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No one shall publish a medical advertisement with direct / indirect claims that the product will cure, alleviate any diseases or conditions such as
1. blindness
2. cancer
3. cataract
4. drug addiction
5. deafness
6. diabetes
7. epilepsy or fits
8. hypertension
9. insanity
10. kidney diseases
11. leprosy
12. menstrual disorders
13. paralysis
14. tuberculosis
15. sexual functions
16. infertility
17. impotence
18. frigidity
19. conception or pregnancy

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Permit for medicinal products
- Required from HSA but there are certain types of medicinal products that require.
- Exceptions to trade, business and professions
Permit for therapeutic products                                         - not required from HSA

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Sales Promotion for Medicinal product should also NOT:

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Sales Promotion for Medicinal product should also NOT:

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- Offer a free medicinal product free-of-charge with the purchase of a non-medicinal product
- Offer prizes through lucky draw, contest or membership with  purchase of the product with terms such as “win a prize” or “ get a lucky draw” and equivalent
- Use terms such as “free” or “complimentary” (免费 或 附 送 ), “get a gift” ( 赠品) and equivalent.
- Distribute samples (distribution portion of a product to a recipient without charge) of Chinese Proprietary Medicines / Traditional Medicines / Homeopathic Medicines.

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Advertisements for Pharmacy Only Medicines [P] 

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Advertisements for Pharmacy Only Medicines [P] 

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Required to prominently display the following advisories for all direct-to-consumers advertisement of pharmacy only medicines:

1. Appropriate advising consumers to read the patient information leaflet (PIL) or Product Insert (PI)

1. Appropriate statements advising consumers to consult their healthcare professionals on the use of the medicine or if symptoms persist

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Sales Promotion for Therapeutic Products must NOT:

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Sales Promotion for Therapeutic Products must NOT:

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Lead a consumer of the therapeutic product self-diagnosing or inappropriately treating any serious disease by himself or herself

Give an impression that the advice from a registered pharmacist  or qualified practitioner on the use of the therapeutic product.

Encourage inappropriate or excessive use of the product

Mislead  through implication or emphasis, contrast or omission to any individual with regards to the quality and efficacy of the therapeutic product

Compare and contrast the therapeutic product with any other named therapeutic product

Exploit the lack of knowledge of consumers, or contain any language or image that causes or is likely to cause fear, alarm or distress to the public in respect of any disease or condition

Claim of suggest that the therapeutic product is infallible, unfailing, magical or miraculous or that the effect of talking the therapeutic product is certain, guaranteed or a sure cure

Be likely to arouse unwarranted or unrealistic expectations of the effectiveness of the therapeutic product

Offer full or partial refund of the purchasing price of the therapeutic product, or grantee or suggest that a full or partial refund of the purchase price of the therapeutic product will be given to any purchaser or user of the therapeutic product

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Sales Promotion for Medicinal Product should NOT:

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Sales Promotion for Medicinal Product should NOT:

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- Make any false or misleading claims or representations.
- Make unsubstantiated claims.
- Make comparative claims against another product or brand.
- Use scientific language and data which the public may not understand or be able to verify.
- Use exaggerated terms.
- Contain any language or image that causes fear, alarm, distress to the public of any disease or condition.
- Encourage inappropriate or excessive use.
- Suggest guaranteed results without side effects.
- Encourage incorrect use or self-treatment of serious diseases or discourage from seeking a medical professional's advice.
- Include any endorsement by healthcare professionals or public authority.
- Make use of names, logos and trade service marks of other institutions, companies without their permissions.
- Use the names or logos of HSA and any of our professional groups.
- Offer refunds, in full or partial amounts, to users of the product.

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Sales Promotion for Therapeutic products should NOT offer: 

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Sales Promotion for Therapeutic products should NOT offer: 

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- Any prize

Any health or medicinal product

Any Sample of the Therapeutic Product

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1. Direct-to-consumer (DTC) advertisements of POMs are not allowed.
Eg. Cannot display posters or signs at
publicly accessible places like hospitals and clinics

2. Able to advertise POM products to healthcare professionals
such as practitioners, pharmacists, nurses etc.

Eg. Advertisements published at pharmaceutical-related
events like pharmaceutical trade fairs that aren’t open to the public

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Sales Promotion For Therapeutic Products

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Sales Promotion For Therapeutic Products

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“Sales Promotion” means any advertisement in the form of sales campaign, exhibition, competition or any activity meant to introduce, publicise or raise the profit or public awareness or visibility of any TP for the purpose of promoting the sale of use of the product.

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Types of advertisement for medicinal products 

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Types of advertisement for medicinal products 

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(1) Light and sound - any ads that include both light and sound effect.
e.g., TV commercials, cinema advertisements, videos on the internet
(2) Sound
e.g., broadcast radio, radio recordings
(3) Still - any ads in the form of print media.
e.g., newspaper, magazines, brochures, posters, stickers, lighted boxes.

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“Sales promotion” refers to  any medical advertisement in the form of a sales campaign (including door-to-door sales and price discounts), an exhibition, a competition or any other activity meant to introduce, publicise or raise the profile, or public awareness or visibility, of the medicinal product.

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Types of advertisement for Therapeutic products

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Types of advertisement for Therapeutic products

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1. Display of posters or notices

2. Photographs or cinematography  films; sound broadcasting television, the internet or other media

3. Publication in a newspaper, magazine, journal or another periodical

4. Public demonstration of the use of the health product

5. Circulars, handbills, brochures pamphlets, books or other documents

6. Letters addressed to individuals or bodies corporate or un-incorporate

7. Offer of trials of the health product to members of the public