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Overall, the combination of our main product and ancillary products is effective, because;
∙ The products (both the digipak and magazine ad) have a main focus on Ben. As he is the only person of the band being shown (with the exception of the tiny images in the cubes of the inside left of the digipak), this shows him out to the brand identity. This is effective as we want our audience to identify him as the brand identity, as he is the main member in our music video, 'Fast Feet'.
∙ It represents what the music video/album to be like. With the colours, font, and image editing in the magazine advert, the target audience may feel intrigued and want to listen to the music video. This is effective as it means the target audience has been found, and may then go on further to buy the album.
∙ There is a relationship between all of the products. The magazine advert with the use of colours, the record label and its font link itself to the digipak. The colours are kept consistent through the digipak, however the names of the songs and clearer photos of Ben and feet are also shown in the digipak, which then relates this to our main product, the music video. This makes it easier for the target audience to find our main product through our ancillary products, and see the relationships/brand identity/codes.

It could have been improved by adding more photos/links in our magazine advert to the music video, as the outline of Ben is the only relevant image to our main product, as it is dominantly relevant to the digipak.

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The outline of Ben in the magazine advert again reinforces him as a brand identity, however is also a manipulated/edited photo from the music video. This also links into the point of the music video where Ben is in front of a green screen, and has had coloured lines edited around him. The audience will decode that they have seen this in the magazine ad before after having seen the music video. The use of colours in the magazine advert are the same as they are in the digipak, which shows them to be similar and relevant. The 'Urban Beats Company' production record label is also there, which is also on the back of the digipak, which is advertising the record label as they have helped to produce the album.

This ancillary product is effective as the magazine advert will be the first impression the target audience has on the album before potentially purchasing the album. Having Ben as a 'mysterious' brand identity on the front as he is not easily recognizable will prompt the audience to be interested. Once the audience is interested and sees the music video scene as shown in the screenshot, this will show the outlined imaged to be a manipulated photo of Ben in this scene, and may urge them to buy the album if they enjoyed the video.

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For our back we decided to keep the back of Ben as he is the brand identity, as also shown in the outline of the magazine ad and throughout the main music video 'Fast Feet'. We have also kept the 'Urban Beats Company' record label logo, which can also be seen on the magazine advert, so the audience who have seen the magazine advert can then remember where they have seen the logo from before.

This ancillary product is effective to some extent as it labels every song that is included in the album, as well as giving credit to the production label.

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Having kept the same colour scheme throughout our digipak with the variety of colours in triangular shapes, as this was the side on the CD to be put we put an image of Fast Feet. Related to Stuart Hall's theory, these codes help make the audience the link between the ancillary product and the music video. It will tell the audience that, because there are two feet behind the CD, this will give them the assumption that 'Fast Feet' is the main song, which it is. There is also a relationship as moving feet are consistently shown throughout the music video, moving about, so this ancillary product will remind the audience where they have seen the feet before.

This ancillary product is effective as 'Fast Feet' is the main song of the album having a music video, therefore it is important to let the audience decode it as the main song. Having the feet on the back of the CD when the CD is lifted will tell the audience straight away which song is most relevant, as there is no other link to the other songs such as "Going Up" and "Carry On"

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The inside left of the digipak shows a text message. We decided to keep a similar font style to keep it relevant to the magazine advert, so that the audience could decode the similarity when having seen both of them. The text is a message to both the fans as well as who helped produce the album, and shows the band to care about their fans with this friendly informal message. It represents the artist to be thankful, but the slight informality of the message makes the artist retain their 'fun and rebellious' nature. In the 3 cubes, each cube has a different person from the band in each one, with there being Ben, Ryan and Darwin. This links to the music video as there is a scene with the 3 of them, which the audience can then decode a relationship between them after having seen it in the digipak.

This ancillary product is effective as it provides a message to the audience which shows the artist to be genuine and grateful for having been able to produce the album. Because of this it gives a good representation of how friendly the artist is, which the audience will remember and take into account when watching the music video.

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The front of the digipak represents the artist as there being multiple members (with the duplication of Ben), however Ben is the lead singer and brand identity. This means that Ben is represented as the main focus throughout the album, which the audience can decode from seeing Ben on the front. The duplication editing and medium-close up of Ben on the front cover makes it obvious that he is the brand identity, and what would come to thought when thinking of the album.

The variety of colours in triangular shapes as well and text is outgoing and unusual, which represents exactly how the Ska genre is. This links to our music video as during it there are parts in which all band members are placed on a lighting stage. This also connects to the magazine ad which has the same colours, and same text "We're All Mad Here".

This ancillary product is effective as it is the first thing the adience will see upon receiving the album. Once having seen Ben on the front, duplicated 3 times, it will be obvious to them who is the main focus of attention and who is the brand identity.

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As a group whilst creating our ancillary products we ensured to have a relationship between all 3 of the porducts. For each link we want there to be a representation of the artist, have a similar design throughout, and relevant for our target audience.
We want the audience to be able to decode each product, as well as identify Ben (the lead singer) as our brand.