumblr. These sights allows users to subscribe to other users' content, send direct messages, and reply publicly and, also, allows users to create and share hashtags to share content about related subjects.

Instagram, Flickr, Pinterest and Snapchat are examples of Photo Sharing. People can publish their photos with others either publicly or privately.

# data[].attributes.body
Social Media platforms allows retail businesses to market their business and products as well as personalise the consumer experience. When done correctly, social media extremely helpful when boosting sales, advertisement, attracting more customers and developing their business. According to a McKinsey Global Institute Study, 85% of consumer and retail companies are using social media for marketing purposes, compared to the 66% of companies in other industries, (Retail Team 2016).

# data[].attributes.headline
“Does the use of social media impact on the productivity of the retail industry?”

# data[].attributes.subject
“Does the use of social media impact on the productivity of the retail industry?”

# data[].attributes.body
I believe the use of social media in the retail industry has a positive impact on a company’s sales and overall productivity because it allows customers to view and interact with your company and can provide feedback to increase traffic on your website or page and customer engagement.

# data[].attributes.body
This document outlines the use of Social Media in businesses including the retail industry.

# data[].attributes.body
“Social media and mobile technologies have changed forever the way we work and communicate with another, transforming our world into one enormous global community. Social tools will continue to evolve as will the expectations of how people use them. Individuals use these channels to ‘sing the praises’ – or vent their frustrations – about a business. Consequently, organisations are examining the impact social media has on their productivity, reputation and business practices, as well as revamping marketing strategies to better meet the needs of those engaging with the business via social media and mobile technologies” (Rasmussen, Mylonas & Beck 2012:277).

# data[].attributes.body
This document is the annual report for Social Media used in Businesses or for personal use.

# data[].attributes.body
When used effectively, social media can have all the benefits of word of mouth, just on a larger scale! It can also help you reach a high number of potential customers.

Social Media can help reduce marketing costs as it is free to use most social medias and can be broadcast to more people around the area or around the country. By using social media, the business can increase traffic to your website or page and increase sales for the company. This can improve customer engagement and allows customers to give feedback on your company. Social media is also an opportunity to conduct market research about your customer and improve networking opportunities with customers and other businesses.

# data[].attributes.body
Social media may not be suited to every business.

Not having a clear marketing or social media strategy may result in reduced benefits for your business. Some of the possible disadvantages you should be aware of when using social media is that it needs constant daily monitoring because if you don't actively manage your social media presence, you may not see any real benefits. It could be a danger because greater exposure online has the potential to attract risks. Risks can include negative feedback, information leaks or hacking. Another risk is that unwanted or inappropriate behaviour on your site, including bullying and harassment could happen to co-workers, employees or even customers. Whatever the risk, having a social media strategy and preparing your policy and procedures carefully beforehand can help you manage the risks. False or misleading claims made on your social media channels by your business or by a customer can be subject to consumer law.

# data[].attributes.body
Communities using social media can connect brands with their target audiences as studies show that it taps into a psychological urge for people to talk and share with people who have similar interests. A recent social commerce study by JWT Intelligence highlighted the effect social is having on shopping. It found that over 40% of men and over a third of women are more likely to purchase something if a friend has recommended it on a social network. However, a survey by Ad Age found that only 17% of marketing executives believe generating sales leads and pushing a social commerce strategy with Facebook advertising is important. This shows many brands do not see the potential of social commerce. As well as this several retail brands have found it's not that simple to build an audience on social networks and expect them to turn into avid shoppers.

# data[].attributes.body
Big businesses today rely on loads of data analysis. Enterprise retailers are leveraging purchase histories, customer demographics, loyalty/retention programs and other programs to optimize experiences and drive more sales. In short, big data is strong in the retail world.

Many small retail businesses are also using social media to gain leverage on other competitors. This is mainly due to the recent ability and affordability of easily accumulating and analysing important data that focuses key performance indicators (KPIs). These KPIs can then be measured against predefined goals to indicate the performance of key business objectives.

# data[].attributes.body
One can determine awareness for their store and brand using metrics such as the exposure and amplification of their posts. This helps track how far their messaging is spreading.

# data[].attributes.body
They can infer customer/audience engagement from metrics such as retweets, comments and replies. They can also analyse the context in which the comments and replies are being posted.

# data[].attributes.body
Business owners can use social analysis to locate brand advocates/champions of their store. These are valuable relationships to cultivate as they can amplify their social marketing to all their followers.

# data[].attributes.body
Facebook business accounts come with an in-depth analytics tool via Facebook Insights

# data[].attributes.body
Impressions mean that the number of times a post is seen from a business’s social media page, the numbers are calculated and are displayed on Facebook’s newsfeed. It should be noted that people will see impressions more than once. For example, someone may see an update in their news feed and see the same update on a friend’s page that like or shared the said update.

# data[].attributes.body
Name: Smart Insights, Author: Dave Chaffey, Published: 28/03/18, Title: Global social media research summary 2017, Accessed: 06/08/18, Website:  https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

Name: Business in Vancouver, Author: Glen Korstrom, Published: 10/03/16, Title: Supreme Court of Canada to hear B.C. woman’s class action against Facebook, Accessed: 06/08/18, Website:

https://www.biv.com/article/2016/3/supreme-court-canada-hear-bc-womans-class-action-a/

# data[].attributes.body
Reach is the number of people that receive impressions. As such, your reach is often lower than impressions since reach only counts once per person, whereas one person can account for multiple impressions.

# data[].attributes.body
Name: Smart Insights, Author: Dave Chaffey, Published: 28/03/18, Title: Global social media research summary 2017, Accessed: 06/08/18, Website:  https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
Name: Business in Vancouver, Author: Glen Korstrom, Published: 10/03/16, Title: Supreme Court of Canada to hear B.C. woman’s class action against Facebook, Accessed: 06/08/18, Website:

https://www.biv.com/article/2016/3/supreme-court-canada-hear-bc-womans-class-action-a/

Name: BBC, Author: Unknown, Published: 08/04/13, Title: The positives and negatives of using social networking sites, Accessed: 08/08/18, Website:

http://www.bbc.co.uk/schoolreport/22065333

Name: The Guardian, Author: Bruno Teuber, Published: 25/07/12, Title: The rise of social media in retail, Accessed: 10/08/18, Website:

https://www.theguardian.com/media-network/media-network-blog/2012/jul/25/social-retailing

Name: The Conversation, Author: Paul Harpur, Published: 07/11/14, Title: Oh, the irony! Retailers blind to discrimination and lost business, Accessed: 09/08/18, Website:

http://theconversation.com/oh-the-irony-retailers-blind-to-discrimination-and-lost-business-33879

Name: Australian Government, Author: Unknown, Published: 09/07/18, Title: Pros

and cons of using social media in a business, Accessed: 8/08/18, Website:

https://www.business.gov.au/marketing/social-media/pros-and-cons-of-social-media

Name: BBC, Author: Unknown, Published: 04/03/13, Title: Australian workers harassed, bullied over social media in the workplace: AVG study, Accessed: 24/08/18, Website:

http://www.bbc.co.uk/schoolreport/22065333

Name: Bruce Legal, Author: Unknown, Published: 22/07/18, Title: Social media and small businesses: Beware of defamation issues, Accessed: 24/08/18, Website:

https://www.brucelegal.com.au/social-media-small-businesses-beware-defamation-issues/

Name: Smart Company, Author: Yolanda Redrup, Published: 04/03/13, Title: Australian workers harassed, bullied over social media in the workplace: AVG study, Accessed: 24/08/18, Website:

https://www.smartcompany.com.au/people-human-resources/managing/australian-workers-harassed-bullied-over-social-media-in-the-workplace-avg-study/

Name: InfoSec Institute, Author: Unknown, Published: Unknown, Title: Social Media site privacy issues, Accessed: 10/08/18, Website:

https://resources.infosecinstitute.com/5-social-media-site-privacy-issues-worry/

# data[].attributes.body
Name: Australian Government, Author: Unknown, Published: 09/07/18, Title: Pros and cons of using social media in a business, Accessed: 8/08/18, Website:

https://www.business.gov.au/marketing/social-media/pros-and-cons-of-social-media

Name: BBC, Author: Unknown, Published: 04/03/13, Title: Australian workers harassed, bullied over social media in the workplace: AVG study, Accessed: 24/08/18, Website:

http://www.bbc.co.uk/schoolreport/22065333

# data[].attributes.body
Name: Australian Government, Author: Unknown, Published: 09/07/18, Title: Pros and cons of using social media in a business, Accessed: 8/08/18, Website:

https://www.business.gov.au/marketing/social-media/pros-and-cons-of-social-media

Name: BBC, Author: Unknown, Published: 04/03/13, Title: Australian workers harassed, bullied over social media in the workplace: AVG study, Accessed: 24/08/18, Website:

http://www.bbc.co.uk/schoolreport/22065333

# data[].attributes.body
Name: Australian Government, Author: Unknown, Published: 09/07/18, Title: Pros and cons of using social media in a business, Accessed: 8/08/18, Website:

https://www.business.gov.au/marketing/social-media/pros-and-cons-of-social-media

Name: BBC, Author: Unknown, Published: 08/04/13, Title: The positives and negatives of using social networking sites, Accessed: 08/08/18, Website:

http://www.bbc.co.uk/schoolreport/22065333

Name: Retail Touch Points, Author: Alicia Fiorletta, Published: 13/05/14, Title: Connecting Social Media And The Store, Accessed: 24/08/18, Website:

https://www.retailtouchpoints.com/features/retail-success-stories/connecting-social-media-and-the-store

# data[].attributes.body
Name: Hootsuite, Author: Unknown, Published: 2018, Title: 8 social media tips for the retail industry, Accessed: 20/08/18, Website:

http://www.serviceiq.org.nz/assets/KnowledgeIQ/hootsuite-8tipsretail-whitepaper.pdf

Name: Australian Government, Author: Unknown, Published: 09/07/18, Title: Pros and cons of using social media in a business, Accessed: 8/08/18, Website:

https://www.business.gov.au/marketing/social-media/pros-and-cons-of-social-media

# data[].attributes.body
The retail industry has benefitted from this huge change towards social media more than any other industry, due to the technological innovation at all points of the customer experience. Whether it’s during the product research phase, to the actual purchase experience, to customer support and advocacy – social media has indeed transformed the retail industry.

# data[].attributes.body
Social Status has tracked more than 900 Australian retail brands in the run up to Christmas to understand what kind of content drives engagement and which brands are performing the best on Facebook.

For retailers, social media provides one of the most effective two-way communication channels with customers, giving them the opportunity to receive information about their own business.

# data[].attributes.body
Wherever possible, create ‘content that moves’. This could be a video, looping animated GIFs, cinemographs, or 360 degrees’ videos.

We’re consistently seeing higher engagement rates on these media types versus static photos or plain text.

# data[].attributes.body
Publish content that people want to tag their friends or share. This is key for increasing viral reach. Think back to the Boost Juice example and find an authentic hook that makes sense for your brand.

# data[].attributes.headline
Pick a stage of the funnel and optimise accordingly

# data[].attributes.subject
Pick a stage of the funnel and optimise accordingly

# data[].attributes.body
The conventional marketing funnel is a great way to visualise your social performance and help shape your social media strategy.

If you want to focus on the lower and bottom parts of the funnel (website clicks and conversions) like Myer you’ll be posting more links, using carousel ads, lead ads and utilising custom audiences and lookalike audiences.

But if you’re more interested in the top or www.socialstatus.io mid-levels of the funnel like David Jones, you’ll be posting more rich media and encouraging Reactions, Comments and Shares.

# data[].attributes.body
Facebook’s Audience Insights tool is great for understanding more about the broad demographics of your potential audience, their interests and behaviours. Use these insights to help inform your content strategy.

# data[].attributes.headline
Continually measure and benchmark performance

# data[].attributes.subject
Continually measure and benchmark performance

# data[].attributes.body
The vast majority of marketers report on performance monthly and do more in-depth quarterly or half-yearly reports. Competitor and industry benchmarking is crucial for gauging performance in context and can be used to help set realistic KPIs and goals for social performance. e feedback, monitor sentiment and build a relatable brand personality to engage more customers.

# data[].attributes.body
Name: Bruce Legal, Author: Unknown, Published: 22/07/18, Title: Social media and small businesses: Beware of defamation issues, Accessed: 24/08/18, Website:

https://www.brucelegal.com.au/social-media-small-businesses-beware-defamation-issues/

# data[].attributes.body
Advertising on social media has become more popular among small (up from 20% to 26%) and medium (up from 27% to 35%) size businesses this year, although large businesses still lead the way (42%).

For those businesses that advertise on social Facebook remains easily the most preferred channel (90% small, 62% medium, 100% large). LinkedIn (20%) and Twitter (24%) are also common among large businesses, while the same is true for Instagram (23%) among medium size businesses.

The majority of businesses remain unlikely to offer incentives such as discounts and coupons via social media (29% small, 25% medium, 17% large), even though they have appeal to consumers.

Among businesses offering incentives, discounts are the most common offer from small businesses (84%), while it is give-aways for medium size businesses (70%) and discounts for large businesses (80%), (Bruce Legal, Unknown, 22/07/18).

# data[].attributes.headline
Yes, they should definitely still use social media in the retail industry!

# data[].attributes.subject
Yes, they should definitely still use social media in the retail industry!

# data[].attributes.body
I believe the Retail Industry should continue to use social media as a platform in which they can broadcast to a large audience their company and all the sales and stock they are trying to advertise. I believe it is a great way for their business become known and to improve sales as more people are interested in advertisements that come up on their screen. Some of these statics also prove why social media is so important in the retail industry.

# data[].attributes.body
An increasing number of businesses in 2018 have a social media strategy. Large businesses lead the way, with 90% now having a strategy (up from 76%).

Small and midsized businesses are behind but there has been an improvement this year, up from 31% to 40% among small businesses and from 36% to 43% for medium businesses according to the Social Media and Retail Sensis 2018 report.

# data[].attributes.body
Almost a quarter (24%) of people use social media to follow brands or businesses, and this is even higher among females (27% vs 21%) and those aged 30-39 (41%).

Consumers are particularly keen on discounts (54%) and give-aways (48%) from the brands or businesses they follow.

Consumers are increasingly accessing social media on their smartphone (up from 72% to 81%).

# data[].attributes.body
Almost two thirds of consumers (64%) will be more likely to trust a brand if they interact with consumers in a positive way on social media. This is up 12 points this year.

When used effectively, social media can help retailers generate buzz and even boost both online and in-store traffic. But retail executives, analysts and experts continue to debate social media’s impact on bottom-line results.

Recent industry research confirms that social media can influence sales both online and in the store: 40% of all social media users have purchased items online or in-store after sharing or “favouring” them on Facebook, Twitter or Pinterest, according to research from Vision Critical. The survey of 5,900 consumers concluded that social media drives approximately the same amount of sales both in-store and online.

# data[].attributes.body
Name: InfoSec Institute, Author: Unknown, Published: Unknown, Title: Social Media site privacy issues, Accessed: 10/08/18, Website:

https://resources.infosecinstitute.com/5-social-media-site-privacy-issues-worry/

Name: In Vigour Law Group, Author: Gideon Dionne, Published: Unknown, Title: Social Media Legal Issues: Copyright, Trademark, and other Intellectual Property (IP) issues, Accessed: 09/08/18, Website:

https://www.invigorlaw.com/social-media-legal-issues-post-number-5-copyright-trademark-and-other-intellectual-property-ip-issues/

Name: Career Cast Diversity, Author: Unknown, Published: 04/03/13, Title: Being aware of social media discrimination, Accessed: 09/08/18, Website:

https://diversity.careercast.com/article/being-aware-social-media-discrimination

# data[].attributes.body
Name: BBC, Author: Unknown, Published: 04/03/13, Title: Australian workers harassed, bullied over social media in the workplace: AVG study, Accessed: 24/08/18, Website:

http://www.bbc.co.uk/schoolreport/22065333

Name: The Guardian, Author: Bruno Teuber, Published: 25/07/12, Title: The rise of social media in retail, Accessed: 10/08/18, Website:

https://www.theguardian.com/media-network/media-network-blog/2012/jul/25/social-retailing

# data[].attributes.body
Name: Sky News, Author: Jo Tidy, Published: 09/01/18, Title: Addicts warned; Facebook groups are not anonymous, Accessed: 08/08/18, Website:

Sky News, Addicts warned: Facebook groups are not anonymous: https://news.sky.com/story/addicts-warned-facebook-groups-are-not-anonymous-11197078

Name: BBC, Author: Unknown, Published: 08/04/13, Title: The positives and negatives of using social networking sites, Accessed: 08/08/18, Website:

http://www.bbc.co.uk/schoolreport/22065333

Name: Australian Government, Author: Unknown, Published: 09/07/18, Title: Pros and cons of using social media in a business, Accessed: 8/08/18, Website:

https://www.business.gov.au/marketing/social-media/pros-and-cons-of-social-media

# data[].attributes.body
Clearly, many retailers have locked themselves into the position that social media is mainly a marketing and sales tool. It is still widely seen as a channel to be used for pushing advertisements and linking back to online stores. In reality, the social space offers retailers much greater opportunities for building client relationships and generally improving workflow. Social media tools give retailers the opportunity to personalize the consumer-seller experience, removing the negative connotations associated with bottom lines and commissions.

The transparency and immediacy of social media are valued by consumers, and should thus be valued by retail businesses as well. “The customer is always right” may be a maxim of years past, but when 80 percent of internet users between the ages of 18 and 50 use social media, retailers need to accept that the right course

of action is one that inevitably involves a social media strategy.

# data[].attributes.body
Take the time to understand where it best fits your organisation and how to integrate it into existing organisational and departmental goals.

# data[].attributes.body
Social media is flexible and listening to consumers

as they voice their opinion is the best way to learn and improve. It is also an easy way for a business to ease itself into the social space, and a prerequisite for meaningful engagement.

# data[].attributes.body
Shoppers are more likely to buy from a business that they know and trust. For this, social media should be a tool of choice.

# data[].attributes.body
While you want to centralise control over your social platforms with a social tool like a dashboard, you want to decentralise the conversations you have over them. To do that, you need to empower your practitioners and teams to engage your customers in conversation directly.

# data[].attributes.body
Encourage your social teams to distribute new learning both within the team and your organisation as a whole. Keep an ongoing loop of discovery and dissemination where best practices, positive messaging or common questions are put forward for comment or collaboration.

# data[].attributes.body
Secure the uneasiness associated with the potential of making a social media blunder and ending up in the headlines remains present in many retailers. It is a main reason that social media is often left to one responsible person, rather than spread amongst advocates throughout your business.

# data[].attributes.body
It’s important for social data to be relevant to stakeholders within an organisation, but often they speak only to the practitioners. This makes it difficult to communicate value, or to make important decisions related to the use or investment in social media for the organisation. Tie social to the big picture by linking it to organisational and departmental goals.

# data[].attributes.body
One of the benefits of good measurement and understanding of your data is the ability to hone your messaging and understand what did and didn’t work from a content perspective. When successful messaging emerges organically in social media, paid social allows you to commit dollars with data-backed belief in your programs. Invest in promoted tweets, accounts or trends across social platforms or accounts that have already demonstrated the highest yield.

# data[].attributes.body
Name: The Conversation, Author: Paul Harpur, Published: 07/11/14, Title: Oh, the irony! Retailers blind to discrimination and lost business, Accessed: 09/08/18, Website:

http://theconversation.com/oh-the-irony-retailers-blind-to-discrimination-and-lost-business-33879

Name: Australian Human Right Commission, Author: Unknown, Published: 2011, Title: Stories of discrimination, vilification and harassment - Addressing sexual orientation and sex and/or gender identity discrimination: Consultation Report (2011), Accessed: 13/08/18, Website:

https://www.humanrights.gov.au/publications/section-5-stories-discrimination-vilification-and-harassment-addressing-sexual

# data[].attributes.body
To encourage men to invest in comfortable underwear, Bonds created a series of tongue-in-cheek videos to offer a light-hearted PG-rated look into what goes on inside men’s underwear. Titled “The Boys”, the comical videos highlighted Bonds’ USP (Unique Selling Proposition) and strapline: “Very Comfy Undies”. The nature of the videos was ripe for social sharing, and over 1.5 million views have been recorded on YouTube since the series launched. Bonds also picked up a Silver Lion award in Cannes for their efforts. Not bad!

# data[].attributes.body
Leveraging the two recent lifestyle trends of mindfulness and social experiments, Fitness First launched a social media campaign to showcase how being fit feels (beyond just the changes in a person’s physical appearance). As part of the filmed social experiment, 3 regular gym junkies were made to give up the gym for 12 weeks, while 3 people who rarely went to the gym were asked to hit the gym hard for 12 weeks. Daily video diaries captured the emotional side of the participants, highlighting that going to the gym does more than just improving how you look, it is also improves your state of mind. The often raw emotive footage not only inspired those looking to improve their entire state of body and mind, but also encouraged those that were already gym-goers to keep going. The video content was promoted via Fitness First’s Facebook and Instagram channels, and a hashtag (#howfitfeels) continues to be promoted to encourage fans/followers to share their own stories (building user-generated content for Fitness First to share).

# data[].attributes.body
As the government body responsible for promoting Australia to the world, Tourism Australia’s social media channels are used to inspire travellers across the globe, and encourage them to book a holiday to Australia. Realising that they simply couldn’t create enough content to keep their fans engaged, Tourism Australia asked their 22 million plus brand ambassadors for help (i.e. Australian residents). Today, 95% of Tourism Australia’s Facebook content is user-generated content. With a constant stream of content coming in from Aussies and travellers alike, Tourism Australia has amassed enough content to last them for years.

# data[].attributes.body
Name: Smart Insights, Author: Dave Chaffey, Published: 28/03/18, Title: Global social media research summary 2017, Accessed: 06/08/18, Website:  https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

Name: Business in Vancouver, Author: Glen Korstrom, Published: 10/03/16, Title: Supreme Court of Canada to hear B.C. woman’s class action against Facebook, Accessed: 06/08/18, Website:

https://www.biv.com/article/2016/3/supreme-court-canada-hear-bc-womans-class-action-a/

Name: Sky News, Author: Jo Tidy, Published: 09/01/18, Title: Addicts warned; Facebook groups are not anonymous, Accessed: 08/08/18, Website:

Sky News, Addicts warned: Facebook groups are not anonymous: https://news.sky.com/story/addicts-warned-facebook-groups-are-not-anonymous-11197078

Name: BBC, Author: Unknown, Published: 08/04/13, Title: The positives and negatives of using social networking sites, Accessed: 08/08/18, Website:

http://www.bbc.co.uk/schoolreport/22065333

Name: Australian Government, Author: Unknown, Published: 09/07/18, Title: Pros and cons of using social media in a business, Accessed: 8/08/18, Website:

https://www.business.gov.au/marketing/social-media/pros-and-cons-of-social-media

Name: BBC, Author: Unknown, Published: 04/03/13, Title: Australian workers harassed, bullied over social media in the workplace: AVG study, Accessed: 24/08/18, Website:

http://www.bbc.co.uk/schoolreport/22065333

Name: The Guardian, Author: Bruno Teuber, Published: 25/07/12, Title: The rise of social media in retail, Accessed: 10/08/18, Website:

https://www.theguardian.com/media-network/media-network-blog/2012/jul/25/social-retailing

Name: InfoSec Institute, Author: Unknown, Published: Unknown, Title: Social Media site privacy issues, Accessed: 10/08/18, Website:

https://resources.infosecinstitute.com/5-social-media-site-privacy-issues-worry/

Name: In Vigour Law Group, Author: Gideon Dionne, Published: Unknown, Title: Social Media Legal Issues: Copyright, Trademark, and other Intellectual Property (IP) issues, Accessed: 09/08/18, Website:

https://www.invigorlaw.com/social-media-legal-issues-post-number-5-copyright-trademark-and-other-intellectual-property-ip-issues/

Name: Career Cast Diversity, Author: Unknown, Published: 04/03/13, Title: Being aware of social media discrimination, Accessed: 09/08/18, Website:

https://diversity.careercast.com/article/being-aware-social-media-discrimination

Name: The Conversation, Author: Paul Harpur, Published: 07/11/14, Title: Oh, the irony! Retailers blind to discrimination and lost business, Accessed: 09/08/18, Website:

http://theconversation.com/oh-the-irony-retailers-blind-to-discrimination-and-lost-business-33879

Name: Australian Human Right Commission, Author: Unknown, Published: 2011, Title: Stories of discrimination, vilification and harassment - Addressing sexual orientation and sex and/or gender identity discrimination: Consultation Report (2011), Accessed: 13/08/18, Website:

https://www.humanrights.gov.au/publications/section-5-stories-discrimination-vilification-and-harassment-addressing-sexual

Name: Smart Company, Author: Yolanda Redrup, Published: 04/03/13, Title: Australian workers harassed, bullied over social media in the workplace: AVG study, Accessed: 24/08/18, Website:

https://www.smartcompany.com.au/people-human-resources/managing/australian-workers-harassed-bullied-over-social-media-in-the-workplace-avg-study/

Name: Bruce Legal, Author: Unknown, Published: 22/07/18, Title: Social media and small businesses: Beware of defamation issues, Accessed: 24/08/18, Website:

https://www.brucelegal.com.au/social-media-small-businesses-beware-defamation-issues/

Name: Mumbrella, Author: Tim Hill, Published: 01/12/16, Title: How retail brands are using social media to improve performance, Accessed: 19/08/18, Website:

https://mumbrella.com.au/how-retail-brands-are-using-social-media-to-improve-performance-412015

Name: Retail Touch Points, Author: Alicia Fiorletta, Published: 13/05/14, Title: Connecting Social Media And The Store, Accessed: 24/08/18, Website:

https://www.retailtouchpoints.com/features/retail-success-stories/connecting-social-media-and-the-store

Name: Hootsuite, Author: Unknown, Published: 2018, Title: 8 social media tips for the retail industry, Accessed: 20/08/18, Website:

http://www.serviceiq.org.nz/assets/KnowledgeIQ/hootsuite-8tipsretail-whitepaper.pdf

Name: Sensis, Author: Unknown, Published: 03/06/18, Title: The must-know stats from the 2018 Yellow Social Media Report, Accessed: 22/08/18, Website:

https://www.sensis.com.au/about/our-reports/sensis-social-media-report

# data[].attributes.body
Name: Sky News, Author: Jo Tidy, Published: 09/01/18, Title: Addicts warned; Facebook groups are not anonymous, Accessed: 08/08/18, Website:

Sky News, Addicts warned: Facebook groups are not anonymous: https://news.sky.com/story/addicts-warned-facebook-groups-are-not-anonymous-11197078

# data[].attributes.body
Name: Hootsuite, Author: Unknown, Published: 2018, Title: 8 social media tips for the retail industry, Accessed: 20/08/18, Website:

http://www.serviceiq.org.nz/assets/KnowledgeIQ/hootsuite-8tipsretail-whitepaper.pdf

Name: Sensis, Author: Unknown, Published: 03/06/18, Title: The must-know stats from the 2018 Yellow Social Media Report, Accessed: 22/08/18, Website:

https://www.sensis.com.au/about/our-reports/sensis-social-media-report